Hands-on advice to help you start and scale your online brand and internet business.

The no.1 skill you can learn on LinkedIn is writing.

You will use it for literally everything you do.

Take my business for example:

1. Writing LinkedIn Posts (Nurture)
2. Writing Landing Pages (Convert)
3. Writing Weekly Email Newsletters (Retain)
4. Writing Lead Magnets (Attract & Capture)
5. Writing YouTube Scripts (Influence & Teach)
6. Writing Sales Pitches (Close Deals)
7. Writing Comments/DMs (Engage & Build Trust)

It all comes down to writing. 

Everyone focuses on learning these wild "high-income" skills early on, but not the basics. 

Once you get writing down: 

You can do literally anything and everything.

My advice to you: Start writing.

P.S. Join the Free Skool community: https://lnkd.in/g9b_VYdi

Alex Colhoun

Talks about #branding, #business, #marketing, #audiencebuilding, and #entrepreneurship

We build your LinkedIn content engine → You get clients & authority. (Try My Free Frameworks Below)

The most legendary growth strategy for your business in 2025 may not be what you think:

Build your audience before selling anything.

I know this because I've experienced it: 

1. Built 5x businesses in the past 8 years. 
2. Failed first product launch in 2020. 
3. Scaled LinkedIn biz to 6 digits. 
4. Launched several products here on LinkedIn.

Literally EVERYONE is trying to sell something.

But the only ones selling on a larger scale are those who are building an audience first. 

• You don't need a team of 10+ people.
• You don't have to commute to work every day.
• You won't have to spend $100K on ad spend.

Just you and a simple tech stack that builds your brand and business on autopilot. 

Stripe. 
LinkedIn. 
Email List. 

And an audience you build that trusts you.

This is how I've been building my brand/business here on LinkedIn for the past 2.5 years.

Yesterday, we hosted an epic LinkedIn Live. 

1. I was live on LinkedIn.
2. I was also live on YouTube.
3. And I was even live on X. 

Building an audience comes first. 

Here's how you can do exactly that: 

1. Post 4-7x/week on LinkedIn.
2. Funnel your audience to your optimized profile.
3. Lead everyone to the direction of your free stuff. 
4. Build your paid offers and upsell in emails.
5. Stay consistent with the audience-first approach.

This is the one thing that will never change. 

Build an audience first. 

P.S. Have you joined our Free Skool community yet?

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The LinkedIn algorithm has become literally impossible to ignore with all of the new changes.

We're seeing creators drop 80-90% in impressions.

I've spoken with people who have almost given up because their engagement has dropped to zero.

We shared this in our Skool community today:

1. Diversify your income streams.
2. Invest time into what you're building.
3. Own your audience through an email list.
4. Don't try to copy what everyone else is doing.

Yes, organic reach on LinkedIn is down.

And yes, if you rely only on content, that's trouble.

But this is why you should be building an entire ecosystem from viewers to followers to sales.

My rec to those of you building on LinkedIn. 

1. Start building an email newsletter (owned list).
2. Take your long-form: turn it into short form.
3. Master LinkedIn/email before other platforms.
4. Stop using AI to write crappy replies/content. 
5. Warm up your leads through optimized content.
6. Invest time in building your skills. 

The LinkedIn algorithm is impacting me too. 

But I don't cry about it on the timeline. 

I'm hosting a LinkedIn Live today at 12:00 PM CST if you'd like to listen to me break down my system.

Double down on what works and start it now.

P.S. The first giveaway is up in our Skool community. 

Join the #1 LinkedIn Skool community: https://lnkd.in/gKnb2JPr

The no.1 skill you can learn on LinkedIn is writing.

And I proved that just yesterday.

Here's everything I did in a single day for my biz:

1. Filmed 2x YouTube videos (writing scripts).
2. Scheduled 3x LinkedIn posts (writing copy).
3. Posted ~75x comments (lots of writing).
4. Added new module to Skool (more writing).
5. Scheduled 1x weekly newsletter (email copy).
6. My daily client work (all includes writing). 
7. Hosted 3x coaching calls (writing to prepare). 
8. Sent 10x hand-written cards to giveaway winners.
9. Scheduled 4x YT shorts, IG reels, and TikToks.

