Cognified

Scaling personal brands on LinkedIn, from content to conversion.

Founder

Kitchen X Brands

Bootstrapped a food tech start-up operating a franchise model.

Co-Founder

I use AI to create content that converts.

Are you struggling to stand out on LinkedIn?

Tired of spending hours crafting content with little return?

It's time to harness the power of AI and skyrocket your LinkedIn presence.

Look, here's the deal:

Content creation is the key to LinkedIn success.

AI tools can dramatically accelerate your content production.

Only a fraction of LinkedIn users are leveraging AI effectively.

Mastering AI-powered content creation is your ticket to dominating LinkedIn in 2024.

The question is, how do you generate enough attention to grow your following and drive results?

Here's what to know.

To start seeing real growth on LinkedIn. You need:

→ A consistent content strategy
→ Engaging, value-driven posts
→ Strategic use of engagement
→ Continuous optimisation
→ Scroll-stopping visuals

This all takes time and expertise.

So you have two options, really:

Invest countless hours figuring it out yourself.

Learn from someone who's cracked the code.

Either way, I can help you.

I've used AI-powered strategies to grow my own LinkedIn following.

Since January 2024, I've scaled to 42K+ followers in just 310 days.

Now, I channel this expertise into content creation services to help my clients achieve similar results.

Here's what you get with it:

☑️ Full LinkedIn profile revamp.
☑️ 3 - 7 weekly tailored LinkedIn posts.
☑️ Profile management and engagement handling.
☑️ Inbound and outbound social selling sequences.
☑️ Ongoing message support for continuous guidance.

Interested in unlocking your LinkedIn potential?

Apply for my services here: https://apply.cognified.io/

Don't let your content get lost in the LinkedIn void.

Let's leverage AI to create content that converts.

Enquiries: charlie@cognified.io

LinkedIn is your landing page...

But most people miss these steps.

No matter who you are...

→ It helps you attract clients.
→ It enhances your networking.
→ It boosts your visibility.

But first, you need an optimized profile:

1) Profile Picture
Make sure to crack a smile
Incorporate your brand colors
Use 1080x1080 pixel dimensions
Zoom in to take up 80% of space

2) Headline
Use simple language
Keep it short and punchy
Clearly convey what you do
Use Headline GPT for ideas

3) About Section
Leverage storytelling techniques
Provide contact details as a CTA
Aim for about 2000 characters
Structure for easy readability
Include quantifiable results

4) Banner
List social proof
Highlight your offering
Be direct, avoid questions
Make a strong first impression
Use 1584x396 pixel dimensions
Leave 1/4 left space for profile picture

5) Featured Section
Direct LinkedIn traffic to your website/newsletter
Use 1920x1080 pixel dimensions for featured content

6) Custom Link
Select "Pen" icon on your profile
Choose your CTA and provide URL
Add a CTA underneath your headline

7) Experience
Remove irrelevant experience
Add external links to direct LinkedIn traffic to
Keep roles that complement your current focus

8) Skills
List top two most relevant skills at the top
Aim for endorsements on these key skills
Use all 50 available skill slots for visibility

LinkedIn unlocks hidden business potential.
But it takes effort and strategy to get it right.

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Charlie Hills

It took me 9+ months to find these GPTs...

These changed everything.

1. Pinned Comment GPT
+ Writes engaging LinkedIn pinned comments.
- Might lack the personal touch of real conversation.

2. Hook Generator GPT
+ Crafts viral social media threads effortlessly.
- May sometimes lack unique insights.

3. Video GPT by VEED
+ Automates video creation with text prompts.
- Risks feeling less tailored to the audience.

4. Headline GPT
+ Delivers perfect LinkedIn headlines fast.
- Can feel too formulaic over time.

5. Calendar GPT
+ Plans LinkedIn content for consistent visibility.
- Might miss opportunities for spontaneous ideas.

6. Whimsical Diagrams GPT
+ Turns ideas into visual charts and mind maps.
- Visualizations can feel generic without creativity.

7. Consistent Character GPT
+ Builds characters with varied expressions and poses.
- Can generate inconsistent results.

8. Prompt Maker GPT
+ Optimizes prompts for better AI outputs.
- Could miss user-specific context.

9. Landing Page Creator from HubSpot
+ Creates and edits HubSpot landing pages seamlessly.
- May need manual tweaks for complex designs.

There are smarter ways to work with AI.

Use them. Don't abuse them.

Follow Charlie for more.
Reshare to help others.

How to create a content calendar using ChatGPT-4o with Canvas...

