Arta Brilta's Linkedin Analytics

I’ve designed over 100 funnels in the past 4 years. Fix these 10 mistakes, and you’ll x2 your conversions. Which one stands out to you? 1-10? Let me know in the comments. Follow Arta Brilta for more tips on how to increase conversions, elevate your branding, without sleazy or icky tactics.

My clients make 5-10x their investment in weeks… Sometimes days. They have traffic. They have a proven offer. But attention isn’t action. Interest isn’t income. Views don’t pay the bills. Before? Sales took grinding. Posting daily. Nurturing leads. Waiting. Chasing. Now? Buyers convert faster. Because the copy, intent, and design make the decision obvious. The key? Perception. Think of it like a designer bag. A street vendor selling “Louis Vuitton” for $20? People hesitate. A flagship store? They trust and they buy. Your funnel and the pages within it shape perception. And perception drives decisions. A strong funnel doesn’t just work. It works for you. While you sleep. While you scale. While you go about your day. Your funnel is either printing money or leaving it on the table. Which one do you want?

Think you need more traffic? More offers? What you really need is a funnel that turns traffic into trust... And trust into sales. Scaling shouldn’t feel like a grind. Yet most course creators and coaches hit a wall—and throw every trick in the book at it. But none of it moves the needle. Because tactics don’t fix a broken foundation. If sales feel stuck, your funnel isn’t doing the heavy lifting. Swipe through for the real reason you plateau

Your best customers are right in front of you. Most creators just don’t know how to keep them. The info-space is getting tougher. More noise. More competition. More people fighting for attention. So what’s one thing you should double down on? Keeping the buyers you already have. You’ve probably heard it before- It’s way cheaper to keep a customer than to get a new one. But let’s be real… Most creators are so focused on getting new buyers that they forget about the ones already in their world. And that’s where money gets left on the table. Because if you want people who: → Buy from you again and again instead of jumping to the next shiny offer → Stick around long-term instead of ghosting after one purchase → Rave about you to their friends (aka free, effortless sales) You NEED to focus on experience. Not just what they buy- But how they feel after they buy. The best part? It doesn’t take long to improve. (Assuming your product doesn’t suck.) Swipe through to see how👇

I've built 100+ funnels for founders. I use these 6 neuro tricks 90% of the time... Most course creators slap an offer on a template and pray for sales. Or they smother it in pretty but useless design. But a funnel that fights buyer psychology is like a Lamborghini with a dead engine. It turns heads but isn’t going anywhere. I’ve spent 4 years building funnels. Before that, I spent 3 years studying Neuroscience. Here’s what the bro marketers and fancy-pants designers won’t tell you: ❖ Most funnels fail because they ignore how the brain makes decisions. If your funnel doesn’t match how buyers think, It’s pushing them away instead of pulling them in. Here’s how to fix that: ________ 1. Emotion over logic. The limbic system (emotion centre) reacts before the prefrontal cortex(logic centre) even processes a thought. People feel the decision before they think about it. No emotion, no sale. ________ 2. Make it easy to say yes. The brain has two processing modes: → System 1: Fast, instinctive, loves simplicity. → System 2: Slow, analytical, hates effort. If your funnel makes System 2 work too hard, System 1 taps out. ________ 3. Use social proof the right way. The anterior cingulate cortex (decision-making centre) scans for social validation before making a move. Trust comes from seeing others trust you. When mirror neurons fire, buying feels safe. ________ 4. Scarcity works, but only if it’s real. The amygdala (fear and reward centre) hates missing out. But scarcity isn’t just about fear, it’s about reward too. Dopamine floods the brain when we anticipate something exclusive. Real urgency plus a clear reward is a psychological jackpot. ________ 5. Price positioning matters. The first number someone sees sets their mental reference point. Show a high price first, and your real offer feels like a steal. It’s not just pricing. It’s how the brain frames value. ________ 6. Tell a story, not just facts Facts fade. Stories stick. The hippocampus (memory and learning hub) locks in narratives better than raw data. Good stories activate multiple brain regions, making your message harder to forget. (Forgettable doesn’t convert.) ________ A funnel isn’t just a page. It’s an experience. You’re designing a decision. When you understand how the brain buys, conversions don’t need to be forced. They happen naturally. 📌 I help course creators build high-converting, non-sleazy funnels that do the selling for them. Follow me for more neuro-backed strategies that turn browsers into buyers.