(We're scaling on all platforms right now).

Even if you're using AI to write for you, you're writing prompts, scripts, and specific instructions for the AI.

It all comes down to writing. 

Everyone focuses on learning these wild "high-income" skills early on, but not the basics. 

Once you get writing down: 

You can start literally anything and everything.

My advice to you: Start writing.

If you’re not making money from your content, you don’t have a content strategy. You have a hobby.

Now, I want you to understand this too:

Not all content on LinkedIn is intended to "make you more money."

But if you're building a business and cash flow is necessary, your content should help you sell. 

90%+ of posts on LinkedIn don't do that. 

• Content has no ROI. 
• Random likes but zero leads.
• Posts are filled with AI comments. 
• And you're confused about what to post next. 

I'd focus on content → conversation → conversion.

You need an audience to sell. 
You need trust to sell. 
You need leverage.

So if you're creating content and actually want it to help your business grow, do what we're doing: 

1. Quality content first. 4-7x/week.
2. If you can't post daily, don't. Repost old posts. 
3. Every post = 1 purpose. 1 CTA. 1 topic. 
4. Don't overuse CTAs. Not every post needs one.
5. Create convos in your replies. Ask ?s.
6. Build an audience by showing up more. 
7. Take convos to DMs. Nurture quicker. 
8. Build a "personal" brand. Show your real self.

We've been testing LinkedIn content for 2.5 years. 

Most people here have never used social media. 

They're trying to build a brand/business, and LinkedIn is their first social media platform. 

I'm telling you this as someone who's doing:

LinkedIn, YouTube, IG, TT, X, & Twitch.

Master one format, one offer, and one audience.

Scale after you've done that. 

P.S. Do you feel like the content you're posting right now is actually helping you sell more?

Your budget-looking brand won't sell $10K+/month services unless your brand feels premium.

This is something I'm very passionate about. 

1. The quality of service.
2. The experience customers feel.
3. The journey from zero to one hundred.
4. The results and transformations at the end.

You might not totally agree with this, but my environment impacts my work output.

This is why I invest heavily in my studio. 

• The quality cameras. 
• Perfectly positioned lights. 
• High-quality gear (keyboards, monitors, etc). 
• Top-tier Secret Labs chair. 

Years of perfecting the behind-the-scenes → making what you see on your end feel premium. 

My advice to you: 

Align your brand vibe to what you're selling. 

1. Value Products = Value Brand
2. Premium Services = Premium Brand
3. Mass-Market Products = Mainstream Brand

Pick yours and make it happen here on LinkedIn.

P.S. I posted my full studio setup, gear, and budgets in my Free Skool community below.

https://lnkd.in/gtEbGM6M

We build your LinkedIn content engine → You get clients & authority. (Test My Free Systems for Yourself Below)

The one thing that drives my business success:

Speed.

When I first started posting content online in hopes of building a "profitable" business:

• I spent hours second-guessing myself. 
• Most of my time was rewriting rough drafts. 
• I'd legit delete posts before I published them.

The only way I've found success after years of failing with the wrong mindset:

Zero overthinking → going full speed into the biz.

1. 0 to 40,000 followers in under 2 years
2. Built a business that lets me work anywhere.
3. Transforming businesses/founders globally.
4. Meeting some of the coolest people online. 

And this has nothing to do with having a perfect strategy or being "ready," whatever that means. 

It's because I'm moving fast. 
It's because I'm not waiting for anyone. 

Results don't love perfect.
Results love speed.

My simple yet beautiful advice for you:

Full speed ahead starts today. 

P.S. And side note, I had the pumpkin latte from Dunkin today. Crazy good. Anyone try it yet?

P.S.S. Join the Free Skool community: https://lnkd.in/g9b_VYdi

I'm officially 24 and this is exactly what I'm doing to scale from 6 to 7 figures right now 👇🏻

Every year keeps getting better and better. 

We make mistakes, changes, tons of testing, take huge risks, and keep trying new things. 

