dan heller's Linkedin Analytics

it’s all just vibes, honestly. we act like there’s a master plan. like everyone who’s got it figured cracked some secret code. but half the time? they’re winging it. just like you. they had an idea. they posted it. it resonated. (and if it didnt they just tried again the next day) "simply putting something out there" sometimes it clicks, sometimes it doesn't. it doesnt really matter. so stop overthinking, just let it rip. let go. vibes > everything else. always. ✌️, Dan

I recently realized something. I’m not getting paid to write, I’m getting paid to think. To ask better questions. To spot what isn’t being said. To find the essence in the noise. The writing is just how it gets delivered. The real work happens before a single sentence shows up on the page. And the better I get at thinking, at finding the idea, the less I have to write. Clarity. That’s what people are really buying into. Not the words, the ability to say the one thing that actually lands. So if you’re staring at a blank doc today, maybe don’t write yet. Think. Feel. Figure out what matters. What's the thing you want to communicate? Then say that. ✌️, Dan

The most telling phrase in the world? “I’m thinking about doing X.” Because 97% of the time, that means the person is NOT doing it (and never will). They’re just enjoying the mental exercise of thinking about it. And I know this because I’ve done it too many times. My best advice? Act dumb. Try the thing. See what happens. Adjust from there. ✌️, Dan

I consider myself relatively smart. But one thing I’ve learned in my “career” is the value of acting dumb. Let’s say I get an idea. Something like, hey, I could publish my writing on Instagram too. Simple enough. Just share it in a carousel, or just put it in the captions, maybe put a few bucks behind it, done. Then the thinking starts. → Wouldn’t it be smarter to focus on LinkedIn, since I’m already posting there? → Does my target audience even hang out on IG? → Should I build an Instagram funnel first? → Do I need a new profile or should I just use my old personal one? → What if I do it wrong and waste money? A million questions. The black hole of overthinking. And what happens? I don’t do it. But I still wasted a bunch of time thinking about it without having anything to show for it. I think this is a "smart person" issue. Because "dumb people" just do. They don’t sit there overanalyzing. They just try the thing. F it, let it rip. Maybe it works. Maybe it doesn’t. Who knows. But at least they get a result and that is worth a lot more, than "thinking about doing something". How do you deal with this? ✌️, Dan

It’s easy to overthink content. I do it too. You write something and start wondering … Is the hook strong enough? Will this one flop (again)? Should I add this word? But like really… who cares if a post gets 3, 30, or 300 likes? Chasing numbers kills the vibe. And it slows you down. You’re bound to publish some misses. You’re bound to publish some home runs. That’s just how it works. Weird sentence? Unnecessary word? Kinda weak hook? Oh well. It doesn’t matter because you’re publishing something again tomorrow. And that’s the whole point. You stop measuring yourself on performance and start measuring yourself on output. And when you focus on output, performance usually improves too. Wild how that works, right? ✌️, Dan

The reason helpful posts don’t bring clients: It's the wrong type of value. I had to learn this the hard way so maybe it saves you some wasted time. Example: If you’re selling software or done-for-you services, you can give away the sauce. Educate. Break it down. Share the step-by-step. Your value is in the execution, the speed, the done-for-you. Your potential clients could do it themselves but they don't want to, so showing the method builds trust. But if you’re selling coaching or 1:1 consulting? That same approach will tank your sales. Because your client isn’t stuck because they lack instructions or the tools. They’re stuck because they lack clarity. And that’s not solved by a (another) detailed 5-step system, how to guide or simple tip. It’s solved by finally understanding what’s actually in their way, why their problem even exist, that there's still hope for them. In short: Your job isn’t to teach the how. Your job is to articulate the truth they haven’t been able to name. To make them feel seen, understood. That’s what builds trust (and gets you clients reaching out to you). ✌️, Dan

When you create content it quickly feels like you talk about the same three things over and over again. Then, out of nowhere, your inner voice starts whispering: "You already talked about that a few days ago" "People will think you’re out of ideas." "You’re boring.” Oh no, better stop posting. Quick reality check: Those thoughts are kinda narcissistic. It feels repetitive to you because you live inside your brain. You hear yourself 24/7. Your audience doesn’t. They’re not sitting there with a pen and a printout of your last 12 posts. They’ve got meetings, kids, emails, dinner plans. They scrolled past your stuff while making a new coffee. You think you’re repeating yourself. They’re seeing it for the first time. And they probably need to see it a few more before it actually clicks. That’s just how people work. So if you feel like you’re repeating yourself, good. It means you’re actually being clear and consistent. If you don’t want to lose your mind while doing it, just tie it back to your day-to-day so it feels fresh to you. New stories. Same message. That’s the game. ✌️, Dan

I spent the last few weeks obsessing over the perfect giveaway post. 1M+ impressions and thousands of leads later… I cracked the code. And the best part? It’s dead simple. A framework I now use to write posts that bring in leads. Every single week. But it didn’t start that way. My first ones? → Zero traction → A few sympathy likes → No clue what I was doing So I started tweaking. Rewrote the same post 14 times. Tested every angle. Somewhere along the way, it clicked. Now? I’ve got a framework that just works. High engagement. High conversions. Real results. So I turned the whole thing into a plug-and-play guide. Inside: ✅ The exact structure I use for every giveaway post ✅ Hooks and formatting that 10x engagement ✅ What to say (and avoid) to get real leads This is the same framework we use at Perspective to generate free leads on LinkedIn. Every week. Want the guide? Here you go: https://lnkd.in/ec2MqGBN ✌️, Dan

for the longest time, i was 100% convinced no AI tool could write better than me. and honestly? I was right, at least for a while but then… things changed. tools got smarter. the output got cleaner. and now? they write better than me. crisp structure. clean logic. no typos. in 4 seconds. It stings. I’m a writer. that’s my thing. getting bodied by a few lines of code? not exactly a confidence booster. anyway. AI might write better than me but it still can’t be me. it didn’t go on a weird afternoon walk that turned into a metaphor about offers. it didn’t got meowed at by my cat and spun it into an email about being vocal about your offer. it doesn’t have my brain. my timing. my stories. and that’s the stuff people actually care about. the part where they go: "haha" "oh, that’s so me." "i’ve felt that." that’s what sticks. let AI clean up your mess. let it help when your brain feels like mush. ask it for feedback on your idea. i do it too. just don’t let it erase you. because that’s the part people come back for. ✌️, Dan

Let’s just be honest for a second: Posting on LinkedIn is kinda cringe. Especially at the beginning. You overthink every word. You imagine your ex reading it. Your old coworkers laughing. It’s irrational (probably) but it’s real. I know a ghostwriter – she’s excellent, by the way – who blocked everyone she knew before she started posting. It’s not the most strategic move, but I get it. Visibility feels vulnerable. And after posting content on the internet for more than 10 years, let me tell you one thing: It never fully disappears. It just gets quieter. You learn to ignore it, to say f it – let it rip. Let it be cringey. Let it be weird. Let it be you. How else are you going to find the people you vibe with? ✌️, Dan PS: My wife informed me that no one uses “cringe” anymore. I’m getting old.