Alexandra Levchuk 👩‍💻's Linkedin Analytics

Your landing page is leaking trust. Here’s how to fix it. “We redesigned the landing page… and conversions didn’t move.” I’ve seen this story play out too many times. The problem isn’t just how your page looks. It’s how it makes people feel. Confused? Overwhelmed? Distracted? You lost them. Great landing pages don’t win on clever copy or flashy animations. They win on trust. It’s not magic. It’s design that understands how people think. I broke down the 5 essentials I check on every landing page I design— → Swipe the carousel to see what they are. P.S. What’s the #1 thing you look for on a landing page? #UIUX #B2BDesign #SaaS #ProductDesign

If users can’t find your CTA in 3 seconds… You’re not getting the click. Let’s be real: People don’t read. They scan. And if your most important action isn’t instantly clear? They bounce. No click. No signup. No conversion. Here’s what I see way too often: ❌ Buttons buried in clutter ❌ Beautiful UI, but no clear call to action ❌ 5 competing messages fighting for attention Pretty doesn’t convert. Clarity does. ✅ Make the next step obvious ✅ Use hierarchy to guide the eye ✅ Place your CTA where attention naturally flows ✅ Write button copy that answers: “What do I get if I click this?” If you're pouring money into traffic but users aren’t converting— Look at your design before your ad spend. Great UX removes hesitation. It leads with clarity. And it converts faster. P.S. What’s one product you used once and instantly got? ♻️ Repost if your CTA deserves more than a “maybe later.” ➕ Follow Alexandra Levchuk for more design tips #UXDesign #ConversionOptimization #ProductStrategy

This is the secret to design that sells. And it has nothing to do with how it looks. Early in my career, I focused on polish — layouts, colors, typography. But guess what? The best-looking pages didn’t always perform. Users bounced. Clients asked, “Why isn’t this converting?” That’s when it clicked: Designers aren’t decorators. We’re decision-makers. Today, I lead every project with this mindset: ✅ Context first I don’t jump into Figma. I ask: Who’s this for? What’s the friction? What’s the goal? ✅ Business-driven design Pretty flows don’t matter if they don’t reduce churn or boost conversion. ✅ Tight collaboration I sync with devs, PMs, and founders early. Alignment before design saves time and budget. ✅ User-centered Not trendy. Not “what I like.” But: What makes sense? What builds trust? ✅ Every pixel earns its place Every pixel has a job. Nothing is “just pretty.” It’s all built to guide users forward, clearly. Because good design is thoughtful. But great design? It’s decisive. Let’s stop decorating Let’s start designing with clarity, context, and impact. What’s one design decision you wish more teams made on purpose? If you found this helpful, give it a share ♻️ For more posts on strategic design, follow me Alexandra Levchuk ➕ #UX #UI #ProductDesign #B2BDesign #DesignThinking #Strategy

DIY websites are cheap. Until they start costing you leads. “You don’t need a designer — you can just build it yourself.” Sure. If your goal is to have a website. Not necessarily one that converts. Because here’s the truth I’ve seen play out again and again: DIY websites look good at first… But they rarely work. When founders come to me, it’s usually after the fact: • Users drop off without buying • Pages feel cluttered or unclear • The message is buried in “cool” design • And conversions? Flat. And I get it. I’ve been there too — chasing “good enough” just to ship. But the difference between a decent website and one that converts? Clarity. Strategy. UX that’s built to sell, not just sit pretty. Here’s what happens when you design with purpose: ✅ Visitors know what you do in 5 seconds ✅ They feel guided, not confused ✅ And they trust you — enough to buy or book I’ve redesigned enough B2B and SaaS sites to know: It’s not about flash. It’s about function. Done right, your website becomes your best-performing team member. Not an expense — an asset. Thinking of launching something soon? Skip the guesswork. Let design work for you. P.S. Have you ever DIY’d a website? How did it go? #websitedesign #conversionstrategy #uxdesign #diywebsite

