Greg Smith Jr.'s Linkedin Analytics

I started my career as a rodbuster—tying rebar under the sun, learning the trades from the ground up. After more than 15 years in the construction industry, I picked up a camera and found a new way to build: by capturing the grit, skill, and pride of the blue-collar workforce through visual storytelling. Today, I’m the Founder of Thru Your Lens, LLC, a media company that specializes in construction and industrial photography and videography. We help contractors, developers, and tradespeople market their work, document their projects, recruit new talent, and tell their stories through high-quality, authentic content. Our services include: • Construction photography & drone media • Recruitment & safety/training videos • Corporate headshots & company events • Existing conditions documentation (including Matterport) • Online courses for in-house teams and photographers We also offer a self-paced, OSHA-aware construction photography certification—designed to help independent creators and internal marketing teams master the unique challenges of working safely and effectively on jobsites. Whether I’m behind the camera, on a site visit, or teaching others how to do what I do, my mission is the same: to elevate the image of the working class and help construction companies build a brand as strong as the structures they create.