CoPilot

Advise founding team for this car buying app launched in 2019. CoPilot is a car buyer’s expert partner, helping them navigate every step of car shopping and buying.

Board Advisor

Rigetti Computing

Established this quantum computing pioneer’s corporate narrative and managed its inaugural Investor Day. Revamped employee communications approach ahead of CEO/founder’s abrupt exit, strategy pivot and a resulting 28% reduction in force (which impacted me). Rigetti will be a reference.

Senior Director, Corporate Communications and Brand Management

Stanford University Graduate School of Business

Managed a global story on short notice when professor Guido Imbens won the Nobel Prize for Economics. With Bloomberg TV, produced a live broadcast from campus recognizing Stanford GSB’s #1 MBA ranking and expanding on the GSB narrative. After a year in academia, I opted to return to business.

Director, Strategic Communications & Media Relations

SellHound

SellHound was an online marketplace aggregator, enabling sellers to list and manage items across dozens of marketplaces, optimizing for conversion and profitability.

Bradford Williams Strategic Communications, LLC

Advised venture-funded startup founders and investors on positioning and storytelling, usually starting from a clean sheet. Managed successful company introductions, product launches, employee communications, funding announcements, and other priorities. My clients included Mercari, Earnin, Tubular, CoPilot, Expanse and Vertex Ventures, among others.

Independent Consultant

MotorCrew, Inc.

MotorCrew matched car enthusiasts with the best shops and experts, as rated by other enthusiasts.

Wheelwell

Wheelwell was the first social network for the automotive parts and services market.

Weber Shandwick

Grew Weber Shandwick's technology revenue globally with clients including Facebook, Qualcomm, Sonos, Microsoft and Iron Mountain. Attracted and developed talent across a network of 65 offices on five continents.

Placed an overwhelmingly positive TIME cover story introducing a nuclear fusion client, telling a complex story in a universally accessible way, in addition to deeper features in Science and Nature.

Chair, Global Technology Practice

Doubled my unit’s new business win rate, delivering 27% revenue growth and 74% margin increase in 2014. Grew technology client portfolio past $100M with wins including Qualcomm, Sonos and VMWare. Directed a distributed team in 40+ offices globally, collaborating on new business pitches and clients’ crisis and CEO communications.

President, North American Technology Practice

Verisign

Contained an emerging threat to the dominance of Verisign’s .com domain by leveraging its 25th anniversary to demonstrate .com’s economic impact and cultural influence. Events featuring Bill Clinton, Kara Swisher, Dana Carvey and others drove broad and favorable coverage. 

Rebuilt the company’s investor and public profile following a long period of divestitures and uncertainty by redefining Verisign as The Internet Trust Company. Directed investor, media and employee communications supporting Verisign’s unexpected sale of its Authentication Services unit to Symantec. I left Verisign when its HQ relocated to Reston, VA.

Vice President, Worldwide Corporate Communications

Alibaba.com

Planned and directed an ambitious global media campaign marking Alibaba's 10th anniversary and policy forum, resulting in favorable worldwide earned coverage and increased credibility for this breakout e-commerce player. Counseled founding team members, including original CEO Jack Ma, on trust and safety policies/messaging in Western markets supporting the platform's global expansion.

Media Relations & Policy Consultant

With over three decades of experience in communications strategy, I'm a trusted advisor to C-suite executives, founders, and investors. I have helped Fortune 500 companies and venture-backed startups navigate complex challenges and opportunities, ranging from product launches and acquisitions, to managing crises of every nature. I have also built and led high-performing teams across multiple geographies and sectors, delivering smart, impactful campaigns.

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Bradford Williams's Linkedin Analytics

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Bradford Williams's Linkedin Analytics