Here's a quick breakdown of what I'm selling, how I'm marketing, and the volume to scale:

1. What I'm offering to help other founders

• High-ticket content agency (coaching/content)
• Brand sponsorship content campaigns
• Skool community with free/paid tiers
• Paid newsletter memberships
• Digital products and courses
• Private 1:1 coaching 

2. The volume at which I'm creating

• 3-7x Skool calls w/ community/week
• 1x long-form YouTube video/week
• 7x LinkedIn posts/week
• 4x Instagram reels/week
• 4x YouTube shorts/week
• 1x newsletter/week
• 4x TikToks/week

3. What I've built so far in numbers

• 150,000 followers on TikTok
• 70,000 followers on Twitch
• 40,000 followers on LinkedIn
• 5,000 followers on Instagram
• 1,000 followers on YouTube

4. The tools I'm using to make it happen

Loomom for recording videos
Restreamam for live streaming
Typedreamam for landing pages
beehiiviv for newsletters
Stripepe for processing payments
Supergrowow for scheduling content
Aimfoxox for LinkedIn outreach
Calendlyly to schedule calls

I've been building businesses since I was 13. 

I'd say it's safe to say this is my passion. 

We're in it for the long term. 

P.S. We've opened my free Skool community to another 100 people. If you're taking LinkedIn seriously, learn it from the best. 

Join here: https://lnkd.in/gKnb2JPr

Your LinkedIn profile has one job:

Visitors → followers → leads → paying clients.

LinkedIn has been constantly changing for the last 2.5 years I've been building on this platform.

The one thing that has always stayed the same:

Optimized Profile = Results

If you put zero time into your brand's image:

• You'll miss leads who visit your page.
• You'll look unprofessional and lose credibility.
• You'll struggle to get your audience to take action.

Basically, your first impression is COOKED.

I went ahead and recorded a 21-minute training.

In this video, you’ll find out how to:

1. Hook people fast with a profile that pops in 5s.
2. Use photo + banner that build instant authority.
3. Write a bio that turns visits into leads/clients.
4. Feature content that drives traffic to offers.
5. Show proof with results, stats, and experience.

This is the best LinkedIn profile guide you’ll find. 

Even small tweaks can increase profile views by 3–5x and double your leads (we've seen it in real-time!).

You can watch the full training here: https://linktw.in/OpRHVX

👉🏻 P.S. I'm auditing profiles in the comment section today. Let me know your main struggle below and I'll give you my advice/edits.

Posting content will NOT work if you simply give up after the first few weeks of your time. 

Here's what I do for creators (like you):

• Get leads through content.
• Build a massive following.
• Grow an email list.

In basic terms, build a profitable one-person business.

• I didn't learn this in college. 
• I didn't learn from my friends. 

It's taken years to build these skills.

I started my first content business on Twitch in 2014 (no, I didn't know how to create content yet).

1. My posts on social media would get 1-10 likes. 
2. I had zero cold outreach methods. 
3. I was getting zero customers. 

But you know what? 

I knew this was part of the process. 

It's like anything in life. Results take time.

There are more profitable goals on LinkedIn than just looking for likes and engagement: 

It's about building your authentic, personal brand.

A brand that:

• Helps other people. 
• Connects you with the world. 
• Relates and attracts to others. 
• Builds your character over time.

Remember:

The next time you tell yourself "I can't do this":

1. Look long-term.
2. Remind yourself of where you started.
3. Remind yourself of where you could be.
4. Quit making the excuses that tear you down.

This is what we help founders and creators focus on in my private community. 

Real results. No bs. 

If that's what you're looking for, be one of the individuals who join today (only two slots). 

Become a member here: https://lnkd.in/g5vh3ZXE

LinkedIn strategy for founders who want clients, not just followers. (Get My Ready-to-Use Frameworks Below)

Creating content to help others achieve success has always been my no.1 goal. 

It's been the same since I started 10 years ago. 

Hi, I'm Alex, and I’ve built a social media following of 400,000 across multiple platforms.

This wasn't something that happened overnight. 

As most of you already know, I've been growing my business here on LinkedIn for 2.5 years.

1. Always expanding the team that I work with. 
2. Never afraid to try new sh*t that might not work.
3. Helping as many people as I possibly can.
4. Always being myself no matter what. 

