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I've been immersed in copy and marketing ever since I left school a decade ago... I've done everything from freelancing, to retainer deals, to offer creation, to hiring copywriters, tracking ads, in-depth research, you name it. And from this, I learned 3 vital lessons. These lessons were: 💡 The best results come from aligning incentives, every single time. That means a long-term relationship where client copy gets optimized over time... producing more and more revenue. 💡 Copywriting is vital, but it’s only one piece of the puzzle. There are a ton of moving parts involved in actually taking a prospect from seeing your offer to buying it. They all need to be optimized for conversions to happen. 💡 Many copywriters are focused on collecting fees. Which means they’re more focused on writing copy as quickly as possible. Instead, they should be focusing on writing copy with the highest possible chance of success. I took these lessons and used them to launch Your Conversion Partners (YCP). YCP handles the… ➤ Research ➤ Strategic consulting ➤ Product development ➤ Offer creation ➤ Copywriting ➤ Analyzing data ➤ Continued optimization and split-testing …that goes into crafting a 7-figure offer. But there’s still more that makes me and my team unique. We’re not in this to make a quick buck. We’re in this to take the pressure off DR businesses. We manage entire campaigns for major publishing companies from start to finish. All they have to do is handle the operations and drive the traffic. Achievements include: 🏆 Working as a financial copywriter for Agora divisions like Money Map Press and Southbank Investment Research, plus other major financial publishers like Angel Publishing and Mauldin Economics. 🏆 Writing copy for New Market Health, a division of Agora, plus many of the biggest health marketers around - one promo I wrote achieved more than $20 million in sales. 🏆 Having a financial promo running for four years and counting - virtually unheard of. 🏆 Co-owning the 7-figure Divine Locks hair offer loved by affiliates… I also draw on this deep well of experience to enable other copywriters to become the best they can be. One mentee of mine went from sub-10k months to regular 30k months with no extra work. Another went on to beat the control of an 8-figure company. That’s the kind of difference I bring to the table. To learn more about what we do at YCP, check out the media below, or get in touch. Email: [email protected] Book A Call: https://savvycal.com/chriswright/copyneeds
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