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Chris Vaughn

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Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children. I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies. By 21, I was founding companies. In the decade since, I've: ➤ Generated $300M+ in revenue ➤ Built operations in 1,000+ U.S. cities ➤ Served over 3 million customers globally ➤ Helped grow hundreds of small businesses ➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices ➤ Successfully navigated both successful and failed multimillion-dollar acquisitions ➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more ➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation BUT, the journey was hard (harder than it needed to be). I’ve faced many of the things you don't think about when starting a company: → Fought off (and won) predatory lawsuits → Closed a Seed round days after my wedding → Negotiated with demanding government agencies → Worked with lobbyists to introduce or change legislation → Raised a Series A while in the hospital for my first son's birth → Navigated a failed multi-million dollar merger while my daughter was born → Survived near-extinction events where we had single-digit weeks or days to save the company Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones. ——— 👋 Follow me for daily tips on mindset, systems, lifestyle design, and high-growth habits. 🔥Get my newsletter – Playbook Academy (www.playbook.academy). See why thousands of founders and executives read Playbook Academy every Saturday morning.

Check out Chris Vaughn's verified LinkedIn stats (last 30 days)

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Chris Vaughn's Best Posts (last 30 days)

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Raising money? Use this founder cheatsheet. A simple guide to the difference between: -Angel -Venture -Private Equity -Family Office It's not just about the capital, only select partners who's investment model aligns with your vision. Get this wrong, and you're headed towards conflict. Lessons inside 👇🏼


10

I turned off ALL notifications on my phone. It was terrifying at first. What if I miss something? But that single move was a game-changer for my productivity. Now I've added back only: → Calls and texts from contacts → Scheduled summary of notifications (not real-time) I've reduced everything to: ➤ Comms: Calls/texts (immediate), email/Slack (2x daily), everything else (2-3x weekly) ➤ Apple Notes: Simple digital thinking space with folders ➤ Physical notebook: For brainstorming, notes and planning ➤ Claude & ChatGPT: Different AI tools for different needs (eliminated 3 others) ➤ GSuite: For team collaboration (got rid of most other project and team tools) When I coupled this with day-theming I saw a huge uplift in my personal output: 𝗠𝗼𝗻𝗱𝗮𝘆: Creative Work, Growth & Marketing 𝗧𝘂𝗲𝘀𝗱𝗮𝘆: Strategy & Planning 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆: Operations & Product 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆: Learn / Exploration 𝗙𝗿𝗶𝗱𝗮𝘆: Team Syncs, Reviews This eliminated constant context-switching that killed my productivity and let me feel consistently relaxed while getting more done. 🔥 Here's the full list of 10 tools I use to run my life: https://lnkd.in/ewtP_Ah4 ♻ Find this useful? Repost to help your network.


9

This simple M&A hack could add millions to your deal ↓↓↓ Most founders obsess over their relationship with the buyer, the upfront negotiation, running a bidding process... But completely ignore the relationship between legal counsels. This can cost you millions and derails more deals than you know. Here's a super simple and powerful hack: Select M&A counsel who has previously transacted successfully with the buyer's counsel. Why this matters: → Attorneys engage in subtle positioning battles throughout negotiations → They're the trusted advisors both sides look to when things get complicated → Pre-existing relationships create shortcuts through complex legal hurdles → Trust between counsels prevents small issues from becoming deal-killers Before hiring your exit attorney, ask this simple question: "Have you worked with [buyer's law firm or specific attorney] before? What was the outcome?" The ideal response is a specific deal they closed together smoothly. This simple tactic dramatically increases your chances of getting a deal done—and on better terms. ♻ Find this useful? Follow me, Chris Vaughn, and repost to help your network. 🔗 Get more deal tricks from last Saturday's newsletter at the link below.


    7

    Netflix didn't just build better technology than Blockbuster. They named it better. — When Netflix said "streaming," they painted effortless flow—content rushing toward you like water. Blockbuster clung to "digital downloads." Which felt like work. Then Netflix delivered the knockout: They rebranded traditional TV as "appointment television." Suddenly, competitors weren't offering convenient entertainment—they were forcing viewers to schedule it. This is strategic naming in action. — History is full of these moments: Churchill's "Iron Curtain" didn't just describe Soviet policy—it created a visual metaphor that defined the Cold War for decades Steve Jobs' "embrace, extend, and extinguish" didn't just criticize Microsoft—it branded them as predators in three words Trump's "Low Energy Jeb" didn't attack policies—it rewired how people saw his opponent forever The pattern? The best strategic minds don't just build better products. They name them in ways that shape how others think, feel, and act. Want to learn how to do this? Full deep-dive below (with real-world examples).


    6

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