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👉🏼 In the past year, I’ve helped Softaims (a SaaS-based solution) generate over $193k in revenue Here's my story in a nutshell ✌🏼 In November 2022, I launched my first startup, Applyace. It was incubated by PITB in 2023, which gave me the opportunity to learn about multichannel marketing and launch my first marketing campaigns. My entrepreneurial venture didn’t pan out as planned, but I found myself enthralled by the research, the agile process, and got a strong grip on marketing. It's been more than 2 years, I have been working as a AI engineer at Softaims. After my first venture, I decided to make a swift transition to marketing because it kept grabbing my attention. While utilizing my software background, I gained in-depth knowledge of multichannel marketing, marketing automation, and personal branding and earned several certifications along the way. I began implementing these strategies at Softaims where my efforts contributed to generating 2x more revenue last year. In April 2024, I launched my new venture, Flower Bouquet, in Pakistan. It's currently generating $12k per month. 📈 We're now ranking in the top four spots for almost 170 keywords. What you'll get by following me: 🎯 Quick tips to grow a profitable SaaS business 🔥 No fluff only valuable tips about building MVP 🤝 Best advice about Personal Branding P.S. Softiams can help your startup in 3 ways ✌🏼 - Build your SaaS MVP in 30 days.📈 - Outreach 100K prospects monthly. - Automate LinkedIn-Twitter outreach 20K monthly Ready to build the SaaS of your dreams? So hit that “Follow” button! - I’ll be posting tips and tricks for business growth. P.P.S.: The startup we built in Softaims has a combined value of $138 million 💸. Email: badar@softaims.co.uk
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OpenAI and Anthropic are whispering about MCP But what the f**k is it really? Let’s simplify it Imagine you run a smart cafe. This cafe uses robots to: Take orders 🍔 Brew coffee Manage delivery Each robot needs different systems: POS for orders Coffee machine interface Delivery app API So you create custom integrations: If it’s food → connect to POS If it’s coffee → talk to the brewer If it’s delivery → fire up the logistics API Sounds solid. Until you grow to 10 cities. Then 50. Then 500. 😵💫 Suddenly: The coffee machine is replaced A new delivery partner joins The POS system updates its API Now your whole system breaks unless you patch every integration. Again. And again. And again. Enter MCP (Multi-Component Protocol) Without MCP, you’d need separate APIs, separate logic, and tons of manual updates just to make this work. It’s like giving your robots one universal remote that works with everything, without needing to rewrite the rules. But with MCP? One protocol rules them all. It handles the logic, updates itself when tools change, and connects seamlessly to different sources. MCP is an API layer for LLMs that auto-adapts as your tools, data, and systems evolve. No custom hardcoding No re-integrating every time something changes Think of it like: - One plug to connect all your tools - One interface for your AI to get what it needs That’s why people building AI apps, agentic workflows, and complex tools are obsessed.
I built something nobody wanted me to build. From about 1 Year ago I started collecting. Notes. Advice. Investor emails. Pitch decks. Every useful resource I could find, the raw, real things that actually help when you’re staring at a blank Notion page at 2AM. Eventually, other founders started asking for it. So I built it into something bigger: Founder Vaults - a growing library of everything you wish you had when you getting started into startup world. Best Startup lectures from all over the internet, not fluff. Investor lists, pitch templates, and stage-specific advice that evolves as your startup does. Plan to have these 3 categories: - Early Stage - Series A - Series B It’s a vault - and it’s built for you. I’m adding continously new stuff in it on weekly bases. If you're building something and tired of figuring it all out alone. Comment "founder vault" to get early access.
I don’t trust marketers who don’t lie. My Head of Marketing lied in every job interview she ever had. She claimed she “ran campaigns” that she barely touched. Said she “scaled teams” that were already built. Told me she “increased conversions 6x” — turns out, she just changed the font. I promoted her within 8 months. Why? Because marketing is lying. Emotionally manipulative lying. You think Steve Jobs told the truth? You think Coca-Cola’s happiness is real? Great marketers don’t tell you what is. They tell you what you’ll believe if it makes you feel something. The truth doesn’t go viral. Stories do. So if my Head of Marketing didn’t lie? I’d be worried.
