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Chris Watson

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If the organization hasn't crafted a powerful strategic story for their organization to use in Sales, Marketing, HR, Leadership, & Customer Service then each of your people are making up their own story to tell. We process everything we hear or see in story form & yet we aren’t crafting stories & narratives to connect & compel others. ► 𝐖𝐡𝐲 𝐒𝐭𝗼𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠? In every organization the vision, strategy, & culture are successful by the use of strategic communication, but these should be deployed using strategic storytelling. We are connected by stories throughout our lives. We create curiosity with stories. Stories are the fabric that holds relationships together for years. Stories create a sense of knowing. Stories help to communicate complex thoughts. Stories should be utilized for your people, partners, & prospects. Your audiences want to hear a story to better understand your vision. ► 𝐒𝐭𝗼𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 Journey: I have been utilizing stories for years in my personal life, professional life, leadership roles, podcasts, books, and in all of my training. They have helped me to: Meet or Exceed Quota every year that I have been in a sales position. Train & coach organizations from all industries, of all ages, and in different roles. Win the National Sales Team of the Year award 3x. Create stories for organizations to use in the marketplace, internally, & for strategy. >𝐇𝗼𝐰 𝐜𝐚𝐧 𝐒𝐭𝗼𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐡𝐞𝐥𝐩 𝗺𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Leaders of all kinds should be using stories in their Vision, Strategy, Culture, and Development of their teams. 𝐒𝐚𝐥𝐞𝐬: Salespeople should using stories in their prospecting, outreach, presentations, demonstrations, and proposals. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: This is a no-brainer... and yet so many aren't telling stories that resonate with people & are not aligned with their sales team. How can I 𝐢𝗺𝐩𝐫𝗼𝐯𝐞 𝗺𝐲 𝐬𝐭𝗼𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠? ► Learn how to craft a Narrative or Strategic Story to drive strategy within your organization. ► Understand the framework of effective stories that will resonate with your audiences. ► Strategic Storytelling will improve your culture & cohesiveness. ► You will become intentional at finding stories in your life that can be used in your career. To learn more, schedule a 30-minute conversation today to see 𝐡𝗼𝐰 𝐬𝐭𝗼𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝗼𝐮 & 𝐲𝗼𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬! 🎯 BOOK A 𝐐𝐮𝐢𝐜𝐤 Story Conversation TODAY! https://calendly.com/craftandcompel/storytelling-conversation

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