Bogdan Zlatkov 👈

Growth Hack Your Career

GrowthHackYourCareer.com
At GHYC I teach smart job seekers how to:
- Optimize their resumes based on what recruiters want
- Reach "All-Star" status with their LinkedIn profiles
- Improve their interview skills with self-practice
- Land their next job faster

Founder & Lead Instructor

Crypto Safari

Every week we bring you two new crypto currencies, answer your listener questions, and cover the latest cryptocurrency news. Listen at cryptosafari.us

Co-Host

Aurora Solar

Aurora is the #1 solar software to design and sell advanced solar systems.
- Grew marketing-influenced pipeline from $2m to $23M 
- Scaled webinar program from 7 webinars to 125 webinars per year
- Hired and managed a team of marketers
- Surpassed lead goals y/y for 3 consecutive years

Sr. Content Marketing Manager

LinkedIn

LinkedIn Learning is the leading online learning platform with 14,000+ courses taught by industry experts.

- Leveraged LinkedIn data to create content that ranked as the #4 highest performing asset of 2019
- Worked with sales enablement team to improve activations by 19% resulting in 105,000 additional learners joining the platform in 60 days.
- Led multi-channel campaign based on influencer course across 14+ channels and surpassed our lead-gen goal by 140%
- Led video shoots with Fortune 500 partners to create customer story videos that humanize the LinkedIn Learning brand

Content Marketing Manager, Enterprise - Linkedin Learning

NextRoll, Inc. (formerly AdRoll Group)

RollWorks is a B2B marketing platform enabling precision targeting, account-based marketing, sales-cycle acceleration, and transparent reporting.

- Created multi-channel content including guides, webinars, blog posts, and interactive campaigns
- Built the RollWorks blog from scratch to ranking as the #1 result on Google in 3 months
- Took on Product Marketing responsibilities to develop new product messaging
- Collaborated on the RollWorks rebrand to define voice and tone guidelines

Content Marketing Manager & PMM, RollWorks

Pixel Press Digital

Pixel Press is a Telly award-winning content agency for SaaS & Tech companies that want the best return from their content marketing campaigns.

- Coordinated multi-channel campaigns for social media, email marketing, and content platforms
- Developed and ran webinars with influencers and partners
- Created content and SEO strategies for multiple SaaS and tech companies
- Sourced and managed creative teams who could execute on strategy set forth by executive team

Director of Content Strategy

Miles

Miles Media is one of the leading agencies in the tourism industry with a focus on creating forward-thinking online, mobile, and email content marketing solutions. 

- Produced over 200+ videos for multi-channel international markets
- Developed new pre-production system for consistent results
- Created derivative assets for social media and external distribution channels
- Coordinated post production teams to complete deliverables on time

Director of Photography

Label Creative

Label Creative is a branding agency that produces crowdfunding and brand identity content along with educational tutorials

- Managed in-house creatives and writing team
- Led organic growth team on facebook, twitter, and instagram
- Improved existing systems to help streamline content
- Created crowdfunding campaign assets to fund projects

Content Marketing Lead

Risking Gravity

The Risking Gravity Campaign is a non-profit campaign promoting youth health awareness. The video series is about extreme-sport athletes in 3 cities throughout Europe who push the limits of what other’s consider to be possible. The campaign tells the athletes’ stories, why they choose to take risks, what excites them about their sport, and how it’s helped them with the rest of their lives.

We want this campaign to inspire young people to get up and go after what they admire. We want to show that these athletes aren’t daredevils, they’re just regular people who choose not to limit themselves to the standards set by others.

Production Lead

The John Kerwin Show

The John Kerwin Show is multiple-award winning talk show with guests such as Brian McKnight, Steve Wozniak, Tom Bergeron, and many more.

- Solved production problems in real time during live-tapings
- Coordinated live camera crew during show and intermissions
- Helped manage studio audience participation
- Attended pre-production meetings to improve preparation

🏆 LinkedIn Top Voice | Join the Guaranteed Hire Program (yes really!) | Contributor: Wall Street Journal, FastCompany, MSNBC, Thrive Global, HR Dive, HR.com

"There are decades where nothing happens and then there are days where decades happen."

Hi 🖐 My name is Bogdan. I help mid-career professionals land their dream jobs faster at GrowthHackYourCareer.com (GHYC). Before starting GHYC I was a Content Marketer at LinkedIn Learning and the author of the Ultimate Guide to Job Hunting, ranked #1 on Google. 

I created GHYC by working with award-winning career coaches, best-selling authors, and Forbes Council members. Over the last 7+ years I've aggregated the best job search strategies & tools (so that you don't have to) and inside I'll share them with you so you can get hired faster too.

At GHYC you'll find help with:
✍ Writing a resume (that actually lands interviews)
🧙‍♂️ Understanding the myths of the ATS
👀 Crafting eye-catching bullet points
🤓 Mastering the 4 stages of the interview process
💻 Networking (without being spammy)
💲 Negotiating (without being salesy)
And much, much more!

Check out all the free tools and courses (plus 1-on-1 coaching services) at growthhackyourcareer.com and I look forward to seeing you in our community!

Bogdan Z.

Aurora is the #1 software to design and sell advanced solar systems.