Here’s the mistake 99% of founders make They think customers care. They don’t. They’re not waiting for your origin story. They’re not reading your “why.” They’re trying to survive. So you have two options: 1. Interrupt them. 2. Infiltrate them. Good marketers interrupt. Great marketers infiltrate the narrative already playing in someone’s head. Here’s how: 1. Start with fear, not features. Your customer isn’t buying your product. They’re buying relief from a pain they don’t talk about at dinner. 2. Position yourself as the final chapter. If their life is a movie, you’re the twist that solves everything. Not the narrator. Not the backstory. The climax. 3. Use language they already believe. Don’t “educate.” Reflect. Mirror their anxieties. Echo their goals. Then deliver the shortcut. Here’s a cheat code: Find what your audience is already ranting about online. Then write copy that sounds like they wrote it mid-breakdown. That’s the real goal of marketing. Not to be heard, but to be overheard. Your story doesn’t matter. Until it becomes theirs.
Saw this post and it hit hard. $65,000 gone.
Muhammed Umar
Builder.ai just STOLE $65,000 from my client. I got a call that made me HATE more VC funded startup. Builder.ai just filed a bankruptcy overnight. Taking THOUSANDS of businesses with them. Including my client $65,000 EdTech platform. Here's the actual conversation : Client: "Muhammad, they fired everyone. ALL 1,500 employees. They're keeping my code hostage. my startup will be dead in days." ME: "What about your contract? You OWN that code." Client: "There's nobody left to give it to me. The entire company is GONE." This isn't just bankruptcy. This is THEFT. Builder raise $450 million in funding. Vanished. 1,500 employees fired. ALL OF THEM. Every customer platform locked away forever. They didn't sell development services. They sold DEPENDENCY. - Your code? Locked in their servers - Your data? No export button - Your hosting? Their cloud only - Your future? Held hostage And when they went bankrupt? Your business dies with them. This is the biggest startup fraud since Theranos. If you're building on someone else's platform right now, your business could disappear tomorrow. This is exactly why I bootstrap. This is exactly why I own my code. This is exactly why I NEVER recommend no-code platforms. The moment you don't control your infrastructure, you don't control your business. Starting today, I'm offering FREE 30-minute "Vendor Risk Audits" to any founder who thinks they might be trapped by builder or developer or ageency. Because what happened to my client CANNOT happen to you. DM me "AUDIT" and I'll personally review your entire tech stack. Just a founder helping other founders avoid getting ROBBED.
Most companies treat “retention” like a checkbox. - Gym membership? - Free snacks? - Monthly shoutout on Slack? Meanwhile, their best people are quietly building an exit plan. Because here’s the truth no one likes to say: People don’t stay for perks. They stay for power. → Power to grow. → Power to speak up. → Power to matter. You want retention? Stop babying culture and start building conviction. Mentor them. Challenge them. Show them where they could be 3 years from now and then act like you actually want to get them there. That’s not HR’s job. That’s leadership. Want loyalty? Earn it.
I tried to post on LinkedIn. But then the ocean took over. A wave burst out of my post. Even my own profile got washed away. A whalefish swam out of the wreckage, looked me in the eye, and said: “You’re not here to go viral. You’re here to flood the feed.” Then it slapped the screen with its tail and vanished. That’s when I realized: Everyone’s chasing visibility. I’m engineering inevitability. Because if your content doesn’t break the platform, you’re just feeding it. Don’t blend in. Breach the surface.
