Alexandra Levchuk 👩‍💻's Linkedin Analytics

Your landing page is leaking trust. Here’s how to fix it. “We redesigned the landing page… and conversions didn’t move.” I’ve seen this story play out too many times. The problem isn’t just how your page looks. It’s how it makes people feel. Confused? Overwhelmed? Distracted? You lost them. Great landing pages don’t win on clever copy or flashy animations. They win on trust. It’s not magic. It’s design that understands how people think. I broke down the 5 essentials I check on every landing page I design— → Swipe the carousel to see what they are. P.S. What’s the #1 thing you look for on a landing page? #UIUX #B2BDesign #SaaS #ProductDesign

Still guessing what works on your product page? (It’s costing you conversions.) If your team isn’t testing, you’re leaving growth on the table. 👉 Swipe to learn 5 ways to use A/B testing in 2025 to reduce churn, boost signups, and drive real ROI. 🔁 Pass this along to anyone ready to stop guessing and start testing. ➕ Follow Alexandra Levchuk for UX that converts. P.S. What’s one thing your team could test this week? #UXStrategy #ProductDesign #ConversionOptimization

AI tools are fast. But strategy still wins... Let me explain 👇 ✔️AI tools can generate layouts. ✔️Replicate styles. ✔️Even guess at “good” UX patterns. But here’s what they can’t do (yet): 🔹 Understand human emotion in context 🔹 Design for business goals, not just beauty 🔹 Balance constraints, strategy, and behavior 🔹 Push back on bad product decisions AI is fast. But design is not just execution—it’s critical thinking in pixels. 👉 Tools like Figma AI, Uizard, and Galileo are great assistants. But that’s all they are: assistants. The ones winning in 2025 will know how to: • Ask better questions • Tweak better ideas • Steer better outcomes because they know the “why” behind every design. Still worried about being replaced? It’s not the tools. It’s the thinking behind them. Design won’t die. Lazy design will. P.S. Have you tried any AI design tool yet? Curious to hear your favorites. ➕Follow Alexandra Levchuk for product design, and the business side of creativity. 🔁 Repost if you believe design is evolving—not disappearing. 💬 What’s your take? Is AI making your workflow better or worse?

Your product’s CTA might be costing you more than you think. (And no, “Learn More” isn’t helping.) Let me show you why: Most SaaS websites still rely on generic buttons like: 🔘 Learn More 🔘 Click Here 🔘 Submit These CTAs say nothing. They give no reason. And they don’t move users forward. Here’s what strong CTAs do instead: ✅ They finish a sentence the user already started in their head. Like: ✅ Show me how it works ✅ Get pricing instantly ✅ Start my free trial ✅ Book my demo They’re specific. They’re action-driven. They reduce doubt and increase momentum. So ask yourself: If your CTA is vague… what are you expecting the user to feel confident about? A click requires trust. And trust comes from clarity. Agree? ♻️ Repost if your product deserves better buttons ➕ Follow Alexandra Levchuk for conversion-driven UX that actually works #UXDesign #ConversionRateOptimization #DesignThatConverts

Here’s the secret to why Stripe’s homepage works— And the trick behind it. Everyone says, “Make it feel like Stripe.” And I get it. It looks good. But more importantly—it sells. In my 11+ years of designing for B2B startups, one thing always wins: Clarity over complexity. Every time. It’s clean. It’s modern. It feels trustworthy. But here’s the real reason Stripe’s B2B homepage works so well: 1️⃣ It’s simple, but not vague The headline says exactly what they do: "Financial infrastructure to grow your revenue" Clear. Confident. No guessing. ❌ Most SaaS sites lead with buzzwords. ✅ Stripe leads with clarity. 2️⃣ It sells the outcome—not the features They don’t lead with tech terms or product specs. They lead with benefits: – Grow revenue – Launch faster – Go global ❌ Founders don’t buy features. ✅ They buy results. 3️⃣ It scrolls like a story Each section answers a key question: – What is this? – Who’s it for? – Why does it matter? – Who’s already using it? ✅ I call this “pitch deck UX.” It walks you through the value—slide by slide. 4️⃣ Trust is built naturally Logos, stats, and proof are woven into the flow— not buried at the bottom. ❌ Don’t just ask for trust. ✅ Show who already gave it. Now you know why that works. Not because it’s pretty. Because it’s clear. P.S. What’s one homepage that made you think: “I trust this.” (Without even realizing why?) (If this helped, share it with your team ♻️) Follow Alexandra Levchuk for design tips that sells. #UXDesign #HomepageTips #B2BDesign #WebsiteStrategy

