Muscle Town

i scroll social media and post reels (pro-bono)

social media lead

Chelsi Mehta

I am responsible for managing social media (LinkedIn and X) for founders and individuals.

This is what I do as a one-person army:

1. I ghostwrite for founders and individuals (CXOs, industry leaders).
2. I am responsible for strategizing for their social media.
3. I am responsible for the end-to-end management of their social profiles.

I have worked with 18+ clients and counting across various industries; consumer education, content and media agency, fintech, and D2C to name a few.

DM "ghost" to kick off your social media with me.

(ghost)writer

WLDD Private Limited

created social media calendars and wrote scripts

copywriting consultant

tal64

Head of Storytelling and Content 

Creative Associate

Get CHAD

(merged with tal64)

i wrote social media copy for founders and cxo's, a few of them went (semi) viral with an average of 100k impressions

social copywriter

as a freelance writer, i provided various youtube channel descriptions, about us pages, product descriptions, personal intro, customised messages for clients, website content, captions, thank you cards. also worked on a couple saas blogs and blogs for various websites.

writer

tutored grade 4-10 kids, not easy to manage kids tbh

tutor

I have 2,600 characters to write about me here.

But would you care?

About my years of experience, achievements, skills, or jobs.

Honestly, I wouldn't.

Because I'm not a fan of introductions.

They feel like 'small talk.'

I'm more of a 'tell me in detail how did you reach here' person.

And my LinkedIn profile is all about details.

Stories of how I turned a writer.

Stories of how I became obsessed with fitness.

Stories of how the pandemic literally changed my career trajectory.

And much more.

Besides my life stories, you'll find some funny stuff here.

Maybe a little bit on how to become a better writer.

Some things around ghostwriting, copywriting, spec ads, and social media.

This is not all.

I'm more than what I can write here.

I'm more than the job titles I have.

I'm not your typical 'hire me' person.

But I do take pride in the services I provide.

I probably don't talk about it enough, but I'm a writer and a damn good one.

(Feel free to onboard me as one.)

Also, if you ever think that I write well, don't hesitate.

Drop by in dms and say hi. :)

I've been ghosted multiple times after sharing my rate card as a service provider.

Though I'm just assuming that it was my rate card as a ghostwriter that scared them away and not me being a ghost.

The question I want to address is - if it is out of your budget, tell me.

TELL ME, I repeat.

Worse case, we don't end up working together, you find another service provider.

Best case, we end up working together within your budget while addressing your budget constraints and figure out the deliverables.

As simple as that. :)

Koo is shutting down.

Airchat by Naval lost its hype.

BeReal got acquired by Voodoo (game developer company).

Threads also kinda saw the same up and down curve wrt interest.

Seemed inevitable in a pool of social media apps.

We want to be where most people are, and that is only limited to apps that have been here for a decade or more.

Facebook, Instagram, X fka Twitter are all first movers.

First-mover advantage is real no matter how cool or unique your idea is.

The last 6 months were insane. 

Here's what has happened until now (biggie announcements):

- I launched my YouTube channel last month (as a part of buildspace season 5).

- I also launched my NEWSLETTER (it's super fun I promise).

- I had 2 churns and it took some time for me to wrap my head around it.

- I finally tried my hands at outreach (it's not super fun).

- I'm starting to (/have started to) work with new people on fun projects.

- Oh how could I forget this - I did my FIRST workshop (do you want me to host more?)

There are more bits and pieces but the above ones were a big deal.

Even as a person with 3ish years of experience, I am still going through things that are really new to me.

To new things! And to the next 6 months which I believe are gonna be crazier.

PS: Linking my YT and NL links in the comments below if you want to watch/read something fun/light. ;)

"This is a western concept, we shouldn't follow this."

Actually, the problem is we aren't learning from the west.

We aren't learning the "right" things from the west.

For example, giving a salary range in job descriptions.

How HARD is it to put a salary range?

If you have applied to jobs on LinkedIn, you'll find that mostly all companies outside India are transparent about their pay.

Be it low af or high af, be it hourly or contract, be it freelance or full time, they DISPLAY their range for the world to see.

Then why are Indian employers behind on this revolution?

Do we have valid or logical reasons?

Or do we just want to keep exploiting people?

Writing isn't so hard. You just have to be yourself.

And this is where the hard part lies.

In being yourself.

When people are chasing templates, more likes, and impressions, it becomes certain that people are trying to fit in.

And here's where you have to break the box.

Break out of the templates that influencers/growth coaches share.

Break out of the cage of vanity metrics.

Chase what's relevant.

And what is relevant?

Authenticity.

Nothing beats authenticity among a pool of millions of personal brands.

People recognize you when you just be yourself.

How am I so sure?

Because I've been there, done that.