The $300M button. It wasn’t flashy. It didn’t glow. It just said: “Continue as Guest.” A major retailer was losing money. Checkout abandonment was off the charts. So they called in usability expert Jared Spool. What did he find? A simple login form with two buttons: 👉 Login 👉 Register And one major problem: First-time buyers didn’t want to create an account. They weren’t ready to commit. They just wanted to buy — no strings attached. No passwords. No marketing emails. Just a smooth path to checkout. One customer even said: “I just want to buy something.” So Spool made a simple suggestion: Remove the register button. Add a guest checkout. Reassure users they could always create an account later. That’s it. Result? Conversions shot up 45%. An extra $15M in the first month. $300 million in the first year. All from one copy tweak. I’ve seen this play out in my own work too. Founders come to me with brilliant products… …hidden behind clunky, overcomplicated UX. The kind that confuses users, slows them down, and makes them second-guess the entire experience. Because no one wants to fight your interface just to give you money. Small changes. Big wins. That’s what great design actually does. P.S. Do you actually prefer using “Guest Checkout”? Or do you create accounts when shopping online? ➕ Follow me for more UX insights that turn design into revenue ♻️ If this post was helpful, maybe it’ll help someone else too #UXDesign #ConversionOptimization #B2BProductDesign

I’ve redesigned dozens of B2B products. This layout works—every. single. time. It’s called Bento Box UI — and most founders have never heard of it. Ever noticed how a bento box just makes sense? Everything’s organized. No clutter. No overwhelm. Just clean, satisfying structure. That’s exactly what Bento UI brings to your product. Clear. Visual. Digestible. Apple uses it. I use it. Your product probably should too. Why it works so well: ✔️ Each element lives in its own “compartment” ✔️ Text and visuals flow together, not fight each other ✔️ Visually balanced — your brain knows where to look ✔️ Shines in dark mode (and let’s be honest — that matters) Yet so many products still feel… chaotic. Great features. Bad layout. Strong ideas. Weak delivery. Bento fixes that. Because good design — like good sushi — is clean, balanced, and deceptively simple. P.S. Are you a sushi person too, or should we still be friends? 😅 📌 (Save this + Repost if your layout could use a clean-up ♻️) 👋 Follow me for no-fluff UX that actually helps your product grow. #UXStrategy #ProductDesign #SaaSFounders

Most websites don’t fail because of code. Here’s what makes a site succeed: (Not just looks good.) 1️⃣ Strategy What’s the goal? Who’s it for? If you skip this step, you’re designing for no one. 2️⃣ Structure (aka wireframes) Think of it as laying the foundation. No buttons. No colors. Just pure logic. 3️⃣ UI Design Now we make it beautiful — but with purpose. Clarity > cleverness. 4️⃣ Testing Click. Confuse. Fix. Repeat. We smooth the path before your users even get there. 5️⃣ Development This is where pixels become product. Responsive. Fast. SEO-friendly. Bulletproof. 6️⃣ Launch + Iterate Going live isn’t the end. The real work starts after day 1. The takeaway? A strategic website isn’t built in a day. It’s built with clarity, intention, and iteration. And when you get it right… Your site becomes your hardest-working team member. Thinking of building something that actually converts? Let’s talk. P.S. If you had to DIY your own website… Which step would you dread the most? 🔁 If this was helpful, feel free to repost. ➕ Follow me Alexandra Levchuk for more tips on websites that work. #buildawebsite #uxstrategy #websitedesign

Still guessing what works on your product page? (It’s costing you conversions.) If your team isn’t testing, you’re leaving growth on the table. 👉 Swipe to learn 5 ways to use A/B testing in 2025 to reduce churn, boost signups, and drive real ROI. 🔁 Pass this along to anyone ready to stop guessing and start testing. ➕ Follow Alexandra Levchuk for UX that converts. P.S. What’s one thing your team could test this week? #UXStrategy #ProductDesign #ConversionOptimization

