AG Marketing 

Advertising For Live Events

👉 Media Planning
👉 FB/ IG/ TT / Google Ads
👉 Analytics & Reporting 
👉 Landing Pages
👉 Ad Creatives
👉 Account Management
👉 Strategy 
👉 Research 
👉 Optimization

Chief Executive Officer

Curlys Drip Sauce

Investor

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization

👉 Are you looking to scorch your competition? Do you want to rejuvenate your existing brand?

Then book a free 15-minute no-hassle call with me today – and let’s turn that wave into a tsunami.

📞 https://calendly.com/alonsogadea/15-minute-call

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

Before becoming an independent Marketing Contractor, I was able to gain a wealth of knowledge and hands-on experience with a billion-dollar marketing firm known as iProspect. In my role as Sr Associate of Paid Social, I was specifically assigned to oversee several Fortune 500 Health Insurance clients as I assisted them in building personalized 7-figure/mo media plans for both Facebook and Instagram. Additionally, I crafted unique Facebook and Instagram Ad strategies, set up campaigns, performed ongoing analysis, and presented all relevant data to our clients. I am proud to have worked for a company dedicated to serving household name brands. Our success in delivering over $4.4M in 4months with a $1.2M monthly media budget, was a shining example of that success.

Sr Associate, Paid Social

Nephila Marketing, Inc.

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Navigating the 2024 scene, here's the real talk: Non-Artist Touring Entities like yours are hitting a wall with a few tough nuts to crack:

Yo-Yo Ticket Sales 🎟️ - That rollercoaster isn't fun.

Marketing Mayhem 🌪️ - Keeping up feels like running in quicksand.

Decision Paralysis 🤔 - What's the next big marketing play?

Lost in the Competition 🕵️‍♂️ - Blending in when you should be shining


So, here’s I can help event producers 

Ad Creativity 🖌️ deep dive into what makes your audience tick, turning lukewarm ads into ticket-sellers

Landing Page  ✨ smooth out those bumps from ad to checkout, making sure the process is always improving for potential attendees

Tech 🧙‍♂️ always testing & implementing new tools that enable ticket sales

Strategic Navigating 🧭 map out the next big win with clarity & confidence.

Unmistakable Identity 💡 this is an extremely competitive space & carving out a niche is the only way you can continue to draw people but also maintain a competitive advantage. 

If you need help with any of these areas lets chat! 

DM me directly
424-437-2835
hello@alonsogadea.co
alonsogadea.co

LinkedIn is no longer the job search platform you once thought it was.

Last week, hundreds of live viewers tuned into my LinkedIn "tell all" session at ADWEEK's Social Media Week.

Melanie English, Director of Social Marketing at LinkedIn, and LinkedIn Top Voice DeAndre Brown laid out some 🔥 truths.

Here are my top 3 takeaways you should to know before spending another second on this platform --

❶ Is LinkedIn a job search platform?

"Calling LinkedIn a job search site is like calling Amazon a bookstore... People want to learn, they want advice, they want to connect with people. It is not just a job search site." -- ME

In other words... 

LinkedIn is a professional connection platform. Exchanging information about job placement and satisfaction, professional knowledge, and the range of experiences that affect us as professionals are relevant to the platform.

❷ What are the differences in how a creator/thought leader navigates LinkedIn vs. other social media platforms?

"You get a lot of respect and love from people at LinkedIn. And then you get a lot of respect and love from people who are the decision-makers...It helps me advocate for black gay influencers who aren’t seeing the same." -- DB

The point?

Creative outlets are often under-respected in corporate/professional spaces, especially for the minority identities that hold them.

LinkedIn allows us to find support and highlight the areas of knowledge and growth that contribute to the success of creatives in professional spaces.

This ain't all viral moments and entertaining memes. 

Creative professionals are professionals. Creative entreprenuers are entreprenuers.

❸ Where is the platform going?

