Chelsi Mehta's Linkedin Analytics

I used to beat myself up about being an introvert in a world that seems built for extroverts. Like, here I am - definitely not the "life of the party" type. But somehow I've managed to handle interviews, talk to prospects/people, create content, and do all these things that make my introverted self want to hide under a blanket. And it's not about natural talent. Not at all. Nobody is born knowing how to nail an interview or communicate clearly with customers. These are all skills I've built up bit by bit, day by day. Am I amazing at it? Nope. I'm still learning. Some days I'm on fire, other days I'm awkwardly stumbling through conversations. But that's okay because I keep showing up and trying. The real win isn't being the absolute best (there's always someone better anyway). It's just being a little better than I was yesterday. That's the secret sauce. Not comparing yourself to others, but asking "Am I improving?" Even tiny steps forward count. If you're an introvert thinking certain roles, especially content creation, aren't for you... trust me, you can totally do this. Practice until those uncomfortable things become a little less scary each time!

I want to talk about something I'm seeing more and more these days. With AI tools becoming a standard part of our content creation process, there's a growing temptation to use them to craft a "better version" of ourselves online. Someone who sounds more authoritative, more polished, or more like a thought leader than we naturally are. The problem is that the moment someone meets you in real life or jumps on a call with you, that facade crumbles. You can't fake personality. Not for long, anyway. When your LinkedIn persona speaks in perfectly written industry jargon, but you don't use those terms in conversation. When your content presents you as an authority on topics you're actually still learning about. People notice these disconnects. And once they do, your credibility takes a massive hit. By all means, use AI to enhance your content creation process. Let it help with editing, ideation, and formatting. But make sure the voice and perspective remain authentically yours. The most powerful personal brand is one that's consistent with who you really are - online and offline.

If a founder or a CXO had to hire me as a ghostwriter today, here would be 3 reasons why: 1. 𝗜'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗿𝗲𝗻𝗰𝗵𝗲𝘀 𝗳𝗼𝗿 𝗮𝗯𝗼𝘂𝘁 3 𝘆𝗲𝗮𝗿𝘀 𝗻𝗼𝘄. This isn't just theory for me – I've learned what actually works and what falls flat when it comes to creating content and building distribution. The strategies I use have been tested in real-world situations across different industries. 2. 𝗜'𝘃𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗹𝗹 𝗰𝗵𝗮𝗺𝗲𝗹𝗲𝗼𝗻𝗶𝗰 𝘀𝗸𝗶𝗹𝗹𝘀. After ghostwriting for 20+ diverse clients, I can quickly catch those little details that make your communication style unique – specific terms you use, your sentence structures, even your emoji habits. This means I can write as authentically for a tech founder on Monday as I can for a thought leader in beauty on Tuesday, even if I'm initially unfamiliar with the industry. 3. 𝗜 𝗹𝗼𝘃𝗲 𝘁𝗵𝗲 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗸 𝗼𝗳 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. I don't just create content – I strategically identify and engage with people who matter to your business. This targeted approach builds meaningful relationships rather than just broadcasting content into the void. 𝗕𝗼𝗻𝘂𝘀: (and this is just between us), I'm chronically online, so I spot platform changes and trends as they happen. Curious if we might work well together? Drop a DM.

LinkedIn analytics now has a "custom" option. Much needed ngl.

distribution isn't just about algorithms and timing. it's about building enough trust that people actually want to share your ideas

Everything is Experience-as-a-Service. I've been thinking about this lately. At its core, every business is selling an experience. Whether you realize it or not, the experience is what people are paying for. When Apple sells you an iPhone, they're selling the experience of effortless interaction, status, and belonging to a community of users. When Starbucks charges $6 for coffee you could make at home for pennies, they're selling the experience of a consistent "third place" with familiar ambiance and reliable quality. When Netflix streams content, what they're really offering is the experience of instant entertainment gratification without friction. When SaaS companies talk about their features, what customers actually buy is the experience of solving problems without headaches. Even B2B services ultimately succeed or fail based on the experience they deliver. The enterprise software with terrible UX but powerful features is creating a negative experience that eventually drives customers away. Every touchpoint matters: - How easy is your product to use? - How does customer service feel? - What emotions does your brand evoke? - How frictionless is your buying process? - How does your packaging look and feel? The companies that intentionally design and deliver exceptional experiences win in the long run, regardless of category.

