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I bring a strong record of driving brand awareness, increasing market share and optimising the commercial potential of products & services in competitive markets. By developing extensive networks and a high profile within the industry, I am able to increase access to new revenue opportunities and deliver a business growth advantage. Speaking regularly at industry events and providing thought leadership across online & offline media platforms underpin my success in enhancing companies’ market standing. My industry-level participation also includes conceiving and founding Women in CX Community. This wider contribution across the marketing and customer experience sector has led to my recognition by Customer Experience Magazine and inclusion in the publication’s annual listing of top 25 customer experience professionals. In addition to step-changing company performance, I am motivated by ensuring clients consistently achieve their objectives. Building a brand-passionate and client-centric team culture is central to my leadership style. Empowering teams with skills and tools to develop collaborative, consultative relationships with clients ensures sales & marketing targets are not only met, but frequently exceeded. For the last 12 years I have been instrumental in transforming clients’ businesses by providing technology-led marketing solutions that drive data-driven decisions and help differentiate customer experience. My experience includes working within both a start-up and a leading global research agency, together with establishing a portfolio of clients spanning diverse sectors, including automotive, finance, retail and utilities. KEY AREAS OF EXPERTISE: • Marketing and PR activity to increase companies’ share of voice • Business development, reaching new prospects and growing pipelines • Best practice sales development and operational processes • Creation of commercial strategies that drive new and existing business • External audience engagement, as brand representative and presenter • Company-level strategy development as part of senior leadership team • Launching, merging and expanding businesses of different scales • Budget management and optimisation of marketing spend • Coaching team members, growing and managing internal talent Ranked in Customer Experience Magazine as one of the industry’s top 25 CX Stars
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