Annabelle Kovacs's Linkedin Analytics

AI just threw every business into the Innovator's Dilemma, simultaneously. Adapt or Die! The disruption is forcing companies of all sizes to reinvent fast. But your strategy depends entirely on your size. Small Businesses: Start with text, get results then automate your process with N8N & move on to image. Mid-sized Companies: Hire a small team focused on AI GTM. 1 for text, 1 for Image, 1 for video. Large Enterprises: Hire 3 Teams, for GTM, 1 for Internal operations, 1 for product disruption Clayton Christensen’s Innovator’s Dilemma is now everyone’s problem. AI leveled the field overnight. Large businesses are typically the ones to lose in these scenarios They have the greatest opportunity & inertia It's an exciting time wherever you sit. How are you adapting?

Sales burnout isn’t caused by working too hard. It’s caused by working without clarity, AI can be your compass Burnout is like spinning tires in mud, lots of effort, zero progress. It happens when you constantly exert effort without clear results. Clearly defining daily actions tied directly to outcomes keeps motivation high and burnout at bay. The challenge in sales has always been understanding performance enhancing activities But chatgpt has made that a lot easier Use ChatGPT to classify the kinds of conversations you're having Then create reports to analyze which activities have the highest correlation with success Train those behaviours until their second nature Benchmark top performers and iterate Track and celebrate these tasks, not just final results. Regularly reassess to ensure clarity stays high. Avoid burnout by focusing clearly on tasks that matter most.

Most companies think their sales people are the problem. They’re not. It’s the system. Or more accurately, there isn't one. → No objective qualification → No structured conversations → No defined deal stages That’s like trying to grow crops without soil, water, or sunlight. Want predictability? Start here: Qualification – PPP Persona, Possibility, Problem Conversation – SPIN/Challenger What are you asking and why? Sales Cycle – MAPS/MEDDIC Can you map progress with consistency? Most teams have one. Few have all three. Fewer still treat them as distinct. That’s why deals stall. Sales isn't art. It’s architecture. You don’t need better reps. You need a better system. #SalesLeadership #B2BSales #SalesProcess #SPINselling #PPPFramework