Your link in bio is costing you sales. Here’s how to fix it: Too many coaches rely on a plain Calendly link... Or a slapped-together Stanstore. It drives me nuts. It's like you're teasing your audience with your content... But give them the middle finger when they consider giving you money. I get it, in the beginning you need to get something out there. Momentum beats stagnation - right? But when you’ve got a proven offer and an engaged audience… That mediocre link is silently killing your conversions (and wasting your time). The calendly link is just a name and button. The Stan store - better but still lacking impact. No proof. No positioning. No reason to choose YOU. The truth is: Clients don’t book because you exist. They book because they trust you. Sure, you can rely on content to build the trust for you.. - But how much of the emotion driven copy are you leaving on the sidelines? - How many amazing testimonials are you failing to showcase? - How much are you able to showcase the value of your product? - How many objections are you able to overcome? Here's the fix: • A funnel built for YOUR offer and YOUR brand. • Positioning that makes your value obvious. • Proof & testimonials that eliminate doubt. • Content hierarchy that guides decisions. • Visuals that build trust. When you fix your funnel and the pages within it... The hours you spend on building your audience and posting content skyrockets. If you have traffic flowing in and proof that your offer works… It’s time to ditch the mediocre links and increase sales, while making your brand unforgettable. Ready? DM me, let’s talk. (Only 2 spots available in March)

Traditional funnels are dead in 2025. I know, I know - dramatic. But hear me out. A few years ago, funnels worked like a charm. - Run an ad - Get an opt-in - Send a few emails - Close the sale Easy. Predictable. Effortless money. But today? People don’t buy like that anymore. I was on a call with a 7-figure course creator last week... Things looked perfect on paper. - A solid landing page - Perfectly timed email sequence - A killer offer And yet… conversions were flatlining. Why? Because buyers weren’t following the script. - Bingeing YouTube videos - Checking Reddit for reviews - Comparing 3-5 competitors - Clicking an ad… two weeks later Welcome to what Google calls the 𝗠𝗲𝘀𝘀𝘆 𝗠𝗶𝗱𝗱𝗹𝗲. It’s that weird phase where buyers get stuck looping between: 1. Exploration → Researching, jumping between sources 2. Evaluation → Weighing options, overthinking every decision They go back and forth… again and again. And here’s the problem: Most funnels only cater to the 1% ready-to-buy right now. But the other 99%? They’re still deciding. That’s where most course creators lose sales. Because they’re optimising for transactions instead of trust. Here's how to win in the Messy Middle: _____ 1. Show up where they’re already looking. People don’t just click your ad and buy. They’re searching, lurking, and checking reviews. If you’re not there, someone else is. _____ 2. Give them multiple ways in. Not everyone finds you through your sales page. Maybe they see your content somewhere else. Maybe a friend mentions you. Every touchpoint should make them think: "I keep seeing this person… maybe they’re legit." _____ 3. Build trust first, sell second. The best funnels don’t just convert buyers. They remove doubt so buying feels easy. _____ 4. Make your brand unforgettable. People don’t buy just because of price. They buy from brands they trust. If your brand feels replaceable, so does your offer. _____ 5. Stop “funneling” and start guiding. Pushing for the sale isn’t enough. Every post, email, and ad should say: "This is the right person for me." _____ Funnels aren’t dead… But funnels without trust, branding, and multiple entry points? Those are. The game isn’t about being "one funnel away." It’s about building a system that turns attention into trust… and trust into sales. Want a funnel that actually works in 2025? DM me.

Million-dollar business… without a website. (Here’s what online educators need to know) No homepage. No SEO. No endless “about me” pages. Just a place where people can pay and receive value. Most course creators get this wrong. They think a website = sales. Wrong. A website without a funnel is just a pretty brochure. It’ll sit there and collect dust. No conversion strategy. No clear path to buy. No urgency. A funnel? Turns traffic into buyers. An optimised, well designed funnel? Builds your brand as you cash in.