"There are over one billion people on LinkedIn! Another one billion Gen Z are entering the workforce. We need to continue to improve our #AI capabilities and services for them." - ME

LinkedIn is adapting to a new type of professional. One that values authentic experiences, candid storytelling, and tech that makes learning and knowledge sharing easier.

So what do you think? Is LinkedIn worth it for your career?

#SMW

📸: Ivan Piedra Photography

Alonso Gadea

Major news: Hopin has been acquired.

This is the final chapter of a wild story.

Yesterday, Hopin announced the sale of StreamYard (and other assets) to Bending Spoons.

Bending Spoons recently acquired Meetup, the popular website for user-generated events.

So many themes are emerging:

The timeline:

2019: Hopin is started by founder Johnny Boufarhat. He was confined to his bed for a condition and thought about changing the virtual event experience.

2020: A few months later, the pandemic hit. Hopin has a great experience and wins market consensus really fast.

2021: Boufarhat raises $1B at a $7B valuation and grows the team to 1,000 employees in a year.

2022: As the pandemic eases, Hopin (and many other virtual event platforms) struggles and goes through several layoffs.

2023: RingCentral announces the acquisition of Hopin Events assets for $15M to $50M, depending on performance. Streamyard, Streamable, and SuperWave are spun off.

2024: Bending Spoons acquires the remaining assets.

This announcement marks the end of an incredible journey we've rarely seen in eventtech & the industry.

The aftermath?

1. The scale. What Hopin achieved in terms of fundraising and operational scale, in one year, during a pandemic, has been incredible.

2. The pendulum swing. The incredible growth of virtual, the promise of a new world order in events, and the monumental swing back to in-person are the most significant stories for the event industry of the past 40 years, defining its identity forever.

3. A new player. Bending Spoons is now an event technology player. More on the long tail, consumer side than our B2B player. This vertical is undergoing a significant shake-up with players like Eventbrite still recovering and new, very aggressive entrants like Partiful and Luma.

Interesting times ahead.


P.S. Event leaders from Amazon, Apple, Google, Meta, NVIDIA, Johnson & Johnson, L’Oreal. Visa, Salesforce, and American Express subscribe to my newsletter. We are 11k and it’s free.

→ insights.boldpush.com

As our R&B ONLY brand continues to elevate the world of R&B, we're on the hunt for a Collaboration Coordinator with a deep passion for music and fashion. This is your chance to shape the future of clothing collaborations in an industry that thrives on creativity and connection.

We're Looking For:

☄ A visionary ready to craft groundbreaking clothing collaborations with artists and brands.

☄ A negotiation pro who speaks the language of both music and fashion fluently, ready to bring our brand's vision to life in every piece of merchandise.

☄ An execution ace who can turn big ideas into reality, ensuring every collaboration resonates with our mission and the culture we celebrate.

https://lnkd.in/gyTmgqyG

jobs.lever.co • 1 min read

COLORS Worldwide - Collaboration Coordinator (R&B ONLY)

The partnership with R&B ONLY sets a gold standard, embodying the goals with each client. As we enter year three, helping them add +1.2 million followers marks a significant achievement.

It's important to note that while organic social media doesn't guarantee ticket sales, it's a vital component of a comprehensive marketing plan & team that should not be overlooked. These metrics are part of the detailed outcomes we watch.

Here are the before and after figures for key channels, excluding Twitter and YouTube:

Facebook: Grew from 0 to 180K. Initially, there was no page, and there was skepticism about Facebook's value in driving ticket sales.

TikTok: Increased from 0 to 700K. There was no page before our partnership, and it has become one of the biggest drivers of growth.

Instagram: Rose from 130K to 540K, building on its already impressive growth

Stay tuned as I continue to share key outcomes and challenges the last 2 years of our partnerhsip!

THRILLED to announce my latest partnership with Mothers & Autism Meetup (MAAM)! 🌟 Mothers And Autism Meetup, Inc.

Will be helping empower this incredible organization with training and ongoing marketing support. 

The goal is amplify MAAM's mission: Connecting Moms with children on the autism spectrum to a supportive network and invaluable resources.