I stole this 6-step system from a billionaire. Stop fantasizing about five-year plans. Try surviving 90 days of discipline first. Here’s the formula I’ve seen break people out of mediocrity faster than any mastermind. 1. Pick one habit. Stick to it daily. Doesn’t matter what it is. Gym. Writing. Cold showers. The habit isn’t the point. The identity shift is. 2. Move cities. New environment, new energy. You can’t grow around people who remember your excuses. 3. Upgrade your romantic partner. Harsh? Yes. Necessary? Often. Who you sleep next to either multiplies your mission or murders it. 4. Say NO to everything shiny. That “cool” project, that hot DM, that new hustle. Kill distractions before they kill you. 5. Sleep like a CEO. 9 PM bedtime. Not because it’s sexy. Because it works. 6. Audit your spending. You don’t have a money problem. You have a dopamine problem disguised as retail therapy. You don’t need another strategy. You need a system that makes discipline non-negotiable. Run this playbook for 90 days. Then come back and tell me if your life didn’t change.
A top engineer at a startup faked his own death. Why? Because HR said they “couldn’t justify” a $12k raise. So he ghosted the company, deleted his Slack, and vanished. Weeks later, they found out he was working at a competitor. Same job. Double the salary. He took all the undocumented code, three interns, and their biggest client with him. Now the founder spends his mornings reading GitHub comments like love letters from an ex. Why did this happen? Because underpaying talent always feels cheap… until the invoice shows up. Here’s what they lost: Knowledge He built the backend. No documentation. Now they’re paying consultants $200/hour just to guess what his code did. Team morale The interns left because “he believed in us.” The rest of the team started asking what they’re worth. Clients One client said: “If he left, something’s wrong.” They followed him. Time It’s been 1 months. Still no proper replacement. Just meetings. So many meetings. Money Between recruitment, delays, and lost business, they spent 3x more than the raise he asked for. This isn’t a joke. It’s a blueprint. You don’t lose great people when they leave. You lose them when you treat them like they’re lucky to be here. Pay people well. It’s the cheapest insurance you’ll ever buy.
Sales on LinkedIn are simple… when you stop “selling.” Sounds odd, but the moment you try to “sell” someone - you lose. I used to fumble on calls. Trying to sound smart. Pitching hard. Convincing. Now? I don’t pitch. I guide. I ask. I lead. And it works like magic. Here’s the 5-Step Script we use to close high-ticket clients without sounding like a salesman: 1. Curiosity Is Your Opening Weapon Start the conversation about them, not you. Ask questions like: • “What pushed you to reach out?” • “What are you working on these days?” • “Where are you struggling right now?” Let them speak. Your job is to listen like a sniper. Pick their words. Catch the gold. 2. Understand The Real Pain The first answer is never the real one. You dig deeper. • “Why does this matter to you?” • “What happens if this problem isn’t solved?” • “How long has this been frustrating you?” This isn’t just sales. It’s coaching. It’s trust-building. 3. Paint Their Dream Outcome Now shift the lens: • “If this was fixed, what would life/business look like?” • “What would this unlock for you?” Help them visualize a win. Make it feel real. 4. Position The Cost of Doing Nothing You’re not selling your offer. You’re selling the price of staying stuck. Ask this: “If nothing changes, what’s your situation 6 months from now?” Let the silence do the selling. 5. Bridge Your Solution Like A Doctor Once the diagnosis is clear, here’s your script: “You told me you’re struggling with [X]. Here’s what I’d do if we worked together…” Break it into 3 clear pillars. Each pillar = 1 major pain they shared Each solution = A step forward No pressure. No fake urgency. Just alignment. Appreciate this? ♻️ Share it with your network and follow Badar Munir for more.