How I handle negative comments (so you don't have to): (My 2-step battle-tested approach) - 𝗦𝘁𝗲𝗽 1: 𝗧𝗵𝗲 𝗧𝗿𝗶𝗮𝗴𝗲 Take a breath. Is this: a. A legitimate concern? (Actual customer with valid feedback) b. A misunderstanding? (Someone who skimmed the post while on their treadmill) c. A troll? (The person whose LinkedIn bio says "Truth-teller" or "Thought leader") - 𝗦𝘁𝗲𝗽 2: 𝗧𝗵𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 a. For legitimate concerns: Respond quickly with "I appreciate you bringing this up..." then address it directly. Every product has flaws (even ChatGPT occasionally thinks 7×8=42). b. For misunderstandings: Clarify without condescension: "I can see why you might think that, but actually..." Remember, nobody enjoys being wrong on the internet. c. For trolls: Always check with your client first. Some founders want to show they can take the heat, while others prefer a clean comment section (especially when pitching to investors). My personal policy: Never wrestle with pigs. You both get dirty, but the pig enjoys it. - Bottom line: Align with your client's approach before responding. A brand's comment section says as much about its culture as its content does. Got more gems?

Most founders understand they need distribution, but there's confusion about what that actually means. Here's my take: Distribution is about creating the pathways. That's it. What pathways? Content that reaches your target audience. Email sequences that nurture relationships. Social media that actually drives engagement. Community building that creates word-of-mouth. SEO that brings qualified traffic. Whatever channels connect your product to the people who need it. I help companies build those pathways - the consistent channels that put their products in front of the right people. But what happens next? Many businesses confuse distribution with sales. They expect the person handling distribution to also close deals, convert leads, and drive revenue directly. This confusion creates problems. Distribution gets you in front of potential customers - but turning that attention into revenue requires different skills entirely. Distribution isn't sales. It isn't marketing. It's the bridge between what you've built and the people who might want it. When I work with founders, I'm clear about this distinction. I can help get your product in front of potential customers through reliable systems and content that actually reaches people. What you do with that distribution - how you convert those eyeballs, how you close those leads, how you turn that attention into revenue - that's on you. Too many companies fail because they've built something valuable but can't figure out how to connect it with the right audience. They have the destination but no road leading there. I'm in the business of building roads, not destinations.

Rant alert: I was lost in Q1. Picked up my notes from January today. Had some audacious goals written. Pushups, deadlifts, a certain number, personal projects, upskilling, cold outreach, everything laid out in detail. Where I'm today wrt those? Probably not even 50% there. Though I made good progress in comparison to last year in terms of clarity and quality of life. But I'm pissed, disappointed for sure. At the same time, I don't regret at least 2/3rd of it. I know I had to go through certain things. I had to go broke before I could make a comeback. I had to break down to stand back up. I had to lose people to find even more. I had to go on certain trips and experience life outside of my 4 walls to actually know what life feels like. I had to have certain experiences, heartbreaks, betrayals, and uncertainties to know what it feels like to be seen and heard. I had to fall sick multiple times to know who was/is by my side. I had to lose clients to land more and to realize that I still have it in me. I had to touch rock bottom to know what it actually feels like to rise up. I had to have fuck up my health to realize what a privilege it is to be healthy and not hurt all the time. I had to be subconsciously MIA certain times to know who cared. I had to. I had to hurt to feel love again. I had to grieve before I could feel again. I had to lose to get on the path to win again. Maybe Q1 wasn't so bad. Maybe all the bad things were just preparing me for the good. Maybe all the tears were bringing a sense of relief sooner or later. Maybe it was just all a part of the plan. PS: This was originally posted in my newsletter here: https://lnkd.in/g4Cz63-d

Almost everyone on my timeline was at this startup event. I wasn't. There's a point I want to make. Startup Mahakumbh, India's biggest startup event, was last week, and I'm seeing people posting pictures and posts with their povs. And lowkey, I wanted to attend too. But... I was on a workcation at the time the event was happening. There's no lesson if you were waiting for one. Life is uncertain. Just do things. Take that trip. Meet that friend. Drink that milkshake. Eat that cheesecake. Pitch that prospect. Email that founder. do. things. that. make. you. you. That's the point.

