Unleash Academy

We empower Executives & Senior leaders  to harness the full potential of their personal brand on LinkedIn.

Our mission at Unleash Academy is to empower corporate leaders with the knowledge and skills to authentically showcase their unique value on LinkedIn. 

We believe that a compelling personal brand is a catalyst for professional growth, and we are committed to providing a transformative learning experience that enables individuals to stand out in today's competitive landscape.

Our vision is to be the premier online destination for corporate leaders and entrepreneurs seeking to master the art of personal branding on LinkedIn. We envision a global community of empowered individuals who, armed with a compelling personal brand, navigate their professional journeys with confidence, authenticity, and impact.

Our vision is to be the premier online destination for corporate leaders seeking to master the art of personal branding on LinkedIn. We envision a global community of empowered individuals who, armed with a compelling personal brand, navigate their professional journeys with confidence, authenticity, and impact.

Founder & CEO

Unleash

Executive Brand Strategist 

My mission in this podcast is unleashing the human greatness to its utmost potential by interviewing and inspiring CEO's and Entrepreneurs to extract their wisdom to the whole world.

The podcast is has two divisions:

1-Motivational Episodes (sharing inspiring stories).

2-Personal development episodes (Improving personal skill that matters).

My purpose in life is to make a positive difference in people life by liberating their inner chained greatness to be exposed to the sunlight and transform the planet.

Podcast Host

XPOZE ME

A groundbreaking podcast where we dive deep into the art of building Personal branding & and thought leadership in both the online and offline realms.

In a world that moves at the speed of light, establishing your personal brand is not just about standing out, but also about making an impact.

We understand the challenges that come with corporate leaders, and we're here to navigate those waters together.

Join us every Thursday at 5:30 PM Dubai time for candid and authentic conversations that go beyond the surface.

We'll be sharing real stories that touch on corporate taboos, discussing the obstacles we face, and uncovering strategies to not just overcome but thrive in the ever-evolving corporate landscape.

This isn't your typical podcast; it's a space for genuine heart-to-heart talks, sprinkled with laughter and insights that resonate with your day-to-day experiences.

Radio- Co-Host

Unilever

Global Strategic Business Transformation Manager (North Africa, Middle East and Arabia)

Regional Logistics Manager

Customer Service Operations Manager

S&OP Demand Planning Manager

Supply Planning Excellence and  Export planning Manager

UPSCALE SUPPLY CHAIN EVENT

Our Upscale event is built mainly on 3 pillars for our supply chain community:

1-Values.
2-Networking.
3-Opportunities.

It's very far away from any commercial-based values.
We are here to serve our community and make this planet a better place to live on.

Co-Founder

GSP For Supply Chain Solutions

We provide  tailor made supply chain solutions to our valued customers.

We Train- We Consult- We Solve your biggest problems.

We are experts in:

1-S&OP (Sales and operations planning).
2-Supply Chain Digitalization.
3-Inventory Optimization.
4-Cost optimization.

Founder and CEO

Global S&OP Community

Knowledge, You will not find in books.

Our Mission:

Building a global S&OP Community (Supply Chain, Marketing, Trade Marketing, Sales and Finance) where everybody's voice is heard.

Knowledge you will not find in books.

Personal Branding Consultant

Unleash Mission:

Uplifting Human Greatness to its Utmost potential.

Host

I founded "Unleash" to Ignite the Spark of businesses towards a strategic growth

Founder

Udemy

Moving by my purpose, i decided to start sharing my experience and knowledge with all over the planet.

That's why I created two courses at Udemy in the supply chain, one is related to MRP and the other how to reduce MOQ in the supply chain.

Supply Chain Instructor

Project "GO"

I have founded project go to inspire people towards the road of self greatness.

I help GCC executives and senior leaders build their personal brands on LinkedIn | Coached 7,000+ executives on becoming thought leaders | Podcast Host @ "Unleash With Ahmed Khaled"

Stuck. Stressed. Purposeless.

Spending 15 years at a multinational wasn't what I had in mind.

From the outside, it looked like I had everything under control.

