Adrian Alfieri's Linkedin Analytics

Massive April @ Verbatim 🎯 Stoked to share a few wins from the month: + Dropped a fresh case study with our friends @ Hire With Near: (3x Inbound rate, 5x content downloads, 21% conversion increase) + Followed it up fast with another from the crew @ SaySo: (4x demo conversion, 3x pipeline value, 200% outbound conversion increase) + Rolled out v0 redesigns across our customer and testimonial pages: (Full overhaul coming soon; think cleaner, clearer, more actionable) + Officially welcomed Shayna Fowler to our strategy & operations team: (Previously Head of Operations at Mouthwash Studio and Founder of Khana. Stoked to have her onboard!) + Got the whole crew together for a leadership offsite in New York City: (Three days of whiteboards, frameworks, and late-night workflow deep dives) + Refined our offering based on a ton of customer feedback over the past quarter: (Simplified models. Clearer value. Easier onboarding. Way more to come here) Appreciate the continued support from clients, partners, and friends in the arena. Let’s keep building.

Massive congrats to the Parloa team on their $120M Series C — co-led by Altimeter, General Catalyst, and Durable Capital Partners LP. On the content front, they’re building a best-in-class GTM function at an impressive pace. Here’s what immediately stands out: 1. Deep customer proof – From KPMG to Decathlon, Parloa publishes recurring case studies that highlight key product use cases and quant ROI 2. Education as distribution – Shipping gated assets, tactical guides, and webinars that make it easy for operators to grasp the platform + take action 3. Category narrative clarity – Parloa is positioning AI as a true co-pilot 4. Sales-meets-storytelling – They’re nailing the balance between technical depth and commercial value across all content assets 5. Regular LinkedIn updates – Between team posts and company updates, Parloa consistently uses social to share milestones + public progress Big s/o to Julia Goelles Sahil Aggarwal and the entire team ⚡

Quick shoutout to Brandon Arvanaghi and Meow for being Verbatim's 10/10 banking and financial partner over the past 2+ years. It’s incredibly rare that a CEO - even at Meow’s scale - still responds to DMs directly in sub < 60 seconds. Customer obsession is in their DNA. Here’s what we love about Meow: - High APY centralized operating account - Clean dashboards and UI from end to end - Free wires, 2% cashback cards, and invoicing Highly recommend.

It’s easy to overcomplicate content. But the formula is pretty simple: 1 - Work directly with your customers 2 - Build material that's (actually) useful for them 3 - Move fast enough to ship + iterate at a fast pace When you do that, content stops being a support function > and becomes a real growth lever for your broader GTM motion. Some recent feedback from teams we've been lucky to work with at Verbatim: "Our content strategy went from pieced-together to our strongest GTM lever." - Avenue "The ROI made partnering with Verbatim a no-brainer." – SaySo "We skipped the trial and error. Verbatim just shipped strong, authoritative content." – Hire With Near "It felt like they were part of our team, not an external agency." – Steadily Insurance Company S/o to Justin Bleuel, Brad Anderson, Andres Bahamon Jaramillo, Olivia (Lia) van Eyk 🙏

HYPED to introduce Shayna Fowler as our new Client Strategy Lead 🎉🎉 Shayna is joining the team @ Verbatim to help take our strategy & operations engine to the next level, working closely with our customers across nearly every B2B vertical. Previously, Shayna spent nearly 4 years at MOUTHWASH Studio in LA – where she partnered with hundreds of category-defining startups and F500 companies. As Head of Ops @ MOUTHWASH, she’s been deep in the trenches of a high performance agency and knows exactly what it takes to compete at that level. Competing at the highest levels requires a rare combination of traits: high agency, intellectual rigor, integrity, and humility – which is exactly what Shayna brings to our team. I’m absolutely thrilled to have Shayna on board as Verbatim continues to scale into our next phase of growth. Lots more to build – onwards 🫡

Case studies are (by far) the most underutilized GTM asset. When deployed effectively: they build trust, accelerate sales cycles, reduce time to close, and drive tangible TOFU pipeline impact. Here are some recs from our playbook @ Verbatim: 1. Automate the basics - Add case studies to onboarding and nurturing flows - Retarget site visitors with real customer quotes/wins 2. Repurpose for social - Break down key takeaways into LinkedIn posts - Turn standout quotes into visual carousels - Run a monthly “customer spotlight” series 3. Activate your internal team - Equip them with blurbs + LinkedIn snippets - Let your team personalize, not copy-paste 4. Embed deep in the funnel - Case studies tailored to target industries - CTA links in sales decks + demo follow-ups 5. Link from high-traffic pages - Homepage, pricing, and solution pages - Not buried in your standard blog section 6. Keep sales decks fresh - New case studies monthly - Rotate by vertical and use case 7. Use fresh customer data to validate ROI - Share with your partner network - Make it effortless for partners to share - Keep them up to date with recent proof points 8. Build a “wall of love” as a standalone LDP - Pull your best customer quotes - Stack them on a testimonials page - Link to the full stories for added context If you're investing in customer stories, don’t just hit publish. Design a real distro strategy that maximizes touchpoints.

