Chelsi Mehta

I write, consult, and manage content for founders, businesses, and individuals.

This is what I do as a one-person army:

1. I ghostwrite for founders and individuals (CXOs, industry leaders).
2. I am responsible for strategizing for their social media (LinkedIn, X).
3. I am responsible for the end-to-end management of their social profiles.
4. I consult them with their overall social media strategy including writing, editing, and strategy.
5. I also write blogs, newsletters, and long-form.

I have worked with 19+ clients and counting across various industries; consumer education, content and media agency, fintech, SaaS, and D2C to name a few.

DM "growth" to kick off your social media with me.

Writer, Social Media Consultant

WLDD Private Limited

created social media calendars and wrote scripts

copywriting consultant

tal64

Head of Storytelling and Content 

Creative Associate

Get CHAD

(merged with tal64)

i wrote social media copy for founders and cxo's, a few of them went (semi) viral with an average of 100k impressions

social copywriter

as a freelance writer, i provided various youtube channel descriptions, about us pages, product descriptions, personal intro, customised messages for clients, website content, captions, thank you cards. also worked on a couple saas blogs and blogs for various websites.

writer

tutored grade 4-10 kids, not easy to manage kids tbh

tutor

"Distribution is your moat" isn't just a line in my cover photo.

It's how I, a chemistry graduate with 0 writing background ended up working with founders, CTOs, and CMOs.

I wouldn't be here if I hadn't started sharing my stories during lockdown.

That simple act of consistent distribution led to my first client, then the next, and well, you get it.

Science taught me to experiment, to question everything, to look beyond the obvious.

Now I apply that same curiosity to content and ideas. Instead of chemical reactions, I study how stories travel, how narratives build authority, how consistency creates trust.

Every piece of content is an experiment in human connection.

From chemistry equations to LinkedIn narratives, from lab reports to viral threads - the principles remain surprisingly similar.

Test, analyze, refine, repeat. Just with words instead of molecules.

That scientific approach shows up in everything I do: crafting content that resonates, building distribution systems that scale, running my own 2 newsletters, and yes, even in how I approach my deadlifts at the gym.

Because at heart, I'm still that curious student who loves to explore, experiment, and share what I discover. Just mixing different elements now.

Want to build DISTRIBUTION for your business? Let's talk.

PS: Start building your distribution yesterday. Future you will thank you.

Writers who share their writing processes are brave. And honestly, I'm afraid I'm not one of them. My writing process is chaotic, messy, and I can barely explain it to myself, let alone everyone else.

But here's my attempt:

1. 𝗜𝗱𝗲𝗮𝘁𝗲.

I get ideas from content I consume - internet rabbit holes, books, conversations. Nothing revolutionary here.

2. 𝗠𝗮𝗿𝗶𝗻𝗮𝘁𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮.

This is the crucial part. I figure out what I actually think about it. Not what the original source said, not what sounds smart, but my genuine take.

Skip this step and your content becomes an echo chamber of everyone else's thoughts.

3. 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗿𝗮𝘄 𝗯𝗿𝗶𝗲𝗳.

Research, data points, examples that actually matter. The messy foundation before anything pretty happens.

4. 𝗙𝗶𝗿𝘀𝘁 𝗱𝗿𝗮𝗳𝘁 (𝗳𝗼𝗿 𝘄𝗼𝗿𝗸).

If it's work writing (not just personal practice), I'll run the brief through AI for a first draft. Then comes the real work - editing, iterating, making it sound like a human wrote it instead of a very polite robot.

That's it. The actual writing is maybe 30% of the process.

The rest is just... thinking. Lots of thinking.

Hope this was helpful. I tried.

What does your writing process look like?

DM for profile audit ($0) • I help businesses build distribution via social media • Vibe testing life & ideas 💅

People said I could do anything. I was in the top 5 or 10 (idk anymore) in my district in high school. I graduated from Hindu College, University of Delhi (ranked #1 college in India by NIRF 2024).

So why did I choose marketing instead of pursuing an MSc/PhD to become a professor or scientist?

(I genuinely loved chemistry, by the way.)

Honestly, I don't think I have a clean answer.

I also did an MBA because my father wanted me to. Remote learning, too - not exactly the prestigious IIM route that carries real weight.

But here's one thing I know - we don't become one thing and stay that way forever.

The pressure to pick one path and stick to it for life is a myth that's crushing an entire generation.

We're told to "follow our passion" as if passion is some fixed star we navigate by, when the truth is messier and chaotic.

I am a writer, and I always will be. But that's not my professional identity.

Today I'm a social media manager. Tomorrow, who knows.

Most of us don't have linear careers anymore.

We pivot, we experiment, we fail, we rebuild.

Your chemistry degree doesn't become worthless because you chose marketing. Your "wasted" MBA doesn't negate your writing. Every experience builds the person you're becoming, even when it doesn't feel like it.

The point is, if you have the choice (and privilege) to do something you're actually good at and enjoy doing, and that can make you money simultaneously, choose that.

But don't expect it to be permanent. Don't expect it to define you completely.

Life is full of trial and error.

And it doesn't end if you fail at one thing. It begins again.

Your path doesn't have to make perfect sense to everyone else. It just has to make sense to you, right now.

And "right now" is all any of us really have anyway.

People confuse 'posting content' with DISTRIBUTION.

Content ≠ Distribution.

Creating great content is only half the battle.

You can have the most brilliant post, video, or article, but if no one sees it, it might as well not exist.

Content is what you make.

Distribution is how you amplify it.

I talk extensively about distribution strategies in my newsletter if you wanna learn more.

🔗  in comments.

Which organic channels will actually move the needle for your business?

I share 3 questions to find out in today’s newsletter.

🔗  in comments.

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