Aarushi Singh's Linkedin Analytics

Hi! I'm Aarushi 👋 Before you dive into "what" and "how" I do marketing, I want to share a snippet of my marketing brain and how I think about it in 2025: We’ve entered the era of practitioners—the marketers who build, experiment, and focus on what works. For me, that means creating content that doesn’t just look good but earns its keep. Content that drives sales enablement, fuels organic growth, and answers the questions your customers are already asking. Here’s what I focus on: 👩‍💻 Sales enablement through content: I create tools that help sales teams close deals—case studies that tackle objections, migration guides that reduce friction, and handouts that turn events into opportunities. If it makes the sales process smoother, I’m on it. 🧠 Customer-focused storytelling: Real stories, real outcomes. I dig deep into customer wins to highlight the before-and-after—turning insights into content that builds trust and nudges prospects closer to “yes.” 📈 Driving organic growth: From SEO-optimized blogs to landing pages and resource hubs, I build content ecosystems that grow sustainably and keep audiences coming back. 🙌 Cross-team collaboration: The best content happens when sales, customer success, and product marketing are on the same page. I bridge the gaps to make sure our content speaks to what the audience actually needs. 📊 Measuring what matters: Conversions, pipeline impact, and engagement—I track it all to make sure every piece of content does its job. The result? Content that feels useful to the audience and valuable to the business. It helps sales teams have better conversations, builds trust with customers, and drives real, measurable growth. That’s what I care about. Content that earns its keep—every time.