The Copy Posse

Founder

Flight Club Mastermind

Flight Club is a private high-end mastermind exclusively for experienced internet marketers and online entrepreneurs. From cutting-edge speaker presentations to powerful roundtable breakout sessions to interactive expert panels, you’ll walk away from every single meeting with proven strategies and actionable tactics for scaling your business quickly. Mix in velvet rope cocktails parties, rooftop catered lunches, daring adventures and invaluable networking with many of the top experts in the online business world that we’re proud to call members of our Flight Club family.

Partner/Owner

Mindvalley

Awesomeness Fest Event Director

Creative Director

Senior Business Manager

Award-winning marketer, speaker and Founder of the Copy Posse, a global army of authentic messengers with a passion for creating community, credibility and conversions with nothing but powerful and precise wording. 17+ years of experience in online marketing and branding. Creator of the Copy Posse Launch Pad Coaching Program.

Featured on Forbes, Mindvalley, and Foundr. 5-time speaker at Ad World and crowned 2022 Marketer of the Year by DigitalMarketer. Voted #1 most popular copywriter in 2023, and recepient the Game Changer Award at the Women of Inspiration Awards in 2024.

If you’re a bookworm like me (and I know you are 🤓), then you’re gonna want to SAVE this post! 🚩⁠

These 10 books contain every copywriting secret you’ll ever need…⁠👇⁠

📚The Foundations
BOOK 1: INFLUENCE BY ROBERT CIALDINI
BOOK 2: ALCHEMY BY RORY SUTHERLAND
BOOK 3: MADE TO STICK BY CHIP & DAN HEATH

📚The Writing Craft 
BOOK 4: EVERYBODY WRITES BY ANN HANDLEY
BOOK 5: THE WAR OF ART BY STEVEN PRESSFIELD
BOOK 6: IDENTITY MARKETING BY VERONICA ROMNEY

📚The Legends 
BOOK 7: BREAKTHROUGH ADVERTISING BY EUGENE SCHWARTZ
BOOK 8: BUILDING A STORYBRAND BY DONALD MILLER
BOOK 9: THIS IS MARKETING BY SETH GODIN
BOOK 10: OGILVY ON ADVERTISING BY DAVID OGILVY

BTW - I’m a big fan of audiobooks for that 1.5x speed. IFYKYK 😎 ⁠
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👀 And if you want direct links, check out my blog post ⏬
https://lnkd.in/eStpHtFq

Alex Cattoni

Founder of The Copy Posse | 🫶 I help baddies with big hearts turn their words into income & dreams into businesses | ❤️‍🔥 389K on YouTube | 🏆 2022 DigitalMarketer of the Year | 💜 Join our Empathy Empire

SO EXCITED FOR my new mini-course 🎉🤖 👉  ⤵️
https://lnkd.in/egf9DAvW  
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It’s *officially* here, just in time to help you brainstorm your Black Friday content 😀 ⁠
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Over the past year, I’ve received tons of DMs, comments, and messages from the Posse asking for my take on AI…⁠
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“Should we be using it?” 💬⁠
“Should we not be using it?” 💬⁠
“Is it coming for us?!” 💬⁠
“Help!!!!” 💬⁠
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As a purist at heart who is OBSESSED with the craft of writing... I deeply get the moral dilemma (and fear 👀 ) surrounding AI.⁠
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It’s tough to know how to feel about it, especially as creatives who get paid for our work…⁠
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And as much as I’ve wanted to say “f*ck AI 🖕🏻” (and have many times) since ChatGPT exploded into our lives...⁠
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👉 The truth is: AI is here. And it’s here to stay. ⁠
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But it doesn’t have to be scary, complex or overwhelming.⁠
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The smartest business owners and copywriters are using it to get ahead (but not in the way you think)...⁠
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🚫 I would NEVER use AI to write for me or replace human-to-human connection…⁠
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But that doesn’t mean it doesn’t have a place in the creation process. ⁠
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So rather than hide from it...⁠
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It’s time to get curious about the ways you can leverage AI ethically + responsibly to get even better at what you do…⁠
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And set your own ground rules on how you’ll use it 👏⁠
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🤖 In this new mini-course, I’ll show you how you can use AI to free up more of your brain space, creativity, and strategic thinking to produce better results, even faster… ⁠
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WITHOUT sacrificing your voice, personality or credibility. ⁠
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The best part? ⁠
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It’s only $27 🤯⁠
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Tap here for all the deets ⤵️
https://lnkd.in/egf9DAvW

Saw you...

