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Alan Hale

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I am the founder of Consight Marketing Group, LLC. I have an MBA in marketing; 40 years experience with over 250 projects helping companies in business to business markets grow their business. I am also a contributing author to Quirks Magazine. This extensive consulting background is combined with voice of the customer research to develop customer specific insights which are used to develop actionable strategies and tactics. Rather than relying on web surveys or focus groups, the majority of the insight is developed by utilizing in-depth phone interviews with key decision makers and influencers of large accounts which may make up 80% of a company's revenue in a business to business market. This effort becomes an investment rather than just an expense. Consight Marketing Group, LLC is passionate about helping companies delight customers and make them raving fans as coined by Ken Blanchard. Who we work with: Companies serving b2b markets, from manufacturing firms, wholesalers, construction firms, to professional service firms. Presidents, General Managers, Directors of Marketing, Vice Presidents of Marketing Ideal clients are manufacturers, professional service firms, distributors/wholesalers, and construction companies. The sales range is from $30 million to $100 million for a company or business unit. We have worked with billion dollar companies as well. Are you sure you know the needs and desires of your major accounts, or just think you know? We work with companies in the following areas: introducing a new product or service, identifying what needs to be done to increase your customer satisfaction and loyalty with your major accounts, understand why accounts have defected, design effective distribution strategy, re-position your company, or design an effective "go-to-market" strategy for a current or new market. Call Alan Hale at: 847.800.1685 to arrange for a free consultation to determine if we can help you with your marketing issues. www.Consightmarketinggroup.com

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