Here’s the secret to why Stripe’s homepage works— And the trick behind it. Everyone says, “Make it feel like Stripe.” And I get it. It looks good. But more importantly—it sells. In my 11+ years of designing for B2B startups, one thing always wins: Clarity over complexity. Every time. It’s clean. It’s modern. It feels trustworthy. But here’s the real reason Stripe’s B2B homepage works so well: 1️⃣ It’s simple, but not vague The headline says exactly what they do: "Financial infrastructure to grow your revenue" Clear. Confident. No guessing. ❌ Most SaaS sites lead with buzzwords. ✅ Stripe leads with clarity. 2️⃣ It sells the outcome—not the features They don’t lead with tech terms or product specs. They lead with benefits: – Grow revenue – Launch faster – Go global ❌ Founders don’t buy features. ✅ They buy results. 3️⃣ It scrolls like a story Each section answers a key question: – What is this? – Who’s it for? – Why does it matter? – Who’s already using it? ✅ I call this “pitch deck UX.” It walks you through the value—slide by slide. 4️⃣ Trust is built naturally Logos, stats, and proof are woven into the flow— not buried at the bottom. ❌ Don’t just ask for trust. ✅ Show who already gave it. Now you know why that works. Not because it’s pretty. Because it’s clear. P.S. What’s one homepage that made you think: “I trust this.” (Without even realizing why?) (If this helped, share it with your team ♻️) Follow Alexandra Levchuk for design tips that sells. #UXDesign #HomepageTips #B2BDesign #WebsiteStrategy

Dark mode isn’t just a design trend. It’s a conversion strategy. Sleek. Timeless. And powerful—when tailored right. But here’s the twist: It’s not just aesthetic. It’s a growth lever hiding in plain sight. Big players like Google didn’t roll out dark mode just for the vibes. 💡 It works. Studies show dark mode reduces eye strain and increases time on site. And longer sessions = more chances to convert. Here’s how dark mode boosts your bottom line: 1️⃣ Reduces friction When users are comfortable, they stay longer. That extra scroll? That’s where your CTA lives. 2️⃣ Highlights what matters On a dark canvas, buttons pop. You’re not just designing—you’re directing attention. 3️⃣ Builds brand perception A thoughtful dark mode shows users you care about experience— not just looks. ⚠️ But only if it’s done right. Bad dark mode? It’s like dimming the lights in a room with no exit signs— users feel lost instead of guided. Want more clicks, longer sessions, and a premium feel? Sometimes, it starts with switching off the lights. P.S. Curious—do you actually use dark mode on your favorite apps? 🔁 Repost if you believe design should drive results. ➕ Follow Alexandra Levchuk for product design that turns pixels into profit. #UXStrategy #DarkMode #ProductDesignTips

Why isn’t my website converting? I hear this a lot — and the truth is: It’s rarely the code. It’s rarely the colors. It’s almost always the clarity. Most people go searching for a complex answer. But it’s simple: Your site isn’t clear. It doesn’t explain — • What you do • Who it’s for • Or why it matters So users do what they always do: They scroll. They skim. They bounce. They don’t have time to decode a clever headline. They won’t dig to find your offer. And they definitely won’t guess what to do next. Here’s the real test: Is your homepage clear in 5 seconds or less? 1️⃣ What is this? 2️⃣ Is it for me? 3️⃣ What should I do next? If not — it’s not ready to convert. No amount of fancy visuals will fix that. Want more conversions? Start with clarity, not cleverness. P.S. When was the last time you looked at your homepage like a total stranger? #websiteconversion #startups #websitedesign

You spent $10K on a redesign. It’s stunning but no one’s clicking. Let’s talk about it. Let’s be real: Most people don’t buy because your site is “beautiful.” They buy because they get it. Fast. But here’s what I still see: ❌ Fancy hero sections with no clear value ❌ CTA buttons that blend into the background ❌ Copy that sounds smart but doesn’t say anything All dressed up with nowhere to go. What actually works? ✅ Clear headline → “Here’s what we do + why it matters” ✅ Buttons that look clickable ✅ Less friction, more flow Because beautiful design that doesn’t convert? It’s just expensive art. If people don’t know what action to take… they’ll take none. P.S. Built something you thought would work… and it didn’t? You’re not alone — share below. 🔁 Repost if you believe clarity > cleverness. 👀 Follow for more design strategies that actually drive growth. #UXDesign #ConversionMatters #ProductStrategy

