Atticus Li's Linkedin Analytics

Where some see random dots, I perceive a constellation, a hidden narrative waiting to be deciphered. From giving away 95% of my possessions and traversing the North American landscape in a van to navigating the labyrinthine world of big data, I've always had an insatiable curiosity and an adventurous spirit. I am keen on discovering hidden insights about our self-narratives and uncovering facets of our existence - a perspective I bring to the complex terrain of marketing analytics, conversion rate optimization, and behavioral economics. As a seasoned Marketing Analyst and Conversion Rate Optimization (CRO) Manager, my background is steeped in deciphering data stories and influencing customer behavior. Armed with a rich understanding of Behavioral Economics, I see beyond numbers, perceiving the hidden patterns and motivations that underpin every click and conversion. Technically proficient, I commend SQL, Python, and Excel to manipulate data across Snowflake, Oracle, and Enterprise Data Warehouse. I translate intricate datasets into comprehensible narratives using Tableau, Google Data Studio (Looker), and PowerBi while leveraging marketing analytics tools like Marketo, Optimizely, VWO - A/B Testing, Splash, and Terminus. Moreover, my expertise extends to Google Analytics 4 and Adobe Analytics. I'm adept at CRO, regularly commending Google Analytics, Adobe Analytics, Contentsquar, HotJar, and Crazy Egg to for experimentation. Comfortable in Agile environments, I'm skilled in project management tools such as Jira, Confluence, Monday.com, Asana, Teams, and Slack. What distinguishes me? Where I truly stand out is in my holistic approach to challenges. Drawing from diverse disciplines like economics, psychology, and finance, I bring insightful and actionable solutions to the fore. My Clifton Strengths – Input, Restorative, Intellection, Learner, and Ideation – combined with an INTP personality type, give me an edge in analytical thinking and innovative problem-solving. I also carry a successful track record of leadership and entrepreneurship. My experiences range from building startups to navigating the complexities of regulated industries such as Banking and Energy. If you're seeking a Marketing Analytics Manager or Conversion Rate Optimization Manager with a human-centric, data-driven approach, I invite you to connect with me. Let's accelerate your organization's data strategies together. Books that fuel me: "Thinking, Fast and Slow" by Daniel Kahneman. Podcasts on my playlist: The Daily NYT, Hidden Brain. A lifelong learner and incessant explorer.