ChatGPT-4o w/ Canvas adds an interactive interface:

→ It streamlines planning for better strategy
→ It sets new productivity benchmarks in field
→ It amplifies human brainstorming capabilities

Here's how to do it:

1. Access ChatGPT
Log in to your account.

2. Choose the Model
Open the model dropdown menu.
Select "ChatGPT 4o with canvas".

3. Enter Your Prompt
Request a 1-month content calendar for your niche
Specify content distribution across funnel stages.

"𝘋𝘦𝘴𝘪𝘨𝘯 𝘢 1-𝘮𝘰𝘯𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘪𝘭𝘭𝘢𝘳𝘴:

(𝘐𝘯𝘴𝘦𝘳𝘵 𝘢 1𝘴𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰𝘱𝘪𝘤 𝘩𝘦𝘳𝘦)
(𝘐𝘯𝘴𝘦𝘳𝘵 𝘢 2𝘯𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰𝘱𝘪𝘤 𝘩𝘦𝘳𝘦)
(𝘐𝘯𝘴𝘦𝘳𝘵 𝘢 3𝘳𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰𝘱𝘪𝘤 𝘩𝘦𝘳𝘦)
(𝘐𝘯𝘴𝘦𝘳𝘵 𝘢 4𝘵𝘩 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰𝘱𝘪𝘤 𝘩𝘦𝘳𝘦)

𝘗𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘥𝘦𝘢𝘴 𝘪𝘯 𝘢 𝘵𝘢𝘣𝘭𝘦 𝘧𝘰𝘳𝘮𝘢𝘵 𝘧𝘰𝘳 𝘦𝘢𝘤𝘩 𝘴𝘵𝘢𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘧𝘶𝘯𝘯𝘦𝘭 (70% 𝘛𝘖𝘍𝘜, 20% 𝘔𝘖𝘍𝘜, 10% 𝘉𝘖𝘍𝘜). 𝘜𝘴𝘦 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘮𝘦𝘥𝘪𝘢 𝘵𝘺𝘱𝘦𝘴: 𝘝𝘪𝘥𝘦𝘰, 𝘤𝘢𝘳𝘰𝘶𝘴𝘦𝘭𝘴 𝘢𝘯𝘥 𝘪𝘯𝘧𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤𝘴."

4. Utilize the Sidebar
Use the sidebar to chain prompts.
Refine your content calendar format.

5. Calendar Ready
Review the generated content calendar.

6. Make Direct Edits
Prompt changes to specific table cells.
Customize your content plan within ChatGPT.

7. Fine Tune Output
Use prompts to expand on content ideas.
Emphasize particular angles in your calendar.

Refine and edit the output to match your specific needs.

Prepare it for implementation in your content strategy.

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You don’t need 120+ tools...

Just a few really good ones!

Noam and I asked top creators.

“What’s in your tech stack?”

Here’s what we found:

AI Marketing

Ruben Hassid
Research: Perplexity
⁠Copywriting: EasyGen
⁠Video Editing: Opus Clip
AI Video Creation: Synthesia
Presentation Design: Gamma

Luke Matthews
Research: Perplexity
Research: Perplexity
Research: Perplexity
Research: Perplexity
Research: Perplexity

Jonathan Parsons
Design: Canva
⁠Copywriting: Claude
Research: Perplexity
Organization: Notion
Content Generation: ChatGPT

Anna York
⁠Automation: Make
Research: Perplexity
Organization: Notion
Content Generation: ChatGPT
Writing Enhancement: Grammarly

Audrey Chia
Copywriting: Claude
Meeting Analysis: Sybill
All-in-One Workflow: You
Content Generation: ChatGPT
Infographic Designs: Napkin AI

Charlie Hills
Design: Canva
⁠Video Editing: VEED
⁠Research: Perplexity
Copywriting: EasyGen
⁠Content Generation: ChatGPT

Celeste Yamile 🤖 
⁠Organization: Notion
Content Generation: ChatGPT
⁠Text-to-Speech: WhisperAI
Video ⁠Editing: Descript
⁠Research: Perplexity

Sanchit Shangari
⁠Design: Canva
⁠Automation: Make
Copywriting: Claude
⁠Research: Perplexity
⁠Video Editing: VEED

Lindsay Rosenthal
Design: Canva
⁠UI Design: Uizard
Copywriting: Claude
Video ⁠Editing: Descript
All-in-One Workflow: You

