OPTYO

Co-Founder, COO

Co-Founder

Xero

Senior Account Manager

Community Partner Development

Hyphy Hound

Hyphy Hound sells the hottest pet toys, apparel, and accessories on the market. With best sellers such as the White Paw plush toy and the Druly plush toy, your best friend will stand out in style with custom designed chew toys, collars, and more.

Owner

Rosey Corp.

Rosey is an education technology platform that uses artificial intelligence to help professors and students. While working at Rosey my main focus was building out a direct sales pipeline and a scalable digital marketing strategy. I also worked on business development by building relationships with potential partners to rapidly increase our market share. Other roles included; pricing and product strategies, financial modeling and projections, managing investor relations, and improving UI/UX design to optimize MQL to SQL conversion rates.

SwiftChange

SwiftChange is a mobile app that simplifies cash transactions and improves savings habits by digitizing change. While working on SwiftChange I developed a deep understanding of the mPOS market and financial technology mobile apps. I learned the positives and negatives of multiple payment methods (cash, card, mobile pay) through customer interviews, market research, and advisor relations, and with that information developed strategies to capture our target market.

Founder

Alpha Only

Fitness and lifestyle apparel company. Alpha Only's mission was to bridge the gap between fitness and lifestyle wear. It has now pivoted into a social media community providing active, exciting and inspiring content to its followers.

Entrepreneur from San Diego, CA, currently building hyper-growth fitness & health companies as Co-Founder & COO of OPTYO. 

OPTYO is a business development company, providing entrepreneurs, startups, and growing brands strategic resources and tools to launch, grow, and scale towards exit. As go to market specialists, we apply our teams expertise in brand development, digital marketing, user & product experience, long term financial and operational efficiency, and scalable multi-channel revenue strategies, to help companies generate millions of dollars in sales. We work primarily with sports, fitness, and health direct-to-consumer eCommerce brands that have the capacity to scale.

Making your first $1 Million 💰 as a business owner is easier than you think 🤠 

Seriously!

We’ve scaled 100's of brands from launch to $1,000,000 in annual revenue and this is what they all had in common.

▶ Inherited money from a rich uncle (any family member will do)

▶ Bought a $5 million business and lost $4 million in the first year

▶ Sued Starbucks for spelling their name wrong

If neither of those are an option for you then maybe follow these steps instead

These are actually real examples this time, and common traits from the most successful brands we have helped build... I promise 😎 

▶ Invest in a team: find people that compliment your weaknesses so you can divide and conquer a bigger brand mission together + winning by yourself isn’t as fun.

▶ Double down on what’s working: too often founders jump to the next shiny object. Instead, invest in the areas where you see a strong ROI and don’t jump ship if you have a bad day or week with results.

▶ Go deep with existing customers: look at new product offerings that compliment your customers initial purchase or find ways to offer new products (email is a great/cheap tool).

If you have any more examples to add, feel free to comment them below!

Andre Hale

Your eCommerce Experience Sucks!! 🤢 

Customers expect the LeBron James treatment when they shop online.

From the moment they land on your site to the final checkout, speed is paramount. The faster and simpler the buying process, the more likely you are to make a sale.

First Impressions Matter 😎 

Your eCommerce site's design is integral to the customer experience.
A sloppy layout, slow loading speeds, or a confusing navigation menu can drive visitors away for good. This not only results in lost sales but also harms your SEO efforts by increasing bounce rates.

Here are some key considerations for designing your online shop:
✅ Choose an appealing template: Invest in a template that exudes trust and captures attention. (Ensure it's customizable to align with your brand's needs.)
✅ Monitor loading speed: Studies show that after 2 or 3 seconds, you start losing potential customers.
✅ Simplify navigation: Provide a clear main menu that directs users to their desired products effortlessly.

Enhancing user experience is critical—it profoundly impacts SEO rankings and sales conversion rates.

Quick Tax Tips for All my eCommerce (Shopify 💚)  Brands

You have a nexus in a state if:
🔹 Your business has a physical location, hires employees, or keeps inventory in that state.
🔹 You may also have a nexus in a state if you have affiliates there who refer customers to your website for a commission.

Bonus: you have an economic nexus in a state if...
You exceed a certain amount of sales or revenue in that state, even if you have no physical presence there. The threshold for sales taxes varies by state, but it’s usually $100,000 or 200 transactions per year.

What is a Nexus? Essentially the tax that you should be collecting and paying in each state.

If you are using Shopify, everything should be setup already, but you can double check by going to Settings > Taxes & duties 😎 

#taxtips #ecommerce #ecommercetax #shopifytips

Accelerating Sales: 3 Tips for eCommerce Growth 🛒💨

1️⃣ Know your audience inside out.

Understanding your target demographic is the cornerstone of any successful eCommerce strategy. 

By creating detailed buyer personas, you can gain invaluable insights into the needs, preferences, and behaviors of your ideal customers, allowing you to tailor your offerings and marketing efforts accordingly.

2️⃣ Traffic, Traffic, Traffic

Attract customers them to your site through a combination of SEO, content, paid social and paid search. 

Driving traffic to your eCommerce site is essential for success. 

By leveraging a mix of search engine optimization, engaging content creation, strategic social media marketing, and targeted advertising campaigns, you can increase visibility, attract qualified leads, and ultimately drive conversions.

3️⃣ Build an Epic Website

Optimize the shopping experience for speed and convenience. In today's fast-paced digital landscape, consumers expect a seamless and frictionless shopping experience. 

From intuitive website design to streamlined checkout processes, every aspect of the user journey should be optimized for speed and convenience. 

By prioritizing user experience, you can enhance customer satisfaction, reduce cart abandonment rates, and ultimately accelerate sales growth. 

💥 
#eCommerceTips 
#SalesAcceleration 
#DigitalMarketing

We implemented 132 UGC creatives in 2023

Here's why you need to start using UGC creators:

- Paid social campaigns perform significantly better than traditional branded content
- Gen Z purchases increased by +70% and Millennials +78%
- Email marketing click-through rates increased by +65%
- DTC conversions increased by +10%
- TikTok paid campaigns increased CTR by 2.8% compared to branded content

Best tips for working with UGC creators:

- Payment in exchange for video, no post (This will drastically lower the cost of the creatives produced)
- Continue to work with the same creators every month or every other month
- Find local creators so you can reduce shipping fees and build a real life connection

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