This is the secret to design that sells. And it has nothing to do with how it looks. Early in my career, I focused on polish — layouts, colors, typography. But guess what? The best-looking pages didn’t always perform. Users bounced. Clients asked, “Why isn’t this converting?” That’s when it clicked: Designers aren’t decorators. We’re decision-makers. Today, I lead every project with this mindset: ✅ Context first I don’t jump into Figma. I ask: Who’s this for? What’s the friction? What’s the goal? ✅ Business-driven design Pretty flows don’t matter if they don’t reduce churn or boost conversion. ✅ Tight collaboration I sync with devs, PMs, and founders early. Alignment before design saves time and budget. ✅ User-centered Not trendy. Not “what I like.” But: What makes sense? What builds trust? ✅ Every pixel earns its place Every pixel has a job. Nothing is “just pretty.” It’s all built to guide users forward, clearly. Because good design is thoughtful. But great design? It’s decisive. Let’s stop decorating Let’s start designing with clarity, context, and impact. What’s one design decision you wish more teams made on purpose? If you found this helpful, give it a share ♻️ For more posts on strategic design, follow me Alexandra Levchuk ➕ #UX #UI #ProductDesign #B2BDesign #DesignThinking #Strategy

Dating a designer? My condolences. Or congratulations. Depends. How you know you’ve with someone who sees life in grids and hex codes: 10 signs you’re dating a designer 1️⃣ They group everything by color 2️⃣ They judge menus by font choice 3️⃣ Wine is picked by label typography 4️⃣ Compromise? Two versions and an A/B test 5️⃣ Your birthday card? Made in Figma. CMYK&all 6️⃣ Emoji use? Always on-brand and perfectly aligned 7️⃣ They pause movies to critique title fonts and colors 8️⃣ You said “nice poster” — they asked “who designed it?” 9️⃣ You complimented a button, and they whispered “custom CSS” 🔟 They spent longer choosing a wall color than you did picking your apartment Pros of dating a designer: beautiful birthday cards. Cons: nothing you own is “visually consistent.” Follow Alexandra Levchuk — I talk design, humor, and everything in between. #uxhumor #designtok #designerlife

Dark mode isn’t just a design trend. It’s a conversion strategy. Sleek. Timeless. And powerful—when tailored right. But here’s the twist: It’s not just aesthetic. It’s a growth lever hiding in plain sight. Big players like Google didn’t roll out dark mode just for the vibes. 💡 It works. Studies show dark mode reduces eye strain and increases time on site. And longer sessions = more chances to convert. Here’s how dark mode boosts your bottom line: 1️⃣ Reduces friction When users are comfortable, they stay longer. That extra scroll? That’s where your CTA lives. 2️⃣ Highlights what matters On a dark canvas, buttons pop. You’re not just designing—you’re directing attention. 3️⃣ Builds brand perception A thoughtful dark mode shows users you care about experience— not just looks. ⚠️ But only if it’s done right. Bad dark mode? It’s like dimming the lights in a room with no exit signs— users feel lost instead of guided. Want more clicks, longer sessions, and a premium feel? Sometimes, it starts with switching off the lights. P.S. Curious—do you actually use dark mode on your favorite apps? 🔁 Repost if you believe design should drive results. ➕ Follow Alexandra Levchuk for product design that turns pixels into profit. #UXStrategy #DarkMode #ProductDesignTips

I’ve redesigned dozens of websites… But this is what actually made them convert. Ever used a product that just worked? No guesswork. No friction. Just smooth clicks and clarity all the way through. That’s good design. Now think about a product that made you pause. Made you think. Made you wonder where the heck the “next” button went… That’s bad design. And it’s silently killing conversions, trust, and user momentum. Here’s how to tell which one you’re shipping: 1️⃣ Users don’t need instructions ↳ If you have to explain it, it’s not intuitive. 2️⃣ The path to action is obvious ↳ CTA placement isn’t a debate. It’s just there. 3️⃣ Every element has a job ↳ No pretty fluff. Every piece earns its spot. 4️⃣ There’s zero dead ends ↳ Users always know what to do next. 5️⃣ Feedback is built-in ↳ Loading. Success. Error. Tell people what’s happening. 6️⃣ You’ve removed 90% of the “maybes” ↳ Clear > clever. Always. When the design is good, people don’t notice it. They just get what they came for—and love you for it. Because frustration doesn’t convert. Flow does. — Have you used something recently that felt frictionless? Drop it below 👇 ♻️ Repost if you’ve ever rage-quit an app from bad UX ➕ Follow Alexandra Levchuk for more design insights that actually convert #UXDesign #ProductDesign #ConversionOptimization

