RevScience

RevScience is a platform that helps small to medium ecommerce businesses diagnose problems, evaluate best practice solutions for profitability, and analyze the actual impact of each decision, using the same data science techniques employed by the largest companies in the world, but with none of the complexity.

Founder

MetricWorks

Privacy-first marketing performance measurement SaaS company. Built from idea to execution and grew to the leading privacy-first mobile measurement company.

- Identified incoming market need for non-tracking based marketing measurement early, prior to Apple announcing iOS 14 and tracking consent
- Built MVP using Pandas/Stan media mix modeling and lift testing on serverless architecture in AWS
- Managed product
- Secured lucrative early partnership with Meta
- Fundraised
- Established as a thought leader in privacy-first measurement via podcast appearances and speaking engagements

Founder and Chief Executive Officer

Target Circle AS

Affiliate marketing platform. Sold TapHeaven to the parent company and merged with Target Circle.

- Planned and executed integration of teams and products post-merger
- Established OKR methodology
- Overhauled product management processes
- Modernized software architecture
- Implemented agile software development best practices across multiple engineering teams

Chief Information Officer

TapHeaven

Customer lifetime value prediction and performance marketing automation SaaS company. Built from idea to execution and exited in 2020.

- Identified need for automation of performance marketing optimization processes
- Built MVP based on lifetime value (LTV) prediction machine learning models on serverless architecture in AWS
- Managed product
- Fundraised
- Pivoted decisively from an early demand-side platform (DSP) product when product-market fit was not achieved due to rampant ad fraud
- Developed strong sales and tech partnerships
- Negotiated exit deal

Database Versioning Systems

Database version control enterprise software company. Built from idea to execution and became a mission critical component of Fortune 1000 companies' data architectures.

- Identified need for version control of database schemas and data
- Built MVP based on Java and other desktop and web application technologies
- Managed product
- Fundraised

Mountaintop Software

Software and consulting company. Delivered strategy and process coaching backed by software solutions.

- Consulted at a variety of companies and government agencies including Motorola, Bank of America, Moody's, Abbott Labs, TJX (TJ Maxx, Marshalls), Centers for Medicare and Medicaid Services (CMS), Department of State
- Led 100s of successful, large-scale, multi-team projects involving 1,000s of people and strict budgets and deadlines
- Provided strategy and process coaching for companies and teams managing critical software
- Built bespoke software solutions

Consultant

5x founder. 1x exit. Creating opportunities for underrepresented founders including other formerly unhoused and incarcerated people. Built companies in SaaS, enterprise tech, adtech and martech, ML, econometrics/media mix modeling, lifetime value prediction. Skills in strategy, product, all-remote team building, process automation, software engineering/architecture.

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