People buy emotionally and justify logically...

Most people THINK marketing is just posting on social media and running ads... 👀🙈⁠
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But after nearly 2 decades in marketing and building a 7-figure brand, I can tell you there’s soooooooo much more to it. ⁠
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In today’s article, I break down:⁠
✅ What marketing actually is vs. what most people think⁠
✅ Strategy vs tactics (and why this changes everything)⁠
✅ The 2 types of marketing campaigns you NEED to know⁠
✅ How to use AI ethically in your marketing (this is huge!)⁠
✅ Plus so much more…⁠
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Whether you’re just starting out or need a refresher on the fundamentals, this one is for you.⁠
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Keep reading...

Join Alex’s global Copy Posse on YouTube, now 400,000 strong. To get the last word in the world of copywriting – delivered straight to your smartphone

Digital Marketing 101 (A Beginner's Guide To Marketing)

📣 Calling all business owners who want to improve their marketing and messaging in 2026 (with a human copywriter)…⁠ 👀⤵️⁠
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If you’re feeling a bit bored, frustrated or disappointed by your own copywriting lately, you’re not alone.⁠
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I’ve spoken to many business owners who have all told me the same thing…⁠
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👉 “Ugh, I tried to cut back on expenses by using AI for my copy… and well, that was a big mistake. I need a copywriter. Help!!!" ⁠
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Look, I get it…⁠
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You wanted to give AI a fair shot (I mean, it was hard NOT to with all the hype surrounding it. Am I right?)…⁠
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But here's the thing...⁠
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While I definitely DO think there are some wildly practical ways copywriters can use AI…⁠
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🚫 AI can’t write your copy. Period⁠
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BUT… 👀 ⁠
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I’m about to have a fresh cohort of Posse-trained copywriters who would LOVE to write an entire sales funnel for you… ⁠
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🤩 Totally free. ⁠
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Season 7 of my flagship program, Copy Posse Launch Pad, kicks off in January 2026…⁠
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And I’m scouring the Internet to find aligned brands and businesses for my students to write for during their enrollment in the program. ⁠
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👉 So if you ALREADY have an online product, a clear website, and an online presence… ⁠
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👉 And you’re looking for a human copywriter to help you grow your business in 2026…⁠
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Apply to get an entire sales funnel of FREE copy samples from a Posse-trained copywriter 👉🏻 https://lnkd.in/dnqKuXwx

Here's the thing...⁠

Need content ideas? Swipe ➡️ for 6 timely dates & reasons to email your list this month!

One of the BEST ways to boost engagement with your list is to tie your emails to what’s happening right NOW.⁠
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Things your audience already cares about, like...⁠
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✅ Pop culture moments⁠
✅ Seasonal events + holidays⁠
✅ Monthly themes + trending topics⁠
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Because when your emails feel timely and relevant...⁠
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Your subscribers are WAY more likely to open (and read) them 🙌⁠
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And that’s exactly what my Email Marketing Calendar is designed to help you do.⁠
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SWIPE 👉 to see 6 December dates you can use as inspiration for relevant emails this month...⁠
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Want even more?!⁠
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I’ve packed 279+ dates, holidays, and events into my Email Marketing Calendar so you’ll never run out of ideas again. 💌🗓️⁠
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Grab it here ➡️  https://lnkd.in/ef4BZNgx