But behind the scenes, it was a completely different story.

In 2009, I was fortunate to join a Fortune 500 company.

I couldn't help myself but dream of a life at the top.

One as an executive who is in control of his life.

I assumed life as an executive was glamorous.

In retrospect, it was a foolish assumption.

The higher I climbed the corporate ladder, the more bizarre it became.

I often found myself dragged into office politics and drama.

And the toxic environment started catching up to me.

Left with no other option, I turned to LinkedIn.

I spent the better half of 2023 and 2024 developing my personal brand and in the process:
- Got featured on CEO Weekly and Dubai One TV
- Coached 7,000 executives on building their personal brands
- Gained 70,000+ LinkedIn followers and 17,500 YouTube subscribers
- Invited Lara Acosta, Toufic Kreideih , and several high-profile guests to my "Unleash" podcast

If you're feeling stuck as a GCC Executive, you're not alone.

I've been there and found a way forward by focusing on what really matters: building a strong personal brand and becoming a thought leader in my field.

If you're aiming to unlock new opportunities in your career by positioning yourself as a thought leader or authority in your space, DM me the word “Brand”.

The ONLY way to be a mediocre employee:

⤷ Work hard.
⤷ Overachieve targets.
⤷ Be controlled by your boss's mood.
⤷ Get an average raise.
⤷ Apply for 100 jobs on LinkedIn.
⤷Get zero replies.
⤷ Try to chase recruiters in their inboxes.
⤷ No replies too.
⤷ Give up and dive into the delusion.
⤷ Say “No opportunities” in the market.
⤷ Go back to your old routine job.
⤷Manage your boss’s mood again.
⤷ Accept and stay broke.
⤷ Repeat for another year.

If you’re an executive or senior leader:

Your way out of this vicious loop:

-Not Your “Boss”
-Not A “Recruiter”

Its your “Industry Experience”

Think about all of your great experiences and values you have.

Function it right to not stay in your mediocre place.

P.S. Launching my coaching program  “Momentum Mindset” officially on 26 April to help YOU not to be “Mediocre employee”.

Ahmed Khaled

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They can't replace you as an executive or senior leader if you have those two:

→Experience:

-It's not only about skills or qualifications,
-It's about heart, passion, and dedication around your expertise.
-A commitment to give back to the community.
-A commitment to inspire, impact, and influence others through your practical experience.
-A commitment to build your thought leadership.

→Networking:

-Expand your network beyond your small circle.
-A small circle of 10 people.
-10 people in your recent company.
-Don't seed all of your plants in one garden.
-But rather throw your seeds in many gardens.

Because of the time, they will replace you from their garden, you will be already irreplaceable in another garden.

Plant the seeds of your thought leadership from now.

PS: How many gardens do you seed your plant out of your current garden?

“Ahmed… you are too kind to people”.

I thought it was positive feedback.

-Be tough.
-Be aggressive.
-Don’t be kind to others.

Guess what?

I did what most of the employees do.
Follow the advice because I thought the manager knew more than I did.

I couldn’t navigate my self-doubt.
I felt I was weak because of my kindness.
I tried it once and twice…
But I couldn’t continue for more than 1 week trying to be who I’m not.

I changed myself because of others.

I put limitations on myself that didn’t exist in reality.

My mental health has been  affected because of this.

In the end, I decided to:

- Never change my core values.
- Be kind whatever happens.
- Never change myself to satisfy others.

This was the only decision that shaped my successful life.

Kindness is not a weakness.

You earn more respect when you’re kind.
You’re more influential when you’re kind.
You’re stronger when you’re kind.

Don't try to change your values because of others.

You DO make a difference.

P.S. Do you think kindness matters and why?

No more career opportunities in the market place!!!

This is the only phrase that i heard from senior managers and Executives in GCC.

They think that there are no opportunities.

And yes they are right.

There are no opportunities for them.

Do you know why?

Simply because there are already great opportunities :)

But those opportunities are not for them.

Do you know why?

Because those opportunities don’t come from companies, they come from people.

