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Jeff Bezos on cleverness vs kindness
If you were offered 10 million, with a chance of it being 100 million when you actually get the transfer but had to quit drugs, alcohol, caffeine... would you take the deal? if you had to quit mindlessly watching shows, social media, talking and thinking about negative things would you take the deal? had to quit selfishly focusing on your own impulses whether it be for consumption or for creation would you take the deal? If you had to evolve past the behaviors you called life and had to learn how to focus on being a part of the world vs having to force the world to revolve around your desires would you take the deal? It seems obvious to take the deal but in reality we see very few people take the deal believe it or not if you're above average intelligence, or have an above average willingness to work hard and you put yourself in the right environment That's what's at stake. 10 million, maybe 100 million If you're in tech you might believe you have a shot at it anyways But for those that don't change their behaviors the money doesn't stay long. If you had to do all of that and push through the tough times believe even when your own mind brings you to an abyss of doubt Would you take the deal? The best Founders in our group take it. I'm not saying it's worth it for you but I know it's worth it for them. Because after a while you realize that the money was never for you anyways It's for someone else to benefit from. And you get to steward it for a short period of time. Society is focused now on whether it makes sense to take the deal with the devil To feel good in the moment and run the credit card of their future. When will you take the deal with yourself instead?
people set out for a goal and then if they dont hit it immediately aka if its not an instant gratification, impulse-driven goal they get hit by a series of something a series of what? a series of what ifs what if it doesnt work what if i'm not good enough what if this happens or that happens what if life is a series of what ifs the mind is a series of what ifs the one you pay attention to pays you in units of attention either a debit of attention or a credit the weak say goals are meaningless that a life of intention is a life of tension those that I've seen help others at the highest level say goals can be meaningful if you can attach meaning to them the meaningless goal meanders it has no time it has no urgency it has no purpose the meaningful goal energizes it has no rhyme it has no reason except that which we make for it if all the scenarios that plague you or enthrall you are in your mind then you are devoid of meaning if all the scenarios that move you shake you to a different sense of self are in your life then you have the steroids of meaning what if that which drives you is hidden behind that which denies you what if — 💬 Drop a "what if" if you're letting go of the wrong what ifs. 🔁 Repost if this hit home. Someone in your network probably needs to hear it too.
I was obsessed with being logical. Spent years training my mind to think rationally. Reading philosophy books. Studying decision frameworks. But here's what I realized: The desire to be logical... is actually emotional. It's about wanting to feel intelligent. To feel in control. To feel superior to those who 'think with emotions.' The truth? The most successful founders I know have mastered their emotions, not eliminated them. They understand: • Fear drives better risk assessment • Anger fuels necessary change • Joy creates innovative solutions • Intuition spots opportunities logic misses True power isn't in suppressing emotions. It's in understanding them. Using them. Learning from them. Because when you master your emotional world... Your logical mind finally has the foundation it needs to truly flourish. Most are still trying to think their way to success. But those who build something meaningful understand this: Logic shows you the path. Emotion gives you the power to walk it.
Every founder I know is attempting to grind 24/7. "Can't waste time, building important things." But here's what most successful founders understand that others don't... Intentional time-wasting is your biggest competitive advantage. I block 2 hours every Monday to do absolutely nothing. No meetings. No Slack. No 'urgent' tasks. Just intentionally not thinking. But here's the truth... There's a massive difference between: → Strategic downtime (leads to breakthroughs) → Mindless scrolling (kills momentum) Most founders are stuck in the second category. That's why they're: • Burning out • Missing opportunities • Making reactive decisions But those 2 'wasted' hours generate more revenue-driving ideas than the other 38 'productive' hours combined. Because sometimes, doing nothing leads to the very best something.
"Flow state" is the biggest lie sold to entrepreneurs. While you're chasing that mythical "zone"... Your competition is actually building empires. Here's what the "flow gurus" won't tell you: Flow = hiding from real work Flow = avoiding difficult decisions Flow = perpetual motion without progress And don't get me started on the other focus myths: • Pomodoro technique (cute timer, zero results) • Meditation apps (feel good, achieve nothing) • Productivity playlists (background noise for failure) The real players? They're not "flowing." They're: 1. Making brutal priority calls 2. Building scalable systems 3. Thinking strategically 4. Executing methodically While you're bragging about your 12-hour flow sessions... They're 10x-ing their business in 4-hour workdays. Flow doesn't build wealth. Strategy does. Stop chasing feelings. Start chasing results. Your competition already has.