How to (actually) get feedback on your job search:

One of the hardest things about job searching is that recruiters often don't give you a reason why the team chose someone else over you.

And it's understandable why:
🎯 The average job gets 800+ applications
🎯 Recruiters review 100-200 resumes per day
🎯 Recruiters do dozens of interviews every week

BUT...

That doesn't mean you can't get feedback.

👉 The trick is in how you ask.

You need to make it EASY for them to give you feedback.

Here are two templates you can use to ask for feedback (I recommend sending them in this order too)

📘 TEMPLATE 1
Hi [name],
Thank you for taking a look at my resume, I really appreciate your time. I know you’re busy, but was there anything in particular you were looking for in this role that my resume (see attached) may have been missing?

Thanks for any feedback you can offer and I will keep an eye on the job board for future roles!
Thanks,
[your name]


📗 TEMPLATE 2
Hi [name],
I just wanted to follow up again on my previous message. I’m really trying to improve my job search and would appreciate any feedback you can offer.
Can you point to any of the following reasons the team decided not to move forward:
1. Other candidates were more qualified
2. I was missing a key skill (if so, which one)
3. Another candidate was already ahead of me in the process
4. My resume didn’t clearly explain my value or was too wordy

If you could even just reply with a number, I would really appreciate it.
Thanks!
[your name]


☝ Try these two templates and you'll be much more likely to get feedback.



👉 P.S. If you'd like feedback on your resume, comment below. For our 7 year anniversary I'm going to give 17 people free resume reviews! 🙌

If you only do 1️⃣  thing for your job search today, start by updating your LinkedIn headline 👇 

Here are 77 examples, divided by role including: sales, marketing, product management, engineering, customer service, and more.


👉 P.S. If you want some feedback on your headline, drop it in the comments below!

growthhackyourcareer.com

77 LinkedIn Headline Examples That Will (actually) Get You Noticed

Need help acing that interview? Join Ash G., Christina Hepburn, MSHRM, and myself TODAY for an amazing webinar where we'll go over:
- How to prep for each of the 4 interview stages
- How to recover if you make a mistake
- How to build rapport from the start

https://lnkd.in/g5B68TUA

I work with award-winning career coaches to create videos, articles, and tools that help smart job seekers land their dream jobs faster.
--> For help with your job search go to GrowthHackYourCareer.com (all our resources are free)
To learn more about me, read below:


I'm a creative Content Marketer who builds strategic campaigns, creates engaging content, and connects customers with forward-thinking ideas.

I launched my career in the wonderful world of Hollywood, where I worked for the Emmy-award winning production house 44Blue. Working with the leading professionals in my field on shows such as Lockup on MSNBC and Pitbulls & Parolees on Animal Planet, I gained unique insights about creating hit entertainment that both educates and excites. After working my way up from production assistant, to camera-op, to production coordinator, I moved to the national branding agency Miles Media.

As Director of Photography at Miles Media, one of the largest agencies for the US travel industry, I directed over 58 travel campaigns across the United States. Working in different environments (literally), I developed the skills necessary to run a variety of campaigns and provide quality deliverables on tight deadlines. At Miles Media I managed production coordination, client interfacing, principal photography, commercials, and post production teams.

In order to develop my skills beyond the commercial world, I invested time into producing a non-profit campaign called Risking Gravity. The campaign focused on telling the stories of 8 athletes in order to inspire kids to build community and gain a better education. While coordinating this overseas campaign I learned a completely new set of skills that expanded my understanding beyond video production. I developed social media campaigns, built Wordpress sites, performed A/B testing, and measured ROI all within the acceptable confines of the non-profit's budget.

Currently at Aurora Solar I build strategic campaigns that help solar installers grow their businesses. Whether it's a video series, webinar, ebook, or blog post, I'm always excited to spread the word about the future of energy.

Christina Hepburn (Paredes), MSHRM

How to get the highest salary WITHOUT negotiating:

The #1 mistake I see job seekers make with salary negotiation is negotiating against themselves. 

If you're not comfortable with negotiation, there's a very easy solve. 

✅ (1) Research current salaries for your role
→ Check at least 3 websites to figure out what your true market value is (I'll link a few recommended sites in the comments)


✅ (2) Pick your desired salary
→ Based on your research, choose a strong, but reasonable salary


✅ (3) Give them a range that puts your desired salary in the middle
→ Humans have an inherent bias to choose the middle option, use this to your advantage!

For example, if you want $130k you would say "I'm looking for $110k-$150k." 

9 times out of 10 they'll offer you $130k.

👉 After they make the offer, you can either ask for $10k more or just accept, no negotiation required!



👉 P.S. Salary ranges are pretty wild right now, what's the most absurd salary you've seen? I saw a job paying $70k for a Director level position 😂






_

A company is like a sports team. 

Everyone is working together towards a common goal. 

But sometimes the team needs to change their players. 

👉 Even their best players might need to be cut. 

It's all in service of the goal. 

And that's okay. 

👉 The great player is still a great player. 

Their value isn't diminished. 

They just need to find a team that needs and values their unique skills.

If you've been "cut" from a team recently, don't let it diminish your value. You are still very valuable, very talented, and very much needed. 

Go find your next team.

Taplio

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