Claudia Caldara

Spindox

Identify the most appropriate project approach methodology; Identify the tools to support the methodology (collaboration, tracking, planning); Identify project stakeholders; Developing communication plans; Creating kickoff and progress presentations; Planning project activities and monitor their progress; Interfacing with the client's internal departments on Business and IT level; Manage post go-live activities (trouble shooting, knowledge transfer, progress).

IT Project Manager

Socialware

Launched from 0: 3 digital projects: 50k€ values(website and app)
Redefined strategy of an e-commerce client- plus 100k revenue
Redefined marketing strategy of a big corporate webiste-plus 10% funnel
Introduced Agile methodology with the stakeholders of the Team
Analyzing project requirements and preparing budgets and schedules
Develop a detailed project plan and monitor progress
Aligning digital marketing strategies and IT developers with overall business goals
Keeping touch with clients and stakeholders to be alligned on requirements, goals and
progress of the projects

Project Manager

Primadonna S.p.A.

Worked with an external software house to create an internal database of
digital product management- 2ML€
Launched the omnichannel project: website, app and returns in shop
Worked across stakeholder: marketing, operation, salesforce and Sap
Built Merchandising Plan internal tool: 700 SKU per season
Product strategy:pricing, categorisation, ranking, upsell / cross sell online
Proposed product priorities, roadmap & value proposition to governance /
steering / operating committee(s), demonstrating product offering, return on
investment and remaining product life value

E-Merchandiser

MONOQI (www.decovry.com)

Coordinating with internal teams to develop and launch effective site content and promotions (co-own the planning and execution of merchandising, marketing, promotional and content plans, crafted brand / seasonal moments, product launches, etc.)
Maintaining a detailed promotional calendar, responding in real time to updates and changes and efficiently communicating them to the teams
Working cross-functionally to define and implement merchandising tools and processes using available data & campaign insights to provide sound merchandising, marketing, promotional and product optimization recommendations
Recognizing trends in the market and identifying ways to incorporate those into the Monoqi brand / promotional messaging

My goal was to communicate the MONOQI Vision and Advantages to potential Partners (i.e. Designers, Product Manufacturers and Product Distributors)
Scouting and onboarding of new brands and designers, for furniture and lighting, print art and, last, home textiles;
Negotiation with vendors about prices, business conditions, etc; virtual merchandising / curation of products into coherent sales;
Supplier relation management;
Market Analyses and competitor tracking;

Senior Buyer

Zalando GmbH

Creating differentiated product and partnership offerings across the brand range, fascia and channels in collaboration with other internal departments, including Marketing.
Developing a realistic pricing strategy, taking into account brand image and channel while ensuring optimal final margin.
Liaising and conducting contract negotiations with suppliers and factories on the production of exclusive 
products, delivering consistently high margins.
Delivering comprehensive range plans incorporating product segmentation, selling price structure and target margin.
Continually identifying and implementing improvements in the supply base.
Introducing new suppliers and removed non-performing suppliers in accordance with strategy and contractual obligations.

YOOX

Defining the buying budget and OTB (open to buy).
Managing suppliers portfolio.
Visiting suppliers for product selection and negotiation of purchasing conditions.
Sales analysis, strategies and integration with the Merchandising department.
Analysing the catalogue to identify missing brands and business development opportunities.
Catalogue check.

 Senior Buyer  YOOX S.P.A, BOLOGNA/MILANO   2008-2011

I am a performance-driven Product Manager with extensive experience and comprehensive background in building a product strategy, conducting a customer discovery, creating a roadmap to build an MVP. Working with Agile,basing decisionis on data and metrics, I walk trough the product launch, according to the UX/UI principles, involving constantly the stakeholders or clients to be all aligned. Certified Product Manager with an economic degree, I developed communication/leadership skills and significant ability to work under pressure.
Studying the Scrum cretification. HTML and Java skills.


Product Management | Product Development | Product Marketing | Portfolio Strategy |

Project Coordinator

Identify the most appropriate project approach methodology;
Identify the tools to support the methodology (collaboration, tracking, planning);
Identify project stakeholders;
Developing communication plans;
Creating kickoff and progress presentations;
Planning project activities and monitor their progress;
Interfacing with the client's internal departments on Business and IT level;
Manage post go-live activities (trouble shooting, knowledge transfer, progress).

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