Brand Culture Company, LLC

As Strategy Director at BrandCulture I am the senior brand strategist responsible for BrandCulture client engagements. Additionally, I am responsible for business development, RFP and contract responses,  internal marketing strategy and execution for the firm such as content production and lead generation as well as the supervision and mentorship of junior consultants, based between our Barcelona office and our Los Angeles and Atlanta US headquarters.

Strategy Director

THR Tourism Industry Advisors

THR is the tourism, travel, and leisure sector’s most experienced strategy consultancy, with the firm's credentials including a 40-year pedigree supporting over 1,200 projects across more than 70 countries. 

As Senior Director of the Marketing practice, I led destination marketing-related client projects, as well as held responsibility for THR's own internal marketing, internal training and recruitment programs.

Senior Director, Marketing Practice & CMO

BrandCulture is a marketing and brand strategy consultancy that builds performance brands around rigorous analysis, innovative marketing frameworks, and disciplined implementation. 

Notable project work:
- Princess Cruises brand strategy refresh and employer value proposition – Los Angeles, USA.
- City of Atlanta Chamber of Commerce technology brand strategy development – Georgia, USA.
- Hawaii Green Growth sustainable development and tourism brand strategy workshop – Hawaii, USA.
- Riverfront economic development and visitor strategy – Georgia, USA.
- Marketing plan and investment proposal for mixed-use gaming and entertainment complex – Georgia, USA.
- Vista Canyon residential and commercial property development brand creation and marketing – Los Angeles, USA.
- Placemaking and placebranding product strategy development - Los Angeles, USA.
- Georgia Smart Communities economic development, investment, and visitor strategy – Georgia, USA.

Senior Brand Strategist

Responsible for both internal content strategy marketing for BrandCulture and external content strategy and writing for BrandCulture clients. SEO optimization, demand generation and lead acquisition.

Content Strategy Manager

Fira Barcelona

Business development and marketing to attract visitors and economic development to the city of Barcelona via an ecosystem of private business, public-private partnerships, consortia, and associations in the Internet of Things and Artificial Intelligence spaces. 

I additionally supported marketing collateral, content production, marketing demand generation, and CRM. I was with the project since its inception, employee #5 on the team and contributed to nearly 30% YoY growth, responsible for a sales portfolio of >€1m.

Strategic Partnerships and Business Development

Delta Partners

Associate at leading telecommunications strategy consultancy specializing in organizations in emerging economies, focusing on the technology, media, and telco industries
-Complete launch of a telecom start-up (Ghana)
-Marketing and commercial strategy, sales channel revamp (Kuwait)
-Complete consumer unit revamp, focus on product development, marketing and demand generation, pricing (Saudi Arabia/Dubai - United Arab Emirates)
-Due diligence for private equity acquisition related to IoT (Internet of Things) technology (France)
-Strategy for market entry, product design, marketing and launch plan for bank/investment bank/telco consortium launching mobile money platform (Nigeria)
-Intellectual capital focus on building Delta Partners' digital practice, data analytics structures, and digital organizations of the future

Associate Strategy Consultant

Telefónica Digital

Consultant to the Global Trends Executive in the Innovation + Design division of Telefonica Digital. Projects focused on translating societal, consumer and technology trends into commercially viable products and services. 

Supported development of the annual Trends Report distributed across Telefonica's leadership team and used to inform product development decisions.

MBA Intern

Infosys Consulting

Based at the company's Bangalore, India, headquarters, made recommendations for clients on market entry strategies targeting technology consumers in emerging economies. Wrote business plan detailing Infosys’ market entry strategy into African markets.

MBA Summer Intern

Digital Science

Fairview Research (now part of Digital Science) is a professional services strategy consultancy specializing in business strategy, technology commercialization, global mergers and acquisitions, and post M&A integration

•Led market, competitor and pre-M&A analysis (resulting in successful acquisition) for clients in US and Europe. Consistent on-site client contact; 50% travel

•Co-founded Professional Services team, growing initial market analyst position into leading advisory role among 4 different offices

•Produced marketing collateral and web content

•Designed and implemented specialized sales program for client

•Trained and supervised 3 junior consultants

Strategy Consultant - Analyst

Focused on the nexus of marketing, branding and business strategy consulting. 

Interests: 

- Marketing and brand strategy
- Lifestyle, tourism, travel and wellness marketing
- High growth tech start-ups and established companies (traveltech and others)
- Content creation 
- Bilingual (Spanish/English), multinational organizations and clients

Just back from a week exploring El Hierro, the youngest island in the Canary Islands archipelago.

El Hierro is compact, with only 11,000 full-time inhabitants, and has a rugged, lush, green landscape due to oceanic moisture trapped by volcanic mountains - El Hierro is "only" 1.2 million years old!

It's an adventure and outdoor-lovers dream. The whole island is a UNESCO protected Global Geopark.

What I loved:
- Focus on sustainability and cultural heritage - attractions like the Ecomuseo de Guinea with a guided tour through a lava tunnel, a "lagartario" sanctuary that reintroduces native lizards to the island, plus a series of houses from the original island settlers which show how they lived, survived during drought times, etc. 

- Designed for outdoor fun - almost every hike or cove or natural swimming pool we went to also had well-maintained barbecue pits, benches and tables.

- Hiking - dozens of well-marked trails trails through mossy forests, across open lava fields, down ocean-side cliffs.

- Excellent price/value ratio - including local wines sold direct to consumer through co-op supermarkets.

- World-class snorkeling and diving.

- Still remote - lesser-known than Tenerife or Gran Canaria; there were barely any other visitors.

Fun fact:
- We learned that the "mentidero" (the lying place, in Spanish) was the small courtyard in front of houses where neighbors would gather to do common work like peel potatoes but perhaps also exaggerate with little white lies about how well things were going or how great their kids were doing 😂 

This leaves just one more island to see- La Gomera coming up next.

Thanks to Zuzana Krbilova and others for some great tips!


#travelandtourism #travelindustry #destinationmarketing #canaryislands #islascanarias

Benjamin Rhatigan

Taiwan has *280 hotels* that cater to postpartum moms and their newborns.

What's a postpartum hotel, you ask?

🔹 Unlike the typical American postpartum experience, often characterized by difficulty and some loneliness, the hotels provide massages, luxurious accommodations and round-the-clock care for both moms and their babies. 

5 key differentiating points of the hotel experience :

🔹Holistic postpartum care: The hotels provide a comprehensive package of services including massages, meals and medical check-ups. 

🔹Cultural immersion: traditional Taiwanese postpartum practices emphasize rest and recuperation for new mothers. The hotels incorporate these cultural traditions alongside modern amenities. 

🔹Supportive environment: hotel staff are mostly composed of nurses who provide personalized care from assistance with breastfeeding to emotional support.

🔹Confinement and routine: the hotels enforce restrictions like limited visitation, which create structure and a supportive environment that help recovery and bonding with the baby. 

🔹 Confidence: moms gain a deeper understanding of their newborn's needs, easing a successful transition back home.

Thanks to Ana Metz from FutureTravel for pointing out this cool offering!


#travelandtourism #destinationmarketing #travelindustry #placemaking

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