Google just updated its logo. Quietly. Subtly. Strategically. Just the “G”. Flat hard lines → soft, blended gradient. And it’s only on iOS (for now). No announcement. No hype. Why does this matter? Because even a micro-change from Google means something. 🎯 It’s a shift toward visual cohesion with Gemini 🎯 A reminder that 10-year brand cycles aren’t just timelines — they’re opportunities 🎯 Proof that thoughtful design = trust at scale Here’s the part most startups miss: It’s not the size of the change. It’s the intention behind it. Startups often call it scrappy. But to users, it just feels unfinished. Earlier in my career, I pushed for bold redesigns— thinking innovation = big visual changes. But users don’t reward ambition. They reward clarity. Google’s update gets that. It’s quiet. Intentional. And it says: "We evolve, but stay familiar." It builds trust. Can your brand say the same? 🔁 Repost if you believe thoughtful design builds trust. ➕ Follow Alexandra Levchuk for more insights on B2B design, brand, and product strategy. #B2B #BrandTrust #UIUX #ProductDesign #Google

What’s behind top designers’ success? Here's the secret... It’s not just talent- it’s their tools. The debate between Mac vs. PC? It’s not just about preference—it’s about maximizing creative output. Here’s the thing: The right tool can unlock your best work. And for product designers, that tool is often a Mac. Macs aren’t just computers. They’re an ecosystem designed for creators. Here’s why top designers swear by them: 1️⃣ Sleek Design Macs look as good as the designs we create—minimal, functional, and beautiful. 2️⃣ Retina Display Colors pop and details shine, bringing your pixel-perfect designs to life. 3️⃣ Built for Speed Figma, Sketch, Adobe CC—all run smoothly, keeping you in the flow. 4️⃣ Reliability When It Counts Fewer crashes and updates, so you can focus on design, not fixes. 5️⃣ Seamless Integration Macs sync effortlessly with your iPhone, iPad, and Airdrop for smooth workflow. To level up your design game, your tools are just as crucial as your skills. Faster creation leads to more impactful designs. But here’s the thing: Tools are just tools. It's the creator that makes the magic happen. Mac isn’t for everyone, but for designers who want to create without limits, it’s hard to beat. P.S. What’s your setup—Mac or PC? P.S.S. What’s one thing about your setup that you couldn’t live without? 🔁 Enjoyed this post? Share it with others. ➕ Follow Alexandra Levchuk for UX tips that convert. #Design #CreativeTools #MacForDesign

Your product isn’t tested when you launch it. It’s tested the moment you try to walk away... Ever gone on vacation… and felt like you couldn’t fully unplug? That’s not rest. That’s your UX waving a red flag. Here’s the hard truth: If stepping away means… ❌ Flows break ❌ Users get lost ❌ Conversions drop Your product isn’t scalable. It’s fragile. Smart founders don’t micromanage UX. They design for independence. Here’s what a vacation-proof product looks like: 1️⃣ Clear UX – Users glide. They don’t guess. 2️⃣ Conversion-first design – It works when you’re not watching. 3️⃣ Self-sustaining systems – Built to scale, not babysit. 4️⃣ Built-in trust – Fast, secure, intuitive. 5️⃣ You’re not the bottleneck – The funnel keeps running, even when you're offline. When your UX does the work, you get to step away — and your business keeps running. P.S. What’s one part of your product you still feel you can’t step away from? ➕ Follow me Alexandra Levchuk for conversion-driven product insights ♻️ Repost if you’re building a product that works without you #UXDesign #ProductStrategy #SaaSGrowth #WorkFromAnywhere

