Chelsi Mehta's Linkedin Analytics

I have a theory. If you ghostwrite for someone long enough, you start thinking in their voice. The other day, I replied to a post and thought, damn, that’s a good take. Then I realized… I wrote it for my client last week. Am I them? Are they me? Who even am I anymore???

The illusion of effortless content creation on social media is one of the biggest myths I've encountered. Behind every "thought leader" posting daily insights, there's often: - Hours of research and reading - Multiple drafts and revisions - A team (or the client themselves) providing feedback - Strategic planning for selection of a topic - Analysis of what resonated previously (Barely scratched the surface here) I've worked with founders and executives who appear to effortlessly share wisdom online, when in reality, their content ecosystem requires significant investment of time, thought, and resources. This isn't to diminish their expertise, they absolutely know their stuff. But the polished, consistent presence you see is rarely a solo effort. The most authentic voices online often have the most intentional strategies behind them. It's the result of systems, not spontaneity. As someone who helps build these systems, I've learned that great content isn't about having a great ghostwriter or a team. It's about creating sustainable processes with great collaboration and execution.

What people think working with global clients looks like: $$$$ What it actually looks like: Setting up calls at local time 2230 hours

TW: Horror. It's almost 2 am here. I'm having a coffee. Sorry, not sorry.

Most B2B founders make the same mistake (I did too). They try to be everywhere at once. LinkedIn thought leadership. Twitter threads. Email newsletters. Blog posts. Podcast appearances. Webinars. Slide decks. While still running their actual business. The result: Burnout. Mediocre presence everywhere. True impact nowhere. A business that feels more like a hamster wheel than a vehicle for freedom. Here's the approach that actually works: (3 distribution principles for B2B growth) 1. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Focus exclusively on content formats that showcase your expertise (case studies, industry analysis, solution frameworks) and delegate everything else (design, editing, promotion). Stop trying to do everything yourself. 2. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝗸𝗲𝗿𝘀 𝗼𝘃𝗲𝗿 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 Rather than chasing followers across five platforms, create high-value content strategically placed where your buyers actually make decisions. You can generate more qualified leads from 8 strategic pieces of content than from a viral post that just attracts an irrelevant audience. 3. 𝗕𝘂𝗶𝗹𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 Implement: - A content repurposing workflow that turns one core idea into multiple formats - Content that aligns with each stage of the buyer journey (ToFu, MoFu, BoFu) - Distribution audits focused on lead quality, not just quantity - Sales funnel that attracts relevant buyers The less scattered your distribution efforts, the more your pipeline grows.

Clear thinking becomes clear writing; one can't exist without the other.

One of my clients lost a few followers overnight. LinkedIn periodically purges bot accounts and inactive profiles, which might explain it. Has anyone else experienced something similar this week? Curious if this is part of a platform-wide cleanup.

After running my business solo for a year and a half, I finally realized that I can't do it all alone. And that's actually a good thing. When I first started, I wore all the hats. That of a content creator, marketer, graphic designer, administrator, accountant, salesperson, the list goes on. I took pride in building everything from scratch. But in reality, I was stretched too thin, and many tasks weren’t even my strong suit. Funny enough, the realization hit me during a random chat with my brother. He was trying to teach me how to hack our neighbor's wifi. And I went, "Why should I learn it when you can do it for me?" That’s when it hit me: Just because I can do something, should I? As a ghostwriter, my zone of genius is building narratives and bridge the distribution gap for founders. That's where I create the most value. Yet, I was wasting hours struggling with video editing and design, producing results that were… let’s just say "functional" at best. I've now come to follow a simple approach: "𝗗𝗼 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 𝗯𝗲𝘀𝘁, 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁." This doesn't mean giving up my identity as an individual contributor or surrendering control of my business. I still manage everything independently, but I've started collaborating with specialists who complement my expertise. - Graphic designers who can help with visuals - Video editors who can turn my ideas into video content - Experts for tasks outside my strengths Collaboration goes beyond offloading work. It helps achieve results I can't reach on my own. And it also enables me to deliver exceptional value to my clients. Took me 1.5 years to realize this. Hope you don’t take as long.

My biggest challenge as a solopreneur right now is turnaround time (TAT). (TAT is the time between receiving a task and delivering the completed work.) My TAT varies widely from hours to days depending on the complexity of a task. Some projects require deep research and multiple iterations that simply can't be rushed. Then there's life as a solopreneur: unexpected client calls, sudden illness with no backup team to cover, impromptu meetings that derail my schedule, or those days when the creative well runs dry. Some days I'm lightning-fast with content drafts, yet struggle with edits or creative work that requires deep focus. Being a one-person army means constantly balancing urgent vs. important tasks. The complexity lies in how interconnected everything is. A delayed invoice affects cash flow, postponed content affects momentum, and a rushed strategy affects long-term growth. Even with timezone differences providing buffers, this high TAT limits growth and creates unnecessary stress. Here are 3 things I'm going to try to reduce my TAT: 1. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝘁𝗿𝗶𝗮𝗴𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 Implementing a clear framework to categorize tasks by both urgency and importance. This should help me avoid the trap of constantly prioritizing urgent-but-not-important tasks over important-but-not-urgent ones. 2. 𝗘𝗻𝗲𝗿𝗴𝘆-𝗯𝗮𝘀𝗲𝗱 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 Planning my day around my natural energy cycles rather than arbitrary time blocks. Reserving my peak mental hours for creative and strategic work, while handling administrative tasks during lower-energy periods. 3. 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗯𝘂𝗳𝗳𝗲𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Being more transparent with clients about realistic timelines from the start, rather than optimistic estimates that create pressure. This includes building in "surprise early delivery" opportunities when possible. I suspect my perception of "too slow" might be harsher than my clients' experience. I'm curious if what feels like delayed TAT to me is actually perfectly acceptable to them. What's your experience with TAT as a solo business owner?

