Shift Paradigm

- Implemented 6sense and a strategic ABM motion for a leading PEO and HR services provider. This implementation unified Sales, Marketing, and Operations teams which led to a 20% increase in SDR meetings booked.

- Optimized a global financial services company revenue process resulting in a 99% reduction in time from Marketing Qualification to BDR outreach. The optimization achieved $417K in projected opportunity cost savings through staffing efficiencies and $20K in technology cost savings.

- Led 7+ large-scale projects simultaneously for organizations with revenue totaling billions to implement key marketing and communications initiatives.

- Served as point of contact to communicate expectations and deliverables, and ensure project timelines and budgets are utilized effectively.

- Drove key marketing initiatives including campaign development, personas, lead capture, lead nurturing, and scoring strategies for B2B organizations.

- Chartered and maintained integrated digital marketing and internal communication strategies that drove brand awareness and acquisition.

- Hosted monthly webinars on behalf of Adobe to promote business use cases, best practices and thought leadership.

Senior Consultant

Consultant

Tyler Technologies

- Orchestrated sophisticated automated email nurture campaigns, overseeing the entire process from email creation, program setup, and list segmentation to thorough testing, deployment, and post-campaign reporting.

- Increased campaign engagement by 22% by designing and implementing a nurture series that utilized dynamic content and aligned with each customer’s journey stage.

- Delivered campaign strategy and reporting by leveraging attribution data to enhance overall campaign effectiveness. These strategies led to a 10% increase in CTR as well as an estimated $250k in pipeline creation.

- Implemented a routine data hygiene audit to address issues and ensure data quality. This led to a 22% decrease in bounce rate of targeted experiences.

Marketing Automation Manager

Digital Defense, Inc.

- Deployed a centralized processing methodology between Marketo and Salesforce, centralizing architecture and reducing lead processing time by 22% and providing enhanced visibility upon lead creation.

- Created, administered,  and monitored complex nurture programs, SMART campaigns, and progressive profiling.

- Collaborated cross-functionally with Product Marketing, SDRs, and other teams in the creation, segmentation, and deployment of multiple direct and partner channel campaigns. This collaboration led to 10x improvement on overall engagement across various marketing channels.

- Managed email marketing automation campaigns including, setup, targeting and A/B testing to deployment and data monitoring.

Marketo Administrator 

Enterprise Rent-A-Car

- Accelerated management initiatives to deliver more than $80,00 in monthly revenue growth within a highly competitive business market.

- Interpreted and transformed business data into meaningful communication and strategic marketing initiatives to maximize brand equity and market growth by more than 80%

- Directed over 30 employees, 5 ranked in Top 120 entry level employees nationwide, through daily meetings and sales training insuring company initiatives are clear, actionable and consistently met.

- Demonstrated a high level of consumer satisfaction by building rapport and optimizing company culture.

Assistant Branch Manager

UTSA Rowdy Radio

- Designed compelling, high-quality visual content to maximize email and social media marketing efforts through use of Adobe Photoshop, Adobe Premier, Adobe InDesign, and Canva.  

- Streamlined marketing campaigns across social media platforms: Instagram, Twitter,  and Facebook to increase brand awareness by automating content curation and publishing through the use of content management systems CMS such as Sprout Social and Hootsuite. 

- Published and edited content for monthly promotional events and newsletter to increase potential listeners by utilizing email marketing software such as SurveyMonkey and Mailchimp. 

- Developed, managed, and executed organic and targeted paid ad campaigns deployed by Facebook Ads platform.

Marketing Associate

Panam Telecommunications

- Developed innovative advertising and promotional event campaign strategies to deliver more than an 80% increase in traffic conversion by utilizing Salesforce’s marketing cloud software.  

- Planned, executed, and evaluated promotional events in order to educate clients in the telecommunications industry about T-Mobile Brand and its service through in store activations, Q&A events and product demos.

- Awarded liaison between Brand Partnerships and T-Mobile to secure sponsorship and collaboration.

- Facilitated monthly brand meetings with employees ensuring marketing ads and promotional visuals are properly setup, delivered, and placed.

Sales Marketing Manager

Senior Consultant, Packaged Technology Operations at Shift Paradigm | 2X Marketo Certified Expert

Creative, resourceful, and fast-acting marketing and revenue operations professional experienced at driving brand and agency growth through strategic brand development, key partnerships, integrated marketing communications and project management.

🚨 Exciting Update 🚨

As many of you may know MarketingOps.com has recently launched their chapter program!! I am the chapter leader for the San Antonio / Austin area (TX) and am very excited to announce our chapter launch event! If you will be at Forrester Austin or just in the Austin area, make sure to reserve a spot and come hang out with an amazing MOPS/RevOps community! We will have:

Tacos & Craft Cocktails (on us of course)
Outdoor space with games
Community-networking

Special thanks to Mark Huber, Nicole Stasiak, Mary Vue, Hassan Abbas and MarketingOps.com for all the support in making this event possible for the community! Special shout out to our sponsors: UserEvidence, Knak, Syncari

Space is limited to be sure to sign up as soon as possible! First drink on me! See you there! https://lnkd.in/gD4FDqUS


Allan Navarro

Marketing Operations Manager | 2X Marketo Certified Expert | 6Sense Certified Expert

Open article: MarketingOps Chapter Launch & Community Event | Forrester B2B Summit by iluv.marketingops.com • 1 min read

Lucille Austin MarketingOps Event B2B Summit

MarketingOps Chapter Launch & Community Event | Forrester B2B Summit

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