Adam Posner - Loyalty Specialist's Linkedin Analytics

I help brands make more profitable revenue from the Loyalty and Joyalty* of existing customers. Retain the best. Grow the rest. I provide specialist customer loyalty and retention strategy, facilitation and mentoring to deliver profitable and sustainable Customer Loyalty and Joyalty* Programs, customer retention, engagement and relationship marketing programs for brands focused on retaining and growing the value of their existing customers. Since 2013, I've commissioned 16 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. For Love or Money™ 2023 - Australia 11th edition is available now. As a Certified Loyalty Marketing Professional (CLMP™), I believe the performance of a loyalty asset needs to be VALUABLE to: 1. The business (profitable & sustainable) 2. Members (add joy and value to their lives) 3. The Team (believe & buy-in). Enabled by fit-for-purpose technology, data insights for action & dynamic personalised member dialogue. Services: • Leadership alignment: What is loyalty to your brand? Helping brands define The Loyalty Peak • Do you really need a loyalty program? diagnostic defines vision, goals & measures of success • Design Quality Program Propositions with our Four Factor Framework including Six Currencies Customers Care about & Joyalty* Moments of Magic • Identifying buying behaviour & value segmentation analysis • Member, non-member & team research (benchmark to For Love or Money™) • Program Financial Fitness: profit & loss, cashflow, balance sheet • Proven process to build a team of loyalty champions • Adding partners to a loyalty program proposition • Technology specification & evaluation • Avoid 13+ program failure factors - 'Risk Mitigation' action plan • Mentoring program optimisation Brands advised: Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight, Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, Farmer Jacks Grocery & Convenience, Fowles Winery, G8 Education (Childcare Saver), Mastercard, MCC, Middy's, NHP Electronics, NightOwl Convenience, Officeworks, RSL VIC, RSEA Safety Stores, Ryobi, Riot Art & Craft, Sheridan, Toyota, Tabcorp, Vicinity Centres, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency program. Speaker on customer loyalty/ loyalty programs. Specialties: Loyalty & rewards program strategy, design, team belief and buy-in, mentoring, customer and member research