Design isn’t just how it looks — it’s how it works, scales, and drives impact.

I’m Alexandra, a Principal/Senior Product Designer with 11+ years of experience leading product design across SaaS, B2B, and enterprise platforms. I’ve worked as Head of Design, Lead Designer, and Senior Product Designer, building design systems, mentoring teams, and shipping products used by thousands of users daily.

What I bring:

-Leadership & strategy — aligning business goals with design outcomes.
-Design systems expertise — reducing bugs by 60%+ and improving dev handoff speed.
-User impact — redesigns that cut bounce rates by 40% and increased signups 3x.
-Hands-on design — combining UI/UX, prototyping, and front-end implementation.

Results I’m proud of:
→ Redesigned an enterprise dashboard now serving 20K+ daily users
→ Delivered systems that sped up dev handoff and improved quality by 60%
→ Helped a SaaS client cut bounce rate by 40% via landing page redesign
→ Increased signups 3x for a healthtech product by simplifying onboarding
→ Led ongoing product + marketing design support for scaling B2B teams

Now, I’m seeking my next big role — as a Principal Designer, Head of Design, or Staff Product Designer — where I can lead, mentor, and drive design excellence at scale.

Visit https://alexandralevchuk.info/ or drop me a message to chat.

This post is a note to my old self.

Because I spent years chasing a life that didn’t fit me.

Life becomes meaningful
when you stop following someone else’s script…
and finally start trusting your own.

Truth is…

I did some of my most aligned work the moment I stopped trying to follow someone else’s blueprint.

Not the “perfect career path.”
Not the “right timeline.”
Not the expectations of what success should look like.

Because clarity doesn’t come from chasing.
It comes from choosing.

Choosing what actually feels like yours —
not what Instagram, your industry, or your old boss decided for you.

But here’s what most people forget:

You can be incredibly productive…
and still feel completely empty
if the work you do doesn’t match the life you want.

And listen —

Ambition?
Great.

High standards?
Essential.

But let’s not confuse achievement with alignment.

When I finally started honoring my own vision, everything changed:

→ More clarity
→ Less pressure
→ Work that felt meaningful again

And the results?

→ Better decisions
→ More momentum
→ A life that actually fits

Let’s not confuse achievement with alignment.

Chasing someone else’s vision isn’t success.
It’s self-abandonment.

Honoring your own?
That’s where everything starts.

P.S. What’s one thing you’re choosing for YOU this year?
P.P.S. Repost further ♻️

#Mindset #Creativity #DesignLife #Growth

Alexandra Levchuk

JSESSIONID

li_at

Head of Product Design | 11+ yrs designing data-driven UX that turns complex products into clarity — trusted by 50+ global brands

Every founder wants their product “done.”

But here’s the truth nobody likes to admit:

Design is never done.
Because real products don’t sit still.

When I first started out, I chased “perfect”:

Perfect UI.
Perfect flow.
Perfect handoff.

But the more SaaS products I built, the clearer it became:
The second you ship… everything changes.
That’s where the real design work begins:

In the mis-clicks.
In the hesitation.
In the “Wait… what does this do?”

Users reveal the truth Figma never can.

And honestly?
That’s the part I live for.

🔹 I’ve rebuilt dashboards a month after launch —
because the data told a different story.

🔹 I’ve rewritten onboarding flows seven times —
because each iteration made people faster and more confident.

🔹 I’ve reworked my own design system components —
because scale exposes everything.

Great products aren’t “finished.”
They’re refined.
Constantly.

You don’t win by chasing perfect.
You win by staying curious.

My job isn’t to wrap design up with a bow —
it’s to evolve the product again 
and again.

Design is never done.
User experience is never done.
That’s exactly why it works.

P.S. If design is never done… what’s the next tiny thing you’d improve?

Repost if you think more founders need to hear this. ♻️

#ProductDesign #UXStrategy #SaaSFounders

Most teams think white space is decoration.

It’s actually one of the biggest conversion levers you have.

Now, you might be wondering…
“What does white space have to do with conversion?”

