John Connell's Linkedin Analytics

There is nothing more fun in business than building, selling, and coaching. I used to say that I was "tech sales", but over the past few years I've realized that I have had three interweaving responsibilities throughout my career: To build GTM programs, to close revenue, and to coach sales reps. I will always weave between building, selling, and coaching because those are all work-related responsibilities that feel like play to me. It is convenient for me that those three functions are requisites for building a truly great company. I joined a scrappy startup called Fiix in 2017 as an SDR thanks in large part to my affiliation with the Venture for Canada network. Here, I built and sold, built and sold, and built and sold. In 2017 I was the top performing SDR, which quickly gained me a promotion onto the Account Executive team. It took time for me to develop into the effective and efficient Account Executive I set out to become, but I proved that the time invested in my development was worth it in 2019 when I became the top performing new business AE in the business. Following Fiix's acquisition from Rockwell Automation in 2020, I was once again promoted into a newly developed role called Regional Business Lead, where I managed channel sales and partnerships for Fiix and Rockwell Automation. I stepped away from Rockwell Automation in 2022 to join an early stage startup and build all functions of Go-To-Market (GTM). Once again I found myself building, selling, and coaching as we built the business, acquired new revenue and added reps. I had an offer to rejoin Fiix by Rockwell Automation after stepping away from my startup position one year later. In November 2023, I rejoined the new leadership team at Fiix to build GTM playbooks and coach the sellers. I'm grateful to have found work that often feels like play. Feel free to connect if you also love to build, sell, and coach.