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๐๐ข๐๐ฆ ๐ฌ๐ข๐จ๐ฅ ๐๐ข๐ก๐ง๐๐ก๐ง ๐ฅ๐๐๐๐ ๐ง๐๐ ๐ฅ๐๐๐๐ง ๐๐๐๐๐ก๐ง๐ฆ? Your business image or brand identity affects who you attract. Because we make buying decisions on an intuitive level โ based on how we feel, not on how we think. Psychologist Daniel Kahneman called this โfastโ thinking. Instead of carefully considering every decision, we make snap judgments based on first impressions. We donโt always think through a purchase โ more often, we โfeelโ our way to one. And what stirs those emotions? Your brand identity. ๐๐ผ๐ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ ๐ฆ๐ต๐ฎ๐ฝ๐ฒ๐ ๐๐๐๐ถ๐ป๐ด ๐๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ The way you present yourself โ your values, personality, and messaging โ instantly tells people whether youโre the right fit. Itโs like meeting someone for the first time. Before they speak, youโve already gotten a sense of who they are. A Harvard Business Review study found that six out of ten customers bond with brands over shared values. When your messaging reflects what matters to your ideal clients, they donโt just notice you โ they connect with you. How well does your messaging communicate your core values? What do the brands you buy or work with show you about who they are โ and who you are? Do the clients you attract match your brand identity? ๐๐ผ๐ ๐ฌ๐ผ๐๐ฟ ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ ๐๐ต๐ฒ ๐ง๐๐ฝ๐ฒ ๐ผ๐ณ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฌ๐ผ๐ ๐๐๐๐ฟ๐ฎ๐ฐ๐ Another major part of your image is the quality of your writing. Research reveals that people avoid or spend less time viewing ads and web pages with typos. Customers may disrespect you and your work if your words: โข are misspelled โข donโt express your values โข arenโt convincing โข donโt show what sets your business apart You might also engage tough customers when you use copy artificial intelligence (AI) writes โas-is.โ It canโt replicate human experience. AI hasnโt suffered from depression, needed start-up funds, or settled an agreement. It lacks firsthand knowledge and empathy to convey the right tone to persuade customers to buy. That requires a human touch, rooted in personal experiences and behavior. ๐๐ผ๐ ๐๐น๐ฎ๐๐๐ ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐ฒ๐ป๐๐ถ๐๐ Classy Writing strengthens your brand identity to draw ideal clients. I work with businesses that serve others, such as law firms, insurance agencies, and healthcare organizations. I tend to practice what I preach. Before you contact me, do you know if we share similar values? Consider how you feel about working with me. ๐๐ฅ๐๐ ๐๐๐ฆ๐๐ข๐ฉ๐๐ฅ๐ฌ ๐๐๐๐: https://www.classywriting.com/
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