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Startups are the driving force in creating future jobs in most economies. However, only a few startups that survive the Valley of Death will scale up and grow into profitability. Unfortunately, many startups will crash and burn within the first five years because they cannot build their ARC (architecture, routines, and culture), while dealing with financial and customer-related pressures. I'm passionate about helping disciplined founders and senior management of tech startups build and scale their ARC to grow from the revenue stage to profitability and achieve their full potential. Through my philosophy of "Skill-up as you Scale-up", I help and coach founders, including their senior leadership, to gain clarity in an uncertain and noisy environment by implementing strategic frameworks supported by routines that create a unique, resilient culture. There's no "one size fits all" solution. However, I approach the objectives we set for any company scientifically, using proven theories and principles from lean manufacturing and results from the latest industry research. When prioritizing these projects, I use an analytical, critical thinking approach to help achieve the most out of the limited resources in the company, without stretching ourselves thin and ending up achieving nothing. Before I was appointed Senior VP at [PayTabs.com](http://paytabs.com/), I was an entrepreneur, and I have the founder's scars to prove it. I founded three companies, in addition to investing in a few startups. I'm a generalist with a T-shaped skillset. My vertical, core expertise comes from building and scaling operational structures that stick in any industry, applying the fundamental principles that have been used for years by many global leaders. I have 19 years of experience working for tech companies and an investment promotion and economic planning semi-public agency, in roles that include: sales, business development, economic planning, investment promotion, product development, and operations management. My learning approach is through a science-based project-oriented problem-solving process, which allows me to keep a fresh mindset and have fun along the way. I'm also LEAD certified by Stanford Graduate School of Business and an MBA holder specializing in international business operations.

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