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Mike Baron

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‘Reframe the Lens’ sales management approach has led startups to multiple exits - Consistent client LTV of 3:1–6:1 / Revenue often exceeding 100% annual growth - Experienced in pre-revenue startups through 1.5B ARR - President’s Club achieved 16 of last 18 eligible years (as Sales Leader and IC) - Co-founded strategy consultancy, learned importance of teamwork and collaboration to allow for rapid growth - Consistently exceeding goals, delivering large, repeatable client relationships while rolling up sleeves and leading by example - Extensive experience running NA Sales / Global teams / Divisions - Heavy ERP ecosystem experience (SAP, Oracle, etc.) / Enterprise Security / MSP My teams partner closely with prospects and clients to qualify around essential business needs: - Substantially enable growing top-line revenue, - Tangibly reduce operating costs (bottom-line) or - Help take market share from competitors I develop hard-dollar business cases and ask direct questions that compel senior execs to partner and take action. Extensive experience leading teams and selling to F500/F2000 (Finance, IT, Security, Operations, Contact Center, Procurement) while also serving as an Executive Sponsor, a Mentor and a hands-on Sales Leader. My teams exceed revenue expectations repeatedly and drive high client retention (Real deals. Real Business Cases. Real LTV) Expertise / Additional Experience: - Pavilion CRO School graduate - Executive Sales Leadership, Strategy & Scaling Startups, Executive Coaching, ROI Business Case Creation, Reframing the Lens (Large Deal Coaching/Exec Sponsoring), Sales Management / Sales Execution, Win/Win Negotiation Strategies, P&L Mgt & LTV/CAC process - Broad expertise selling to/consulting in: Retail, Manufacturing (Discrete/Process), CPG, Financial Services (Banking/Insurance), Pharmaceuticals, Telco, Distribution, Chemical/Oil & Gas - Enterprise Security, ERP, Cloud Infrastructure, MSP/MSSP, SaaS/PaaS/IaaS, Contact Centers, Digital Transformation, AI, Data Analytics, NL/ML/LLM, Order to Pay/Source to Pay

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