Most founders think systems slow you down. They're too busy "moving fast and breaking things." But here's what actually happens when you scale without systems: • Chaotic operations eating profit margins • Reactive firefighting instead of proactive growth • Key knowledge locked in people's heads • Every problem needs YOUR attention I've seen 7-figure companies implode because they refused to build systems. They thought they were "staying nimble." Reality? They were building a house of cards. True scale requires: 1. Documented processes that anyone can follow 2. Clear ownership of outcomes 3. Data-driven decision frameworks 4. Automated routine tasks The companies that win aren't the ones moving fastest. They're the ones who built foundations strong enough to support their growth. Your startup isn't special. Physics still applies. Gravity still exists. And without systems, what goes up must come down.
Everyone's focusing wrong. The productivity industry has sold us a lie about "laser focus." But here's what they don't tell you: Nature didn't design us for constant foveal focus (that intense, direct attention). I watched a heron hunt yesterday... It wasn't frantically scanning. Instead, it used three types of focus: Foveal: Sharp, direct attention on its prey Peripheral: Broad awareness of the landscape Integrated: A perfect blend of both Most of us are stuck in foveal focus all day. Like staring through a microscope while trying to walk through life. The result? → Mental exhaustion → Missed opportunities → Declining creativity → Physical tension The greatest breakthroughs come when we match our focus to the task. Sometimes you need the microscope. Sometimes you need the wide-angle lens. But mastery comes from knowing when to use each. If you're building something truly great, perhaps its time to stop trying to force-focus on everything. Maybe you can shift between these modes naturally. That's how you actually see the whole world.
Most founders think hiring smart people = building a great team. I learned this lesson the hard way... Watched my first startup crumble because I had brilliant people who couldn't execute together. Raw talent means nothing without accountability. Here's what actually builds strong teams: 1. Clear expectations from day one → Written responsibilities → Measurable outcomes → Regular check-ins 2. Systems over willpower → Daily standups & end of day reports → Weekly metrics reviews → Monthly alignment sessions 3. Consequences matter → Reward overperformance → Address underperformance immediately → Let go of toxic talent fast But the real game-changer? Leading by example. When the team sees you holding yourself accountable first, everything changes. I've seen companies 10x their output just by implementing these principles. Smart people are everywhere. Accountable teams are rare. That could be your competitive advantage.
Founders are obsessed with VC funding. I get it - I used to think the same way. But while most chase investors and perfect pitch decks... The smartest founders I know are quietly building profitable businesses. Here's what those founders understand: VC Route (what most do): • Give away 20-30% equity • Lose control to the board • Chase vanity metrics • Write endless investor updates Bootstrap Route (what winners do): → Keep 100% ownership → Maintain complete control → Focus on real revenue → Build actual profits Look, I've seen both sides: Some founders brag about their Series A... While others quietly build $1M+ ARR businesses with: - Zero outside capital - Pure customer focus - Sustainable growth But here's what those VC-obsessed founders don't realize... When you're profitable, investors chase YOU. (And you get way better terms) The best part? Those quiet, profitable founders are laughing all the way to the bank. While others are still perfecting their pitch decks.
I spent 7 years stuck in the Manager phase. (Until I discovered why 90% of founders never break through) Here's what nobody tells you about scaling: Phase 1: Solopreneur - You do everything - Control feels good - Revenue hits $10-20K/month - But you're exhausted Phase 2: Manager - Hire help - Create basic systems - Still involved in everything - Revenue grows, but so does stress Phase 3: Operator - Team runs day-to-day - You focus on strategy - Systems drive growth - Business feels lighter Phase 4: Focused - Business runs itself - You only do what you love - Profits are predictable - Life feels balanced Most founders get stuck at Phase 2 because they: → Can't let go of control → Don't document processes → Try to skip phases But here's the truth... You can't scale without systems. You can't delegate without documentation. You can't skip the hard parts. Each phase builds the foundation for the next. That's how you build true success without burning out.
Great convo between Shreyas Doshi and Dr. Kapil Gupta about what it takes to really build something in this life https://lnkd.in/gTX3Xyfi Shreyas Doshi has one of the highest rated courses on Product Management Dr. Kapil Gupta has the ear of many prominent folks that you know, including Naval Ravikant
Most founders quit at $1-3M ARR. Not because it's hard to grow... But because they're exhausted from doing everything themselves. At this stage, you're: • Too big to run solo • Too small to hire real executives • Stuck in every decision Your calendar is full of: → Sales calls → Customer support → Team management → Product decisions → Financial planning But here's what nobody tells you... This is exactly where the real wealth is built. The founders who push through this phase? They're the ones building $50M+ companies. The rest? They sell too early, burning millions in potential value. Or they stay stuck, grinding themselves into burnout. The difference between $3M and $50M isn't skill. It's the willingness to be uncomfortable while building systems that scale. Most aren't willing to do that. Are you?
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