I've helped founders here go from literally nothing to reaching 2.2M impressions in 30 days.

Doubling leads in just 13 days from warm leads.

Selling out high-ticket coaching programs. 

All because we focus on one thing: 

Personal Brand. 

If you've worked with me before, you know our no.1 focus is always: 

1. The personal brand. 
2. The organic content. 
3. The ideal clients. 

And how can we package all of this into systems that work for 50+ different industries.

If you're here on LinkedIn right now, you're probably looking to build your own brand. 

Start being yourself. Don't just copy other people. Don't be afraid to mess up. Be ready for the reps.

Watch the video on this post ✌🏻

P.S. Have you started creating content on LinkedIn yet? If so, what's your biggest struggle right now?

Here's how to optimize your LinkedIn profile to turn visitors into followers into customers ↓

♻️ Follow me for more content on building your brand/business on LinkedIn. (repost this to your network)

I engage on LinkedIn for two reasons:

To boost my reach and to close more sales.

The only way you can do these two things successfully is by building a consistent system.

Posting isn’t enough anymore. 

Engaging on LinkedIn is 100% necessary.

If you skip out on this, you’re going to:

• Keep creating content that nobody sees.
• Struggle to grow your follower count.
• Miss prospects already in your pipeline.

I went ahead and recorded a 21-minute training.

In this video, you’ll find out how I:

• Use the AI tools to save 1–2 hours daily.
• Create and publish 50-100 comments/day.
• Respond to comments without “posting/ghosting.”
• Send connection requests that actually convert.

You can watch the masterclass here: https://lnkd.in/gdvMEgPf

Or, comment “ENGAGE” and I’ll send it to you.

👉🏻 P.S. What’s your biggest struggle with LinkedIn right now: content or engagement? Drop it below so I know what to cover next.

I’ve seen every outreach tactic in the book.

Yet 99% of DMs still fail. 

And it's not because of poorly optimized offers.

Over the past 2.5 years of building on LinkedIn, I've literally received more DMs than I can count.

Most of the DMs are entirely pointless.

Bad DMs = Bad Results

If you're attempting to incorporate cold outreach, here are the 8 most common DM mistakes:

1/ Treating LinkedIn like Tinder
↳ “Hey 👋” isn’t an opener. It’s lazy. Lead with context (not just pure vibes).

2/ Copy-paste trash
↳ People can detect templates. If your DM could be sent to anyone, it belongs in the trash.

3/ Talking in riddles
↳ “Let’s explore potential synergies” = nonsense. Be concrete about what you do and why it matters.

4/ Value buried under fluff
↳ If your message takes 10 sentences to get to the point, nobody’s reading it.

5/ Ignoring their content
↳ If they post weekly and you’ve never commented, why would they trust you?

6/ Desperate urgency
↳ “I only have 3 spots left this week” screams scam. Real results don’t beg for time.

7/ Zero proof with massive claims
↳ “We 10x revenue for clients” doesn’t land without proof. Case studies > buzzwords.

8/ Acting like LinkedIn is email
↳ Volume tactics fail here. Focus on connection (not mass outreach).

DMs are NOT emails. 

Don't treat them the same.

Instead of relying on sending thousands of low-quality DMs each month to get results...

Focus on high-quality connections each week.

Zero point in being hated by 99% of the LinkedIn community because you like spamming people. 

Focus on the right connections >>>

If you want 3–5 replies today from your LinkedIn outreach, you have to stop sending these DMs 👇🏻

Prospects don’t hate DMs; they hate that 99% of them look exactly the same.

I built the 3R Framework to help with that. 

Just a 2-minute read here: https://lnkd.in/gHg3MDD9

P.S. If you have questions regarding my frameworks, please ask below this post.

Creating content is still the #1 issue that new creators have when building their personal brand.

It doesn't matter: 

• How many tools you use. 
• How many hours you spend. 
• How many "hacks" you learn.

There will always be a roadblock if you aren't using a proven system consistently. 

This is why I decided to test out MagicPost 

I've seen it all over my timeline. 