MAAM stands as a beacon of hope and empowerment, offering insights into navigating the school system, healthcare, and more. 

They're not just about support; they're about action, providing programs and activities that foster inclusiveness and confidence for children on the spectrum!

Thank you for the opportunity to SERVE YOU! 🙏🏽

3 things im CRAZY about in 2024

- Connecting with as many of the toughest event professionals as possible  (who survived through the pandemic & somehow still want to keep going)

For those of you who are seeing this (send me a connection request & the first coffee is on me!)

- Long form content for attracting, educating and connecting with ICP 
(tour operators)

- Spend less time on socials & more time connecting with people in person (this is where the real magic happens)

What are you crazy about rn?

Stop burying your event logistics. Customers & your profits will thank you later.

Reporting from HTOWN 🤘, the Bayou Music Center came to life as R&B ONLY LIVE, a name synonymous with unforgettable experiences of R&B and a client delivered magic to 2,500 R&B lovers. 

This was the 27th stop of the 39-city tour.

The attendance numbers proves the consistent ability to draw big crowds  & sell out venues across the country since early 2022.

To my fellow tour producers its about really listening to the people & making communications clear across all touchpoints. 

No single strategy fits all cities.Each stop on the tour, is unique in its own way, in different venues, different areas of the city, with different subcultures & preferences.

We continue aiming to build the most efficient marketing/advertising for tours. R&B ONLY stands as a beacon of what I’m aiming for with every single client.

The focus remains on 

- Accelerating ticket sale velocity
- Driving efficient advertising ROI from event to event 
- Relentlessly improving all aspects of client strategy & collaboration

A trend shaking up the whole event scene. 

Everywhere I've looked in the past year, it's the same story: people deciding last minute they're going to show up. Why's that?

First off, our cities are swarming with travelers. They're everywhere, looking for the next big thing to do. And guess what? They're discovering  events through ads if done correctly it should tell them "Hey, this is where you need to be." 

A second reason
People aren't planning like they used to. Half of us are making plans, and the other half are deciding on a whim. Even with early bird discounts, people will pay more as the event approaches. 

So, what does this really mean for touring operators? It's simple. You've got to be on our toes, ready to catch the eye of both the planner and the spur-of-the-moment crowd. We're talking targeted ads that hit the mark, pricing that makes sense whether you're early or late and creating excitement thats impossible to ignore, right up to the moment the doors open.

This is the game now. It's about being smart, being direct, and most importantly, understanding that the way people go to events is changing. And we're here to welcome them all, whether they planned it a month ago or just decided to show up.

You need to find ways to make every step of buying process from discovery, ticket purchasing, to the moment they walk through those doors exciting.

Managing your budget for a live event isn't just important—it's absolutely critical. It's both an art and a science. We're talking about taking the cash you expect to make and smartly putting 10% of that into advertising. But it's not always that easy!

You've got to cut this pie into three big pieces: the announcement phase, when you're just getting the word out; when tickets go on sale, ; and the closing phase, right when you're about to roll out the red carpet. AND you’ve got to be nimble, ready to move those dollars around when needed based on performance in real-time

Phase 1: The Announcement

This is where you grab the megaphone and let everyone know what’s coming. It’s your first shot at catching their eye. Typically offering an incentive to opt-in to your marketing & be notified when tickets go on sale.

Phase 2: Tickets On Sale

Now, we’re in the thick of it. This is when and where you'''ll start seeing ticket sales coming in.

Phase 3: The Final Countdown

The event’s right around the corner, and this is your last chance to fill those seats. It’s about being smart with where you're putting your money from the very first phase and if done correctly you have enough of a budget to target last minute buyers.

-- Flexibility is Key

Here’s something I can't stress enough: be flexible. The world of live events is full of surprises. You might need to pivot your strategy on a dime, and you’ve got to be ready for that. Stick too rigidly to your plan, and you miss out on some golden opportunities.

Bottom line? This isn’t just about throwing money at the problem and hoping it sticks. It's about strategic moves, understanding your audience, and knowing when to push harder and when to pull back. Mastering will make the difference between inconsistent attendance numbers & consistently drawing people out.

