Allisha Watkins's Linkedin Analytics

Throughout my career, I have been at the forefront of marketing, consistently driving brand growth and fostering innovative thinking. By leveraging valuable consumer and shopper insights, I have been instrumental in delivering exceptional results. With 20 years of experience in executive management and strategic planning, I possess a proven track record of successfully leading prominent brand names. Additionally, I have managed multi million-dollar research platforms and have developed and led shopper marketing teams for major retailers. The co-founding of Paradox stemmed from a belief in a better approach to create impactful marketing strategies that generate sales. Since its establishment in 2019, Paradox has played a pivotal role in the growth and success of many brands within the retail industry. Through our expertise and guidance, these brands have experienced remarkable growth, increased revenue, and the realization of their growth objectives. My dedication lies in helping emerging and challenger brands thrive in the retail landscape, driven by a passion to see them achieve greater success. My success doesn’t end there. In my career, I’ve had many highs, including: Named Women of Excellence (2022) Named Future 50 (2022) Forty Under Forty Honoree - NWA Business Journal (Class of 2021) Paradox: Women-Owned Certified (2021) As a collaborative partner, I lead my team to deliver exceptional programs and achieve outstanding results. At Paradox, I foster a distinctive culture that sets us apart, emphasizing approachability and open communication. With an approachable personality, I tackle every opportunity with enthusiasm, ensuring that others feel comfortable and empowered to explore new possibilities. Building lasting and trusting relationships is a cornerstone of my approach. By fostering an environment of trust and encouragement, I inspire individuals to unlock their potential and exceed expectations. I would love the opportunity to partner and grow with you and your brand. I love talking shop and invite you to reach out to me here on LinkedIn or email me at allisha@paradoxretail.com.