Selling your course from a sloppy landing page? Hope you like long sales cycles. "If your content is good, people will buy." Sure. That’s why I’ve bought from Google Docs and DMs. But only after weeks, months—sometimes years—of trust-building. Meanwhile… You're stuck in DMs, convincing buyers one by one. Answering the same objections, over and over. Spending more time selling than actually teaching. You have a proven course. A loyal audience. Results that speak for themselves. So why are sales still slow? Because your page isn’t pulling its weight. If it screams DIY chaos instead of industry leader… - People hesitate. - Doubt creeps in. - Conversions crawl. Your job? Teach, not chase sales. A high-trust landing page makes buyers move fast. → Fewer objections. → Higher conversions. → More enrollments, fewer DMs. So… keep convincing? Or let your page do the selling—so you can focus on teaching?

They loved your post. Nodded along. “Damn, this person gets it.” They click your link, ready to go deeper. But instead of buying, they bounce. A slow, sloppy funnel. A landing page thrown together like a last-minute school project. A Calendly link with zero context. An offer that makes sense in your head, but leaves them scratching theirs. And just like that, the excitement dies. A lost sale. A missed opportunity. And they’re gone for good. Here’s the truth: A great post gets attention. A great funnel turns attention into action. Most people think traffic equals sales. It doesn’t. Eyeballs don’t mean conversions. Interest without direction leads nowhere. Here’s the fix: → A landing page that grabs them instantly. → Copy that makes them see themselves in the offer. → A CTA so clear and compelling, ignoring it isn’t an option. Because a good funnel doesn’t just inform. It guides. Persuades. Converts. If your funnel is clunky, confusing, or feels like an afterthought, they leave. And they don’t come back. If people are clicking but not buying, let’s fix that. I’m reviewing a few landing pages this week. DM me, and I’ll take a look.

4 years of lectures, labs, and memorizing pathways... Yet no clue what to do with it all. And honestly? I stayed stuck in that loop way too long. When I graduated from my first uni... I panicked. I thought more education was the answer. So I took a master's in biomedical science and pilled on more debt. As I was searching from my graduate job, something changed. I stumbled into business and personal development podcasts. And my world flipped. I didn't have to settle for a mediocre job. I just had to learn X, Y, Z skill. Cool- learning was my thing. And hey - that's what I had been programmed to do... 'Always be learning' was my family motto. I quit the lab job without telling anyone.. And went all in. I stacked valuable skills. Landed clients that stayed for years. Some even hosted the podcasts I listened to at the very beginning. But the thing I realised too late, Is that I was a 'wantrepreneur'. I was comfortable in fulfilment. Piling on course after course. Enrolling in programs I wasn’t even ready for. And if I’m really honest? I was hiding. Hiding behind learning. Hiding behind preparation. Hiding behind the idea that “once I know enough, I’ll be ready.” I LOVE celebrating when client funnels take off. The thousands of lives changed. But heck- I didn't even have a proper funnel for myself. I ignored my marketing. And it caught up with me - fast. Because learning feels productive. And I see this all the time with online educators. They: - Hire 10 different agencies. - Focus on 10 different funnels. - Add more complexity instead of doubling down on quality. Speaking to past clients, it's clear the space is changing. Simplicity, focus and strong foundations are key in 2025. What's the biggest lesson you've learnt on your journey? Let me know in the comments 👇

Want to be the go-to coach or course creator? (And rake in more sales, without selling your soul.) The info space is a battlefield. Every day, another so-called “thought leader” shouts into the void… Hoping someone—anyone—will listen. Meanwhile, the real go-to experts? They don’t scream. They don’t beg. They don’t chase. Yet, they pull in premium clients on autopilot. What’s their secret? Most people think it’s about having the biggest audience. Wrong. Plenty of “big names” struggle to sell, while lesser-known experts quietly clean up.. (Without burning out, and signing away all their time to content) Here’s why: The real authority figures—the ones people trust—do three things differently: 1. They look the part Sloppy branding = shaky credibility. Refined, intentional branding = instant authority. Their design? Dialed in. Their messaging? Crystal clear. Their offers? No-brainers. 2. They skip the gimmicks No sleazy countdown timers. No desperate upsells. No bait-and-switch nonsense. Instead they create offers so good, buyers feel lucky to get in. 3. They treat their audience like humans Not wallets. Not data points. Humans. They build trust. They build connection. They build demand—before they ever ask for the sale. That’s exactly how I designed the landing page for The Compound Effect. - Clean, conversion-first design. - Quality visuals that scream premium - Clear, compelling messaging (no complicated fluff) The result? A page that sells itself. The lesson? Being the go-to isn’t about being the loudest. It’s about being the most trusted. --- Hey, I’m Arta 👋 I craft high-converting, non-spammy funnels for coaches and course creators. Follow for more.