This is how we help event partners. Manage all their advertising, seek out partnerships, and help steer the overall marketing strategy to get them to where they want to go.

Lost a deal with a potential client I really wanted today! 

DO WHAT YOU GOTTA DO & keep it moving 🚊😂

R&B ONLY isn't just standing out in the crowded music space; it's leading it. Now entering year three of our collaboration, we've hit a significant milestone: adding 500K contacts. This achievement underscores the effectiveness of our comprehensive marketing strategy and our dedication to growth and engagement within the R&B community.

Our journey with R&B ONLY underscores the importance of direct channels like email and SMS in marketing. These tools have been pivotal, driving ticket sales and ensuring we connect directly with our audience, bypassing the unpredictability of social media algorithms and ad campaigns.

Why are email and SMS so effective? They put us directly in touch with our audience, allowing for personalized communication and ensuring our messages reach the people who matter most. This direct line is crucial, making R&B ONLY a constant presence in the lives of R&B enthusiasts.

Integrating email, SMS, and advertising has created a powerful marketing mix. This combination draws crowds, engages fans on social media, and strengthens relationships through direct communication, propelling R&B ONLY to new heights.

But this is just the beginning. Every new subscriber, email, and SMS strengthens our community, bonded by a shared love for R&B. As we look forward, our goal remains clear: to not just follow the future of R&B music but to lead it with innovative and holistic marketing strategies.

Stay tuned as I continue to share key outcomes and challenges the last 2 years of our partnership 🚀

Headed into the 3rd year with R&B ONLY, we've helped sell an additional 250K tickets, focusing sharply on three key levers: 

1️⃣ Ad creatives
2️⃣ Landing Page
3️⃣ Strategic ad spend

We've made tons of progress by running 100's of experiments, from event clips and custom edits to copy testing and special offers. 

Our mindset? Test everything that could possibly resonate. This rigorous experimentation isn't just about finding what works; it's about constantly moving, learning, and adapting at a pace that might be new – and yes, uncomfortable – for those not used to it.

This rapid pace and willingness to experiment are fundamental to our success. For potential clients considering a partnership, it's crucial to understand that this intensity and speed are non-negotiable. We move fast, test relentlessly, and adapt continuously. 

If you're not ready to embrace this approach, it may not be the right fit. 

If your goal is to move at a pace that sets industry standards, we should talk! But be ready; we're strictly about getting results for event partners. 📈

WRESTLEMANIA IS ON. One of the very best at promo & hyping up live events. They make it look damn easy 🎟️

After much thought and consideration no longer doing free consultations for advertising services 

Consultations now start at $400 for 30-min & $800 for 60-min

The goal is to work with people who are serious about driving more attendance to their live events & avoid tire kickers

Theres plenty that will give you free work, strategy & consultations but that wont be the case here as I pursue growth to the client portfolio

Pricing of services will continue to increase as new projects launch & new client milestones are reached 

Late 2024 🤠country music project launches

2025  🎨💎 art exhibit project  launches

Its very clear that event producers are starting to personalize more offers. From the ads to the landing pages the buying experience is being streamlined. 

Major innovations are happening in the industry. 

Ticketing is being disrupted right now as we speak.

An overwhelming anount of tech options to choose from many with average solutions at best. Causing more confusion than answers to problems.

This is exactly why its a great time to be in the space 😈

The R&B ONLY LIVE  tour continues...4 CITIES this weekend after going to MIAMI!

The consistency of the live show experience is one key reason why people keep coming back in numbers. 

TONIGHT - Fri Apr 12
Tour Stop #30 🛶 GRAND RAPIDS @ GLC Live at 20 Monroe
Tour Stop #31 ☘️ BOSTON @ MGM Music Hall 

TOMORROW - Sat Apr 13
Tour Stop #32 🏔️ DENVER @ The Fillmore
Tour Stop #33 🌺 MONTCLAIR @ The Wellmont Theatre 

There's many challenges to advertising multiple shows on the same weekend. 