So before telling yourself that there are no opportunities in the market place.

Just look around you and see your network.

And if you have a poor network.

Then think again how to surround yourself with the right network.

The reason that you don’t see the opportunites is not because you lack them.

It’s because you don’t have access to them.

PS: Do you have a powerful network on linkedin that open opportunities for you?

#personalbranding #linkedin

"Ahmed, would you be interested in joining our global team?"

In 2022, I received this message from my director.

Not because I was outperforming people around me.

But because my director noticed my LinkedIn content.

Despite being a busy executive at a multinational, I made time to build my personal brand.

Because I understood that building my personal brand was my ticket to freedom.

If you're not marketing yourself, you're blending into the background.

Imagine being an executive full of talent and value, yet feeling stuck:
⤷ No new opportunities
⤷ Enduring a toxic culture
⤷ Facing constant rejection

While others with less experience:
⤷ Get promoted
⤷ Earn higher salaries
⤷ Find new paths to grow

The difference between being overlooked and being in-demand depends on how well you present yourself. 

Building your personal brand on LinkedIn doesn't just showcase your expertise and values:
⤷ It positions you as the go-to person in your field
⤷ It opens doors to opportunities that align with your aspirations
⤷ It connects you with like-minded professionals and industry leaders

Don't let your potential be the best-kept secret in your industry.

Start shaping your narrative today and turn your visibility into opportunity.

P.S. Are people afraid of sharing their own expertise? And why?

15 years ago, I aspired to become an electrical engineer.

I failed.

But I kept going…

5 years ago, I attempted to shift my career path.

I failed.

But I kept going…

3 years ago, I aimed to enhance my life as a corporate executive.

I failed.

But I kept going…

Today, my purpose is to help executives in attracting opportunities and crafting an influential life through their expertise by developing their personal brand.

I succeeded.

Your company may not prioritize your significance, but YOU should.

Dear executives & Senior Managers,

"Being seen and heard" is not achieved by:

- Chasing recruiters on LinkedIn.
- Burning yourself out in your work.
- Keeping your expertise to yourself instead, 

"Being seen and heard" truly comes from:

- Sharing your expertise within your network.
- Overcoming the fear of expressing your thoughts.
- Drawing opportunities for you, rather than pursuing them.

This is something I've experienced firsthand.

My journey began with posting insightful content on LinkedIn.

This approach led me to opportunities beyond what I had thought possible within a year.

You don't have to settle for any job that doesn't recognize your true value.

And you are worth more than your current earnings suggest.

You just have to take the first step towards acknowledging your worth.

Remember, the path to being seen and heard begins with a single step.

P.S. Have you started posting on LinkedIn yet?

#Linkedin #personalbranding #thoughtleadership

Are you searching for them? Or,
Are they searching for you?

A big difference between searching for opportunities and opportunities to search about you.

Many corporate leaders with great experience spend long hours searching for opportunities on Linkedin.

They approach directors, VP's, recruiters and CEO's.

With the hope that maybe someone would look at them differently.

It's frustrating when you approach people and they don't respond on linkedin.

Especially when you know that you have great experience.

Especially when you know that you deserve more.

It's a really hard feeling.

But let me tell you something that I learned the hard way.

People don't care about you.

They care about what are you carrying.

What do you carry from values, experience, and knowledge?

And if you don't share what you carry, the world will ignore you.

For things to change, you have to change.

Share your experience as a thought leader.

Inspire others with your knowledge as a thought leader.

Move them with your greatness as a thought leader.

And my promise to you is:

By pursuing  your "Thought leadership" on LinkedIn, then:

They will search for you and you will not search for them anymore.

#Personalbranding #thoughtleadership #linkedin

How I got Job opportunities through networking.

(without spending hours applying)

Imagine you want to work for a company,
You met someone on Linkedin,
Because you posted content,
You connected to them,
Then… You met them,
You get ur dream job.

That’s how you get the opportunities that:

-Fit your years of experience.
-Meet your salary expectations.
-Align your location preference.
-Will make you proud in front of your peers.

