SaaS Academy Advisors

SaaS Academy/Customer Education Advisor 🎓

HubSpot

Director of HubSpot Academy. Our team's purpose is to educate and inspire people so that we, together, transform the way the world does business. Our team is comprised of three groups.
- Education Group (Professors that create education for industry professionals, customers, partners and developers)
- Content Group (L&D, brand/education standards, editing, metrics)
- Programs Group (Education Partner Program, Credentialing, HubSpot Certified Trainers

Director, HubSpot Academy

Senior Manager, HubSpot Academy Professor Group

Led the professor group and was responsible for:
- Hiring/team development 
- Professional development
- Execution of the group's education creation projects (lessons, certification courses, etc.)

Manager, HubSpot Academy Professor Group

Developed and taught intermediate and advanced level inbound marketing strategies online and in-person. Developed a new learning format called "HubSpot Projects." that empowered HubSpot customers to use multiple HubSpot apps together to achieve their business objectives. The success of this format resulted in the development of a "HubSpot Projects" app built natively inside of the HubSpot software.

Principal Professor, HubSpot Academy

As a Senior Professor, Chris worked with customers via Training Classes, Workshops, Strategy Series, Certifications, HubSpot User Group presentations, #InboundLearning webinars and an array of Open Office Hours.

Senior Professor, HubSpot Academy

Chris  joined forces with Mark Kilens and Sarah Bedrick to start the Academy team. They had one goal in mind. Help educate as many Marketers as possible on Inbound Marketing and communicate how to leverage it for business success.

As a Professor, Chris works with customers via Training Classes, Workshops, Strategy Series, #InboundLearning webinars and an array of Open Office Hours.

If it's not helping make customers more successful it's not part of Chris' job.

Professor, HubSpot Academy

As an Enterprise Inbound Marketing Consultant Chris worked with 50 customers on an on-going basis focusing on both Inbound Marketing success and overall marketing strategy. 

The beauty of Inbound Marketing is that success can be tracked.  The success/numbers behind the strategies chosen speak for themselves.

Enterprise Inbound Marketing Consultant

As an Inbound Marketing consultant Chris worked with 60+ small and medium sized companies/organizations helping them implement and capitalize on the new age of marketing. 

Success metrics focused on increasing qualified traffic, converting the traffic to leads & nurturing those leads to the point of purchase.

Inbound Marketing Consultant

Invoke Solutions

Report directly to CEO, responsibilities include: creating and executing integrated marketing strategy, managing PR initiatives, email marketing campaigns, inbound marketing, website optimization, sales and executive level presentations and trade show/conference planning
• Increased web traffic significantly using inbound marketing and social media coupled with traditional methods
• Set new webinar attendance and engagement levels, worked across departments to create marketing collateral 
• Assisted recruitment team with panel bid process and project management

Marketing Manager

• Worked the entire sales cycle from prospecting through execution of research project
• Presented and executed research live at corporate headquarters for F500 companies including, Nestle, eBay, Frito-Lay, Genworth Financial and Advance Auto Parts

National Account Executive

• Developed pipeline through cold calling, emailing and LinkedIn
• Supported VP of business development (writing proposals and project pricing)

Inside Sales Representative

Interviewed C-Level stakeholders globally to understand how to improve GGB’s front-end through CRM.
• Presented CRM analysis via global video broadcast to CEO and key executives
• Research and recommendations resulted in CRM implementation in 2008
• Organized and budgeted trade shows; booth locations, booth aesthetics, materials and promotional items

Global Marketing Intern

SEI Investments

• Updated and revised client contracts, insured accuracy of financial statements and reporting protocol
• Performed weekly and monthly reviews on clients’ financial revenues, (USA, Canada, and Europe)

Corporate Accounting Intern

SaaS Educational Programming | HubSpot Academy founding member and former Director

We consult with and advise SaaS businesses looking to build and scale their Academy initiatives. We work with businesses looking to maximize the value of educational content to impact CaC, Retention, CLTV, NPS/CSAT, ENPS and the many KPIs that roll up to them like qualified leads, time-to-close, deal size, time-to-value, product usage, community engagement, etc. If you're building an Academy of your own, working to scale your initiative or looking for insights on how to pitch an Academy let's chat!

LearnWorlds challenged Lindsay Thibeault and me to put together an accelerator for SaaS/AI businesses to 

design > create > launch an on-demand customer education course in 6 weeks.

A few years ago I would have said it was impossible without a team, but...

Today, a team member with product and industry knowledge, 5-10 hrs/week, and no instructional design experience can:

> Design a V1 course the drives business outcomes
> Create the curriculum, scripts, resources, templates
> Edit videos, apply branding, and create promo and launch materials
> Set up the LMS (FREE for 6 weeks) and go-live to the target audience

all within 6 weeks.

Starts Oct 20th: Register for free (Link in the comments)

#CustomerEducation #SaaS #LMS #CustomerSuccess #LearnWorlds #CustomerAcademy

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Chris LoDolce's Linkedin Analytics

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