Anand A.'s Linkedin Analytics

Why should I pay you Anand? . . When AI can build my website for free? A prospect asked me this last week. Fair question. I smiled and said: "For the same reason people hire architects when they could use home design apps." - AI website builders are incredible tools. - They've democratized web presence. - They're getting better every day. But here's what they can't replace: Strategic thinking. Last month, we rebuilt a site for a BioTech R&D SaaS client who tried the AI route first. Their AI-generated site looked just fine. Clean template. Decent copy. Fast loading. But it failed at its actual job - generating leads. Why? The AI had no insight into: - The client's unique market position - Their customers' specific pain points - The competitive landscape - Their true conversion barriers - Their brand guidelines It created a generic solution to a specific problem. We analyzed their customer journey and discovered: - 73% of high intent users were hesitating at the contact page - Value props and messaging were creating confusion - Mobile users had different concerns than desktop users Our solution wasn't just a website. It was a conversion strategy expressed through code. The difference is never the tool. It's the thinking behind it. AI can assemble pieces brilliantly. But it can't yet understand your business at a fundamental level. You're not paying for our ability to use tools. You're paying for our ability to solve business problems. When your website directly impacts revenue, the question becomes: Can you afford NOT to have strategic expertise behind it? What business problems is your website actually solving? PS. I could have used Ai to create an image of me on a hammock. But I wanted to experience it first-hand instead.

"Better than I would have imagined possible!!" These messages make the challenging design process all worthwhile. The scenario: - Client had a vision but couldn't articulate it clearly - No reference examples to guide us - Just a feeling of what they wanted to achieve Our approach: - Asked targeted questions to uncover their true needs - Translated vague concepts into concrete design elements - Created mockups that captured the essence of what they couldn't express The design process isn't just about technical skills - it's about being part detective, part therapist, and part mind reader. When you nail a design for someone who couldn't even visualise what they wanted, That's when you know you've truly served your client. What's your approach when clients can't articulate their vision? #WebDesign #UXDesign

"Should we build your website on WordPress or custom code it?" This question emerges in almost every discovery call. The client usually responds: "What do you recommend?" After 350+ websites, I've learned there's no universal answer. Here's my real-world breakdown beyond the marketing hype: WordPress makes sense when: - Budget constraints are significant - Timeline is compressed - Long-term development resources are limited - Feature requirements are basic Custom code wins when: - Performance is critical for SEO or UX - Unique animations or interactions are needed - Integration with other systems is extensive - Scalability for future growth is essential - Complete design control matters But here's what most agencies won't tell you: It's rarely all-or-nothing. We often recommend WordPress for content-heavy sites where the marketing team needs full control, but custom code critical landing pages separately for maximum conversion. The real question isn't about the platform. It's about your business objectives. I've seen companies waste months rebuilding perfectly functional WordPress sites with custom code for minimal gains. I've also watched businesses struggle with WordPress limitations that could have been avoided with targeted custom development. The platform should serve your strategy, not dictate it. #WebDevelopment #WordPress #NextJS #DigitalStrategy

Here's your shortcut to 2x your revenue with 0 CAC! . . The most powerful growth engine for our development studio isn't - paid ads - cold outreach - or even referrals. It's strategic partnerships. Last quarter's client acquisition: - Traditional outbound: 0% - Cold pitches: 0%  - Organic inbound: 48% - Agency partnerships: 52% Those agency partnerships? Zero acquisition cost. We currently white-label for 5 agencies across the US and Eastern Europe. For them: - Expanded capacity without hiring - Access to specialized skills - Client relationships remain theirs For us: - Zero customer acquisition cost - Predictable revenue streams - Larger project values The key? Adapting to their process, not forcing them into ours. While competitors chase leads with climbing CAC, we get pre-qualified clients at zero cost. This approach isn't just for development studios. Any B2B business can leverage strategic partnerships: - SaaS companies can partner with consultancies - Marketing firms can partner with web designers - Logistics companies can partner with manufacturers The question isn't "who are your customers?" It's "who already has relationships with your customers?" #Partnerships #B2BGrowth #CAC

I used to fear this question in sales calls. Now I pray for it. . . "Can you take us through your process?" This question during client calls used to make me nervous. Now it's my favorite question. Why? I discovered the power of visual process breakdowns. Instead of saying "We do user research", I now show actual UX research documents from similar projects. Instead of explaining "We create wireframes," I display the progression from skeletal layouts to finished pages. Our process isn't just comprehensive, It's uniquely creative and meticulously detailed. The visual presentation highlights nuances competitors simply can't match. Visual diagrams transformed our sales results: - Price sensitivity vanished when clients saw the depth of work involved - Trust formed instantly as prospects viewed tangible deliverables - Sales cycles shortened dramatically - visual evidence makes decisions easier - Projects started with perfectly aligned expectations After 7 years of refinement, our process presentation has become our most powerful sales tool. Over 90% of prospects express genuine amazement at the thoroughness of our approach. When prospects can see your methodology, Rather than just hear about it, The perceived value of your service multiplies. What parts of your service could benefit from visual explanation? #Sales #VisualCommunication

Ek Second Ki Kimat Tum Kya Jaano, Insurance Waalon! . . $300 per click. That's what insurance companies pay for Google Ads. Not a typo. After years in development, I've seen CAC across dozens of industries. Nothing compares to insurance. The true value of a second? Let me explain: When each visitor costs $300, A 1-second page load delay isn't just annoying. It's financial suicide. The math: - 1,000 clicks = $300,000 in ad spend - 10% bounce rate improvement = $30,000 saved - 0.1 second speed improvement = 5-figure returns Yet insurance sites still run on bloated platforms with unnecessary JavaScript, unoptimized images, and generic themes. Most agencies optimize for visual appeal, not the milliseconds that directly impact the bottom line. The smartest insurance companies understand the kimat (value) of each second. They track financial impact metrics - not just vanity metrics. When your CAC is $1,500-$3,000 per customer, Website development isn't a cost center. It's a strategic investment with measurable ROI. What's your industry's cost per visitor? Have you calculated what each millisecond costs your business? #Insurance #WebsiteDevelopment