The answer? A lot.

White space directs attention.
It builds hierarchy.
It gives clarity to what matters most.

When everything screams, nothing gets heard.

The result?

A design that looks full but feels exhausting.
Users don’t stay longer — they bail faster.
Decision fatigue kicks in, and conversion tanks.

White space isn’t emptiness — it’s structure.
It’s what guides the eye, builds trust, 
and gives every element a hierarchy.

When I redesigned a data-heavy SaaS dashboard last year, 
I did one thing differently:

I added 30% more white space and removed clutter —
extra borders, heavy dividers, crowded sections.

No layout changes.
No new feature.
The result? +18% increase in key action rate.

Same product. 
Different perception.
Simple.

White space:
1️⃣ Improves comprehension speed (users find what matters faster)
2️⃣ Reduces decision stress
3️⃣ Makes designs feel premium and trustworthy
4️⃣ Guides the eye toward your CTA — where revenue actually happens

It’s not an aesthetic choice.
It’s a conversion strategy.

Next time your team says, 
“We have room to add more,” ask instead:
“What happens if we add less?”

Because your most powerful layout changes often come from what you remove.

P.S. What’s one website or app that instantly felt easy to use — and you couldn’t explain why?

♻️ Repost if you found it useful.
👩‍💻 Follow me Alexandra Levchuk for more UX tips.
🎨 Discover theMosaic.design

#UXDesign #ProductDesign #DesignStrategy

Alexandra Levchuk 👩🏼‍💻

What if ONE word is killing your conversions?

Let’s fix it...

You’ve built something amazing.
The design looks polished.
The product works.

But somehow… users don’t move.

Look, I’ve seen this happen in so many redesigns I’ve led:
Everything looked perfect except for one thing 
— the CTA.

In one recent project, the main button said “Learn More.”

It felt safe. 
Neutral. 
Professional.

But users weren’t acting.

So I changed one line.

It went from:
🚫 “Learn More”
 to
✅ “Start Free Trial.”

Engagement jumped by 40% overnight.

Nothing else changed 
— not layout, 
not copy, 
not visuals.

Here’s exactly how to fix your CTA:

1️⃣ State the action, not the idea.
If it’s a demo, say “Book a Demo.”
If it’s a trial, say “Start Free Trial.”

2️⃣ Make it specific.
“Join now” feels generic.
“Join 10,000+ teams using X” builds instant trust.

3️⃣ Place it where decisions happen.
Don’t make users scroll or hunt.
End every section with one clear next step — that’s where action lives.

Because people don’t want to “learn more.”
They want to know exatly what’s next.
Simple.

And when you make that clear, 
conversion stops being a mystery —
it becomes predictable.

P.S. Be honest — would you click your own CTA?
P.P.S. Which CTA on your site gets the most clicks right now?

♻️ Share clarity. Someone’s CTA needs it.
👩‍💻 Follow me Alexandra Levchuk 👩🏼‍💻 for more UX tips.
🎨 Discover theMosaic.design

#UXDesign #ConversionDesign #ProductStrategy

Ever notice how some days disappear…

and you can’t explain where the time went?

You weren’t lazy.
You weren’t unmotivated.
You were unstructured — and structure is what saves your focus.

That used to be me.

Jumping between Slack pings, 
design reviews, client calls, Figma files, 
and “quick questions” that were never quick.

At the end of the day, I wasn’t tired — I was scattered.

But the truth?
I needed time-blocking.

And it changed everything about how I work.

Here’s what I learned:

🔹 Time expands to whatever you give it.
No boundaries?
Everything becomes urgent.

🔹 Clarity beats motivation.
Plan the day.
Execute without thinking.

🔹 One 90-minute block > 6 scattered hours.
Deep work compounds.
Switching costs everything.

🔹 Your best work needs space.
Kill distractions.
Protect your calendar.

🔹 “No time” is rarely true.
If it's not blocked,
it won’t happen.

As a product designer, I do my best thinking in deep, uninterrupted work.