Swipe through 

Answer these 6 questions to make 2026 your best year yet ⤵️⁠
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I do this journal exercise at the end of every year and I LOVE IT. ⁠
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I always walk away with the clarity, focus & direction I need to *intentionally* ring in the New Year with the right mindset 💪 ⁠
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💕 Want to try it with me?⁠
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Grab a journal, light a candle and reflect on the following questions…⁠ ⏬⁠
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✨ Question #1 – What would have to happen in 2026 to make it your best year ever? ⁠
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✨ Question #2 – What are 4 goals you’d need to accomplish in 2026 to make this a reality?⁠
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✨ Question #3 – What might STOP you from making this a reality? (i.e. procrastination, imposter syndrome, other excuses not to get started)⁠
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✨ Question #4 – What are the traits, experiences and skills you possess that helped you easily overcome those obstacles in 2026?⁠
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✨ Question #5 – How will you make it happen? Create your 2026 plan.⁠
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✨ Question #6 – What’s your word for 2026?⁠
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Last but not least, remember...⁠
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Success is NOT about being perfect 100% of the time 🚫⁠
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⁠✅ It’s about doing your best 80% of the time...⁠
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⁠And giving yourself grace the 20% of the time things don’t go as planned 🫶 ⁠
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⁠The habits, beliefs and values you prioritize TODAY...⁠
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Set the tone of who you will become tomorrow, next week, next month and next year... ⁠
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🖕🏻 So let’s collectively say BYEEEEE to all that bullsh*t that isn’t going to serve us in the new year... ⁠
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⁠And HELLOOOO to everything that’s going to lift us up!

If you’re ready to make 2026 your best year yet, drop 💯💯in the comments 👇

The subject line is often the hardest part of an email to write.⁠
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But it’s also the most important...⁠
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Because it determines whether your email gets opened 💌 or binned 🗑️ ⁠
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One of the best places to get subject line inspo is by skimming through your own inbox...⁠
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Which emails capture your attention? And why?⁠
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How can you replicate the same idea/hook in your subject line?⁠
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SWIPE 👉 to see the hook used in each one of these subject lines...⁠
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P.S. Grab a copy of my free subject line split-test report 👉🏻 https://lnkd.in/egHtxtY9

P.S.S 🤖 A brand new mini-course called BRAINSTORM: The Human Copywriter’s AI Handbook is coming soon...⁠ You are going to love it. Stay tuned. ⁠

SWIPE 👉 to see 👀⁠

The #1 marketing mistake I see entrepreneurs make in 2026…⁠
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🚫 Trying to be “professional” instead of being HUMAN.⁠
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Many experts will tell you it’s all about posting more, using better hashtags, or piggybacking on trends.⁠
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But here’s what they’re missing… ⁠
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The biggest social shift happening right now isn’t about hacks, content or tactics. It’s about something way more fundamental…⁠
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👉 your personal brand.⁠
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Because here’s the truth…⁠
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People don’t buy from businesses anymore. They buy from people they TRUST 👏⁠
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That makes your personal brand your #1 ADVANTAGE (and yes, you already have a personal brand, whether you realize it or not 👀)...⁠
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Today’s article reveals my proven 5-step Instagram strategy that turns authenticity into authority (and clients).⁠ And yes, it applies to LinkedIn too ;) 
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KEEP READING...

Join Alex’s global Copy Posse on YouTube, now 314,000 strong. To get the last word in the world of copywriting – delivered straight to your smartphone

How to Build a Personal Brand on Instagram in 2026 (Spoiler: It’s Not AI)

After 2+ years navigating exactly where AI belongs in the copywriting and content creation process (and where it absolutely does not 👀)…⁠
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I finally cracked the code on using AI ethically & effectively… ⁠
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I just dropped a full breakdown of my top 4 AI copywriting secrets 👇⁠

4 AI Copywriting Tips To Write Better Copy Without Losing Your Voice

These 5 sales rules made me over $8M+ in sales 💰 (See screenshot) 
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I’ve been following this fail-proof formula for years…⁠
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And it’s so simple ANYONE can replicate it 🤌⁠

Keep reading...

