Habib University

Head of Digital

IDMPakistan

I'm currently thriving as a Freelancing and Paid Media Trainer, empowering students with the skills to navigate the exciting world of online business.  In a fast-paced monthly cycle, I effectively train over 200 students, equipping them with the knowledge and tools to become successful freelancers.

Key Responsibilities

- Design and deliver dynamic training programs for cohorts of over 200 students per month, fostering a supportive and growth-oriented learning environment.
- Develop curriculum focused on essential freelancing strategies, including:
- Building a strong freelance brand
- Identifying and securing freelance projects
- Effective client communication and project management
- quip students with expertise in paid media advertising, specifically:
- Paid Advertising Campaign Management
- Google PPC Strategies and Implementation
- Guide students through real-world project simulations and case studies to solidify their understanding and skills.
- Cultivate a community of aspiring freelancers, fostering collaboration and knowledge sharing.

Digital Marketing Trainer ► Google PPC | Paid Search Strategy | Paid Media Advertising

Ask Moiz

Founder

International Centre of Excellence

Key Responsibilities:
- Digital Strategy: Create and implement a comprehensive digital marketing strategy, integrating organic and paid efforts to optimize reach and engagement.
- Campaign Management: Design and deploy creative marketing campaigns to resonate with target audiences and boost enrollment.
- Performance Marketing: Manage and optimize performance marketing initiatives, leveraging data-driven insights to enhance ROI.
- PPC and Paid Media: Oversee PPC and paid media buying, including campaign planning, creative development, and brand guideline adherence.
- Creative Direction: Direct the creation of engaging visuals and videos, ensuring alignment with brand aesthetics and marketing goals.
- Organic Content: Develop and execute organic content strategies, including gated and ungated content, to attract and nurture potential students.
- Reporting: Ensure daily reporting to management on lead generation metrics, campaign performance, and other key indicators.
- Team Leadership: Provide strategic direction and support to the marketing team, fostering a collaborative and innovative environment.

Achievements:
- Increased qualified lead generation by 293% through targeted digital campaigns and content marketing initiatives.
- Enhanced organic search visibility, resulting in a 1100% growth in organic traffic and a 396% increase in social media engagement.
- Launched multiple high-impact marketing campaigns, significantly boosting program awareness and enrollment.
- Streamlined performance marketing processes, achieving a 20% reduction in cost-per-acquisition while maintaining high-quality leads.
- Improved PPC and paid media strategies, leading to better campaign performance and higher ROI.
- Led a dynamic team to consistently meet and exceed marketing goals, fostering a culture of innovation and excellence.

Fractional CMO ► Digital Strategy Consultant | Paid Media Strategy | Performance Marketing

METANATIV INC

Chief Marketing Officer

MCB Funds

Thrived in a dynamic role as a Paid Media Strategist & Funnel Optimization Expert, crafting and executing data-driven strategies that propelled business growth.

Key Achievements

► Developed comprehensive paid advertising strategies, including:
- Search campaigns (Google & Others)
- Paid social media advertising (replace with specific platforms if applicable)

► Masterminded the entire customer acquisition funnel, utilizing:
- Top-of-funnel (TOFU) awareness tactics through targeted messaging and content
- Middle-of-funnel (MOFU) nurturing strategies with engaging free marketing campaigns
- Bottom-of-funnel (BOFU) conversion optimization for maximum return on ad spend (ROAS)

► Collaborated with influencers and secured whitelisted content for paid media amplification.

► Managed monthly budgets between $30,000 - $60,000, driving:
- Maintained a steady ROAS of 30+ 
- Consistent month-on-month growth of 10% - 30%
- Improved cost per acquisition (CPA) by 25%

► Implemented a "Creative Velocity" strategy, ensuring a high volume of creatives were cycled through campaigns to optimize engagement and performance.

Digital Marketing Consultant & Paid Media Strategist | META (facebook/instagram) Ads / Google Ads

Extreme Commerce

Led the development and execution of a data-driven digital marketing strategy across all Extreme Commerce verticals, including Beat Incubators, University & Institute Programs, E-commerce Launch Services, and Community Marketing. Successfully managed paid media buying campaigns (search, display, social) to drive brand awareness, customer acquisition, and revenue growth, maximizing ROI.

