Alex Mechlin's Linkedin Analytics

My process to turn 1 webinar into a months worth of content: Load webinar into Descript (Riverside works for this as well). Select my soundbites. Export to Premiere. Refine the edit, add captions, music, end card. Export video and thumbnail. Write copy as I’m editing the video. Schedule my videos with the built-in LinkedIn scheduler. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Whats an under-utilized tool to motivate your team? Praise. Studies have shown that praise can be just as motivating, and longer lasting than monetary rewards. What’s an efficient way to keep the praise train running?  Customer story videos. Make sure you’re sharing quotes and videos from customer story interviews with your team Show them the appreciation that your customers are giving! ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Are customer stories only useful for closing leads? Not even close. They’re an untapped resource for filling your entire marketing funnel. Top of funnel: Highlight pain points. Ask your customers what they struggled with before your solution. Create short videos that show relatable problems. Middle of funnel: Show the transformation. Let your customer tell their story—what changed after they started using your product? Bottom of funnel: Overcome doubts. Prospects might still have concerns about onboarding or integrations. Ask your customers to show how they use your product. A real-world example makes demos way more engaging. Your customer stories aren’t just for closing—they can drive impact at every stage of the funnel. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

I had a great time talking with Chynna Morgan about how to use video in different parts of the marketing funnel. To connect with leads at the top of the funnel, make content about them, and distribute in the channels where they’re spending time. Mid funnel, leads are considering - a home page video is a great way to engage them, retargeting ads works well here as well. Bottom of the funnel is a great stage to address doubt or answer questions. The further down the funnel they go, the more time they’re willing to invest in education about the product. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

I had an interesting conversation with Shannon Howard which inspired me to think about case studies in a different way. She thinks about the details in a case study as individual proof points, which can be used apart from the overall case study. That inspired me to apply the same concept to customer story videos.  Now I’m thinking about mixing and matching 20-second video snippets to tell a more holistic story of a company’s customers. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

When capturing remote content, it can help to have back-up options ready. Everyone’s setup is different, so staying adaptable is key. If your subject: Prefers not to download Chrome to record over Riverside?  Provide an alternate Zoom link instead. Doesn’t want to talk about a certain subject?   Have back-up questions ready to go. Struggling with setting up a tripod?   Build a tower of books to prop up their phone. Microphone not working?   Be prepared to use audio filters to take out background noise. Nerves about speaking on camera?   Turn it into a conversation so they’ll forget it’s a recording. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Point of View can make a huge difference in storytelling. Because what matters to one person may be different than another. You might focus on features. They care about the problem it solves. You might talk about innovation. They just want to know it works. When you bring customer voices into your marketing, you shift the perspective. ✅ Their pain points become the starting point of your messaging. ✅ Their wins show future customers what’s possible. ✅ Their language makes your message more relatable. Instead of telling people why your product is great, I prefer to let your customers do it for you! ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Leverage FOMO - the right way. Not with gimmicks.  But with real customer results. Your audience doesn’t want to miss out on a solution that’s actually working for others. ✅ “We saved 10+ hours a week using [Product].” ✅ “We cut costs by 30% after switching.” ✅ “Our response time improved overnight.” When leads see real numbers and real success stories, it creates a pull. They don’t want to be the ones still struggling with the same problem. Use testimonials, stats, and before-and-after transformations. Show them what’s possible—and what they’re missing out on.  Share those stories in relevant communities to target new customers. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

It’s not always possible, but I always advocate for a longer customer interview. Answering a bunch of questions about their experience isn’t easy, and taking the time to dig deeper often leads to the most authentic insights. 30 minutes is ideal. The first 10 minutes? Usually spent ironing out technical issues and getting comfortable. The next 10? Great for capturing the basics of their story. But it’s the last 10 minutes where the magic happens. That’s when everyone’s relaxed, in a groove, and unexpected insights start to surface. That extra time can be the difference between a good testimonial and a great one. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Customer story videos have the potential to be your most valuable marketing asset, but only if they’re used effectively. Website: Repurpose video strategically on your website to move leads through the sales funnel. Home Page: Bite-sized videos that build trust in a social proof section. Product Pages: Compilation video from multiple customers talking about product benefits. Campaign Landing Page: Some people prefer to read, some to watch - provide videos to support your page copy. Sales Team: Pitches: Sprinkle in short videos that amplify your pitch. Waiting room video: If using Zoom, upload a customer story video so leads can watch while they’re waiting for the meeting. If a lead asks “Have you worked with someone like me before?”  Show them a customer story. Webinars: Show a video of your customer using your product. Onboarding: Show how other customers are using your product. Copy: Website and Blog posts. Leverage FOMO: Use stats(time saved, etc.) from real customers that leads won’t want to miss out on! Email Signatures: Include a short pull quote with a link to the full story. Social Media: Reach leads where they’re at with fun, snackable content. Break down videos into platform-specific clips: LinkedIn, YouTube Shorts, Instagram Reels, TikTok. Social graphics with quotes: Include a headshot from your customer to build trust. Brand Awareness: Cut together multiple customer videos to make leads aware of your company. Email: Share examples of your customer’s wins! Inspire your leads: Shine the spotlight on your customers and the progress they’ve made. Include Engaging Thumbnails: A headshot and short quote. Segment audiences who have the same pain points as your examples. Ads: Videos can be re-edited into effective ads that drive conversions. Build a real connection with your leads: Showcase short video ads that highlight the benefits your customer realized. Use relatable, pain point focused ads: Start the video with a relatable pain point, then show how a customer used your product to overcome it. Retargeting: Serve up short customer stories to leads who have already visited your website. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