Your landing page is leaking sales. And no, a shinier button won’t fix it. A designer asked me this week: “What comes first—design or copy?” Fair question. We’ve been sold the lie that visuals do the selling. That bold colours, sleek layouts, and fancy animations = conversions. They don’t. Because design without strong copy is just expensive decoration. I see it all the time. Clients hand me copy that’s flimsy, lifeless...flatlining. And they expect design to do CPR. But design isn’t life support. It’s an amplifier. If the message is weak, the prettiest page in the world won’t save it. That’s why I don’t just make things pretty. If the copy isn’t hitting, I fix it. (Boundaries? Scope? Yeah… still working on that.) Because: 1. Copy is the foundation. It grabs, convinces, and sells. 2. Design makes it work harder. It guides, elevates, and reinforces. In that order. If someone lands on your page and doesn’t instantly know: • What you sell • Who it’s for • Why it matters • Why they should buy from you They’re gone. And here’s the truth: Design can’t save weak messaging. Fix the words first. Then—and only then—worry about the rest. P.S. I'm working on something to help you see the conversion leaks- quick. Stay tuned.

Your funnel isn’t broken. But your approach might be. Some think they can use a funnel template, swap in their logo, and watch sales roll in. They couldn’t be more wrong. What worked for them won’t work for you. Different brand. Different audience. Different offer. Copy-pasting is like wearing someone else’s glasses... Instead of seeing clearly, you end up with a headache. That’s why cookie-cutter templates aren't optimal. They're mediocre. Here’s what I do: → Study why a funnel works, not just how it looks. Psychology first, design second. → Clarify your positioning before tweaking the funnel. If people don’t see why you’re different, they’ll look elsewhere. → Make every page feel like you. Your words. Your style. Your authority. Not a watered-down version of someone else. This is what I do for my clients, and it works. The best creators don’t blend in. They stand out. And that’s why they sell again and again. Want a funnel built for you, not someone else’s business? DM me and let’s chat.

Wild that some creator agencies charge big bucks… Only to make your landing page look like an afterthought. I clicked on a big creator’s landing page the other day. Great content. Solid brand. Then I scrolled. - Duplicated sections (an attempt at mobile optimisation). - A curriculum layout that reads like a jigsaw puzzle. - Padding and margins in complete chaos. And, of course, at the bottom of the page… The proud agency logo. These things happen. I've been guilty of it, too. But here's the thing: Big agencies juggle too many clients, Too many time zones, Too many moving parts. When you’re just another name on their Asana board… Your credibility—the trust you’ve spent years building—gets flushed in a single scroll. A landing page isn’t just a place to park your offer. It’s a trust accelerator. It should feel intentional, not like a Frankenstein of rushed revisions and careless mistakes. High-converting pages aren’t magic. They’re intentional. The details—the spacing, the flow, the ease of reading— That’s what makes them work. Half-ass it, and you’re just sending people to your competitors.

Buyers aren’t sceptical. They’re just tired of being lied to. Every “six-figure shortcut.” Every “opportunity of a lifetime.” Every “10x value stack” is usually just fluff. People don’t hesitate because they don’t believe in courses. They hesitate because they don’t believe in course creators. No backstory. Just another faceless “expert.” No reality check. Just hype and recycled promises. No honest pricing. Just fake “bonuses” stacked to the ceiling. No real quality. Just buzzwords covered in mediocrity. No transparency. Just confusion about what they’re actually buying. More ads won’t fix this. More scarcity won’t fix this. More noise won’t fix this. The only thing that works is trust. → A story that proves you’ve been where they are. → Straight talk about what it actually takes to win. → No-BS pricing. Be upfront about the full amount. → A page that looks like you give a damn. → A breakdown of exactly what happens when they buy. People don’t need another guru promising the moon and the stars. They need a roadmap that makes sense. They need skills that get results. They need to trust where they’re putting their money. Some fake it. Some actually build it. Only one wins. If you want a funnel that earns trust, build one that deserves it. Need help? Let’s talk.