Key Achievements:
- Increased website organic + paid traffic by 42% through a multi-channel approach (Google search, social channels and email).
- Grew customer base by 30% for E-commerce Launch Services through targeted digital marketing campaigns.
- Maintained community reach on Facebook by 8 to 10 Million / month, fostering a strong online presence for Extreme Commerce.
- Delivered an average return on ad spend (ROAS) of 4.5x on paid advertising campaigns for low ticket programs and x47.5 ROAS for high ticket programs, generating significant revenue growth.
- Reduced customer acquisition cost (CAC) by 8-10% year-over-year through strategic campaign optimization and cost per acquisition (CPA) by approximately 30%
- Increased qualified leads generated from digital marketing initiatives (average conversion rate 12.5%)

Responsibilities:
- Managed a team of digital marketing specialists and oversaw all digital marketing channels (SEO, content marketing, social media marketing, email marketing).
- Analyzed campaign performance metrics and implemented data-driven optimizations for continuous improvement.
- Collaborated effectively with sales, product development, and other departments to ensure a unified marketing strategy.
- Stayed abreast of the latest digital marketing trends and technologies.

Head of Digital and Performance Marketing | Paid Media Buying And PPC Strategy

Nimra Kashif

Spearheaded the launch of a brand-new luxury fashion brand, crafting and executing a comprehensive digital marketing strategy from the ground up. This role demanded exceptional leadership, strategic vision, and the ability to seamlessly manage a dynamic team.

Key Achievements

► Established the brand's entire digital presence, including:
- E-commerce store creation and optimization
- Brand guidelines development (voice, tone, visual identity)
- Paid media strategy formulation and execution
- Social media strategy development and content creation
- Email marketing campaigns and automation setup
- Abandoned cart and remarketing campaign implementation

► Led a high-performing team, delegating tasks and fostering a collaborative environment.

► Developed strategies to increase average order value (AOV) through:
- Upselling and cross-selling techniques (across seasons & price points)

► Secured monthly budget approval for paid media campaigns.
► Implemented daily reporting on sales and ROI, achieving an average return on ad spend (ROAS) of over 10 during the last few months of consultation

Digital Marketing Consultant  ► Brand Launch | Digital Strategy | Paid Media Advertising

- Developing and managing all digital campaigns and making sure it aligns with our paid media campaigns, content, email, SEO and social media strategy
- Responsible for performance marketing of all digital channels
- Creating thematic and generic campaigns that promoted funds according to customer needs 
- Setting up funnel strategy to first acquire users, convert them to lead and then finally help them invest to increase company’s overall AUM 
- Driving traffic that converts and reacquiring potential customers through remarketing / retargeting
- Use of web analytic tools to continually optimize and A/B test results to improve conversion rate at lowest cost per conversion and improve the userexperience for hassle-free customer journey
- Devise customer journey’s and mapping them on PowerBI, Google Data Studio & Google Analytics 
- Planning, budgeting and reporting of all digital marketing activities
- Suggest Improvements and optimization for user experience on Mobile Application (iSave) for Asset Management as part of the digital strategy.
- Focus on retention strategy to help users actively invest through app / web on monthly basis

Digital Marketing Manager ► Social and Paid Media Buying Strategy | Performance Marketing Strategist

Imperial Tutorial College

Training students in regards to latest tools and techniquesin Digital Marketing, also helping them understand different models to helpmonetize and increase sources of income.

Digital Marketing Trainer

$12 Million Ad Spent. 1200+ Clients Served. Generated Over $10,000,000 In Revenue. Join Newsletter Subs And Get 10 Viral Posts For Free ↓

More than 10 years of experience in the field of Digital Marketing andproviding 360 degrees solution to clients and companies in PPC /Paid Marketing, Search Engine Optimization (SEO), Search EngineMarketing (SEM) and Social Media Marketing (SMM). 

Started off my career as an inbound marketeer where the mainfocus inclined towards aquisition and ROI marketing. Optimizinglanding pages, content and Facebook / Google Ads to leveragepotential customers to the website and then ultimately increasing theefficiency by aquiring conversion objective at lowest cost per result.

Developing extensive strategies and planning thematic / genericcampaigns has been a vital part of my digital transformation journey.Helped clients and companies to scale in PPC Marketing in variousniches, making sure all campaigns were customer centric bythoroughly understanding the audience and A/B testing extensivelyat every level to determine best performing content / ads. Also,Particularly proficient at identifying inefficiencies in online marketingstrategies.

