Christina Schneider's Linkedin Analytics

If no one claps, would you still post? That’s the test. Not the likes. Not the comments. Not the DMs. It’s what you do when no one is watching that decides everything. Some days you’ll post and it’ll feel like shouting into a void. But that’s not failure. That’s proof you’re serious. The loud posts don’t build your brand. The quiet ones do. The ones you write when no one’s clapping. The ones you send when it’s only you who believes. That’s how you win. Not with noise. With proof. Proof you were serious before anyone said you were good.

I don’t track likes. I track reply rates. Because my job isn’t to go viral. It’s to help founders actually talk to buyers. You don’t need dopamine. You need deals. What I build looks simple on the surface: – 1-line openers – Clear angles – 6-part sequences with actual voice But underneath? It’s doing the job you think a viral post will do. It starts conversations. It gets real feedback. It earns attention without asking for it. Because buyers don’t care how clever you sound. They care if you get what they’re stuck on. → No fluff. → No buzzwords. → No “just circling back” nonsense. Just language that feels like a real person, saying something that matters. That’s why it works. And why I don’t track anything else. --- P.S. If you want conversations (not claps) → we should talk.

Simple as that. ↓ Would you add anything—or cut something?

No hook. No rhythm. No voice. Just silence. This was a founder just one month ago. She posted once a week. High-effort. Long posts. Smart points. Crickets. So she gave up. “LinkedIn’s not for me.” We pulled her stats. Her posts were showing up, just not hitting. Why? No hook. No rhythm. No real voice. We rewrote 3 of her old posts. Same ideas. Better structure. First one got 18 comments. From the same people who’d been ignoring her for months. LinkedIn works. But only if you stop writing like you’re scared to be seen. You ever looked at your own post and thought, “Yeah... no wonder it flopped”?

Dear Salespeople, I know you’ve sent follow-ups like: “Just checking in.” “Any thoughts?” “Bumping this to the top of your inbox.” Let me ask you something: If you got that email... Would you be excited to reply? Didn’t think so. Here’s what works instead: → Say something that proves you did the work → Make it sound like a person, not a sequence → Offer one helpful thing. Then stop talking. Sincerely, Someone who wasted 372 follow-ups learning this the hard way.

This founder sent zero follow-ups. For 3 years. They had a clean list. A decent offer. And great warm leads. They sent one email per lead. That’s it. No follow-ups. Ever. When we asked why, they said: “I figured if they didn’t answer, they weren’t interested.” Yeah... no. Our best-performing follow-up? Email #4. 42% reply rate. Not everyone replies the first time. But a lot of them are almost there. Your job? Help them cross the line.

These 10 content ideas actually get people to stop scrolling—and start responding: 1 — Share a moment that changed how you work Something real that shifted your mindset or approach. People relate to turning points. 2 — Call out a mistake people keep making Identify a common problem in your space and explain why it’s hurting them. 3 — Show how you helped someone, but skip the flex Focus on the lesson or insight—not your ego. 4 — Drop a tiny tweak that had a big payoff People love actionable tips they can use right away. 5 — Tell the story where you almost quit Vulnerability builds trust. Show the struggle, not just the win. 6 — Celebrate something small—but honest Not every win is big. Normalize the stuff that actually matters to you. 7 — Say something unpopular (but true) Challenge what everyone else is saying. Be bold—just back it up. 8 — Document something in-progress People want the behind-the-scenes, not just the polished outcome. 9 — Turn a comment, DM, or question into a post If one person asked, others are thinking it too. Turn it into value. 10 — Share the belief that drives your work When people resonate with your why, they’re more likely to trust your how. If you're stuck this week, steal one. Hit post. See what happens. And if this helped? Stick around—I share more post ideas daily.

How my german grandma accidentally taught me email marketing My grandma used to critique every letter I wrote. “Too long.” “Too boring.” “Not personal.” That was her feedback on my 7th birthday card. I was seven. She did not care. Her rule? “Make it short. Make it snappy. Make it worth reading.” She wasn’t in marketing. But she understood attention. Which is more than I can say for a lot of marketers. She taught me something I use every day: Every sentence has one job— make you want to read the next one. That’s it. If your opener flops, nothing else matters. Thanks, Oma. You would’ve been a savage copy chief.

Being clear isn’t boring. It’s powerful as hell. You’re not being ignored because you’re not smart enough. You’re being ignored because they don’t get what you’re saying. The clearest message wins. Always. That post you thought was “too basic”? It’s probably the one they needed most. Because clarity doesn’t talk down. It pulls them in. → Clear offer. → Clear pain. → Clear next step. That’s what moves people. That’s what gets remembered. That’s what gets replies. Smart doesn’t mean complicated. It means understood. The second you stop trying to impress is usually the first time they really listen. Because the people you're trying to reach? They don’t need more clever. They need more clear. Say what matters. Say it like you mean it. Say it so they can’t miss it. Because clarity? It doesn’t just get you heard. It gets you chosen.

We hit 31% reply rate in 8 days. Cold. Same list they tried 3 months ago. Same ICP. Different strategy. No “hope you’re well.” No fluff. Just sharper writing and follow-ups that made people feel something. Not just emails that get opened. Emails that actually get answered. And yeah, they got booked calls. But more importantly? They stopped apologizing for being in someone’s inbox. Stopped second-guessing every CTA. Stopped holding back. Your offer’s not the problem. Your words are. You don’t need new leads. You need new language. That’s what I’m here for.

