Lloyds Metals & Energy Ltd

Driving critical projects throughout group companies.

Assistant General Manager

Senior Manager

Co.Lab 🚀   joincolab.io

Link to certificate: https://www.joincolab.io/certificate/ankit-ranjan
Attended the Co.Lab Product Manager Bootcamp and learned the fundamentals of product management through professional mentorship and solving real-world problems.

Product Management Fellow

FedEx Express Canada

Worked on multiple projects across marketing disciplines and assisted marketing operations by:
- Cleaning and structuring data to create an ideal customer profile based on retail shipments out of the Greater Toronto Area
- Supporting peak time operations by collecting, synchronizing, and distributing store hours to keep store hours updated across FedEx's systems
- Designing and conducting a store survey to gain customer insights from a high volume location
- Synthesizing and presenting the expansion strategy for FedEx's locker box systems by analysing competitors, vendors, and customer experiences

Associate Marketing Specialist

Loadlink Technologies

Assisted marketing operations by:
- Providing operational support at Truck World 2022 by helping set up the booth
- Developed product and company PR messaging to be used in corporate communications
- Building a lead nurture pipeline by designing and implementing an email nurture program
- Mentoring a new hire in marketing operations 

- Award Recipient: Best Collaborator

Marketing Assistant

Assisted marketing efforts and operations by:
- Building a strategic offline demand generation channel
- Delivering market segmentation intelligence by cleaning and structuring customer data
- Increasing Google Ads conversions by 50% by analyzing customer behavior data and helping optimize targeted KWs

Digital Marketing Intern

Freshworks

Led a three-member team across organic growth, demand generation and operations lines to deliver 112% lead achievement and 300% YoY growth over 3 years:

- Planned, produced, and promoted segment-specific content to enable sales and generate leads through organic traffic
- Designed and implemented an email nurture journey to engage and nurture 5,000+ cold leads, resulting in 200+ engagements and 21 SQLs
- Wrote SEO content that resulted in position 2 on SERP 1 and gained 40,000 unique views
- Ran the blog newsletter by scheduling emails to contacts and maintaining the contacts list
- Ran Conversion Rate Optimization (CRO) experiments on the product website with one such experiment delivering a 25% increase in conversions
- Executed the Remote IT Support campaign by hosting webinars with industry and company leaders to develop thought leadership content around remote IT service, resulting in 10,000 unique views
- Co-owned the 2020 SME strategy by pivoting content and messaging to suit a remote-first environment, leading to 112% lead target achievement
- Improved the website user experience by analyzing the user journey and simplifying the website navigation through A/B testing navigation buttons, resulting in a 25% increase in conversions
- Owned product messaging by executing the weekly blog newsletter, growing the subscriber base by 230%, developing product messaging among an engaged following

Segment Marketing Associate

Joined as a Content + Operations generalist.

Under content responsibilities, wrote outward-facing, product-related content: 
- KW driven content 
- Thought-leadership content 
- Onboarding emails 
- Nurture emails
- Social Media posts

Operational responsibilities included:
- Scheduling Social Media posts
- Building landing pages
- Optimizing landing pages for conversions
- Migrating product website

Key Achievements:
- Increased the website's traffic by 20% through KW and content optimization efforts
- Increased conversions by 35% on specific landing pages
- Increased contact collection by 75%

Content Writer

Generalist at Lloyds Metals and Energy Ltd with duties across business development and strategy.

Taplio

Ankit Ranjan, MBA's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ankit Ranjan, MBA's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Ankit Ranjan, MBA's Linkedin Analytics