And you don’t waste 6-12 months,
using a Fresh graduate approach 
with no experience in finding a job.

Here’s my approach:

1. Start creating content.

→ Show your years of expertise
→ Don’t just write technical articles.
→ Don’t hide behind your company’s brand.
→ Make it easy to connect with professionals.

Be familiar so you avoid getting not replies to your messages.

2. Post purposeful content.

→ What’s the reason to connect with you?
→ Who are you exactly targeting?
→ What’s in it for them?

Give them a REASON to follow you.

3. Send human, personalized messages.

❌Send 300 characters self-centered messages
✅Find a common topic to start a conversation with.
✅Tell them why you’re connecting with them.
✅Resonate with them using their profile.

Don’t be a pitch slapper. Be a human being.

4. Turn online connections into meaningful relationships.

→ Don't pretend to be someone you're not
→ Provide value before asking for anything
→ Don't lie about your credentials or achievements
→ Be authentic so you can attract like-minded people you enjoy working with.

Connect with purpose,
and turn connections into Job opportunities.

P.S. What’s your favorite way to connect with people (1-4)?

4 mistakes executives and senior leaders make on LinkedIn:

(Avoid these at all costs)

1- Hesitating to share their expertise online.
2- Seeking visibility, but not taking action.
3- Being complacent with the status quo.
4- Doubting the value of their own story.

Don’t aim to be another number in your industry.

Strive to have an IMPACT instead.

#linkedin #thoughtleadership 

5 of my great friends got laid off from very big companies the last month.

They served those companies for the last decades by their blood.

And no, don't think it's because of their performance, not at all.

It's because of a massive re-structure that happened overnight due to the pressure on the bottom line of the companies.

I was amazed how those great friends were a top performer and great achievers for the last decades and suddenly they lost their jobs.

But it's very naive when we think that winter will never come tomorrow because today is summer.

And when winter comes, nobody cares.

Nobody cares about your pain.

Nobody cares about your problems.

Nobody cares about your family.

Nobody cares about you.

The only one who cares about you is "you".

The question that you need to ask yourself now:

Are you ready for winter tomorrow?

If your answer is no, then work on it every day.

Be visible.

Expand your network.

Share your experience. 

Be a thought leader in your industry so when winter comes, you will be ready for it.

#thoughtleadership #linkedin #personalbranding

One of two things happens when you write content as an executive on Linkedin:

❌ No Visibility
✅ Visibility

Executives and senior Managers with “No Visibility”:
→ Talk about their company.
→ Share stories about their company.
→ Have no influence and just share informative articles.

Executives and senior leaders with “Visibility”:
→ Talk about their values and stories.
→ Make an impact that can change the lives of others.
→ Share thoughtful content that positions them as an authority in their industries.

Stop hiding behind the brands of ice creams, chocolates, and shampoos, and start sharing your personal brand.

Which one do you prefer: “Visibility” or “No Visibility”?

If you're an executive who wants to attract opportunities but finds yourself:

⤷ Working tirelessly for bonuses
⤷ Constantly reposting your company’s events
⤷ Unsure of how to establish your presence in the industry.

Then you're likely to keep encountering:

⤷ The same salary
⤷ The same position
⤷ The same career stagnation
⤷ The same toxic work culture

If you're ready to take a NEW DIRECTION in your life, 
It's time for NEW DECISIONS.

I made one decision that transformed my life:

Building my personal brand on LinkedIn.

Since then:

⤷ I’ve retired and secured the best future for my family
⤷ Opportunities have flowed continuously
⤷ I married the love of my life

A single decision can redefine your life.

P.S. Are you ready to make that decision?

Are you afraid of your boss to see you posting on LinkedIn?

I was also in the same place before.

Fear of judgment is one of the major blockroads that hindered my growth before.

I was afraid to post on LinkedIn because I needed to be perfect.

I thought that when I would be perfect, then I would start posting.

But 3 strategies that helped me to overcome the fear of judgment on Linked:

1-Imprection is a beauty is not a beast.
2-People will always judge you whether you do something or do nothing.
3-Authticity builds trust.