Massive client win: In just a few months, our team helped SaySo 3x their pipeline value, 4x demo conversions, and boost outbound by 200% 🎉 Here’s the live breakdown: 1. After a year in stealth, SaySo was ready to launch its AI-powered pricing tool   2. Brad Anderson, Head of Sales, knew content would be key to earning trust   3. In-house content wasn’t viable – too slow and too expensive for their stage   4. So Brad brought in Verbatim to own the entire content engine from day one   5. We shipped product marketing, longform guides, case studies, and much more   6. Our team developed every asset and handled end-to-end site launch + publishing  The results?  + 3x pipeline value   + 4x demo conversion   + 200% outbound conversion increase  In Brad’s words: “Verbatim’s content engine delivered crucial support for our product launch, helping us solidify credibility and trustworthiness on day one.” Full case study here: https://lnkd.in/ea2NM6Gy

Founding PMMs are the most in-demand hires I’ve seen in years. Dozens of high-growth Series A/B teams are actively recruiting one right now. The strongest PMMs I’ve worked with do more than just write blog posts. They build your *entire GTM content engine* from scratch: + Own the roadmap across formats; written, visual, video + Drive launches that tangibly impact pipeline + win rates + Partner with sales, product, engineering, revops, etc + Systematize workflows across every content asset type + Iterate on organic x paid funnels from top to bottom Why demand is spiking right now: 1. GTM content is no longer a “nice to have”, it’s a core part of growth 2. That content cuts across every revenue function: sales, BD, demand gen, partnerships 3. Differentiation increasingly comes from how you communicate, not just what you’re selling It’s part tactical GTM, part brand marketing, and part product chops. If you’re building in 2025, a strong PMM isn't just a luxury hire. It’s mission-critical.

How we attribute B2B content + editorial at Verbatim: I get this question on a daily basis when meeting founders and GTM teams. For SEO, paid campaigns, outbound, influencer, etc - attribution is fairly straightforward. And new tools like Paramark.com make this even easier. But most teams overcomplicate attribution for GTM content (i.e., case studies, product marketing, sales enablement, social proof, and thought leadership). The cleanest way (and what we leverage internally at Verbatim) is to track primary, secondary, and even tertiary attribution through our sales cycle > then pipe it directly into your CRM (HubSpot, Attio, Zero, etc). Whether you’re running founder-led sales or have a team of full stack AEs to handle inbound demo requests, it’s *critical* to identify and log multiple attribution touchpoints across content, marketing, and sales. Live workflow: When a lead comes into a demo, push them on where they found you. The first answer is usually vague, but if you really encourage them to think for a few seconds, they’ll usually remember pretty quickly. Sometimes this conversation can spread across multiple sessions / stages of your funnel. For ex: at Verbatim, our attribution points are usually a combination of 1) case study 2) customer reference 3) network referral 4) social content or 5) email nurturing flows. After a first call, we’ll jump in and log the data in Hubspot. Then, at our monthly reviews and QBRs, we export these data sets and track attribution trends over time. While it’s not as cut and dry as other channels like paid spend or demand gen, it gets you 95% of the way there.

How to create a network-first B2B growth function: At Verbatim, we’ve worked with nearly 300+ hypergrowth B2B startups across nearly every vertical - spanning enterprise software, fintech, healthtech, dev tools, vertical AI, ecomm infra, finserv, govtech, climate, and more. Early on in a company's lifecycle (especially at seed + Series A), all the best founders/GTM teams share an obsessive focus on isolating their ICP’s pain points and *who* those pain points are shared with in the market. However, the large majority of teams tend to isolate their customer pain points correctly and then fall back onto the standard GTM channels: growth, biz dev, sales, rev ops, marketing, content, events/conferences, paid, etc. Instead, focus on WHO your customers are voicing their frustrations with. Is it their board members? Vendors? Publicly on socials? Founder groups? Once you've distilled the "who" -- it’s so much easier to hyper-target your network of GTM channel partners. Then, find ways to build win-win-win relationships with those exact individuals or operators. Over time, you can layer on a specialized content motion to supercharge this in public via ecosystem marketing, podcasts/webinars, social proof content, expert guides, influencer playbooks, partner co-marketing, and more ⚡

