Co.Lab 🚀   joincolab.io

I'm a product manager in training in Co.Lab's Diversity in Tech Talent Program (DTTP). Learning the fundamentals of product management through professional mentorship and solving real world problems.

Product Management Fellow

FedEx Express Canada

Worked on multiple projects across marketing disciplines. Top highlights include:
- Presenting the growth strategy for FedEx's expansion in the delivery locker boxes space
- Building an ideal customer profile based on an analysis of all retail shipments out of the GTA
- Designing a store survey to gain customer insights from high volume locations
- Providing critical support during annual Peak to keep store hours updated across FedEx's systems

Associate Marketing Specialist

DeGroote Innovative Solutions Competition

Led marketing efforts for the DeGroote Innovative Solutions Competition (DISC) 2022 by:

- Planning and executing social media marketing efforts
- Producing marketing material for sponsorship efforts
- Mediating the competition on game day

Marketing Director

Loadlink Technologies

- Mentored a new hire
- Helped build a lead nurture program
- Helped set up booth at Truck World 2022

- Award Recipient: Best Collaborator

Marketing Assistant

- Built a strategic offline demand generation channel
- Delivered market segmentation intelligence
- Helped increase Google Ads conversions by 50%

Digital Marketing Intern

Freshworks

Planned, produced, and promoted segment-specific content to enable sales and generate leads through organic traffic.

Introduced a catch-net to engage and nurture cold leads and bring them back into the sales pipeline.

Specifics include:
- Hosted webinars with technology managers of industry-leading tech companies
- Drove email campaigns to re-engage cold leads (Saw an engagement of 10%)
- Developed the product's growth-specific content calendar
- Ran the product's blog newsletter and maintained the contact list

Part of Freshworks Toastmaster's Club

Segment Marketing Associate

Joined as a Content + Operations generalist.

Under content responsibilities, wrote outward-facing, product-related content: 
- KW driven content 
- Thought-leadership content 
- Onboarding emails 
- Nurture emails
- Social Media posts

Operational responsibilities included:
- Editing and publishing the team's content
- Scheduling Social Media posts
- Building landing pages
- Optimizing landing pages for conversions
- Migrating product website

Key Achievements:
- Increased the web site's traffic by 112% through optimization
- Increased conversions by 35% on specific landing pages
- Increased contact collection by 75%

Content Writer

Why❓ Why❓ Why❓

I invest time in asking the right questions and delicately combine the qualitative🍃and the quantitative➗ to answer them. 

I bring tactical excellence in growth marketing 📈, competitive analysis 📑, and global communications 📢. Finding a natural fit for these skills in marketing roles, I have delivered strategic, long-term, award-winning wins.

Always hungry for knowledge 📖, and always challenging myself 💪.

In my off time, I enjoy reading, walks in the park, and culinary conquests 🕺

Taplio

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