My approach is simple:

• One block for admin
• One block for creative thinking
• One 90-minute block for deep work
• Buffer zones so the day actually breathes
• Everything else becomes optional, not urgent

Time-blocking isn’t about rigidity.
It’s about protecting the version of you who wants to grow.

Block it.
Protect it.
Treat it like something expensive.

Because it is.

P.S. What time of day is your best deep-work window?

Share this if your calendar needs a reset too. ♻️ 
Follow me Alexandra Levchuk 👩🏼‍💻 for more UX tips.
Discover theMosaic.design 🎨 

#ProductivityForFounders #SaaSDesignStrategy #TimeBlockedDesign

Ever feel like you’re fixing the same problem over and over again?

I used to blame the team.

Then the deadlines.
Then “not enough resources.”

But the truth hit me hard one day:

It wasn’t the people.
It wasn’t the process.
It was the system — or the lack of one.

Because here’s what founders don’t realize soon enough:

If your product looks like 5 teams built it,
your users feel it long before they tell you.

And inconsistency isn’t a “design problem.”

It’s a trust problem.

Here’s what happens when you don’t have a design system:

1️⃣ Everyone builds their own version of “the right button”
2️⃣ Features ship at different speeds and styles
3️⃣ PMs argue about spacing instead of outcomes
4️⃣ Designers burn time reinventing patterns
5️⃣ Users experience 10 different voices inside one product

But here’s what happens when you DO have one:

1. One source of truth.
2. Zero design debates.
3. Consistency you can feel before you even add features.

Your team stops styling.
And starts solving.

Your product stops feeling chaotic.
And starts feeling credible.

The cure isn’t “a fresh redesign.”

The cure is a design system.
(A real one — not a file with 7 buttons and a color palette.)

I’ve rebuilt enough messy SaaS experiences to know:

Inconsistency kills trust faster than bugs do.

If your product feels like chaos behind the scenes…
it will feel like chaos on the screen.

And founders pay the price for it without even knowing.

Want your product to feel like one genius team built it?
Start with your system — not your screens.

(Repost for your network ♻️)

P.S. Ever catch your team designing the same component for the 5th time? 😅

#ProductDesign #DesignSystems #SaaSDesign

Don’t guess…test

Here’s how small tweaks drive big wins:

You don’t need a new website.
You need better decisions.

Most founders redesign everything when results drop.

But 90% of the time, the problem isn’t the product —
it’s the assumptions
and guesses.

I’ve seen one small A/B test outperform full redesigns:

On a travel B2C checkout, I added a small icon to the CTA.
Result: +33% conversion vs text-only.
Tiny change. Massive impact.

Here’s how to think like a designer who drives real growth:

1️⃣ Start with a hypothesis, not a hunch.
Don’t test random ideas.
Start with a reason — what’s blocking action and why?

2️⃣ Change one thing at a time.
If you change layout, copy, and color at once,
you’ll never know what actually worked.

3️⃣ Clarity beats cleverness.
Your goal isn’t to impress — it’s to guide.
Every pixel should remove friction, not add it.

4️⃣ Measure what matters.
Don’t chase clicks or views.
Track actions that show intent — signups, purchases, completions.

5️⃣ Build a culture of experiments.
Testing isn’t a one-off task.
It’s a system that turns every design into a learning loop.

A/B testing isn’t about proving you’re right —
it’s about discovering what’s true.

When you do that,
you stop designing for aesthetics
and start designing for results.

P.S. Ever tried testing a tiny change that surprised you?
P.P.S. Sometimes the tiniest tweaks turn into million-dollar wins.

♻ Repost to share with someone who might need this.
👩‍💻 Follow me Alexandra Levchuk 👩🏼‍💻 for more UX tips.
🎨 Discover theMosaic.design

#ABTesting #UXDesign #ConversionOptimization

Ever felt guilty for doing nothing… 

even when you needed it most?

“Remote work kills productivity.”
Said no designer, writer, or strategist ever.

Truth is—
I’ve done some of my best work in pajamas.
Or by the ocean.
Or at lunch.