Ravenna is putting on a GTM content masterclass. Fresh off their $15M raise from Khosla Ventures, Madrona, and Founders Co-op, they’re moving fast on all fronts: content, brand, and distribution. Here’s what’s working: 1. Founder-led storytelling – regular posts, podcast cameos, and a signed homepage manifesto. Very impressive cadence + speed of deployment. 2. Real content, zero fluff – deep product essays and industry takes that cut through. Critical for building the foundation for a product marketing engine. 3. Brand from day one – clean design, clear voice, and no buzzword overload. Highly recommend taking a spin through their CMS layouts. 4. Simple language, complex space – no unnecessary jargon across their homepage and product pages. Just clarity in a complex category. 5. Hiring through GTM – smart use of content to attract early team across eng, design, and GTM. One of the sharpest teams I’ve seen in this space. Still early, but they’re laying down a repeatable GTM motion worth studying — powered by best-in-class content. Big kudos to Kevin Coleman + team.

DOSS.COM is absolutely *crushing* GTM content right now. Fresh off an $18M Series A led by Theory Ventures, alongside Contrary, General Catalyst, 20SALES and basecase capital, they’re executing a 10/10 content engine. Here’s what they’re doing right: 1) Consistently creating marketing moments around key features 2) Authentic + genuine social content paired w/ cross-team boosting 3) A+ webinar and live event strategy layered with industry social proof 4) Clear & compelling use case pages segmented by industry & modules I’ve had the pleasure of working closely with Wiley Jones and can confidently say he’s building a machine @ Doss. Watch this space 🔥

Pranav Piyush is building a GTM content function at record speed. On the heels of Paramark.com’s $8M seed round led by Greylock, Recall Capital, 20Growth, and Position Ventures, his team is shipping best-in-class assets at a crazy pace. Here’s what stands out from a content POV: 1. Positioning precision – Paramark is owning the gap between marketing teams and finance, with messaging that speaks to both CMOs and CFOs 2. Global social proof – Serving teams like Chime, Ironclad, and OpenPhone across 7 countries and multiple verticals, with billions in spend analyzed 3. Operator-led storytelling – Building trust by blending credibility and clarity. Pranav hosts a fantastic podcast featuring top-tier founders and operators 4. Visual communication – They use smart, simple graphics to break down complex measurement models, making the problem + product easy to grasp 5. Owned media excellence – They run a sharp newsroom on their site and push high-quality content across both company and team social accounts Huge congrats to Pranav, Pete Belknap, and the entire team. Watch this space. 🫡

Nuvo just raised a $45M Series A led by Sequoia Capital and Spark Capital to rebuild the infra behind B2B trade. They’re also shipping some of the best GTM content on the market. Here’s what stands out from a content POV: 1. Narrative clarity – sharp, tangible storytelling (“Every cup of coffee is powered by a global web of trade”) 2. Pain point messaging – homepage copy speaks directly to ops teams: accelerate credit approvals, grow purchasing power, protect margins 3. Vertical positioning – clearly built for specific industries like food service, manufacturing, chemicals, and building materials 4. Case study content – spotlighting real customers like AEI, Quartzy, and Artistic Tile to show Nuvo in action 5. Consistent social presence – active LinkedIn updates keep the brand top of mind with the right audience Nuvo is going after a massive, overlooked category - and doing it with serious clarity. Huge congrats to Sid Malladi, Rameez R. & the team.

Stoked to (officially) launch our first video series @ Verbatim 🎉 It’s been a long time coming. Excited to pull back the curtain - and tell the stories - of the amazing teams we’ve had the pleasure of working with. First up are our friends @ Disco. They’re one of the fastest-growing ecomm infra co’s on the market, and they’re backed by a killer roster of investors - including Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, and River Park Ventures. From a functional lens, Disco helps marketers, CMOs, and growth leaders acquire customers more efficiently - by moving away from traditional data gatekeepers like Meta. The challenge? New prospects needed to see social proof + tangible success stories from brands already seeing results on the platform. → Enter Verbatim. We worked with Disco to refine their content strategy from the ground up. Before this partnership, Disco’s growth was driven in large part by outbound sales. But they realized that highlighting respected brands finding value in Disco was one of the most effective tools in their arsenal - and then deploy those stories across their entire GTM motion. Dean Bakes, VP of Sales at Disco, summed it up best. “It’s the needle mover. Whether it’s on the website, case studies sent directly to brands, or content across social media channels. Once they see that, it’s like a light bulb goes off, something clicks, and they’re willing to have the conversation.” As a result, Disco was able to turn social proof into a growth engine 🚀 Excited to share more of these in the coming weeks - stay tuned.

