Adam Posner - Loyalty Specialist's Linkedin Analytics

I help brands design and optimise loyalty programs that are profitable for the business, meaningful and desirable for customers, and embraced by the team. As founder of The Point of Loyalty and the creator of the Triple Bottom-Line of Loyalty Program Success©, I bring over 18 years of specialist expertise to loyalty and customer engagement strategies. My approach is strategic, evidence-based, and human. Since 2007, I have helped brands such as: Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight (Dough Getters), Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Blue Bungalow, Bonds, Bupa Health Insurance, Choice Hotels, Click Frenzy, Dulux, ECOSA, Forever New Fashion, Frankie 4, Farmer Jacks Grocery, Fowles Winery, G8 Education (Childcare Saver), Lifeblood, Mastercard, MCC, Middy's, Officeworks, Peninsula Hot Springs, RSL VIC, RSEA, RMIA, Ramen Danbo, Ryobi, Riot Art & Craft, Sheridan, Thermomix, Toyota, Tabcorp, Vicinity Centres, Westpac Group and Walker Corp. Since 2013, I've commissioned 18 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. For Love or Money™ 2025 - Australia 13th edition is now available! Services: • Leadership alignment: What is loyalty to your brand? • Do you really need a loyalty program? Clarity on vision, goals & success measures • Program Proposition designed with Nine Currencies Customers Care about (including Joyalty* Moments of Magic!) • Customer/member buying behaviour & value segmentation analysis • Member, non-member & team research (benchmark to For Love or Money™) • Program Financial Fitness: profit & loss, cashflow, balance sheet • Proven process to build a team of loyalty champions • Technology specification & evaluation • Program optimisation Certified Loyalty Marketing Professional (CLMP™). Speaker on loyalty/ loyalty programs. Creator of the vlogcast 'What's the point of loyalty?' Specialties: Loyalty & rewards program strategy, design, team belief and buy-in, mentoring, customer and member research *A word I found in a book Brand Currency (Steve Susi). I loved it (for obvious reasons) and have redefined it to inspire program managers to add Joyalty* to their Loyalty Program. Joyalty* = Your customer’s feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your brand J*MoMs