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Chris Walker

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I'm building an ecosystem of complementary, highly specialized B2B GTM technology & managed services. Together, we are shaping the future of B2B go-to-market strategies. REFINE LABS Refine Labs is the leading B2B Digital Marketing and Demand Generation Agency that helps high growth B2B companies transform their digital demand engine to increase qualified pipeline and revenue that aligns with how B2B buyers consume & buy today. The core services & expertise are combined into one fully integrated digital partner, which include: Demand/ABM Strategy & Reporting, Creative Campaigns & Content, and Digital Advertising leveraging industry-leading demand creation strategies. I founded Refine Labs in 2019 from my living room with one $100/hour client contract and grew it to an 8-figure revenue business with a dominating digital presence in less than 3 years with the help of my business partner Megan Bowen and our incredible team. As of January 2024, we promoted Megan Bowen to CEO and I'm taking on the role as Executive Chairman specifically focused on long-term strategy, financial planning, and business development. PASSETTO Passetto is a tech-enabled GTM Strategy Consultancy that helps B2B executives identify and execute against their highest priority growth levers with confidence and clarity. The Consulting Services, Product, and Automation and powered by a proprietary data model that unifies Sales, Marketing, and SDR data into 1 unified GTM view. After 9 months in stealth mode, we publicly launched Passetto in January 2024 where I will lead the team as CEO. HATCH Hatch is a content production agency built for dark social. Hatch helps you edit and repurpose all your raw video content, perfectly formatted and optimized to distribute in channels like LinkedIn, Spotify, Apple Podcast, YouTube, Tik Tok, Instagram, and more. I believe deeply in the effectiveness and long-term upside of investing in a dark social content strategy, so when the opportunity arised with Hatch, I was pumped to get involved. I am a Limited Partner in Hatch specifically focused on long-term strategy, financial planning, and business development. __ I also host the forward-thinking and provocative B2B Revenue Vitals podcast (formerly State of Demand Gen) that challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. If you are interested in exploring a partnership with one of the companies I'm involved with, a speaking engagement, an investment opportunity, or anything else shoot me a DM ✌️

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