AI Sales

Jérémy Grandillon:
Prospection: Telescope
Email infrastructure: Maildoso
Sequencing: Lemlist
Emails: Instantly
Data: Clay

Giulio Segantini:
Parallel dialer: EltoAI
AI sales coach: TrellusAI
Knowledge base: SecondBody
Data: FullEnrich
CRM: Close

Alan Ruchtein:
Email infrastructure: Malidoso
Cold emails: Instantly
Data: FullEnrich
Prospection: Telescope
Linkedin scrapper: Phantombuster

Aaron Reeves:
Prospection: Sales Navigator
Cold emails: Instantly
Waterfall: FullEnrich
Enrichement: Clay
Data: Apollo

Felix Frank ⚙️:
Automation: Make
Emails: Smartlead
Linkedin DMs: Heyreach
Lookalikes: Ocean io
Data: Clay

Noam Nisand:
Outbound: Crono
Lead gen: ZELIQ
Linkedin copywriting: EasyGen
Video prospection: Sendler
Sales intelligence: Attention

Alex Vacca 🧠🛠️:
Data: Clay
Data: Prospeo
Intent: Common Room
Warm Outbound: Unify
Sales intelligence: Attention

Melissa Gaglione✨:
Video prospection: Sendspark
Outbound Signals: Warmly
Prospection: Sales Navigator
Data: FullEnrich
Data: Clay

Matthew Putnam: 
CRM: Hubspot
DSR: Flowla.
Emails: Instantly
Data: Prospeo
Prospection: LinkedIn

AI is becoming indispensable in business.

Leverage it, or fall behind the pack.

Follow Charlie + Noam for more.

Reshare to help others.

How I create AI avatars with ChatGPT...

My simple 10-step method:

1. Go to ChatGPT
2. Upload Headshot
3. Reverse Prompt Engineer
Ask ChatGPT to "Reverse prompt engineer this image into a text format to recreate as an AI avatar."

4. Save Character Description
(You'll need this for step 8)

5. Find Consistent Character GPT
Follow the instructions on screen.

6. Character Description
Paste in your detailed character description.
Include “Pixar animation style” for this style.

7. Review Output
Make adjustments if needed.

8. Photo Shoot Prompts
Prompt the GPT "Create 20 prompts for a professional photo shoot, including expressions, actions, and poses."

9. Select Best Output
Select your favourite output generated.

10. Chain Prompts
Chain prompts to request specific scenes.

For example: Charlie is standing still, gazing up in awe at a brilliant firework display. The background features a night sky filled with colorful fireworks and sparkling lights, enhancing the sense of wonder.

AI avatar game officially changed…

Found this helpful? Follow Charlie Hills.
Reshare to help others in your network.

Step-By-Step Guide: How to Create AI Avatars with ChatGPT

In 2024, we gained 75,963 followers...

The secret? There isn't one.

I got 46k followers in 11 months.
Daniel got 29k followers in 9 months.

I'm now #2 for LinkedIn Growth in 🇬🇧
And Daniel, #1 for LinkedIn Growth in 🇩🇪

This wasn't by mistake...

We both hit the ground running:

2019: Launched a marketing agency. It flopped.
2021: Co-founded a food tech start-up. It failed.
2022: Went back to full-time employment.

2024: Everything clicked on LinkedIn.

You see, I've failed a few times.
↳ To succeed, you have to fail

The truth is: 

→ There's no single formula

Both approaches work.

Experiment with what works for YOU.

Success isn’t about copying.
It’s about finding your own path. 

P.S. Want more LinkedIn tips?

Follow us (Charlie + Daniel)

Traditional profiles are outdated...

Personal branding is essential.

→ My LinkedIn profile used to be ignored.
→ I had few followers; my value was unseen.
→ I was overlooked by potential clients and employers.

But there's more:

☑️ I revamped my profile with strategic content.
☑️ My followers grew, and so did my opportunities.
☑️ Now I’m a sought-after pro with a strong brand.

Nothing has changed; I am still Charlie Hills.

BUT...

Now I understand the power of perceived value.

Here’s why:

1. A generic profile doesn’t attract opportunities.
2. Outdated headlines fail to convey your value.
3. Poor visuals reduce trust and engagement.

What should you focus on?

→ Crafting a headline that highlights your impact.
→ Using visuals to build trust and connection.
→ Creating content to position yourself as a leader.

Perceived value can transform your professional life.
Make sure your presence reflects your true worth.

Tag someone whose personal brand you admire.

Follow Charlie for more. Reshare to help others.

P.S. Today is my birthday! I'm 27 years young.

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