Join Alex’s global Copy Posse on YouTube, now 403,000 strong. To get the last word in the world of copywriting – delivered straight to your smartphone

5 Copywriting Rules That Turn Your Offer Into a High-Converting Sales Page

🎉 Launch Pad scholarship applications are NOW OPEN! Here are all the deets + how to apply 👇⁠
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It’s that time of year again! Eeeeekkkk!!!! 🤩⁠
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🚀 Enrollment for Season 7 of the Launch Pad (my 8-week copywriter coaching program) will be opening SOON...⁠
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But before doors *officially* open, I have a special gift in store for someone this holiday season 🎁⁠
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To show my appreciation for this RAD community, I’m giving away a FULL scholarship for the Copy Posse Launch Pad Season 7 🚀⁠
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It’s my mission to help copywriters from around the world ignite their businesses from scratch and create the life of their dreams…⁠
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This is exactly why I created my once-a-year LIVE copywriter coaching program…⁠
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👉 But, I realize that not everyone in the Posse community has the same financial means…⁠
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That is why this scholarship is RESERVED for someone who is ready to take some serious action and start their copywriting career in 2026, but is experiencing financial hardship...⁠
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And has no other means to join the Launch Pad Live Coaching Program.⁠
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If that sounds like you, here’s how to apply: ⁠
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1️⃣ Fill out the application here https://lnkd.in/eaPQvnXX
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2️⃣ Record a brief video of yourself (30 seconds or less) stating why you want to be part of the Copy Posse Launch Pad and what this scholarship would mean for you in 2026.⁠
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3️⃣ Upload your video and save the link (you can upload it privately to YouTube, Dropbox or Google Drive). ⁠
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Make sure we are able to view it (check sharing settings)‼️⁠
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4️⃣ Fill out the application COMPLETELY. Applications that are not fully completed will not be considered.⁠
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The deadline to apply is December 14th. ⁠
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Winners will be announced on January 2nd, 2026.⁠
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Good luck,⁠
Alex ⚡️⁠
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P.S. Doors to Season 7 will open in early January… so keep your eyes peeled for more juicy details coming soon 👀⁠

We've all heard the saying: "You are the company you keep", right? WELLLLL 👇⁠
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That doesn't just apply to your friend circle...⁠
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It ALSO applies to your professional circle. ⁠
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You should be networking, building community, and creating relationships with people who ALREADY have what you want...⁠
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There's nothing more motivating than that 👏⁠
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My business took off when I started to surround myself with people who were smarter and more successful than I was.⁠
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That's the secret no one is talking about...⁠
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Drop me some "👏👏👏" below if you agree! ⏬⁠

Who else needs a drink and a minimum of 6 weeks on DND? 🤣🙋🏻‍♀️⁠
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💯 SHARE with a friend who needs a good laugh (because if we don’t laugh, we’ll cry - right? 😅)

🤣🤣🤣🤣 If your answer is #4⁠, comment ‘BRAINSTORM’ below to learn more about my new mini-course…

What’s your biggest marketing question right now? Drop it below, and I might answer it in my next video! 👇⁠

Don't worry, you're not going to feel bad about this one...⁠
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My NEW mini-course is coming on November 20th, and it's only $27 😱⁠
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👉 Comment "YES" if you are excited for this one!

The inbox competition is fiercer than ever during Black Friday...⁠
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So if you can stand out on Black Friday, then you can stand out any day 💁🏻‍♀️ ⁠
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But HOW do you stand out in an inbox that's literally overflowing with emails from the competition?! ⁠
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1️⃣ Calling out your customer directly is one way to do it. ⁠
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Which you can see #2 is doing here.⁠
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2️⃣ Another way is by using relevancy and calling out the madness that's happening (even though you are participating in it).⁠
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➡️ There are tons of ways you can capture your audience's attention, but whatever you do...⁠
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DON'T BE GENERIC... best deal of the year? really?
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And unless I was a person who was literally WAITING for this company's Black Friday sale, these emails would be going straight into the trash 🗑⁠
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NEVER assume your customer has been "waiting for this". ❌⁠
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Instead... ⏬⁠
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Get more specific...⁠
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Call out your audience...⁠
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Or say something polarizing...⁠
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Or use relevancy...⁠
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👀 SO. Which email would you open first? Comment below and let me know! ⏬⁠

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alex Cattoni's Linkedin Analytics

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