Adrian Alfieri

Founder @ Verbatim | Helping 148+ startups build content engines

Founder & CEO at Verbatim | Case studies that close deals

AI: Perplexity, Captions, Baseten, Maven AGI, Delphi, Cohere, 11x, Unify

Fintech: Rho, Puzzle, Rutter, Parker, Alto, Butter, Settle, Highbeam, Frec

B2B SaaS: Slack, Avenue, SimpleHash, Seam, Osano, Betterleap, OpusClip

Healthtech: Tomorrow Health, Jolly, Nue Life, Vessel Health, Starday Foods

Supply Chain: Factored Quality, Two Boxes, Fulfill, Kingpin, Moselle, Cofactr

Commerce: OpenStore, Fermat, Motion, Builder, Disco, Skio, Tydo, Intelligems

Angel Investor

Angel investor in Levels, Othership, LMNT, Sanzo, Graza, Tydo, Novel, Factored Quality, Bounty, Starday, Canopy, Archie, Rove, and Highbeam. LP in Mute, Watchfire, SRB, Centre St, and Alive Ventures.

I’m happy to share that I’m starting a new position as Investor at WithCoverage!

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Founder & CEO at Verbatim | Case studies that close deals

Listen Labs is absolutely crushing its GTM content engine.

Fresh off a $69M Series B led by Ribbit Capital + Sequoia Capital, Pear VC, Conviction and Evantic Capital, the Listen team is executing a best-in-class content function. If you're a B2B founder, definitely check them out.

Here’s what they’re doing right:

1) Social momentum – milestones ($100M RTD), cross-team boosting

2) Case study motion – highlighting major logos and quantitative results

3) Lead magnets – killer AI personality test on a dedicated resources LDP

4) Robust security documentation – toggle over to their Trust Center pages

2026 content predictions

1) We'll see a return to "craft" content - with a distinct rejection of AI slop

2) Demand for b2b storytelling talent will outpace GTM 'content engineers'

3) IRL content documentation will sit at the core of every marketing engine

4) Social proof will grow in importance - across all stages of a sales funnel 

5) Founding PMMs will be one of the *most* important hires post-Series A

6) Founder driven content will continue to dominate b2b social channels

7) Marketers will need to become hyper-fluent in signal based content plays

The best founders I know (Seed/Series A) are insanely good at staying top of mind + consistently updating their network of partners/operators/investors.

Cannot emphasize just how important this is. Once you've built a solid product and have early PMF signals, founder-led growth is mostly a top of mind game.

Share updates (no matter how small) and make it really easy for people in your corner to help you. It could be new hires, new launches, new fundraising, etc.

In my experience, people genuinely do want to be helpful! 

You just need to make it *ridiculously* simple for them to do so.

Some folks doing this well: David DellaPelle Prince Ghosh Nicholas Mares

HYPED to share our first case study of 2026 with Moselle 🚀

As Moselle started to ramp up GTM last year, their team (Lakhveer Singh Jajj and Hannah Astra) reached out to Verbatim as a content partner.

Here's what happened:

1) Challenge

Fresh off a $2.1M seed, Lakhveer was ready to scale Moselle’s GTM motion. 

The platform was already helping brands like AeroPress and Fable forecast, plan, and buy inventory with ease - no spreadsheets, no guesswork. 

But traditional marketing channels like cold outbound and paid demand gen were becoming increasingly saturated + costly in Moselle's niche. 

From their lens, content was clearly the best path forward. It could generate inbound leads, establish credibility, and position the brand as a trusted partner.

Lakhveer had previously experimented with freelance copywriters, but they needed a more strategic approach to building a high-velocity flywheel to drive engagement and conversions. That's where Verbatim stepped in.

2) Solution

After onboarding, our first priority was translating Moselle’s technical value into compelling case studies. “We focused on three case studies as the initial launch of content,” Lakhveer explains. “This gave us immediate assets for the site, social, and sales, and set the foundation for a scalable content process.”

These early wins not only generated visibility, but also created proof points that immediately established Moselle’s credibility with inbound prospects. 

Building on this momentum, assets were then strategically distributed across LinkedIn, email, and Moselle’s website - driving leads, boosting engagement, and expanding the brand’s presence without relying on saturated channels.

Critically: our team handled every step of the process - from interviews and storyboarding to writing, revisions, and distribution - eliminating the inefficiencies of freelance or piecemeal content creation. 

3) Results

+ $1.1 million in new sales influenced by Verbatim content
+ 70% faster sales cycle from end to end
+ 290% inbound SQL growth

In Lakhveer's words: 

“Verbatim gives us a full editorial team and process, consistently producing high-quality content. It's a total no-brainer to have them as a partner.”