Being extremely organized with event logistics & having good project management protocols are VERY VERY important at maximizing attendance for each event within a tour.

P.S I DID NOT TAKE THESE PHOTOS.

The world of Non-Artist Touring Entities (NATE) is CRAZY.

Some lessons I've learned partnering with R&B ONLY for 2 years, 5 tours and enabling over 250,000 ticket sales has been equally wild. 

R&B ONLY mission is amplify the category of R&B music and one of the many ways they do this is through a series of live events.

Here are some of the problems & lessons learned through this experience and seeing how it's no longer necessary to have MARQUEE artists to draw big crowds and consistently sell out events.

😈 Embracing the Critics

People are extremely critical of NATE's 

Questions “Where’s the catch? Who’s performing?” "Why should we attend to just listen to a DJ play music" were questions we read DAILY.

Without the traditional headline artists to draw crowds, we faced this hurdle and it continues one of the reasons why some people will never pay to attend the live music experiences offered.

But here’s the thing – we saw this not as a setback but as a blank canvas. 

R&B ONLY was about celebrating the genre's rich tapestry, focusing on the music's soul rather than the names behind it. 

Our events became narratives, each night unfolding like a love letter to R&B, inviting attendees to be part of something unique.

This is exactly the message we highlight across the marketing & advertising.

🤺 Going Up Against Actual Artists Performances

With every tour, we danced in the shadow of giants – well-known artists drawing the crowds away. 

l'll admit, watching our ticket sales dip as big names rolled into town is FRUSTRATING. 

Yet, its forced us to innovate, to build and nurture the communities. 

Social media isn't just broadcast tool; it's used as  roundtable, a coffee shop, where we can directly connect with everyone and anyone who LOVES R&B music.

 ✅ Making The Position Crystal Clear

The mystery of what R&B ONLY truly represented was another puzzle.

 Without a tangible artist to promote, how did we convey the essence of the events? 

We turned to storytelling. Our marketing became a mosaic of narratives – snippets that depicted the atmosphere, community, and the sheer love of the gatherings.

Through FAQs, explainer videos, and candid social media posts, we peeled back the layers, inviting R&B lovers into our world with transparency.

Tour Operators, we need to talk about this problem. It’s about how some of you hide event details like they’re state secrets. People are trying to find basic info - where, when, how much? Yet, they have to dig through endless fluff and jargon just to find out what they’re actually signing up for.

Stop making potential guests play detective. It’s disrespectful of their time. It doesn’t just annoy them; it drives them away and sometimes for good. 

In a world where everyone’s competing for attention, making your offerings as clear as daylight is not optional.

Clear, upfront details about pricing, dates, locations, inclusions, and exclusions don’t just save everyone’s time; they build trust. That’s the foundation of any booking decision.

Stop treating essential event details like they’re afterthoughts. Make them front and center. Your audience—and your bottom line—will thank you for it.

Stop Burying Event Details

A trend shaking up the whole event scene. 

Everywhere I've looked in the past year, it's the same story: people deciding last minute they're going to show up. Why's that?

First off, our cities are swarming with travelers. They're everywhere, looking for the next big thing to do. And guess what? They're discovering events through ads if done correctly it should tell them "Hey, this is where you need to be." 

A second reason
People aren't planning like they used to. Half of us are making plans, and the other half are deciding on a whim. Even with early bird discounts, people will pay more as the event approaches. 

So, what does this really mean for touring operators? It's simple. You've got to be on our toes, ready to catch the eye of both the planner and the spur-of-the-moment crowd. We're talking targeted ads that hit the mark, pricing that makes sense whether you're early or late and creating excitement thats impossible to ignore, right up to the moment the doors open.

This is the game now. It's about being smart, being direct, and most importantly, understanding that the way people go to events is changing. And we're here to welcome them all, whether they planned it a month ago or just decided to show up.

You need to find ways to make every step of buying process from discovery, ticket purchasing, to the moment they walk through those doors with excitement.

Taplio

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