Conor Gallagher's Linkedin Analytics

🧪 I spent 3 months creating the best email A/B testing guide you'll ever read. ↳ It's helped us generate over $150M for clients by testing the RIGHT things in the RIGHT order. Inside this 15-page guide you'll discover: ✅ The "vital signs framework" that tells you exactly what to test first (this alone increased one brand's welcome series revenue by 31%) ✅ 27 proven test ideas that actually move the needle (not vanity metrics) ✅ The exact process we use to run clean tests that give reliable data ✅ How to interpret your results like a data scientist (even if you hate math) ✅ Real examples from $1M+ email programs ✅ The common A/B testing mistakes that are giving you bad data ✅ Plus the ONE test that increased cart recovery rates by 20%+ for every single client we've implemented it with. This isn't some fluffy 2-page PDF. It's the exact playbook we use to help 7-9 figure brands squeeze more revenue from their email programs. Want a copy? Drop a "🧪" in the comments and I'll send it your way. P.S. If you know someone who could use this, repost this to your network. The more the merrier!

Your popup offer could be losing you serious $$$ ↳ Here’s why: We ran a test recently with a consumables client to see which offer would work best on their popup We moved from their old 15% off popup, to a free gift with purchase And the results didn’t look much different… In fact, both the opt-in rate and the revenue per recipient on the welcome series went down ever so slightly But our client wasn’t looking at those metrics alone They told us that profit per order was $3 higher on the new offer, which meant that on the whole it crushed the old one More profit per order means you can handle a higher CPA and acquire more customers And grow way quicker overall. Testing your popup offer is a high leverage activity So try it out The results may surprise you…

You’re probably not testing enough angles in your emails... ↳ Here’s how to print $ by doing so: With a client recently, we were working on a campaign for a bug repellent product they have They love direct response, and as a result we have some of our best writers working with them We decided to test 2 different emails: 1. Just had the benefits of the product and how it works 2. We found a story on Reddit of how a lady had a tick buried inside her arm that nearly killed her. This also had no offer or fear involved. Email two outperformed by nearly 5:1 just from a different angle being used Goes to show you can pull these in to your emails in a tasteful way and see insane results Try it out!

If you love coffee, you’ll love these iconic coffee ads ↳ Here are my all time favorites: I’m drinking a coffee as I write this, so you know this will be good 1. Black & Blaze Visually captures the entire value proposition Really well-executed 2. McCafe Classic McDonald’s style ad I’m sure many can relate to this! 3. Seattle’s Best Love this ad, and I can also confirm that it’s true 4. Old School coffee ad I love these old print ads in general, and this in particular Aesthetic and classy ad 5. McDonald’s Another brilliant McDonald’s ad Nicely done

How client requests can be sometimes 😅 ↳ “How can I explain that Photoshop isn’t magic?” What’s the funniest revision you’ve seen or received from a client before?