Applied Strategy Consulting

I write ads, emails & sales letters for financial publishers and advisors/planners

Freelance Copywriter

Flint Insurance

I developed & built 2 affinity prospect bases using mainly cold calling & email marketing.

This resulted in around 3/4 appointments per 100 calls daily

Insurance Marketing Specialist

Helped local businesses get leads & sales through a combination of telephone prospecting, email marketing and copywriting 

Devised a marketing strategy based on where they were, where they wanted to be and who their ideal client was

Freelance Business Consultant

Cavendish Munro Professional Risks Ltd

Telemarketing role, securing renewal dates & proposal forms from professional service firms so that we could find better professional indemnity insurance cover

Insurance Marketing Executive

Following on from my time at Brilliant, helping local businesses with their marketing inc writing the copy for their leaflets…

I concentrated on writing copy for websites, emails, sales letters, anything & everything on and offline

The Brilliant Leaflet Company

I set up & built the website, getting it #1 in every town in Kent for “leaflet distribution”. I also wrote an ebook to promote it which sold over 100 copies on Amazon. 

In 2009 I sold the business to a competitor and continued to act as a consultant for him to integrate the 2 businesses.

Owner

Metlife ALICO

Self-employed commission only sales role, selling life insurance & protection cover such as income protection and critical illness to self-employed trades and small businesses.  

Initially, this involved a lot of cold calling however I taught myself how to write copy and wrote lead generation ads (which generated responses of 4.3%) to build my lead funnel and cut down on the need for cold calling.

Senior Sales Consultant

Allison & Partners

Allison & Partners was a successful commercial insurance broker, my role was primarily business development, for the employment agency scheme & growing the professional indemnity for traditional professions such as Architects, Surveyors etc..

As time progressed, I also became involved in helping to retain the renewal account, successfully ensuring that we renewed around 92% of our client base year in year out.

Acccount Executive

WARD EVANS CORPORATE LIMITED

I started on the phones, getting renewal dates, proposal forms etc., for Professional Indemnity insurance for the professions. Also appointment setting for senior management. 

After a while I was promoted to account executive, which meant I was making my own appointments, seeing prospective clients. I explained how we would secure significant premium savings for them, before gaining that objective premium figure from Insurers and then presenting back to the impressed client, winning the business 7 times out of 10.

Account Executive

Greig Fester Ltd 

I was an LMX claims technician/broker, which involved preparing non-marine claims from inception to settlement, it also meant that I visited Insurers to secure agreement on those claims - whether it was for an updated reserve figure or an actual settlement - from the adjusters. 

The broking element, persuading adjustors to agree those claims, was where I began to think I might prefer a sales role. Hence my transition into commercial insurance sales with Ward Evans.

Claims Technician/Broker

I’m a direct response copywriter, I specialise in writing traffic generating emails and front end sales sales letters 

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