Michelle Troutman (Classy Writing)'s Linkedin Analytics

𝗗𝗢𝗘𝗦 𝗬𝗢𝗨𝗥 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗥𝗘𝗔𝗖𝗛 𝗧𝗛𝗘 𝗥𝗜𝗚𝗛𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦? Your business image or brand identity affects who you attract. Because we make buying decisions on an intuitive level — based on how we feel, not on how we think. Psychologist Daniel Kahneman called this “fast” thinking. Instead of carefully considering every decision, we make snap judgments based on first impressions. We don’t always think through a purchase — more often, we “feel” our way to one. And what stirs those emotions? Your brand identity. 𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗩𝗼𝗶𝗰𝗲 𝗦𝗵𝗮𝗽𝗲𝘀 𝗕𝘂𝘆𝗶𝗻𝗴 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 The way you present yourself — your values, personality, and messaging — instantly tells people whether you’re the right fit. It’s like meeting someone for the first time. Before they speak, you’ve already gotten a sense of who they are. A Harvard Business Review study found that six out of ten customers bond with brands over shared values. When your messaging reflects what matters to your ideal clients, they don’t just notice you — they connect with you. How well does your messaging communicate your core values? What do the brands you buy or work with show you about who they are — and who you are? Do the clients you attract match your brand identity? 𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗔𝗳𝗳𝗲𝗰𝘁𝘀 𝘁𝗵𝗲 𝗧𝘆𝗽𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗬𝗼𝘂 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 Another major part of your image is the quality of your writing. Research reveals that people avoid or spend less time viewing ads and web pages with typos. Customers may disrespect you and your work if your words: • are misspelled • don’t express your values • aren’t convincing • don’t show what sets your business apart You might also engage tough customers when you use copy artificial intelligence (AI) writes “as-is.” It can’t replicate human experience. AI hasn’t suffered from depression, needed start-up funds, or settled an agreement. It lacks firsthand knowledge and empathy to convey the right tone to persuade customers to buy. That requires a human touch, rooted in personal experiences and behavior. 𝗛𝗼𝘄 𝗖𝗹𝗮𝘀𝘀𝘆 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 Classy Writing strengthens your brand identity to draw ideal clients. I work with businesses that serve others, such as law firms, insurance agencies, and healthcare organizations. I tend to practice what I preach. Before you contact me, do you know if we share similar values? Consider how you feel about working with me. 𝗙𝗥𝗘𝗘 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬 𝗖𝗔𝗟𝗟: https://www.classywriting.com/