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I started my GTM journey in 2016. I am an entrepreneur, founder, consultant for startups, marketer, GTM expert, B2B growth leader, thought leader, community and partnerships expert. Currently, I help companies with people-first GTM strategies that cut through the noise and deliver results. I usually focus on launching new products, brand building, strategy and roadmap, thought leadership, partnerships, content and newsletter strategy, marketing automations, funnel building, LinkedIn & Twitter strategy, B2B influencer marketing. Subscribe to my newsletter on People-first B2B Marketing Strategies: https://startupgtm.substack.com In the last 10 years, I have: -- Launched 4 businesses (SaaS, Marketplace, and Services) in B2B (bootstrapped 3 out of 4). -- Strategized low-cost GTM strategies. In the last 12 months, I have: -- Consulted over 150 founders and marketing leaders to refine GTM strategies and a 30-day action plan. -- Gained 600+ subscribers for the StartupGTM Newsletter. -- More than 50% of subscribers are from international geographies (US, UK, SEA, etc.). -- Began working with US-based companies on GTM strategies. -- Assisted 8 companies in implementing a thought leadership and community-led GTM approach in their funnel. Expertise: growth marketing, product-led growth (PLG), community-led growth, AI in Marketing application, performance branding, user acquisition, retention and Founder/CMO advisory in building and scaling growth, performance and content functions. Some highlights from my previous startup experience: 1. Recruitment Stack: -- Built and launched a whitelisted SaaS (custom website + Job Board + ATS + CRM) for recruitment agencies to level up their digital presence in just 3 months. -- Onboarded 45+ Recruitment Agencies within a span of 75 days. 2. ReFier 2.0: -- Built a strong community of 6000+ Sales Professionals with 0-5 years of experience. -- Trained more than 800 Sales Professionals for 75+ sales opportunities in SaaS, B2B, and International Sales. 3. ReFier 1.0: -- Trained more than 10K+ learners over 600+ Training and Coaching sessions. -- Conducted 10 Corporate Training Cohorts and 30 College Training Cohorts for professionals and students. -- Newsletter-led Demand Generation Strategy for CHROs and HR Leaders (https://refier.substack.com) - 830+ subscribers within 4 months. Want to discuss something? Reach me on [email protected]
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