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Sales and lead generation in B2B SaaS are getting harder to get. And gaining trust in the marketplace is becoming more difficult. Things like oversaturation of outreach and prospecting, reduction in engagement rates, and a very competitive market explain some of this. So what to do? Hire more sales people? Pour more money into marketing? Maybe, each situation is different. But one strategy that has worked in other industries and works in B2B SaaS as well as building strategic partnerships. This is a great long-term vehicle for more sustained and predictable growth. Collaborate with partners to build your brand and trust. Get and give near-bound leads. Develop strategies to help customers achieve their desired outcomes with clear integrations and lowering barriers collaboratively. Where to start? How to focus? That's where I come in. I am a highly effective, creative, and flexible problem-solving leader with 20 years of experience, mostly in B2B SaaS leveraging client and partner relationships toward significant value generation and growth. I help SaaS companies focus on prioritizing and establishing new strategic partnerships under a go-to-market directive, while also enabling and improving existing partnerships to drive growth. Experience working across cultures, countries, and teams building long-term valuable relationships. MBA from Duke University. Speak Spanish and English fluently. Some of my key accomplishments include: • Signed $300,000 in new revenue from a new partner model at ChannelAdvisor • Accelerated time to close direct deals from 6 to 4 months via solution & product partnerships • Exceeded quota above 130% at ChannelAdvisor while in Account Management via upgrades • Increased NPS from 20% to above 50% at Kevel under my strategic direction and expertise • Increased NRR from 90% to 121% at Kevel by building relationships around consistent delivery of value Specialties: Partner sourcing, engagement and execution, Channel Sales, ISV partner development, Customer success strategies, Project management, opportunity assessment. Skills: Strategic planner, Critical thinking, Go-to-market focused, Entrepreneurial, Working under pressure, Influencing decision-makers, Cross-functional collaborator, Analytical leader, Written communication, Negotiating and organizational, Interpersonal communication Industries of interest: e-commerce, B2B SaaS, Climate tech, ed tech Let's talk more about your partnership's needs and see where I can help. Feel free to contact me at alesan373@gmail.com | 1.919.4529791
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