there's always this resistance in "starting" to do the task but when you overcome that resistance, you realize it wasn't about the task but merely about the fear of doing an imperfect job or not finishing it but it's just fear, it's not your inability

If you think socials (LinkedIn/X) are tough to crack, I'd give you a simple growth tip. Apply it for 90 days, and come back to this post and tell me if it's still the case. "Be the reply guy/gal." How? Summarized in 3 steps: 1/ 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. Say, if you're a B2B SaaS founder who wants to attract customers. Decision-makers of enterprises like CXOs might be your potential TA. 2/ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗹𝗶𝘀𝘁. Create a list of people you'd like to interact with (your TA). In the case of Twitter, make use of the lists feature (goldmine). In case of LinkedIn, just turn the notifications on for those people. (Similar can be done w all platforms) 3/ 𝗕𝗹𝗼𝗰𝗸 𝘁𝗶𝗺𝗲. Interact with the list of people you just created. Remember that 15-30 minutes a day is the bare minimum. - Note: Don't interact for the sake of it. Connect because you're genuinely interested in the person or their work. Pretty much understandable. If you go out and genuinely interact with people, in no time you might have a credible circle and maybe an opportunity.

It's Women's Day, nothing special, just a usual day for me. Woke up late (Saturday privileges). Made nice sandwiches with a coffee for myself. Took a long shower, lit a diffuser with lavender oil, put on a fresh pair of black night suit, ate strawberries afterward, and now writing this. No performative posts. No obligatory brunches. Just living on my own terms. Maybe that's the whole point.

If you think socials (LinkedIn and Twitter) are tough to crack, I'd give you a simple growth tip. Apply it for 90 days and come back to this post and tell me if it's still the case: "Be the reply guy/gal." This is explained really well in the pdf by a pseudonymous account but I'll summarise it in 3 points for you: - 1. Figure out your target audience (say, if you're a college student who is looking to get opportunities; employers, recruiters, employees of certain orgs, people a year or two ahead of you might be your potential TA). 2. Create a list (Google Sheets/Notion/anything works) of the people you'd like to interact with (your TA). In the case of Twitter, make use of lists. 3. Block a time (15-30 minutes a day is the bare minimum) and interact with that list of people. - Note: Don't interact for the sake of it. Connect because you're genuinely interested in the person or their work. Pretty much understandable. If you go out and genuinely interact with people, in no time you might have a credible circle and maybe an opportunity. - PS: Attached the pdf below which includes a lot of helpful topics including choosing a career, job switch, interview games, personal branding, job search, managing anxiety. PPS: There are visual notes attached; if links are not directly clickable for you, let me know; I will send the pdf in DMs. (Also, a sincere request to not doxx the account iykwim.)

Last month, a Web3 prospect reached out asking me to help with their content strategy. Just one small problem: I had zero experience with blockchain, DAOs, or whatever a "Layer 2 solution" was. "I'll get back to you tomorrow," I said, while secretly wondering if I should just decline. Instead, I went into research mode. Found a few Web3 newsletters and spent multiple hours absorbing their archives. (I'm overwhelmed but still at it; there's so much to go through.) Followed some experts on X fka Twitter and started working backward through their most popular posts. Spotted the recurring pain points and terminology (finally understood what "gas fees" actually meant). Throughout the project, I kept asking the client questions: "Help me understand how a specific feature of your project really works for your users." These regular check-ins fill more gaps than hours of reading could, and the client appreciates being consulted as the subject matter expert. I didn't stop there. I reached out to various people in the space - still doing. These conversations helped me grasp the nuances I was missing about the ecosystem. What I realized is that my client knows their industry inside and out. My role is simply to help them share that knowledge in a way that would resonate with their audience. As a ghostwriter and social consultant, I'm just the facilitator who helps translate their expertise into thought leadership. The gist is that you don't need industry expertise to deliver exceptional work. You need curiosity, research skills, and the humility to ask questions. Your actual expertise, the skill clients are really paying for, transfers across industries. The context is just what makes it relevant. PS: This process has helped me work successfully with clients across tech, consumer education, media and entertainment, real estate, SaaS, B2C, fintech, and more. Industry knowledge can be acquired; your core skills are what truly matter.

An exceptionally technical friend of mine with 10 years in product management is looking for a new challenging role in Bangalore. About him: - total 15 years of experience: 5 years in mobile gaming product management + 5 years in B2B product management + 5 years hands-on analytics lead background - CSE background, builds Rust-based tools for fun using genAI tools like Cursor / Windsurf / Tabnine - also open to Tech Evangelist / Dev Advocacy roles for highly technical products DM me for intro + RT for good karma :)