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Michelle Troutman (Classy Writing)

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๐——๐—ข๐—˜๐—ฆ ๐—ฌ๐—ข๐—จ๐—ฅ ๐—–๐—ข๐—ก๐—ง๐—˜๐—ก๐—ง ๐—ฅ๐—˜๐—”๐—–๐—› ๐—ง๐—›๐—˜ ๐—ฅ๐—œ๐—š๐—›๐—ง ๐—–๐—Ÿ๐—œ๐—˜๐—ก๐—ง๐—ฆ? Your business image or brand identity affects who you attract. Because we make buying decisions on an intuitive level โ€” based on how we feel, not on how we think. Psychologist Daniel Kahneman called this โ€œfastโ€ thinking. Instead of carefully considering every decision, we make snap judgments based on first impressions. We donโ€™t always think through a purchase โ€” more often, we โ€œfeelโ€ our way to one. And what stirs those emotions? Your brand identity. ๐—›๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฉ๐—ผ๐—ถ๐—ฐ๐—ฒ ๐—ฆ๐—ต๐—ฎ๐—ฝ๐—ฒ๐˜€ ๐—•๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ The way you present yourself โ€” your values, personality, and messaging โ€” instantly tells people whether youโ€™re the right fit. Itโ€™s like meeting someone for the first time. Before they speak, youโ€™ve already gotten a sense of who they are. A Harvard Business Review study found that six out of ten customers bond with brands over shared values. When your messaging reflects what matters to your ideal clients, they donโ€™t just notice you โ€” they connect with you. How well does your messaging communicate your core values? What do the brands you buy or work with show you about who they are โ€” and who you are? Do the clients you attract match your brand identity? ๐—›๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ช๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€ ๐˜๐—ต๐—ฒ ๐—ง๐˜†๐—ฝ๐—ฒ ๐—ผ๐—ณ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฌ๐—ผ๐˜‚ ๐—”๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜ Another major part of your image is the quality of your writing. Research reveals that people avoid or spend less time viewing ads and web pages with typos. Customers may disrespect you and your work if your words: โ€ข are misspelled โ€ข donโ€™t express your values โ€ข arenโ€™t convincing โ€ข donโ€™t show what sets your business apart You might also engage tough customers when you use copy artificial intelligence (AI) writes โ€œas-is.โ€ It canโ€™t replicate human experience. AI hasnโ€™t suffered from depression, needed start-up funds, or settled an agreement. It lacks firsthand knowledge and empathy to convey the right tone to persuade customers to buy. That requires a human touch, rooted in personal experiences and behavior. ๐—›๐—ผ๐˜„ ๐—–๐—น๐—ฎ๐˜€๐˜€๐˜† ๐—ช๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† Classy Writing strengthens your brand identity to draw ideal clients. I work with businesses that serve others, such as law firms, insurance agencies, and healthcare organizations. I tend to practice what I preach. Before you contact me, do you know if we share similar values? Consider how you feel about working with me. ๐—™๐—ฅ๐—˜๐—˜ ๐——๐—œ๐—ฆ๐—–๐—ข๐—ฉ๐—˜๐—ฅ๐—ฌ ๐—–๐—”๐—Ÿ๐—Ÿ: https://www.classywriting.com/

Check out Michelle Troutman (Classy Writing)'s verified LinkedIn stats (last 30 days)

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