Dating a designer? My condolences. Or congratulations. Depends. How you know you’ve with someone who sees life in grids and hex codes: 10 signs you’re dating a designer 1️⃣ They group everything by color 2️⃣ They judge menus by font choice 3️⃣ Wine is picked by label typography 4️⃣ Compromise? Two versions and an A/B test 5️⃣ Your birthday card? Made in Figma. CMYK&all 6️⃣ Emoji use? Always on-brand and perfectly aligned 7️⃣ They pause movies to critique title fonts and colors 8️⃣ You said “nice poster” — they asked “who designed it?” 9️⃣ You complimented a button, and they whispered “custom CSS” 🔟 They spent longer choosing a wall color than you did picking your apartment Pros of dating a designer: beautiful birthday cards. Cons: nothing you own is “visually consistent.” Follow Alexandra Levchuk — I talk design, humor, and everything in between. #uxhumor #designtok #designerlife

I’ve redesigned dozens of websites… But this is what actually made them convert. Ever used a product that just worked? No guesswork. No friction. Just smooth clicks and clarity all the way through. That’s good design. Now think about a product that made you pause. Made you think. Made you wonder where the heck the “next” button went… That’s bad design. And it’s silently killing conversions, trust, and user momentum. Here’s how to tell which one you’re shipping: 1️⃣ Users don’t need instructions ↳ If you have to explain it, it’s not intuitive. 2️⃣ The path to action is obvious ↳ CTA placement isn’t a debate. It’s just there. 3️⃣ Every element has a job ↳ No pretty fluff. Every piece earns its spot. 4️⃣ There’s zero dead ends ↳ Users always know what to do next. 5️⃣ Feedback is built-in ↳ Loading. Success. Error. Tell people what’s happening. 6️⃣ You’ve removed 90% of the “maybes” ↳ Clear > clever. Always. When the design is good, people don’t notice it. They just get what they came for—and love you for it. Because frustration doesn’t convert. Flow does. — Have you used something recently that felt frictionless? Drop it below 👇 ♻️ Repost if you’ve ever rage-quit an app from bad UX ➕ Follow Alexandra Levchuk for more design insights that actually convert #UXDesign #ProductDesign #ConversionOptimization

Your text sounds fine. But it looks messy — and that’s killing trust. It feels unprofessional, even if your product isn’t. Even great copy loses credibility when it’s misaligned, crowded, or hard to scan. Clutter = confusion. And confused users don’t convert. 👉 Swipe through the carousel for pro alignment tips that make your copy look as good as it reads. P.S. People won’t always know why they don’t trust your brand. But their brain catches misalignment in seconds. P.S.S. Does messy text turn you off instantly, too? #websitedesign #textalignment #conversiondesign

Google just updated its logo. Quietly. Subtly. Strategically. Just the “G”. Flat hard lines → soft, blended gradient. And it’s only on iOS (for now). No announcement. No hype. Why does this matter? Because even a micro-change from Google means something. 🎯 It’s a shift toward visual cohesion with Gemini 🎯 A reminder that 10-year brand cycles aren’t just timelines — they’re opportunities 🎯 Proof that thoughtful design = trust at scale Here’s the part most startups miss: It’s not the size of the change. It’s the intention behind it. Startups often call it scrappy. But to users, it just feels unfinished. Earlier in my career, I pushed for bold redesigns— thinking innovation = big visual changes. But users don’t reward ambition. They reward clarity. Google’s update gets that. It’s quiet. Intentional. And it says: "We evolve, but stay familiar." It builds trust. Can your brand say the same? 🔁 Repost if you believe thoughtful design builds trust. ➕ Follow Alexandra Levchuk for more insights on B2B design, brand, and product strategy. #B2B #BrandTrust #UIUX #ProductDesign #Google

What’s behind top designers’ success? Here's the secret... It’s not just talent- it’s their tools. The debate between Mac vs. PC? It’s not just about preference—it’s about maximizing creative output. Here’s the thing: The right tool can unlock your best work. And for product designers, that tool is often a Mac. Macs aren’t just computers. They’re an ecosystem designed for creators. Here’s why top designers swear by them: 1️⃣ Sleek Design Macs look as good as the designs we create—minimal, functional, and beautiful. 2️⃣ Retina Display Colors pop and details shine, bringing your pixel-perfect designs to life. 3️⃣ Built for Speed Figma, Sketch, Adobe CC—all run smoothly, keeping you in the flow. 4️⃣ Reliability When It Counts Fewer crashes and updates, so you can focus on design, not fixes. 5️⃣ Seamless Integration Macs sync effortlessly with your iPhone, iPad, and Airdrop for smooth workflow. To level up your design game, your tools are just as crucial as your skills. Faster creation leads to more impactful designs. But here’s the thing: Tools are just tools. It's the creator that makes the magic happen. Mac isn’t for everyone, but for designers who want to create without limits, it’s hard to beat. P.S. What’s your setup—Mac or PC? P.S.S. What’s one thing about your setup that you couldn’t live without? 🔁 Enjoyed this post? Share it with others. ➕ Follow Alexandra Levchuk for UX tips that convert. #Design #CreativeTools #MacForDesign

