Uscreen

Sr. Content Marketing Specialist | Customer Centricity

Content Marketing Strategist

VEED.IO

Product-led Content Writer

Branch

Heading content marketing strategy and writing for APAC. In this role, I analyze existing campaigns (owned, earned, and paid) while assessing market trends based on customer behavior to ideate, position, write, and distribute content. I primarily focus on demand generation with go-to market strategies that are backed by Branch’s internal data. 

Here’s what it looks like in action:

⬛ Collaboration with cross-functional teams and stakeholders including customer success, sales, product marketing, and clients 
✅ Result: Hyper-focused localized case studies and blogs that generate pipeline and are used as sales enablement assets. 

⬛ Ideating and putting a structure in place for different asset promotions— product-led blogs, social media promotions for whitepapers/reports, email campaigns, and event promotions. 
✅ Result: Increased engagement, higher event sign-ups, and greater downloads on assets. 

⬛ Writing content and working closely with the designing team for each asset 
✅ Result: Crisp content that gets read by performance marketers, head of marketing, and executives. Helps build a natural brand affinity with prospects and translates to higher win rates! 

⬛ Spearheading organic and paid efforts on all social media channels 
✅ Result: Increased LinkedIn followers and engagement.

⬛ Built automated integrations and data flows in project management tools (Asana) to set up and streamline the social media publishing process.  
✅ Result: Automated social media post submissions in a unified dashboard and a healthy social presence that has the best of both worlds: quality and quantity.

Content Lead (APAC & MEA) 

Recruiterflow

Head of Content | Founding Marketer

Nectar

B2B SaaS Writer

Sell Courses Online

Blog Writer

Accenture

Application Software Engineer

Content Marketing Manager (APAC & SEA) at Branch • I help B2B SaaS companies create and execute scalable content strategies that drive conversions

What I do →

• I help early stage startups build their content marketing engine.

What I've done →

• I increased organic traffic by 272% (8,500 to 31,700) in 12 months for an enterprise company 
• I refreshed an existing webpage and drove 55% more organic web traffic 
• I drove 760K impressions and 140K engagements across owned channels for a client
• I grew a company's LinkedIn page by 55% in 6 months 
• I ran a podcast production, driving 182% increase in overall subs and a 35% increase in engagement
• I grew a LinkedIn page to 6k+ followers

Taplio

Aarushi Singh's Linkedin Analytics

Aarushi Singh

Want to drive more opportunities from LinkedIn?

Taplio

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Aarushi Singh

Want to drive more opportunities from LinkedIn?

Aarushi Singh's Linkedin Analytics