I strive to consistently deliver valuable, actionable and relevantcontent that helps my audience of brands, business owners,executives, entrepreneurs and working professionals achieve theirpersonal and professional goals.My specialties:

+ PPC Marketing
+ ROI Marketing
+ Content Marketing
+ A/B Testing & Optimization
+ Web Analytics
+ Designing Marketing Dashboards on PowerBI, Google Data Studio & Google Analytics
+ Devising Digital Marketing and Campaign Strategy
+ Determining Existing Loop Holes In Existing Digitization Practices
+ Efficiently helping acquire conversion objective at lowest cost per result

I love Electronic Sprts and spending weekends with friends, Forex trading, and talking about the future of Digital Transformation & the use of autonomous practices that are helping companies evolve, so if you ever want to bounce ideas off of me, please feel free to contact me: moizk243@gmail.com

The fastest way to fail at digital marketing isn't what you think.

Most people think digital marketing is a fast way to make money.

But the truth is, it’s a slow game.

You see it everywhere. Ads promising quick riches. Courses that say you’ll earn six figures in six weeks. Influencers showing off their “overnight” success.

But here’s what they don’t show you:

↳ The months spent learning the basics for free, late at night, after work.
↳ The hours lost to failed Facebook ad campaigns and SEO experiments.
↳ The rejections from local businesses when you offer to help for free, just to get experience.

Real digital marketers know the grind.

They start with free resources—YouTube, blogs, official guides. They avoid the scams and shiny objects. They look for real mentors, not just course sellers.

They pick one skill at a time. Maybe it’s Facebook lead ads. Maybe it’s writing content that ranks on Google. They don’t try to do everything at once.

They test. They fail. They try again.

They build a portfolio by helping real businesses, not just watching videos.

They earn a little on the side—maybe with micro-tasks or surveys—just to keep going. But they never lose sight of the real goal: building skills that last.

They join communities. They ask for feedback. They find mentors who have actually done the work.

They stay patient. They show up every day, even when it feels like nothing is working.

Here’s what most people miss:

Digital marketing is not about hacks or shortcuts.

It’s about patience, structure, and practice.

The people who win are the ones who keep learning, keep testing, and keep showing up.

They don’t fall for scams. They check reviews. They look for real proof before buying a course.

They know that every new platform, every new trend, is just another chance to learn.

If you want to make digital marketing work for you:

↳ Start with free, trusted resources.
↳ Pick one skill and master it.
↳ Apply what you learn right away.
↳ Build a real portfolio.
↳ Stay patient and consistent.
↳ Find mentors and communities.
↳ Avoid anything that sounds too good to be true.

The “overnight” success stories are just the tip of the iceberg.

The real story is slow, steady, and full of small wins.

That’s how you turn digital marketing into a real career—or a real side income.

It’s not fast.

But it works.

Moiz Khan

Digital Marketing Head, Facebook And Google Ads Expert. $12Million In Ad Spent. Trainer And Consultant. Helped 75,000Students. 800+ Reviews. Get Help Today ↓

Meta just changed the game. Again.

The Andromeda update is here.

Everything about ads is different now.

1. Creative variety is the new king.

One or two ad versions are not enough. You need a stack of images, videos, and copy. The more you give Meta, the more its AI can work for you.

2. Automation is now the engine.

Advantage+ campaigns let AI handle your budget, targeting, and optimization. You save time. You get better results. The system learns and adapts faster than any human.

3. Personalization is built in.

Meta’s AI reads user behavior and matches the right ad to the right person. This means lower costs and higher conversions. The old way of manual targeting is over.

4. Old creatives will drag you down.

Recycling the same ads kills performance. Fresh content is a must. If you don’t update, your results will drop.

5. Testing is now a habit, not a phase.

You need to test new creatives every week. Allocate at least 20–30% of your budget to creative testing. UGC, short videos, and dynamic formats work best right now.

6. Let the algorithm breathe.

Don’t over-restrict your targeting. The more freedom you give the AI, the better it performs. Trust the system to find your buyers.

7. Track the right numbers.

Watch your CPA, CTR, ROAS, and creative fatigue. Don’t just look at reach. Focus on what drives real results.

8. Speed is your edge.

The faster you adapt, the stronger you stay. Andromeda rewards those who move quickly and test often.

9. Review and rebuild your strategy.

Look at your old campaigns. Create new variations. Make data-driven decisions. Stay ahead of the curve.

10. This is Meta’s future.

Andromeda is not a small update. It’s the new foundation for Facebook and Instagram ads. Those who adapt will win. Those who don’t will fall behind.

Change your approach today.

Or get left behind tomorrow.

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