A typical customer story video might be 1-2 minutes. Typically the story flows from pain points to process to transformation. I like to repurpose the longer video into shorter, snackable videos on each step. Sprinkling these shorter videos into your marketing funnel can support other initiatives, like case studies, demos, and thought leadership. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

If you don’t make it easy, people won’t do it. Whether it’s getting customers to be part of your marketing or just asking someone for a favor—friction kills action. Want a customer to record a testimonial? Give them step-by-step instructions or a short video showing them exactly what to do. Need someone to share a post? Write a draft caption they can copy and paste. Asking for a referral? Send a pre-written email they can forward. Requesting feedback? Give specific questions instead of just asking for "thoughts." The easier you make it, the more likely people are to say yes. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Trying something new today.. With Chicago slowly inching into spring (my favorite season), I grabbed some footage of the snow piles melting, and the leave-less branches reaching back towards the sun. I’ve been thinking about change and growth lately, and my thoughts seemed to pair well with the imagery.

When starting a video audit with a client, I like to explore 3 questions first. 1. What role is video currently playing in your marketing strategy? This is a great question to see whats working or not, and what material can be repurposed. 2. Who are you trying to reach with Video? This can help us determine style, channel, length , etc for future videos. 3. What is the goal for the videos? Could be brand awareness, customer retention, product support, etc. I find these questions serve as a jumping off point top get the conversation going. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Errol Morris is a master of getting people to open up on camera. He’s even said that sometimes, he only asks one question—then sits back and listens. That approach has changed the way I conduct interviews. Instead of jumping in the moment someone stops talking, I pause. I give them space to reflect, to add more. And more often than not, that’s when the real gold comes out—insights, emotions, and details that make a customer story unique and compelling. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

Capturing remote content is a necessity in 2025.  Zoom can get the job done, but tools like Riverside gives you more control and higher-quality video and audio.  These 3 tips will help you get the most out of Riverside: Check your work as you go. Riverside uploads footage to the cloud as you’re recording.  So, after a few takes you can go into your recordings and check to see how everything is sounding and looking.  Make adjustments on your next take! Download the raw files.  Riverside allows you to download a combined video/audio file.  But, if you download each separately, you’ll have control over each person’s audio.  This makes editing and trimming easier! Utilize the transcripts.  Transcripts are automatically generated by Riverside and are helpful for content evaluation and caption posting.  Make sure you download them along with the audio and video files. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

How do I get unique and heartfelt customer stories? It comes down to the questions I ask. One question I love asking - what surprised you after you started using the product? This question gives the customer a chance to talk about their unique experience. And it reveals benefits that we may not have thought of! ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

I’ve been posting videos for a few months now, and one advantage stands out. My videos aren’t the slickest. But they give me an edge when I jump on a call with someone. The biggest difference? People are already comfortable with me. They’ve watched a few of my videos, so there’s already a level of trust. They feel like they know me a little. And because I show up the same way on calls as I do in my videos, we connect faster. ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

"Was there a specific moment that made you decide to buy?" I’ve started asking this in customer story interviews. Because big purchases don’t happen out of nowhere—sometimes a specific trigger pushes people to act. The company is growing fast, and their current system can’t keep up. The team is wasting hours on something that should take minutes. A budget review forces them to find a smarter, more affordable solution.  A new boss comes in and wants to shake things up. A problem gets too big to ignore. When a lead hears a story that sounds just like their own situation, it clicks. They relate. And that’s when they start thinking, “Maybe it’s time for us to make a change too.” ------------- Hi, I’m Alex. I’m here to make video your most powerful marketing tool. I post actionable tips on leveraging video to drive engagement, build trust, and close deals.

When recording videos, I mess up. A lot. I used to get mad at myself. Now I understand its just part of the process.  The next take will probably  be better.  Or not.  “Fix it in post” is a popular saying for a reason. Editing is my friend.  And for someone like me, who is still getting used to being on camera, it works wonders 🙂