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Weekend project: Installing n8n locally so I can experiment with some agentic workflow creation. I always used to struggle with anything local because I could never figure out Terminal/bash/whatever "~/.zshrc" is etc. But ChatGPT lets me fix anything in a jiffy. Fun fact: I first heard about n8n when their Head of Ops reached out via cold email 5 years ago to get some advice about their sales and marketing stack. Wonder how that shows up in their attribution.
Don't wait until the end of the quarter to know you're not going to hit your goals. Make a quick forecast calculator. Here's a template you can copy → https://lnkd.in/e3BPNHFi
Sometimes you’re genuinely early to market and just have to wait for the product-market fit to catchup.
Anecdotally, LLM sourced leads are of great quality. But think about the experience. LLMs are information rich and as a 3rd party, more trustworthy. Before they’ve even landed on your website, they’ve already answered every question that was important to them. I’m so optimistic about the future of marketing. LLMs need to find a way to source high quality, fresh data. Marketers can play that part. Similar to traditional SEO, it’s a flywheel: marketers create good information, LLM benefits, drives value to client, and gives them more resources to create more information. I think the teams that win in AEO will be those who focus on creating novel data sets, rather than wordsmithing or the presentation layer of data. Google wants good articles. LLMs want new training data.
Taylor Scher
I'm honestly shocked at the quality of the leads that come from LLMs. When a prospect who discovered me from an LLM books a call with me, they come to the call shockingly prepared. They know exactly: - What my pricing is - What my services are - Who I've worked with - Why I might be the choice for them They've done their homework on my brand, decided to take the next step, and are now gauging me based on "vibes ✨" Discovery, consideration, and ultimately decision happened all on an LLM, and it was partially supported by my site's SEO. I truthfully believe this is what the modern buyer's journey will now look like, especially for SEOs. This involves so much more than SEO. And it's not GEO. It's marketing. Good ole marketing. This will cause us as SEOs to mold ourselves into a perfect blend of: - Brand marketers - Product marketers - Sales - PR - Content marketing/SEO No more shotgun content, the focus is now (and always has been): - Proper brand/niche positioning - Sales enablement that defines your brand's value - A clear and well-defined product and use cases - Pages that support basic brand questions ✨ Marketing ✨
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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