Benoît De Nayer

Actito

Since end 2024, I've left the operational management of Actito. I continue to focus on the growth of Actito trough its board of directors.

Director

With Pierre De Nayer and Kenya Rose, we launched Citobi in May 2000. We launched, ACTITO, the first European SaaS Marketing Automation suite,  in 2001. While bootsrapping the company, we acquired Mediquality in 2007 and sold it to Medscape in 2017. We acquired Smartfocus in 2018 and Qualify in 2022 becoming one of the major Martech Players in Europe, reaching nearly 30 millions annual revenue.

co-Founder and co-CEO

Growth Financial (Razwar, Man and Shaving).

Apideck

Investor

OKIPIO

Chief Executive Officer

Mediquality

Led the Board of Directors at Mediquality, driving successful acquisition by Medscape.

• Spearheaded strategic decisions for specialized media aimed at MD in Belgium and Luxemburg.
• Collaborated with key stakeholders to ensure smooth transition and continued growth.

Chairman of the Board of Directors

Researcher

BDD, waterloo

Lawyer

Co-Founder and Co-CEO

Lawyer turned geek, i co-founded Actito in 2000 alongside Pierre De Nayer and Kenya Rose. For over two decades, our mission has been to support businesses across Europe with tailored CRM and personalized marketing strategies.

I am investing in deep-saas and ecommerce startups and mentoring Young entrepreneurs.

I write and publicly speak about technology, agile management and entrepreneurship.

 Specializations
✔️ Comprehensive legal expertise: tax law, intellectual property, and data protection (GDPR).
✔️ CRM & Marketing Automation: designing and implementing bespoke digital strategies to build lasting engagement.
✔️ Entrepreneurial leadership: driving innovative business growth in a competitive landscape.

Passionate about innovation and digital transformation, I strive to create value for companies by combining technology, strategy, and vision

As one of the founding partners of Actito, I drive the development of our Customer Activation Platform

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