Chris Pyeatt, M.S. Comm's Linkedin Analytics

I love marketing and advertising because it's the chance to understand people and deliver goods or services that solve one of their deeply held wants or needs. My job in marketing is not to simply take your money. It is to show you how life can be better with my product or service. This happens through understanding customers needs deeply, engaging regularly and proactively guiding them to cutting edge solutions to their problems. When I was 8 years old I had a dream of becoming an entrepreneur, an NBA player, an Olympian. That very summer I walked down my 1/4 mile driveway and stood on our bridge for hours with a bin full of my toys to host my own garage sale. This was way out in the country well few visitors would come, some kind neighbors or passers-by stopped and bought some of my stuff. I think that day I made $20, back in 1997. I learned the power of communicating with strangers and having no fear. Since that day, I have loved talking to people. I want to know why you tick, what matters to you, why you made the choice of clothes, food, trips, hotels and exercise. Market segmentation is about grouping people together as Seth Godin says, "People like us, do things like this."