Adrian Alfieri

Verbatim

Building content engines for 275+ hypergrowth startups. Clients include Perplexity, Unify, Slack, 11x, Maven AGI, OpenStore, Cohere, Captions, Baseten, Doss, Skio, Fermat, Opus, Tomorrow Health, Rho, and Icon.

Founder & CEO

Unify

Investor

Icon

Othership

Graza

Haven

Confido

Levels

Headline

Scout

Platter

Founder @ Verbatim | Helping 148+ startups build content engines

Founder @ Verbatim | Building content engines that generate demand.

AI: Perplexity, Captions, Baseten, Proxima AI, Maven AGI, Cohere, 11x.

Fintech: Rho, Puzzle, Rutter, Parker, Alto, Butter, Settle, Highbeam, Frec.

Commerce: OpenStore, Fermat, Motion, Builder, Disco, Skio, Tydo, Nostra.

B2B SaaS: Slack, Avenue, SimpleHash, Seam, Osano, Betterleap, OpusClip.

Healthtech: Tomorrow Health, Jolly, Nue Life, Vessel Health, Starday Foods.

Supply Chain: Factored Quality, Two Boxes, Fulfill, Kingpin, Moselle, Cofactr.

Angel Investor

Angel investor in Levels, Othership, LMNT, Sanzo, Graza, Tydo, Novel, Factored Quality, Bounty, Starday, Canopy, Archie, Rove, and Highbeam. LP in Mute, Watchfire, SRB, Centre St, and Alive Ventures.

Thrilled to share that Jaya Blanchard has stepped into a new role as Client Strategy Lead at Verbatim 🚀

Since day one, Jaya’s been absolutely instrumental in shaping both our content and our culture from the ground up.

She’s grown from leading cross-team projects to mentoring teammates and driving some of our most impactful editorial work to date.

What makes Jaya exceptional isn’t just her ability to deliver best-in-class content — it’s how she raises the bar for collaboration, mentorship, and care across the team.

In this new role, she’ll bring that same mix of strategic thinking, content expertise, and customer obsession to help our partners grow even faster.

Excited for what’s ahead – this is just the beginning 🫡

Founder & CEO at Verbatim | Launching B2B content engines

Exa is putting on a GTM content masterclass.

On the heels of their $85M Series B led by Benchmark, the Exa team is executing content at a ridiculously fast pace (and high standard).

Here’s what they’re doing right:

1) Case studies - highlighting key use cases with unique narratives

2) Product marketing - tactical education content targeting their ICP

3) Consistent social presence - spanning leadership x team accounts

4) Thought leadership - focused on trends around next generation search

5) Developer content - in depth docs, guides, and deep dives on integrations

Highly recommend diving into Exa's on-site content library, very impressive motion end to end. Kudos to Thais Castello Branco + the entire team ⚡

BIG update: Shayna Fowler is our new Director of Client Strategy & Ops 🎉

Some background: within weeks of Shayna joining Verbatim, it became immediately clear that she was an absolute force of nature. 

She leveled up our ops workflows and implemented critical processes (that we didn’t even know were missing) – all at record speed.

Prior to Verbatim, Shayna spent nearly 4 years at MOUTHWASH Studio in LA, where she worked w/ hundreds of category-defining brands and F500 companies. As Head of Ops there, she was deep in the trenches of a high-performance agency and knows * exactly * what it takes to compete at the highest levels.

Competing at that level requires a rare combination of traits: high agency, intellectual rigor, pace, integrity, and humility – among others. 

Shayna brings all of these (and more) to our team, every day. Incredibly excited to have her step into this role as we continue to scale. 

Onwards 🚀

Framer (unsurprisingly) continues to crush B2B content design.

Every day I meet founders who want to ramp up their GTM content. Highly recommend investing in premium design assets *before* getting started.

Here's the shortlist:

1. Case study template (fully custom built)
2. Customer collections page (Framer's below)
3. Resources template (product marketing/SEO blog)
4. Resources collections page (educational content hub)

From there you can build out dedicated custom landers, bespoke white pagers, benchmark reports, and more. But start with the basics from day one.