I've unlocked my best ideas by changing my workspace here's how: Is your creativity stuck in a box? Remote work doesn’t need to mean stagnant ideas. If your best ideas aren’t coming, it’s not because you’re not trying hard enough. It’s because you’re probably trying too hard. The problem? We cage our creativity by staying in the same space, surrounded by the same thoughts. And then we wonder why nothing new is flowing. Here’s the fix: Take your creativity to new places! Whether it’s the beach, a park, or even a different room, changing your environment can spark the breakthrough you need. 👉 5 quick ways to unleash creativity while working remotely: 1️⃣ Take intentional breaks: Step away from your desk and let your mind refresh. 2️⃣ Change your surroundings: Different environments, fresh ideas. 3️⃣ Set mini-goals: Focus on small wins to build momentum. 4️⃣ Listen to music that matches your mood: Use music to boost focus and creativity. 5️⃣ Incorporate creative hobbies: Try sketching or journaling to spark new ideas. Creativity doesn’t flourish in the same space. It grows when you step outside of it. Stop forcing creativity—let it flow by giving your mind room to breathe. P.S. Where’s your go-to place for creative breakthroughs? Share below. New ideas, unlocked. (Repost if you’re inspired ♻️) Follow Alexandra Levchuk for more design tips. 🎨 #RemoteWork #WorkFromAnywhere #ProductivityTips

Bad design is costing you more than you think. Not just in visuals— In missed signups. Confused users. Redesigns you didn’t budget for. Here’s how to spot bad design before it becomes a business expense: 🔸 Customers are confused. ↳ They’re clicking around, not converting. ↳ That’s not a traffic issue—it’s a clarity issue. 🔸 Customers ask questions the UI should answer. ↳ If users need help navigating, the layout failed. 🔸 Endless redesigns, no improvement ↳ Because design without strategy = wheel spinning. 🔸 It just feels... “off” ↳ It’s probably a UX issue wrapped in a visual one. 🔸 Onboarding needs a video to explain it ↳ A good flow guides the user, not the other way around. You wouldn’t let broken code stay in production. Why let broken design stay live? Great design is proactive, not reactive. It prevents churn, confusion, and rework. Bad design is silent. Until it gets expensive. (Share this to help someone spot bad design early ♻️) ➕ Follow Alexandra Levchuk for design insights that actually convert. P.S. Ever seen a redesign that made things worse? Let’s hear it.👇 #UXDesign #ProductStrategy #DesignForGrowth

Ever stare at your screen for hours... and come up with nothing? Not because you're lazy. Not because you’re unmotivated. But because your brain is just done. Here’s what I’ve learned: 1️⃣ Creativity ≠ Productivity You can’t schedule brilliance. It shows up when you slow down. 2️⃣ Pushing Harder Backfires I’ve tried designing through brain fog. It never ends well. 3️⃣ Inspiration Hides in Plain Sight Best ideas don’t come from your desk. They come from barefoot beach walks. 4️⃣ Rest Is a Strategy The more I rest, the faster I ship. (Yes, really.) 5️⃣ Space = Better Ideas Change your environment → change your output. 6️⃣ It’s Not a Sprint. It’s a Rhythm. Some days you flow. Some days you don’t. That’s okay. 📌 A beach walk > deep work 📌 A nap > forced brainstorm 📌 Stillness > stress The moment I stop chasing ideas? That’s usually when they come find me. Feeling stuck today? Try doing nothing. Rest is a strategy too. P.S. Got your own tip for beating burnout? Add it in the comments 👇 ♻️ Hit share if your best work starts with doing less. ➕ Follow Alexandra Levchuk for UX clarity and creative mindset shifts. #CreativeBurnout #DesignMindset #RestIsProductive