If users can’t find your CTA in 3 seconds… You’re not getting the click. Let’s be real: People don’t read. They scan. And if your most important action isn’t instantly clear? They bounce. No click. No signup. No conversion. Here’s what I see way too often: ❌ Buttons buried in clutter ❌ Beautiful UI, but no clear call to action ❌ 5 competing messages fighting for attention Pretty doesn’t convert. Clarity does. ✅ Make the next step obvious ✅ Use hierarchy to guide the eye ✅ Place your CTA where attention naturally flows ✅ Write button copy that answers: “What do I get if I click this?” If you're pouring money into traffic but users aren’t converting— Look at your design before your ad spend. Great UX removes hesitation. It leads with clarity. And it converts faster. P.S. What’s one product you used once and instantly got? ♻️ Repost if your CTA deserves more than a “maybe later.” ➕ Follow Alexandra Levchuk for more design tips #UXDesign #ConversionOptimization #ProductStrategy

I've unlocked my best ideas by changing my workspace here's how: Is your creativity stuck in a box? Remote work doesn’t need to mean stagnant ideas. If your best ideas aren’t coming, it’s not because you’re not trying hard enough. It’s because you’re probably trying too hard. The problem? We cage our creativity by staying in the same space, surrounded by the same thoughts. And then we wonder why nothing new is flowing. Here’s the fix: Take your creativity to new places! Whether it’s the beach, a park, or even a different room, changing your environment can spark the breakthrough you need. 👉 5 quick ways to unleash creativity while working remotely: 1️⃣ Take intentional breaks: Step away from your desk and let your mind refresh. 2️⃣ Change your surroundings: Different environments, fresh ideas. 3️⃣ Set mini-goals: Focus on small wins to build momentum. 4️⃣ Listen to music that matches your mood: Use music to boost focus and creativity. 5️⃣ Incorporate creative hobbies: Try sketching or journaling to spark new ideas. Creativity doesn’t flourish in the same space. It grows when you step outside of it. Stop forcing creativity—let it flow by giving your mind room to breathe. P.S. Where’s your go-to place for creative breakthroughs? Share below. New ideas, unlocked. (Repost if you’re inspired ♻️) Follow Alexandra Levchuk for more design tips. 🎨 #RemoteWork #WorkFromAnywhere #ProductivityTips

Bad design is costing you more than you think. Not just in visuals— In missed signups. Confused users. Redesigns you didn’t budget for. Here’s how to spot bad design before it becomes a business expense: 🔸 Customers are confused. ↳ They’re clicking around, not converting. ↳ That’s not a traffic issue—it’s a clarity issue. 🔸 Customers ask questions the UI should answer. ↳ If users need help navigating, the layout failed. 🔸 Endless redesigns, no improvement ↳ Because design without strategy = wheel spinning. 🔸 It just feels... “off” ↳ It’s probably a UX issue wrapped in a visual one. 🔸 Onboarding needs a video to explain it ↳ A good flow guides the user, not the other way around. You wouldn’t let broken code stay in production. Why let broken design stay live? Great design is proactive, not reactive. It prevents churn, confusion, and rework. Bad design is silent. Until it gets expensive. (Share this to help someone spot bad design early ♻️) ➕ Follow Alexandra Levchuk for design insights that actually convert. P.S. Ever seen a redesign that made things worse? Let’s hear it.👇 #UXDesign #ProductStrategy #DesignForGrowth

Ever stare at your screen for hours... and come up with nothing? Not because you're lazy. Not because you’re unmotivated. But because your brain is just done. Here’s what I’ve learned: 1️⃣ Creativity ≠ Productivity You can’t schedule brilliance. It shows up when you slow down. 2️⃣ Pushing Harder Backfires I’ve tried designing through brain fog. It never ends well. 3️⃣ Inspiration Hides in Plain Sight Best ideas don’t come from your desk. They come from barefoot beach walks. 4️⃣ Rest Is a Strategy The more I rest, the faster I ship. (Yes, really.) 5️⃣ Space = Better Ideas Change your environment → change your output. 6️⃣ It’s Not a Sprint. It’s a Rhythm. Some days you flow. Some days you don’t. That’s okay. 📌 A beach walk > deep work 📌 A nap > forced brainstorm 📌 Stillness > stress The moment I stop chasing ideas? That’s usually when they come find me. Feeling stuck today? Try doing nothing. Rest is a strategy too. P.S. Got your own tip for beating burnout? Add it in the comments 👇 ♻️ Hit share if your best work starts with doing less. ➕ Follow Alexandra Levchuk for UX clarity and creative mindset shifts. #CreativeBurnout #DesignMindset #RestIsProductive