Check out their full page here: https://lnkd.in/eC7hVXYt

New case study incoming featuring our friends at FlexPoint 🚀

We partnered with Victor Lopez and Ashlyn Eperjesi to launch an autonomous case study function → turning client wins into closed deals.

Full story going live this week. Early results:

+ 25% lift in content engagement
+ Increased BOFU conversion
+ 30 hours saved per month

In Ashlyn’s words: “Verbatim’s content engine has been such an incredible asset for our marketing team. It saves us time, produces stellar content, and we're able to do all of it almost autonomously.”

Quick weekly recap @ Verbatim 🚀🚀

Shipped a new case study w/ our friends at Kyber:

+ 2x pipeline growth in Q1 alone
+ 150 dormant accounts re-engaged
+ 5 late-stage opportunities reactivated

Paired with some great strategy sessions feat:

- Emir Talu @ OneOff
- Silvia K. @ UTTR
- Greg Portnoy @ EULER
- Adam Delehanty @ Ghost 
- Solly Garber @ Formation
- Felicia Baskin @ Captions
- Camila Katz @ Notable Capital
- Alex Birkett @ Omniscient Digital
- Colin Vergilio @ Omega Venture Partners
- Garrett Schabb @ Rainmaker Technology Corporation
- Rune Kvist @ Artificial Intelligence Underwriting Company

Sampl’s Marketing Director, Adam Wright, 10x’d inbound demo requests after launching a content engine with Verbatim. Here’s how:

Adam joined Sampl as their first senior marketing hire with a clear mandate: scale beyond a hands-on outbound model and build an inbound pipeline engine.

The challenge? Sampl’s platform is technical: advanced targeting, performance tracking, full-funnel attribution. Turning that into clear, engaging proof points required more than a one-person team.

Adam tested a number of agencies and freelancers, but they couldn’t deliver the right mix of technical fluency and compelling storytelling.

When we got connected late last year, we decided to team up 🤝

We started with case studies. Each interview → turned into sales-ready proof that influenced 100% of closed deals.

Then we expanded into thought leadership and product marketing content, directly addressing ICP pain points and building awareness.

With the engine humming, Sampl saw a 10x surge in inbound demo requests, cut Adam’s time spent on content from 20 hours down to just a few per month, and landed one inbound deal that hit his entire annual target.

As Adam put it: “Every single deal is influenced by the case studies Verbatim created. They’ve been a core driver of new business.”

Full case study in the comments. Shoot me a DM if you want to learn more!

New case study incoming featuring our friends Sampl 🔥

We partnered with Adam Wright & his team to build a performance-driven content engine → turning social proof into *tangible* pipeline.

Full story going live this week. Early results:

+ 10x inbound demo requests since onboarding
+ 16 hours saved per month for Adam’s team
+ 100% of deals influenced by case studies

In Adam’s words: “Every single deal is influenced by the case studies Verbatim created. They've been a core driver of new business.”

NEW case study: Kyber 2x’d pipeline in Q1 after onboarding with Verbatim ⚡️

Kyber was building momentum and trust at a rapid pace. Wins with insurers like Harbor Claims + Kingstone solidified their credibility.

But relying on outbound alone wasn’t enough to hit their ambitious growth targets.

That’s where Verbatim came in.

We worked with CEO Arvind Sontha + Growth Lead Anna C. to launch a content engine that turned social proof into tangible pipeline.

The goal: build a scalable system to ship case studies and product content across every channel — without slowing the Kyber team down.

Early results:

→ 2x pipeline growth in Q1 alone
→ 150+ dormant accounts re-engaged
→ 5+ late-stage opportunities reactivated

Some lessons:

1. Trust is everything

In insurance, reputation makes or breaks you. Sharing real customer wins via case studies built credibility with high-intent prospects.

2. Move fast

Kyber went live with new assets within weeks. Case studies, guides, and product marketing fueled live deals and event follow-ups.

3. Full-funnel content

Each asset was built to drive ROI — powering newsletters, outbound, sales calls, LinkedIn, and even printed case studies for conferences.

Anna says it best: "With Verbatim, you can go from zero to one hundred fast. Their clear process made it easy to hit the ground running and start seeing results right away."

Link to the full case study in the comments 🫡

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