Adrian Alfieri's Linkedin Analytics

Stoked to (officially) launch our first video series @ Verbatim 🎉 It’s been a long time coming. Excited to pull back the curtain - and tell the stories - of the amazing teams we’ve had the pleasure of working with. First up are our friends @ Disco. They’re one of the fastest-growing ecomm infra co’s on the market, and they’re backed by a killer roster of investors - including Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, and River Park Ventures. From a functional lens, Disco helps marketers, CMOs, and growth leaders acquire customers more efficiently - by moving away from traditional data gatekeepers like Meta. The challenge? New prospects needed to see social proof + tangible success stories from brands already seeing results on the platform. → Enter Verbatim. We worked with Disco to refine their content strategy from the ground up. Before this partnership, Disco’s growth was driven in large part by outbound sales. But they realized that highlighting respected brands finding value in Disco was one of the most effective tools in their arsenal - and then deploy those stories across their entire GTM motion. Dean Bakes, VP of Sales at Disco, summed it up best. “It’s the needle mover. Whether it’s on the website, case studies sent directly to brands, or content across social media channels. Once they see that, it’s like a light bulb goes off, something clicks, and they’re willing to have the conversation.” As a result, Disco was able to turn social proof into a growth engine 🚀 Excited to share more of these in the coming weeks - stay tuned.

Pranav Piyush is building a GTM content function at record speed. On the heels of Paramark.com’s $8M seed round led by Greylock, Recall Capital, 20Growth, and Position Ventures, his team is shipping best-in-class assets at a crazy pace. Here’s what stands out from a content POV: 1. Positioning precision – Paramark is owning the gap between marketing teams and finance, with messaging that speaks to both CMOs and CFOs 2. Global social proof – Serving teams like Chime, Ironclad, and OpenPhone across 7 countries and multiple verticals, with billions in spend analyzed 3. Operator-led storytelling – Building trust by blending credibility and clarity. Pranav hosts a fantastic podcast featuring top-tier founders and operators 4. Visual communication – They use smart, simple graphics to break down complex measurement models, making the problem + product easy to grasp 5. Owned media excellence – They run a sharp newsroom on their site and push high-quality content across both company and team social accounts Huge congrats to Pranav, Pete Belknap, and the entire team. Watch this space. 🫡

Nuvo just raised a $45M Series A led by Sequoia Capital and Spark Capital to rebuild the infra behind B2B trade. They’re also shipping some of the best GTM content on the market. Here’s what stands out from a content POV: 1. Narrative clarity – sharp, tangible storytelling (“Every cup of coffee is powered by a global web of trade”) 2. Pain point messaging – homepage copy speaks directly to ops teams: accelerate credit approvals, grow purchasing power, protect margins 3. Vertical positioning – clearly built for specific industries like food service, manufacturing, chemicals, and building materials 4. Case study content – spotlighting real customers like AEI, Quartzy, and Artistic Tile to show Nuvo in action 5. Consistent social presence – active LinkedIn updates keep the brand top of mind with the right audience Nuvo is going after a massive, overlooked category - and doing it with serious clarity. Huge congrats to Sid Malladi, Rameez R. & the team.

Case studies are (by far) the most underutilized GTM asset. When deployed effectively: they build trust, accelerate sales cycles, reduce time to close, and drive tangible TOFU pipeline impact. Here are some recs from our playbook @ Verbatim: 1. Automate the basics - Add case studies to onboarding and nurturing flows - Retarget site visitors with real customer quotes/wins 2. Repurpose for social - Break down key takeaways into LinkedIn posts - Turn standout quotes into visual carousels - Run a monthly “customer spotlight” series 3. Activate your internal team - Equip them with blurbs + LinkedIn snippets - Let your team personalize, not copy-paste 4. Embed deep in the funnel - Case studies tailored to target industries - CTA links in sales decks + demo follow-ups 5. Link from high-traffic pages - Homepage, pricing, and solution pages - Not buried in your standard blog section 6. Keep sales decks fresh - New case studies monthly - Rotate by vertical and use case 7. Use fresh customer data to validate ROI - Share with your partner network - Make it effortless for partners to share - Keep them up to date with recent proof points 8. Build a “wall of love” as a standalone LDP - Pull your best customer quotes - Stack them on a testimonials page - Link to the full stories for added context If you're investing in customer stories, don’t just hit publish. Design a real distro strategy that maximizes touchpoints.

Founding PMMs are the most in-demand hires I’ve seen in years. Dozens of high-growth Series A/B teams are actively recruiting one right now. The strongest PMMs I’ve worked with do more than just write blog posts. They build your *entire GTM content engine* from scratch: + Own the roadmap across formats; written, visual, video + Drive launches that tangibly impact pipeline + win rates + Partner with sales, product, engineering, revops, etc + Systematize workflows across every content asset type + Iterate on organic x paid funnels from top to bottom Why demand is spiking right now: 1. GTM content is no longer a “nice to have”, it’s a core part of growth 2. That content cuts across every revenue function: sales, BD, demand gen, partnerships 3. Differentiation increasingly comes from how you communicate, not just what you’re selling It’s part tactical GTM, part brand marketing, and part product chops. If you’re building in 2025, a strong PMM isn't just a luxury hire. It’s mission-critical.

Congrats William Wallace and the Rebolt (formerly BuiltRight) team!