Because here’s the thing—
design isn’t born from busyness.
It’s born from space.

It’s born from space.

Creativity doesn’t clock in at 9 and leave at 5.
It shows up when your mind finally has room to wander.
When you stop over-optimizing and start noticing.

That’s where real insights come from—
not from another stand-up,
but from silence, curiosity, and connection.

Because creativity isn’t born from pressure—
it’s born from peace.
Really.

Yet lately, the “back to the office” narrative is creeping back in.

And listen—
Some structure? Sure.
Collaboration? Absolutely.

But let’s not confuse presence with performance.

For many of us, remote work isn’t a perk—
it’s a lifeline for deep work.

Going fully remote changed everything—
More clarity. 
Less burnout. 
Work I was proud of.

And that energy?

It flowed straight into my results—
Happier clients. 
Stronger strategy. 
Better outcomes.

Because when you design from stillness,
you make sharper decisions.
You notice details others miss.

You create experiences that feel effortless—
not because they were easy,
but because they were crafted from flow, not force.

Remote work isn’t just “flexibility.”
It’s fuel.

For creativity.
For focus.
For work that moves people.

P.S. Where do you do your best thinking?
(Mine usually happens somewhere quiet—with waves in the background 🌊)

♻️ For when you need permission to pause.
👩🏼‍💻 Follow me, Alexandra Levchuk 👩🏼‍💻, for insights on design & creativity.
🎨 Explore Mosaic.design

#RemoteWork #WorkCulture #DesignThinking #DeepWork

Ever had a moment that made you realize…

you’re not as young as you thought?

Mine was explaining a floppy disk…
to a developer.

I just came back from a design review…

A B2B SaaS product.
Enterprise. 
Millions in revenue.

And right there on the main action bar:
💾 A literal floppy disk icon.
In 2025.

So I gently asked:

“Have you considered switching this to a bookmark?
It’s modern, familiar, and instantly recognized.”
The room froze.

One engineer squints at the screen and goes:

“But the floppy is universal…”
Universal for who, exactly?
Everyone born before WiFi?

I ran a quick test later:

Anyone under 25 stared at it like it was ancient pottery.
But every single one recognized the bookmark in 0.1 seconds.

The funniest part?

Once we swapped it, the whole interface suddenly felt modern.

Sometimes the biggest UX improvements aren’t new features.
They’re removing old metaphors that silently age your product.

If you’re a founder or PM, here’s the truth:

- Modern UX isn’t about trends.
- Most products look older than they are.
- Because no one questions the tiny stuff.

And when something looks outdated?
Users assume everything else is too.

Design speaks before words do.
It says “modern” or “stuck in 1998.”

And sometimes…

one tiny micro-pattern
(one icon!)
can change the entire perception.

Make your product feel current — not nostalgic.

P.S. What’s the most outdated UI pattern you’ve seen…
that absolutely needs to retire?

Share this if you remember when the floppy disk actually… flopped.  💾
Follow me Alexandra Levchuk 👩🏼‍💻 for more UX tips.
Discover theMosaic.design 🎨 

#UXDesign #ProductDesign #SaaSFounders

Why your homepage isn’t converting 

(even if it looks “great”) and how to fix it:

You don’t need a prettier homepage.
You need a clearer one.

Because users don’t explore.

They scan. 
Decide. 
Bounce.

I see this all the time—
A polished site with slick visuals…

But conversions? 
Flatlined.
Why?

Because clarity always beats creativity when it comes to conversion.

Founders often think redesign = growth.

But if your value isn’t obvious in 3 seconds, 
design isn’t helping—
It’s hurting.

Here’s what I fix first when I audit a B2B SaaS homepage:

1️⃣ Clarity over cleverness
Say what you do right away. No jargon. No metaphors. Just clarity.

2️⃣ One clear CTA above the fold
Don’t make users scroll to act. Guide them from the start.

3️⃣ Add social proof strategically
Show logos, testimonials, or stats—early. Make trust visual.

4️⃣ Make it skimmable
Use bold headlines, icons, and short copy. Format for eyes, not effort.