Check out the full case study here: https://lnkd.in/gFc7ggmZ

Railway's GTM messaging is a masterclass on clarity of thought.

Yesterday they announced their $100M Series B led by TQ Ventures with participation from FPV Ventures, Redpoint, and Unusual Ventures.

Railway's content engine has everything you could want: in-depth support docs, user and customer stories, milestone and momentums updates, etc.

But what *really* stands out is their comms clarity:

1) Vision clarity: "every person will become a developer"

2) Mission clarity: "we believe in unburdening the ambitious"

3) Problem clarity: "deleting the drudge work of deploying software"

4) Product clarity: "we built the world's first intelligent cloud provider"

Takeaway: the best B2B content stems from painfully clear, simple messaging.

You don't need a $200K creative agency to write your website copy.

Whenever I need to update our site messaging @ Verbatim, our team always starts with the voice of our customers (aka how they describe us).

Here's the process we like to follow:

(1) Pull direct quotes/language from case studies, Granola calls, Slack, etc

(2) Text or DM close founders friends to workshop and bounce ideas off

(3) Ask copywriting and PMM experts to do a final cut review and QC

For vis: highly rec working with (i.e. paying) experts for step 3, but you need to start with the voice of your customer first - and ensure it's not diluted!

One of the most *consistent* mistakes I see Seed & Series A founders make when accelerating social proof is ignoring the importance of design.

Compelling design elevates great content + storytelling even further. It also builds subconscious trust and legitimacy in the minds of your buyers.

In contrast, poor CMS design degrades great content + reduces credibility.

> If you're about to launch a case study engine, ensure your design is 10/10.

To get started, I always recommend learning from teams doing this well:

- Linear
- Perplexity
- Ramp
- Metronome
- Vooma
- Unify
- Notion
- Rox
- Tabs

Insane growth @ Podium. $100M agent ARR in < 24 months.

Esp love their strategy on avoiding AI hype and "engineered" viral launches.

Just a killer product + listening to customers + consistent momentum.

(And still in their early innings: 300% YoY AI revenue growth)

Very excited to watch them compound in the next 6-12 months.

Malte Kramer is one of the sharpest (and kindest) founders I've been lucky enough to work with. Massive congrats on the new funding round. Insane rev growth in 2025 and still early innings. Luxury Presence is on a tear 🚀

Talks about #growth, #content, and #marketing

CEO at Luxury Presence | Powering 15,000 real estate agents and brokerages

We raised $37M to build a CRM that works how agents actually work.

The best agents grow their businesses through relationships. 

But as they scale, they spend less time with those relationships and more time managing databases, tracking follow-ups, and coordinating across disconnected tools.

Presence CRM fixes that.

Contacts, communication history, website activity, marketing engagement, third-party data - all in one place. Contact activity updates automatically. 

Life events get detected. Signals about who’s likely to move show up early.

The system manages the database so agents don’t have to. AI drafts personalized outreach, identifies who needs attention, and shows the next best action.

We unified marketing and relationships on one platform. The complexity happens in the background. Agents focus on relationships.

What made this possible:

	∙	40%+ revenue growth in 2025
	∙	Closing in on $100M ARR
	∙	80,000+ agents on our platform
	∙	$450B+ in transactions closed by our clients

Grateful to Byron Deeter and Bessemer Venture Partners for leading again. Welcoming NextEquity Partners and GSBackers, alongside existing investors Spencer Rascoff, Tom Ferry, Jade Mills, and Dirk Nowitzki.

Agents - if you want to join the waitlist, you can do it at luxurypresence.com/crm

Want to build this with us? Check out this: luxurypresence.com/careers

Massive congrats to Parloa on their $350M Series D. Easily one of the sharpest teams I've met in recent years. S/O to Sahil Aggarwal Julia Goelles + team 🚀

VP, Operations at Parloa

At Parloa, we’ve always prioritized substance over noise. Today marks a significant milestone in that journey: just seven months after our Series C, we have closed a $350M Series D at a $3B valuation.

While the numbers are a validation of our progress, what matters most is what sits beneath them.

Hypergrowth doesn't sustain itself; it requires the right foundation. Over the last few months, we have doubled down on building the right operating systems and fostering a culture that drives ambition while supporting our people through the intensity of scaling.

We are solving some of the hardest problems in CX-AI for global enterprises, and that requires deep focus and resilience. We’re expanding across the US, UK, and Germany. If you thrive in an environment of seasoned operators, deep ownership, and long-term execution - come build with us!

Learn more: https://okt.to/onMbQR

#ParloaSeriesD #Parloa #CustomerExperience #AIInnovation

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