Here's the thing about getting ghosted after sending my rate card as a ghostwriter... it's actually been weirdly helpful. I mean, sure, at first it stings when someone disappears after seeing my prices. But honestly, I'm super grateful for the people who just tell me straight up: "Hey, this is out of my budget." Sometimes we can work something out that fits their budget. Maybe we scale back on deliverables or find a creative solution. And even if we don't end up working together, I appreciate not being left hanging. The way I see it, just telling me saves us both time. No hard feelings! I'd much rather hear "that's not in my budget right now" than silence. And weirdly enough, some of my best client relationships started with honest budget talks. We found middle ground I wouldn't have thought of if they'd just disappeared. So seriously, to everyone who's ever responded with honesty instead of ghosting - thank you! That small courtesy makes such a difference in my day. (Though I still think it's ironic that as a ghostwriter, I'm the one getting ghosted! 😂) PS: Q1 was humbling wrt cold outreach, didn't anticipate so many (direct/indirect) rejections.

It’s not that salaries are low. It’s that they haven’t kept up with inflation, growth, or reality. It’s 2025. PS: Saw a FULL-TIME JOB paying 15K per month ($175) for a social media manager. That was my first pay as an INTERN. That too in 2022. When does this change?

Never thought I'd become a full-stack social media manager (almost) but here we are. Started with LinkedIn 2.5 years ago, added X last year, and now managing Instagram for an existing client who loved my long-form work. The transition feels natural but also challenging. Each platform demands different content strategies, posting cadences, and analytics tracking. What started as specialized LinkedIn management has evolved into a comprehensive social media service that I never anticipated offering. As I grow, I'm thinking seriously about workload management - this is definitely not a one-person job when done right. Currently outsourcing video editing for my Instagram client since it's not my core strength, and that's working well. But I'm curious about scaling further without compromising quality or burning out. How do you, as seasoned social media managers, handle multiple platforms for multiple clients? Do you build a network of specialists? Use particular automation tools? Develop content batching systems? I would love to have your insights on maintaining sanity. :P

I want to quit social media. I'm a social media manager.

I'm happy to announce that I woke up early today (7am). PS: Posting this everywhere and get max impressions as much as possible before I get nazar-fied and stop waking up anymore. 🥰

A founder's account (I used to manage) got followed by a CEO with 150K+ followers on X. A LinkedIn post I (ghost)wrote in 2023 ranks #1 for a search query. An executive's post led to a meeting with an author they admired. These aren't overnight wins. These aren't typical metrics you can track. Countless such incidents. ROI that's unquantifiable. The common denominator is that you need to be in the game long enough for these opportunities to find you. (One more common denominator is that I used to write for/manage their accounts :P) Make what you will.

Being polite is so 2023. We’re in our villain arc now. No more “please,” no more “thank you.” Just run the damn code. Be rude, be green, save the GPUs.

Content is not a must-have. It's a should-have. If your business is dying, content won't save you quickly enough. If your product is fundamentally flawed, the most viral blog post won't fix that. If your unit economics don't work, a clever Twitter thread won't suddenly make them work. Content is powerful, but it's not magic. It's not going to: - Save a failing business overnight - Fix core product issues - Replace direct sales when you need immediate revenue - Solve fundamental business model problems What content WILL do is amplify what's already working. It builds momentum gradually. It compounds over time. It creates leverage when your fundamentals are solid. The businesses that benefit most from content are those that already have product-market fit, a working business model, and a clear understanding of their customers. Get those fundamentals right first. Then content can work wonders for you in the long run. Content is a long game. Not a quick fix.