Shortlist of B2B teams shipping best-in-class content. All venture-backed, most have raised $5M+ in funding. Highly recommend checking them out: 1. Outtake – agentic AI securing modern attack surfaces with real-time threat classification and automated response ($16.5M Series A) 2. Fern – generate SDKs and interactive API docs from your OpenAPI spec. Developer-friendly, brand-consistent, fast ($13M RTD) 3. Goodfire AI – building interpretability tools for safer, more reliable generative AI systems ($50M Series A) 4. Dune Security – next-generation security platform pioneering user adaptive risk management ($6M Seed) 5. Chapter Medicare – tech-first Medicare guidance that helps seniors make better health decisions ($75M Series D) 6. Savvy Wealth – digital-first wealth management platform built for modern financial advisors ($15.5M Series A) 7. bauplan – programmable data lake. Bring your data and code, they’ll handle the rest ($7.5M Seed) 8. Portia AI – framework for building simple, authenticated LLM agents ($5.8M Seed) 9. Solve Intelligence – trusted by legal pros globally to draft high-quality patents faster and smarter ($15M RTD)

Retool’s State of AI is a 10/10 benchmark report. Pretty honest look at how AI is (actually) used across teams, tools, and stacks. I spent a few hours reading through it — here’s what stands out: 1) Daily usage = compounding value The more AI is used, the more useful it becomes. 64% of daily users report meaningful productivity gains. AI isn’t just a tool, it’s a muscle that’s improved with repetition. 2) Leaders want more investment, not less Only 4.5% of execs think their company is overspending on AI. Everyone else wants to invest more. Esp product and eng leaders, who are seeing the most day-to-day impact. 3) Everyone’s using OpenAI, but the field is shifting 77% of teams are still running OpenAI models in prod. Model diversification is happening slowly but surely. At Verbatim, we’re big fans of Perplexity Enterprise Pro. 4) Most teams are customizing models Fine-tuning, RAG, feedback loops. People are no longer just plugging in APIs. They’re tuning, monitoring, and optimizing around real business problems. 5) Bias and hallucinations are still a real issue Model output accuracy was listed as a top blocker. And 30% of respondents said they don’t know how to address bias or just don’t care. Still progress to be made here. 6) AI isn’t replacing jobs, but it is changing them Entry-level ICs are the most at risk, but execs and senior leaders are leading adoption. The real competition isn’t humans vs AI. It’s humans vs humans using AI. Highly recommend skimming through the full report - stoked to see the 2025 edition. Big kudos to the Retool team - full link in the comments below ⚡

Great opp: we’re growing fast @ Verbatim and hiring a new Content Writer 🚀 Our north star at Verbatim is building a best-in-class GTM content talent density, with an insanely high bar for both quality + pace. If this sounds up your alley, here’s what we’re looking for: - An exceptional eye for quality standards - B2B content/product marketing exp - Impeccable writing and copy skills - Ability to work at a very fast pace Over the past few years, we’ve scaled to 30+ FTEs while partnering with 300+ of the fastest-growing B2B SaaS companies in the world. If you’re interested in learning more, shoot me a note or apply using the link in the comments. We can’t wait to meet you 🤝

Massive congrats to Rogo on their $50M Series B led by Thrive Capital, alongside new investors in J.P. Morgan, Tiger Global, and Positive Sum. Insanely impressive growth, paired with an equally impressive content function. Here’s what stands out: 1. ICP education – writing sharp explainers / clear FAQ hub addressing objections head-on 2. Social proof assets featuring team — stacked with Gemini, Citadel, Blackstone alums 3. Data partnerships – showcasing integrations with trusted data providers across LDPs 4. Actionable use cases — clearly defined across site pages highlighting core functionality 5. Customer testimonials — and associated logo social proof from leading institutions If you’re building AI for high-stakes industries, this is the bar. No shortcuts. No hacks. Just clear & compelling content. Highly recommend checking them out 🫡

Reducto is quietly killing the GTM content game. Fresh off their $24.5M Series A led by Benchmark (bringing total funding to $33M), Reducto is the most accurate API to turn complex documents into structured data. Here’s what they’re doing right: Momentum content – funding news, major customer wins, and hiring announcements Product marketing – breaking down real use cases and why parsing real-world documents isn’t a solved problem Technical education – publishing guides like Build vs. Buy for Document Processing to teach and build trust with engineering teams Cross-channel social – showing up consistently across LinkedIn and founder accounts Customer proof – spotlighting how Airtable, Scale AI, and hypergrowth companies are building on Reducto If you're building AI pipelines or infrastructure, Reducto’s GTM playbook is worth studying. Highly recommend taking a spin through their content function. Big kudos to Adit Abraham and Raunak Chowdhuri and the entire Reducto team.