Massive congrats to Adam Guild + the Owner.com team on their $120M Series C — co-led by Meritech Capital, Headline, and a roster of legendary operators. On the content front, their execution (both quality and speed of deployment) is some of the cleanest I’ve seen in the last 12+ months. Here’s what immediately stands out: 1. Tangible customer proof – The homepage opens with high-quality reviews, photos, and videos that spotlight real restaurant owners. Instant trust, zero fluff. 2. Sales through storytelling – They don’t just lead with features. Owner weaves in narrative from Adam’s personal story to case studies that show how the product transforms small businesses and drives serious impact. 3. Design that moves – The site is smooth, modern, and built for scrolling. Interactive demos, animations, and product-led storytelling bring the tools to life. 4. Obsessed with helpfulness – From blog posts to a killer support center, Owner is building a resource engine that empowers small businesses to win online. 5. Clear category POV – Positioning Owner as Shopify for restaurants, and eventually, all local businesses. Massive ambition and clear vision in front of them. 6. Founder-led content flywheel – Adam’s YouTube channel (28K+ subs, 360+ videos) is packed with tactical insights for operators focusing on everything from loyalty programs to menu engineering. Highly educational and great distribution. Stoked to watch their next chapter unfold - watch this space 🔥

Retool’s State of AI is a 10/10 benchmark report. Pretty honest look at how AI is (actually) used across teams, tools, and stacks. I spent a few hours reading through it — here’s what stands out: 1) Daily usage = compounding value The more AI is used, the more useful it becomes. 64% of daily users report meaningful productivity gains. AI isn’t just a tool, it’s a muscle that’s improved with repetition. 2) Leaders want more investment, not less Only 4.5% of execs think their company is overspending on AI. Everyone else wants to invest more. Esp product and eng leaders, who are seeing the most day-to-day impact. 3) Everyone’s using OpenAI, but the field is shifting 77% of teams are still running OpenAI models in prod. Model diversification is happening slowly but surely. At Verbatim, we’re big fans of Perplexity Enterprise Pro. 4) Most teams are customizing models Fine-tuning, RAG, feedback loops. People are no longer just plugging in APIs. They’re tuning, monitoring, and optimizing around real business problems. 5) Bias and hallucinations are still a real issue Model output accuracy was listed as a top blocker. And 30% of respondents said they don’t know how to address bias or just don’t care. Still progress to be made here. 6) AI isn’t replacing jobs, but it is changing them Entry-level ICs are the most at risk, but execs and senior leaders are leading adoption. The real competition isn’t humans vs AI. It’s humans vs humans using AI. Highly recommend skimming through the full report - stoked to see the 2025 edition. Big kudos to the Retool team - full link in the comments below ⚡

Massive congrats to the Parloa team on their $120M Series C — co-led by Altimeter, General Catalyst, and Durable Capital Partners LP. On the content front, they’re building a best-in-class GTM function at an impressive pace. Here’s what immediately stands out: 1. Deep customer proof – From KPMG to Decathlon, Parloa publishes recurring case studies that highlight key product use cases and quant ROI 2. Education as distribution – Shipping gated assets, tactical guides, and webinars that make it easy for operators to grasp the platform + take action 3. Category narrative clarity – Parloa is positioning AI as a true co-pilot 4. Sales-meets-storytelling – They’re nailing the balance between technical depth and commercial value across all content assets 5. Regular LinkedIn updates – Between team posts and company updates, Parloa consistently uses social to share milestones + public progress Big s/o to Julia Goelles Sahil Aggarwal and the entire team ⚡

Stord is executing a 10/10 content function right now. Case studies, podcast, video content, resources, product marketing, social strategy - you name it. Big congrats to Jacob Boudreau David Packman and the entire team on their $200M Series E led by Strike Capital. If you're working at the intersection of GTM x marketing, I can't think of a better company to learn from in 2025. Highly rec checking out their full content engine - worth a deep dive 🔥

Granola is the most insane tool I've used in 5-6 years. I query it about 20+ times a day and *strongly* recommend it to almost every team we work with. Massive congrats to Shreman Shrestha and the team on Granola 2.0 launch and their $43M Series B from led by Nat Friedman alongside Lightspeed and Spark Capital. Haven't been this stoked about a product roll out in a while. If you need an AI work companion + daily driver, highly rec testing it out 🔥

Ravenna is putting on a GTM content masterclass. Fresh off their $15M raise from Khosla Ventures, Madrona, and Founders Co-op, they’re moving fast on all fronts: content, brand, and distribution. Here’s what’s working: 1. Founder-led storytelling – regular posts, podcast cameos, and a signed homepage manifesto. Very impressive cadence + speed of deployment. 2. Real content, zero fluff – deep product essays and industry takes that cut through. Critical for building the foundation for a product marketing engine. 3. Brand from day one – clean design, clear voice, and no buzzword overload. Highly recommend taking a spin through their CMS layouts. 4. Simple language, complex space – no unnecessary jargon across their homepage and product pages. Just clarity in a complex category. 5. Hiring through GTM – smart use of content to attract early team across eng, design, and GTM. One of the sharpest teams I’ve seen in this space. Still early, but they’re laying down a repeatable GTM motion worth studying — powered by best-in-class content. Big kudos to Kevin Coleman + team.

Big update: we’re hiring a Technical Writer @ Verbatim 🔥 This isn’t your typical content role. We’re looking for someone who’s fluent in technical eng x developer use cases and can write clean, compelling, technically accurate content that resonates with these audiences. Here’s what we’re looking for: - Experience writing for technical/devtool end users - Strong grasp of AI infra, cloud, and modern software stacks - Crisp copy and structured longform chops - Ability to move fast and hold a high-quality bar If you’re excited to build at the edge of technical storytelling and product, hit the link in comments or shoot me a note!