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Ben Lai

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Let’s face it – we’ve all had bad experiences with pushy salespeople. Unfortunately, it often leaves a lasting negative impression in our subconscious mind. Your sales team will likely have these perceptions as well. As a result, their selling effectiveness will be hampered by limiting beliefs. This is especially true for introverts and staff from non-sales backgrounds. If you are placing them into sales roles, it is paramount to address negative perceptions. This exposes a major gap in techniques-focused sales training. No matter how good the methods are, your team will not use them without first addressing their mindset. THE SOLUTION When working with your team, our first priority is to demonstrate the power sales has to make a positive impact on your clients. Throughout our sales training course, this message will be continuously reinforced. You can rest assured that our sales methods will align with your company’s values and purpose. In order to maximise retention and application, we couple training with personalised coaching. This gives your team opportunities to practice their newly learned skills. In addition, coaching creates accountability for results. To complete the picture, we will provide advice on sales management. This includes a documented sales process and other strategic guidance. THE RESULT Within 3 months, your team will be fully equipped with the mindsets and methodologies for ethical selling. As each technique is implemented, your team’s conversion rates at every step of the sales process will rise. While your team experiences new levels of achievement and success, their morale will improve. This creates a positive cycle of motivation in your culture. …And of course, you will enjoy new levels of sales revenue! THE PROOF Over the last 10 years, we have - achieved as much as 37X return on investment within 12 months - coached sales professionals to achieve as much as 2X their annual quota - multiplied meeting conversion rates by 5X within 3 months - doubled sales conversions by 2X within 3 months - helped 2 entrepreneurs to 2X their prices without loss of new and existing clients A LITTLE ABOUT ME I’m grateful to raise 3 beautiful children with my wife. They are the ultimate reason I’m in business. My family attends Citylife Church where I also volunteer as a life group leader. To us, faith is central to everything we do. In my spare time, I enjoy playing the piano which I hope one day I can incorporate into a comedic performance!

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