Andy Cox ACMA BA(Hons)'s Linkedin Analytics

An experienced portfolio commercial FD and trusted business partner; passionate about creating value for SME and start-up companies; by joining the dots not counting them; and that’s why I called my business “Optimum Value”. They say Revenue is vanity, Profit is sanity and Cash is reality, but all 3, together with the 4th ingredient, the right investment balance, can deliver both improved performance and create value. I provide value creation leadership and performance improvement inspiration to customer focused companies operating in highly competitive markets. I have firsthand experience and knowledge of delivering positive results across Tech, Telco, SaaS, Healthcare, Travel, and Manufacturing sectors; in both B2B and B2C. I work with your leadership team to understand the challenges and identify the quick wins and medium to long term investments needed to improve the efficiency and effectiveness of your business and in doing so create value. I drive business impact and effectiveness through being customer focused, providing insightful and actionable decision support, possessing a digital and growth mindset, and applying commercial rigor and financial discipline, but in an agile and collaborative way. I have found that these attributes exist in successful businesses. Its not strength or intelligence that drives business success; but the ability to use these attributes to adapt to ever changing surroundings, be that competition, regulation, or even a pandemic! Alongside my business achievements I also have a passion for mentoring and coaching, as well as being a confidant and sound board to owners and CEOs that simply need someone to talk to and bounce ideas off. I have a strong background in Finance, Marketing and Business Development, and have business partnered all functions of a company; which enables me to provide a unique but rounded approach to solving business challenges. Through my enjoyment of customer and business partner engagement, a curious mind and questioning the status quo, I am highly effective at driving continuous improvement in revenue, profitability, cash flow and investment returns. I can help you determine the right call to action to ensure your company not only succeeds but also creates value for all of its stakeholders. Please contact me to see how I can help you, to help yourself, create the “Optimum Value” you deserve for your company!