I sold my side project for 7 figures. Now I’m back to being a W-2 employee. Let that sink in. In 2023, I built a SaaS tool because my wife (a PhD chemist) asked me to solve a lab workflow problem. That’s it. No mastermind marketing strategy. No “finding my purpose.” Just an overworked software engineer solving one real problem for one real person. she got pregnant around the same time the product found traction. So I did the responsible thing: kept the day job. Worked 60 hours a week. Built revenue while changing diapers and shipping code during nap time. Fast forward 18 months: the baby is crawling, the startup is doing $400K ARR, and six people are working on what started as a side hustle. I was burning out harder than a Y Combinator intern on Red Bull IV. So I sold it. Three offers came in. Took the riskiest one less upfront, more upside, more interesting work. At close: 85.5% ownership. House paid off. College fund full. I’m still working. Still coding. Still answering Slack messages like nothing happened. Because here’s the truth: exits don’t change you. They just expose you. If you were built to build, you’ll keep building. Oh, and by the way This wasn’t my story. It was my friend’s. But I’m telling it because: It’s real. It’s rare. And it’s a better founder origin story than 90% of what you’ll see in Forbes. You don’t need venture capital. You need vision, insomnia, and a reason to not screw it up.
If you had to pick ONE to grow your business this year… 1- Content Marketing 2- Search Engine Optimzation (Seo)
It costs $0 to be a great startup founder. Because the traits that make legendary founders aren’t bought. They’re built. - Curiosity - Obsessively ask why. Outlearn everyone. - Resilience - It’s not failure that kills startups. It’s quitting. - Clarity - One idea. Focusly executed. That’s it. - Listening - Your market will tell you exactly what to build. If you stop talking long enough to hear it. - Bias to action - Traction comes from movement, not meetings. - Kindness - Culture isn’t free snacks or ping pong. It’s making people feel safe, seen, and supported. No investor can give you these. No MBA can teach them. And no amount of cash can replace them. You want to be a great founder? Start with what costs nothing. And master what most people overlook.
Unethical Way To Build A Startup (Part 1) Playbook they don’t teach at Y Combinator Forget “build in public.” You’re about to betray in private. Step 1: Find a Sucker with Skills You don’t need to code. Or design. Or have ideas. You need one cofounder who believes in dreams and doesn’t read contracts. Find a starry-eyed dev on LinkedIn. Say things like: “This could be the next Stripe .” Make them feel like a goddamn visionary. Promise 50/50 equity. Say “we don’t need a lawyer yet — we’re still early.” Boom. You’ve just secured free labor. Step 2: - Let them build everything. - Prototype. Landing page. Pitch deck. MVP. While they’re coding at 2am, you’re networking with angels. Except you’re not pitching “you two.” You’re pitching yourself. Step 3: Once you get real investor interest. You say: “Hey… investors want a clean cap table. You’re CTO, I’m CEO - let’s restructure to 90/10, temporarily.” Your co-founder hesitates. You drop a line like: “Do you want to own 10% of a billion-dollar company or 50% of nothing?” They fold. You draft the papers. They sign. You ghost. Step 4: Rewrite History Remove their name from the website. Delete old tweets. Scrub the GitHub logs or pay someone on Fiverr to “optimize the repo.” When TechCrunch asks about the early days, you say: “It was always just me and a vision.” Optional Evil Bonus: Hire them back two years later… as an intern. Tell them it’s a “full-circle moment.” And don’t feel bad. They built the product. You built the narrative. And in startups, the story is the asset. Now take their code, take their credit, and take that term sheet to the bank :)
My client hit $500K+ on Upwork. One shift changed everything. I didn’t give him talent, he already had that. What I did? I showed him how to package it, price it, and sell it like a pro. Too many freelancers are underpaid because their positioning sucks. Here’s how we flipped the switch: 1. Productized the service. No more “I do everything.” One clear offer. Easy to buy. Easy to scale. 2. Named the outcome. People don’t pay for hours. They pay for end states. We sold the after-picture, not the task list. 3. Raised the price. Cheap pricing screams insecurity. We priced the value, not the time. He didn’t just work harder. He repositioned smarter. Now he’s passed $500K and climbing. Because here’s the truth: Profiles don’t sell. Offers do.
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