When I started to be myself, I began to repel people.

Maybe because I am bold.
Maybe because I am Arabic.
Maybe because my accent.
Maybe because i am tall.
Maybe and maybe and maybe.......

But this is not the end of the story.

When I started to show my real self, I started to attract another type of people.

People who value what I value.

The right tribe and the right network.

yes when you start to conquer the fear of judgment, you will repel people.

But those people were not meant to be with you.

So Conquere your fear of judgment.

PS: What other fears stop you from sharing your experience on Linkedin

Thought leaders can't be threatned.

Nobody inside any organization will determine their worth because they know their worth.

Thought leaders can't be manipulated.

Nobody can manipulate them, cause they know what they carry from values, and if an organization didn't value their values , others will do value their values.

Thought leaders are in charge of their careers and their lives.

Thought leaders are very powerful.

Thought leaders are irreplaceable and every organization runs after them.

Thought leadership = Industry Experience + Ability to share + Right Network.

Thought leadership means unlimited opportunties.

Thought leadership is liberation and freedom.

Nobody would tell you what to do, when to do and how to do it.

And the best way to build your thought leadership is on linkedin.

PS: What are you doing to build your thought leadership on linkedin?

#linkedin #thoughtleadership #personalbranding


For GCC executives looking to build a personal brand on LinkedIn:

I am launching my "Momentum Mindset" coaching program.

The objective of the program is to help you establish your professional presence on LinkedIn by creating a personal brand that positions you as a thought leader in your space.

The program is 6 months long and includes several live, interactive coaching calls.

Here's a glimpse of what you can expect to learn about in the program:


→ Phase 1: Personal Brand Identity

Many executives aren't sure how to stand out on LinkedIn.

In this first phase, you will learn to set clear professional goals and build a digital identity that appeals to your target employers.

We will create a strategy that makes you stand out strongly and prepare you for a great start.


→ Phase 2: Personal Brand Awareness

Do you struggle to make your LinkedIn profile get noticed?

In this phase, we focus on making your profile stronger.

You will learn how to improve your profile to highlight your skills and achievements effectively.

This part helps you grow your authority and make sure you connect with the right people.


→ Phase 3: Personal Brand Building

Have you ever wondered how to keep people interested in what you post on LinkedIn?

In this phase, I will guide you through creating content that positions you as a leader in your industry.

You will learn to create powerful content that increases your visibility.


→ Phase 4: Personal Brand Credibility

Do you find it hard to use your network to move forward in your career?

In our last phase, we look at how to network effectively.

You will build important relationships with key people and use your strong personal brand to attract your dream role and opportunities.

I’ll be sharing all the secrets with my private community in the upcoming weeks and you'll work with me directly.

P.S. I’ll be opening up Momentum Mindset by the end of the week for just 10 people. If you want to get on the waitlist early, comment "EARLY BIRD" and I'll send you the details.

It's not about your title, it's not about your position, it's not about your brands, it's not about the name of your great company.

Thought leaders can't be threatened.

Nobody inside any organization will determine their worth because they know their worth.

Nobody can manipulate them, because they know what they carry from values, and if an organization doesn't value their values, others will value their values.

Thought leadership means unlimited opportunities.

Thought leadership is liberation and freedom.

Nobody would tell you what to do, when to do and how to do it.

And the best way to build your thought leadership is on LinkedIn.

PS: If you are a leader who wants to be recognized as a thought leader on Linkedin, Direct message me "Unleash".

#linkedin #thoughtleadership #personalbranding

It's not about your title, it's not about your position, it's not about your brands, it's not about the name of your great company.

Thought leadership is about you and your values.

The source of authority is not forced.

The source of authority is your core values and what you bring to the table.

watch the full episode from here to learn the difference between corporate leaders and thought leaders.

https://lnkd.in/dtGRDS2Z

If you are a leader who wants to be a thought leader on LinkedIn, then direct message me "Unleash" and I will help you.

#thoughtleadership #linkedin #personalbrandig

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