5️⃣ Remove distractions
One goal per page. No 7 CTAs fighting for attention.

After applying just these 5 changes, one startup I worked with saw:

→ 2× demo requests
→ 22% lower bounce in 14 days
→ 27% lift in homepage conversions

Want help applying this to your site?
DM me with your URL and I’ll take a quick look.

🔖  Save this if your website gets traffic… but not enough leads.
♻️ Repost to help someone turn clicks into conversions.
👩‍💻 Follow me Alexandra Levchuk 👩🏼‍💻 for more UX tips.
🎨 Discover theMosaic.design

#StartupGrowth #UXDesign #ConversionOptimization

5 quick website fixes

I’ve failed more times than I can count.

I swore I’d never make this same mistake again...

Spoiler: I did.

That’s how growth actually happens.
Not in a straight line — but in messy, uncomfortable loops.

After 11+ years in design, I’ve learned this the hard way.

Early in my career, I launched a product I was sure would take off.

We spent months perfecting the visuals, polishing every pixel…
only to watch users drop off within minutes.

It stung.

But here’s the truth:

Failure isn’t proof you’re not good enough.
It’s proof you tried to build something that mattered.

Because every time you fail, you collect data.

About what works, what doesn’t,
and what really connects with people.

Those lessons built my intuition as a designer —
not the wins, but the setbacks.

Failure didn’t close doors —
it redirected me to the right ones.

Here’s what failure actually gives you:

1️⃣ Direction — it shows you what’s worth improving.
2️⃣ Resilience — it builds the muscle most people avoid training.
3️⃣ Clarity — it strips away what was never working.

Failure is just feedback in disguise.
It’s data, not drama.

And the sooner you treat it that way, the faster you grow.

Because the best designers I know
aren’t the ones who never fail —
they’re the ones who never stop learning.

P.S. What’s one thing failure taught you that success never could?

♻️ Repost if you’ve turned failure into fuel.
👩‍💻 Follow me Alexandra Levchuk for more UX tips.
🎨 Discover theMosaic.design

#uxdesign #growthmindset #productdesign

If I had to fix your product onboarding today,

Here’s what I'd fix first:

Most founders think they have a product problem.
In reality, they have a friction problem.

One SaaS client of mine had a 6-step signup.
Users dropped off halfway.

I didn’t redesign the whole thing —
I just cut it down to 3 steps.

Result?
+38% more signups.

No new features.
No new design.
Just less friction.

How to fix your signup in 15 minutes:

1️⃣ Open your signup flow.
2️⃣ Write down every field or screen.
3️⃣ Ask: “Do we really need this now?”
4️⃣ If not → move it after signup or delete it.
5️⃣ Hit save. Test again.

The fewer steps between “I’m interested” and “I’m in,”
the more users you’ll keep.

If your signup feels like work, users won’t finish it.
Simple as that.

P.S. What’s one product you found instantly easy to use — no tutorial needed?

♻ Hope someone appreciates this. (Repost further)
👩‍💻 Follow me Alexandra Levchuk for more UX tips.
🎨 Discover theMosaic.design

#UXDesign #ProductGrowth #SaaS

Fix the flow. Keep the users.

This is the secret to a more readable text.

Here’s the trick:

It’s not about fonts or colors.
It’s about alignment.

Most designs look clean —
until you start reading them.

That’s when you realize something feels… off.
Your eyes are working too hard.

I’ve seen this countless times in product redesigns —
beautiful layouts that look perfect in Figma
but make users scroll right past the message.

The issue isn’t creativity — it’s readability.

When text alignment is off, clarity disappears.
And clarity is what converts.

1️⃣ Centered text
Looks tidy, but it’s harder to read.
Your eyes have to hunt for the start of every line.
→ Works best for short titles or quotes — never full paragraphs.

2️⃣ Left-aligned text
Feels natural and effortless to read.
It creates flow, rhythm, and structure.
→ Use it for all paragraphs, captions, and long-form content.