Same list. Same offer. Totally different result. This founder thought their list was dead. Turns out the emails just sucked. They had 94 leads. Sent one campaign. 2 replies. No bookings. They paused outreach. Blamed the list. Moved on. We stepped in: → Rewrote the sequence (cut the pitch) → Ranked leads by real buying signals → Added follow-ups (not spam, just smart) Same list. Same offer. 13 replies. 5 meetings. 2 closed. Not new tools. Not fancy automations. Just message-market match. Cold email isn’t magic. But with the right words? It kinda looks like it. If your inbox is quiet... it might not be your product. It’s probably your messaging. We fix that. Want in? You know where to find me.

You can smell it. The “Hey {{first_name}}, I love what you’re doing at {{company}}” stench. AI didn’t kill cold email. Bad inputs did. If you sound like ChatGPT after three espressos, no one’s replying. Want replies? Write like a clever human. Add spice. Add tension. Say something they don’t expect. One of my best-performing openers? “You’re gonna hate me for this.” And weirdly... people loved it. No flattery. No filler. Just bold, smart writing. It’s not about tools. It’s about tone. Use AI if you want. Just don’t forget to add you back in. What’s one cold email line that makes you instantly delete?

95% of cold emails fail for one reason: They sound like cold emails. - Polite intros. - Vague value. - Fake personalization. - Big CTA. - Zero tension. Templates don’t get read. They get scanned. And skipped. What works? → Writing like a human with a point. → Starting with friction, not flattery. → Creating a reason to reply that isn’t “just checking in.” No shouting. No begging. Just clarity with teeth. Don’t write sequences. Write moments that get people to stop, think, and reply. That's what I do. It doesn’t have to sound clever. It has to sound like you. And when it does? That’s when people stop scrolling. And start replying.

She almost didn’t send it. I know that feeling. She stared at the draft for hours. Rewrote the subject line three times. Tweaked the CTA like it was made of glass. Then she hit send. Cold. No warm-up. No intro funnel. Just one honest email. Same day: 3 replies. Next morning: 2 booked calls. Next week: no hesitation on the next one. The email wasn’t perfect at all. But it worked. Sending > perfecting. And yes. That was me. I’m her. Ever sat on a draft for hours? Be honest. How many did you never send?

The kid who sold me a pen. I was 13. A kid came up to me in a train station. Held out a pen. “I found this on the floor. You can have it. But if you want to own it, it’s 1€.” I laughed. Then I paid him. Why? He didn’t sell a product. He sold a story. That’s how I write cold emails now. Not: “We do email outreach for SaaS.” But: “You’re sitting on a 3-email sequence that’s bleeding replies.” Make it a moment. Make them feel like they’re already in it. That kid? No idea where he is now. But if he runs a SaaS, I’ll write his emails for free.

Book a call. First email. No context. Criminal. Someone once told me: “Cold email doesn’t work. I sent 50. Crickets.” So I asked for the email. 15 lines. No hook. No context. Ends with a bright blue “Book a call.” I winced. You don’t drop a calendar link before building any tension. That’s not a CTA. That’s a jump scare. Great emails build momentum. This one skipped the entire middle and asked for commitment. You know what that email reminded me of? A blind date where the guy proposes 5 minutes in. Email outreach isn’t Tinder. It’s not even LinkedIn DMs. It’s a chess match. And you just moved your queen before the pawns. That “Book a call” button? Came in five steps too early. Fix your first move. It’s not that cold email doesn’t work. It’s that yours asked for marriage before the appetizer. Guess some emails really teach you what not to send, huh.

No one talks about how easy it is to write content no one cares about. A founder told me LinkedIn “just wasn’t working.” He posted once a week. Smart takes. Big effort. Crickets. Why? No hook. No rhythm. No voice. He wasn’t invisible. He was forgettable. We rewrote 3 of his old posts. Same ideas. Better structure. First one? 18 comments. From people who had ignored him for months. Posting more won’t fix a post no one wants to read. You ever look back at your own post and think... yeah, no wonder no one replied?

Please Stop Being Nice. Nice cold emails are the worst. They try so hard not to offend that they end up saying... absolutely nothing. “Would love to connect if you have time 🙂” = I don’t believe in what I’m offering. Bold gets replies. Nice gets ignored. And no. Bold doesn’t mean rude. It means clear. You’re reaching out for a reason. Say it. Your subject line should punch. Your opener should slap. Your CTA should dare. You’re not writing a eulogy. You’re writing a door-opener. So kick the damn door.

“I’ll start posting when we grow a bit.” That’s what the founder told me. He had a great product. But no one knew. He thought visibility was a luxury. It wasn’t. It was step one. We started simple: 2 post a week. No hacks. Just honest insights from inside the build. Month 1: 600 views Month 2: 1.7k Month 4: 5 inbound leads Month 6: Funded. You don’t grow then show up. You show up so you grow. Because the invisible? They don’t get picked. They get passed over. If you’re not seen, you don’t get chosen. Start before they’re watching.

Skills get you noticed. Character makes you unforgettable. You can teach skill. You can’t teach character. You want to stand out? Don’t just work harder. Show up better. Because in business (and life), it’s not just what you do. It’s how you do it. Here’s what separates people who rise: → They try before they feel ready They don’t wait for permission to start. → They own their mistakes Nothing builds trust faster than honesty. → They stay reliable No chaos, no drama. Just solid follow-through. → They keep their cool Even under pressure, they don’t punch down. → They ask for help Curiosity beats pretending every time. → They take initiative They solve problems before they’re told to. → They lift others up Not for credit—because it’s who they are. → They keep learning Even when it’s humbling. Even when it’s slow. Anyone can list skills. But character? That’s felt. You can have all the credentials in the world... But if people don’t trust you, they won’t stick around. Your character is the real resume. And it speaks louder than any title ever could. What’s a trait you wish more people brought into the room?