Scroll through the carousels in this post to get a full breakdown of how to use the tool. 

For my TL;DR people: 

1. Use MagicPost to create content in seconds. 
2. Choose any creator for your writing style.
3. Choose your "Type" and "Category."
4. Pick the main subject of your post. 
5. Give the AI very specific instructions. 
6. Add your signature + custom hooks.
7. Use the AI tools to edit your drafts.

Let me know how the tool works for you and if it's something you'd end up using. 

I'll keep making posts on upcoming AI tools soon!

👉🏻 P.S. Which AI tools do you want me to test out next? Let me know in the comments.

Create Content in Seconds w/ AI

I'm putting AI to the test to see if it can write just like me in under 30 seconds.

MagicPost recently raised €690,000.

And with all the hype around such a simple yet powerful tool, it's a no-brainer to test out. 

Here's my step-by-step approach:

1. Connect to magicpost.in
2. Select "New Post"
3. Select "Actionable" for Post Type
4. Select “Explanation” for Category
5. Add the “Specific Instructions” Copy
6. Choose the Subject of the Post
7. Press “Generate” 

How similar is the copy to your style? 

Watch the video on this post to see it in action.

P.S. Have you tested out any tools like this? If so, which tool would you like me to try next?

Good hooks = more leads, more clients, more money. It’s actually quite simple 👇🏻

If you don't have a "good hook" at the start:

• People will scroll right past your fresh content. 
• You'll keep complaining you're not getting leads.
• Money and clients are walking right past you.

There's an easy fix: write good hooks. 

A "good hook" means: 

1. It's super clear and very specific.
2. It shows a strong benefit for your reader.
3. It sparks curiosity or becomes relatable.
4. It's short, punchy, and straight to the point.
5. It shows your authority and expertise. 

Go through the carousel on this post to see the difference between a "good" and "bad" hook. 

You can grab my templates/scripts on slide seven.

👉🏻 P.S. If you want my scroll-stopping hook templates and viral post formulas, get my LinkedIn Growth Swipe Kit here: alexcolhoun.com/waitlist

Write Hooks that Convert

"Create a LinkedIn post that shows my audience how to make money online." - ChatGPT

Copy/Paste. 

Post.

Literally 99% of the content I see on my timeline these days (and comments too).

My rec: become part of the top 1%. 

We aren't copy/pasting from ChatGPT to write content, DMs, or replies to posts. 

Here's how I'd actually use AI so you don't look like every other boring business owner: 

"Create a 7-day LinkedIn content strategy for [insert ICP] that builds my brand, grows authority, and drives sales. Each day = 1 post idea with hook, angle, and CTA to [insert offer/value prop]."

Send this simple script to ChatGPT. 

If you're using the new "Projects" feature, add specific instructions about: 

1. Your Niche (e.g. SaaS and startups)
2. Your ICP (e.g. founders making $10K/month)

Take the ideas that make sense.

Then re-run the prompt again. And again. 

Until you have the perfect strategy for the next 30 days, which you can implement right away. 

Moving forward, get pain points and struggles from your audience and add into your prompts. 

Don't rely on chat for your content. Use it for inspiration without copy/pasting the output. 

I always recommend using AI. 

But use it properly. 

P.S. Mess around with the simple prompt above and let me know if you get some good ideas.

Replying to posts on LinkedIn shouldn't take you 3+ hours a day (and do nothing for you). 

Dozens of AI tools streamline this process.

So for today's post, I'm testing out Taplio's new engagement features.

The goal is to avoid bouncing between notifications, DMs, and post comments.

Literally in less than 5 minutes, you can:

1. See the people commenting on your posts.
2. Engage with people who liked your content.
3. Build curated feeds of posts from your ICP.
4. Track mentions so you never miss opportunities.
5. Reply faster (auto-likes when you reply).

You can create custom collections of posts + people to engage with daily. 

No need to waste time scrolling. 

If you're struggling to find the time to engage with people on LinkedIn, use tools like this. 

I recorded a quick 3-minute walkthrough showing how I built my first curated list.

You can test it using my link: https://lnkd.in/gJZq7qEa

P.S. Which AI tools should I test next?

Taplio

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