3️⃣ Edge-to-edge text
Fills the space, but breaks the rhythm.
Uneven gaps between words make reading uncomfortable.
→ Avoid for web and app design — readability drops fast.

Why left alignment wins:
✅ It helps people focus on the message, not the layout.
✅ Clean design isn’t about adding more — it’s about removing friction.

Good design isn’t about adding more.
It’s about removing friction.

That’s how you create experiences that feel effortless —
and that’s what users remember.

P.S. When was the last time you looked at a design and thought,
 “Something feels off… but I can’t tell what”?

📥  Save this for your next UX check.
♻ Pass it on — design is in the details.
👩‍💻 Follow me Alexandra Levchuk for more UX tips.
🎨 Discover theMosaic.design

#uxdesign #productdesign #websitetips

Secret to more readable text

Ever chased “perfect” so hard you forgot why you started?

I have...
Everyone has.
That spiral where you zoom in until you can’t even see the point anymore.

I used to think great design was about talent.
Now I know it’s about discipline.
About showing up even when inspiration doesn’t.

After 11+ years building digital products, I’ve learned this:

Discipline is what keeps you sketching after feedback.
It’s what helps you ship when perfection whispers “wait.”
It’s what separates finished work from forgotten files.

The projects that failed quietly?
They were the best teachers.
They built consistency, not ego.

They taught me:

→ Progress happens when you move, not when you wait.
→ Discipline turns “done” into momentum.
→ The best designers aren’t the most talented — they’re the most consistent.

Because at the end of the day, design is a job of showing up.
Over and over.
Until discipline becomes instinct.

P.S. What’s one habit that’s helped you stay consistent in your work?

(Repost if you believe discipline beats talent every time ♻️)

#DesignDiscipline #ProductDesign #CreativeProcess

Ever noticed the best work happens when you’re not “working”?

Let me tell you… I felt that last week.

Your creativity doesn’t run out.
It just gets buried under noise.

The world glorifies hustle.
But creativity doesn’t grow from pressure — it grows from pause.

When your brain feels foggy, unmotivated, or flat…
you don’t need more input.

You need space.

Because rest isn’t the opposite of work —
it’s part of creative work.

Here’s what creative rest actually looks like:

1️⃣ Disconnect to reset
Silence isn’t absence — it’s space for ideas to land.

2️⃣ Move your body, not your cursor
Walk. Stretch. Dance. Motion untangles what overthinking knots.

3️⃣ Do something useless on purpose
Sketch nonsense. Bake. Play. Rest disguised as play recharges creative flow.

4️⃣ Change your scenery
A new view shifts perspective faster than any brainstorm.

5️⃣ Pause before you push
The space between efforts is where insight settles in.

That’s where new ideas hide.

Signals that tell your brain, “it’s time to create.”
Because creativity isn’t a faucet — it’s a rhythm.
And rest keeps that rhythm alive.

Sometimes the most productive thing you can do is stop producing.

P.S. When was the last time you gave yourself a real reset?

♻ Repost to remind someone who’s been running on empty.
👩‍💻 Follow me Alexandra Levchuk for more UX tips.
🎨 Discover theMosaic.design

#Creativity #DesignMindset #CreativeRest

11 years ago, I was a student trying to find my path.

Yesterday, I was helping others design theirs.

I was invited as an expert for a UX Fireside Chat at Queen’s University —
 and one question really stood out:

“How do I know what to design or where to start?”

That took me back to my early days:

When I’d redesign everything — 
every screen, 
every page, 
every color.

But no real understanding of the problem.

It looked productive.
But it was just expensive guessing.

Now, I start every project with three questions:

1️⃣ Why do we need this design?
2️⃣ Who is it for?
3️⃣ What problem does it solve?

That’s the real design process — clarity before craft.

Because good designers make things look great.
Great designers make things make sense.
And that’s what drives conversion.

To the students (and new designers) I met last night:

Don’t just make it beautiful.
Make it meaningful.
Make it impactful.

P.S. What’s your “why” behind your work?

#UXDesign #ProductThinking #Leadership

( ♻️ Pass it on — we all start somewhere)

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