Dakota had TEN days to launch. Not a month. Not two weeks. Ten days. His copy? Done. His offer? Locked in. But the design? *cue cricket noises* And here’s the thing… buyers don’t just read. They judge. - Messy design? Makes your brand look unpolished. - Too much clutter? Overwhelms and confuses. - Boring visuals? Makes your offer forgettable. And when buyers hesitate, they leave. Here’s what we did in one week: → Matched the visuals to his brand and style. → Designed a layout that made reading effortless. → Made the design feel premium, not just “pretty.” The result? $36K in 7 days. No gimmicks. Just trust-driven design that worked. Because let’s be real- When you put time, effort, and intent into your product… The worst thing you can do is undervalue it with sloppy, ineffective design. Your offer deserves better. Your buyers expect better. Make your offer feel like the no-brainer it already is. P.S. If you’re thinking about ghostwriting, check him out. The guy’s weirdly obsessed with pineapple pizza, but his content and programmes? Top-tier.

Your sales page isn’t just a page.   It’s your best (or worst) salesperson.  And most are terrible at their job.  Biggest myth in the course world?   “If my offer is good, people will buy.”  If that were true, you wouldn’t be staring at your checkout stats, with a bunch of social proof in the bag, wondering why nobody is pulling the trigger.  The truth?   Your sales page is either doing three things right-or costing you sales:   ✅ Making people feel seen (like you’re in their head)   ✅ Creating demand before they see the price   ✅ Positioning you as the ONLY real solution  Most sales pages?   ❌ Bland messaging   ❌ Zero emotion   ❌ No branding That’s why I broke down Justin Welsh's sales page.   So you can see what works (and the things I would test). When your landing page is dialled in... Sales don’t just happen.   They scale.  Swipe through. P.S. Let me know if you would find this kind of breakdown useful for your own landing page?

Course creators are hitting a wall. Here’s what’s happening: Sales are slipping. Ad costs are bleeding you dry. And standing out feels like screaming into the void. It’s not just in your head—the game is changing. But most course creators are clinging to a lie: “People buy courses for knowledge.” No. They don’t. Knowledge is free. Google has it. YouTube has it. ChatGPT spits it out with zero effort. Heck, you can ask ChatGPT to be your business coach, fitness trainer, or therapist. (Prompt it do be David Goggins—I dare you) But here’s the thing: Learning is easy. Implementing? That’s where people slip up. Because information overload doesn’t create action. It creates paralysis. Your audience doesn’t need more knowledge. They need less friction. They need: → Speed. Plug-and-play templates. Rapid-fire execution. → Accountability. Progress tracking. Weekly check-ins. A real system to keep them moving. → Energy. Insights that punch through the noise. Real stories. Real personality. → Personalization. Feedback, coaching, and custom tweaks AI can’t touch. →Community. People don’t just want results—they want to belong. Create a space they don’t want to leave. AI isn’t killing online courses. But boring, faceless, info-dumps are. The course creators who win don’t just sell education. They sell execution. They sell momentum. They sell a movement. So… are you selling courses? Or are you selling the only thing people actually pay for? Transformation. ---- Hey, I’m Arta 👋 I craft high-converting, non-spammy funnels for coaches and course creators. Follow for more!

I’ve built funnels that have made my clients millions. Yet I’ve put my own aside more times than I’d like to admit. Clients need a high-converting funnel? I’m on it. Launch coming up? I’ll bathe caffeine and get it done. Business depends on it? You bet I’ll make sure it works. But my own marketing and my own funnel? Yeah… let’s just say if it were a client project, I’d have fired myself by now. And now, it’s biting me in the butt. Not just in business. My gym routine? Inconsistent at best. 10k steps? Some days I barely get 2k. Cold plunges? Swore I’d do them weekly. Turns out I just like talking about them. I see this with clients too. Grinding late nights. Refilming content for the tenth time. Tweaking emails. Fixing landing pages. Giving everything to their business... Until their 'freedom business' starts feeling like a never-ending to-do list. I’ve never missed a client deadline in four years. But I’ve pushed my own growth aside more times than I can count. That changes now. → Doing the identity work to own the value I bring. → Planning my days so I don’t get sucked into endless tweaks. → Splitting my time between growing the business vs just running it. → Finally building my own funnel that works for me (not just my clients). Here’s the crazy part. We build these systems to create freedom. Yet somehow, we’re the ones trapped inside them. If this hits home, maybe it’s time for a shift. Because the systems you build should support you. Not suck the life out of you.