My YouTube videos, newsletter content, tweets, and posts are all raw and have my element.

That element of me. That nobody can templatize or copy.

That has for sure gotten me decent likes, impressions, open rates, and comments.

But most importantly, that has gotten me supporters and collaborators.

So be you. 

Because you can't build a personal brand by copying others.

As simple as that.

Out of 6.7K people who follow me here probably don't know I was born and raised in Haryana.

Coming from a typical conservative Tier-3 town, it felt suffocating as a creative professional in terms of growth and expansion (mentally).

We don't talk enough about how your upbringing affects you in your career.

My brain was/is limited to what I was taught and talked about in school or town.

We were only taught to score high (case with every school ig), we were stopped from pursuing sports because we had to score good in 12th boards.

We were made to drop our CS subject in 11th because there weren't enough kids and the exam was tough as it was introduced for the first time in our curriculum.

Nobody had a clue so eventually the CS students dropped the subject to pick Music because it was the easiest to score a 99/100.

The point is I always liked CS and computers in general.

I was/am a natural at tech stuff and sometimes I get baffled on how people don't know the basics.

Before, I didn't have enough knowledge or access to knowledge to pursue tech as a career.

And hence did a Bachelors in Science and was expected to take up a govt teaching job eventually.

(Which ofcourse I didn't.)

Now, the crux of this rant - at this point in life, I have the resources and access that I didn't back then and hence want to transition into dev in the coming months.

This probably covers why as a writer/marketer I want to learn coding.

Be scared and do it anyways.

#100DaysOfCode

Isn't ghostwriting cheating the readers?

I recently came across this question in my DMs, and it's not as black and white as it might seem at first glance.

My answer? Both yes and no. Here's why.

It's not cheating because:

1. The core ideas, expertise, and experiences still come from the original person.
2. Ghostwriters are essentially translators, turning thoughts into polished narratives.

Many public figures (politicians, celebrities, executives) use speechwriters - is that cheating?

It can be seen as cheating if:

1. The content misrepresents the person's actual abilities or experiences.
2. Readers are led to believe every word was personally crafted by the named author.

Think of it this way:

- A CEO using a ghostwriter is like having an executive assistant manage their email. The thoughts are theirs, but the packaging is refined.
- It's similar to a musician collaborating with a producer. The artist's vision comes to life with expert help.

Ghostwriting, when done ethically, is about amplifying voices, not fabricating them.

It's something that allows valuable insights to reach a wider audience, often more effectively.

What matters most is transparency.

As long as the core message authentically represents the named author's views, ghostwriting can be a powerful way to share knowledge and stories that might otherwise go untold.

What's your take? Is ghostwriting a helpful tool or a form of deception?

24.5

That's how old I am right now.

I was sharing my introduction in a community, and we all followed this template.

One of the questions among them was of age.

Even though we could skip it, almost everyone mentioned how old they are.

After I hit send on that introduction, heart reacts started pouring in.

And that's when I went back to my introduction and read it again.

(Like we all see our own status/stories multiple times.)

And then it hit me.

Damn, I'm about to turn 25.

I remember the 15-year-old me wanting to be a scientist.

10 years later, I still won't be the person I wanted to be as a teenager.

But we can't change the past. 

I can't crib about what I didn't do in my 24.5 years of existence.

But one thing I know for sure - that I have to work harder than I thought.

To feel that sense of achievement. To make myself proud.

And to be the person my 15-year-old would be proud of.

Before I turn 25.

To adulting! 🥂

Earn X lacs per month without ads in your coaching business.

And these businesses themselves are running ads.

Hypocrisy or business mindset?

The simplest way to figure out ideas for your content -

Conversations.

Talking to people?

Note down things you find interesting, marinate on them, pen down your thoughts and publish.

Same goes with comments, dms, and any online/irl conversation.

I have been doing this and realized that these are the content pieces which get more and more people talking.

Simply because these ideas and topics are not forced and derived from conversations that matter.

PS: My last post was also an outcome of a conversation I had the other day and it got a lot of people talking.

PPS: I have a scattered database of ideas though, what do you personally recommend for an idea bank?

I played games today on LinkedIn.

That's it. That's the post.

PS: Waiting for videos to replace the game button.

Do you remember?

If not, I'm hosting a workshop tomorrow.

And I'm freaking out.

Because I'm yet to finish the presentation.

Because I have this habit of finishing tasks 1 minute before the deadline.

Anyhoo, whoever has registered, see you tomorrow.

And if you've any burning questions or points you want me to cover, drop them below.

Because, as I mentioned, I'm yet to finish the presentation.

And those who haven't registered, and want to register, there's still time.

And a few seats too.

Dropping link in comments.

See you, on June 30th, Sunday, 12PM IST.

Taplio

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